Latest news with #UnprettyRapstar
Korea Herald
2 days ago
- Business
- Korea Herald
CJ ENM, Japan's Hakuhodo establish Chapter-I to expand global music IP
New company will launch with Mnet's Korea-Japan survival show 'Unpretty Rapstar: Hip Pop Princess,' aiming to create next-generation artists South Korean entertainment giant CJ ENM has partnered with Japan's leading advertising agency Hakuhodo to establish a joint venture named Chapter-I, the companies announced Tuesday. The venture aims to create new business opportunities in the global music market. Its first project under the joint venture will be 'Unpretty Rapstar: Hip Pop Princess,' a Korea-Japan co-produced survival program set to premiere in October on Mnet. Mnet is a pay television music channel operated by CJ ENM. The show brings together the production teams behind Mnet's rap competition 'Unpretty Rapstar' and dance program 'Street Woman Fighter' with Hakuhodo contributing its storytelling expertise. The project seeks to discover global artists skilled in rap, dance and music production — expanding the scope of talent cultivation. CJ ENM and Hakuhodo emphasized that Chapter-I is not limited to producing TV shows or training artists. Instead, the joint venture seeks to build sustainable and global intellectual property for music, securing new growth opportunities in an increasingly competitive entertainment industry. Combining CJ ENM's track record in innovative content creation with Hakuhodo's creative strategies and marketing expertise, Chapter-I plans to develop a wide range of music-based IPs. Plans include content development, digital marketing, artist management, music production, live performances and merchandising — delivering integrated entertainment experiences for fans worldwide. CJ ENM has already been expanding its global music IP ecosystem through initiatives such as its Music Creative eco-System, while Hakuhodo has built a reputation for tailored branding strategies and successful collaborations with global companies.
Korea Herald
24-04-2025
- Entertainment
- Korea Herald
'Unpretty Rapstar' to return after nine years in global reboot
Popular female-focused competition returns to create hip-hop girl group 'Unpretty Rapstar,' South Korea's first female TV rap competition, is set to return to airwaves after a nine-year hiatus. The original series, which aired for three seasons until 2016, gained widespread popularity for spotlighting female talent in Korea's hip-hop scene. The show gave rise to notable Korean female rappers including Jeon So-yeon, Cheetah and Jessi. Unlike its predecessor, which centered on discovering individual rap talent, the upcoming program will aim to form a hip-hop girl group. Contestants will be expected to take part in all aspects of production, including writing lyrics, composing music and choreographing performances, while completing a series of creative missions. 'Discovering hidden gems and following their growth into artists through self-producing missions will be a key highlight of the new season,' CJ ENM said in a press release. The show is being positioned as a global project. Applications are open to aspiring female artists of all nationalities born before Jan. 1, 2012. Applications will be accepted through June 30, with submissions available via a QR code included in the recruitment teaser on Mnet TV's YouTube channel. Starting April 30, applications will also be accepted through the Mnet Plus platform.
