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Time of India
21-05-2025
- Entertainment
- Time of India
Concert economy: US rapper Malone to perform in Guwahati on Dec 8
Guwahati: Assam on Wednesday formally initiated steps to develop a concert economy in the state, which has seen remarkable growth in the country in recent years, driven by rising disposable incomes, a young and experience-driven demographic, rapid digital adoption, and an increasing appetite for large-scale live entertainment events. Assam chief minister Himanta Biswa Sarma announced that to begin with, American rap and hip-hop artiste Post Malone will perform in Guwahati on Dec 8. Sarma's announcement came after the state cabinet approved the "Policy for Concert Tourism in Assam," which aims to position the state as a premier music and tourism hub to host large scale concerts and music festivals. Under this policy, state-of-the-art concert venues equipped with world class light and sound technology will be developed and the state tourism department will support concerts with required viability gap funding. Guwahati, Dibrugarh and Jorhat will be developed as concert tourism hubs under this policy. This will be Post Malone's second performance in India. The first one took place in Dec 2022 at Mahalaxmi Race Course in Mumbai. Prime Minister Narendra Modi endorsed India's growing concert economy during his address at the Utkarsh Odisha – Make in Odisha Conclave in Jan where he said, "In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Ative sua licença do antivírus agora Clique aqui Undo In the past decade, both the trend and demand for live events have grown. You must have seen the incredible images from the Coldplay concerts in Mumbai and Ahmedabad in recent days. This is proof of how much scope live concerts have in India." A report by EY-Parthenon, 'India's rising concert economy: Coldplay's Ahmedabad tour sets the blueprint for India's next cultural boomtowns' states that India's organized live event segment surpassed Rs 12,000 crore in 2024 and is projected to grow at a compound annual growth rate (CAGR) of around 19% over the next three years. The report stated that Coldplay's Ahmedabad concerts generated an estimated Rs 641 crore in economic impact, including Rs 392 crore directly into the local economy and Rs 72 crore in GST revenue and enhanced Ahmedabad's global visibility. "The ripple effect of such events extends beyond immediate financial gains. Core impacts include direct contributions such as ticketing revenues and taxes, while enabling impacts span across allied industries such as tourism, hospitality, transport, logistics, and retail. Furthermore, these events foster opportunities for local creators and professionals, promote sustainable practices, and drive inclusivity and diversity," the report stated. "Our state was losing out on the concert economy to other states, including our neighbour Meghalaya. This policy aims to position Assam as a premier music and entertainment tourism hub to host large-scale concerts and music festivals," Sarma said.
News18
03-05-2025
- Entertainment
- News18
Coldplay's Ahmedabad Concerts Generate ₹641 Cr Estimated Economic Impact: Report
Last Updated: With 86% of fans travelling to the host city, Coldplay's 'Music Of The Spheres' concerts in Ahmedabad trigger a new paradigm for cultural tourism and mega-event infrastructure EY-Parthenon (EY-P), the leading strategy consulting firm, and BookMyShow Live, the live entertainment experiential division of BookMyShow—India's leading entertainment destination—have released a comprehensive report titled 'India's Rising Concert Economy: Coldplay's Ahmedabad Tour Sets the Blueprint for India's Next Cultural Boomtowns'. It captures the sweeping economic, cultural, workforce, sustainability, and tourism impact of live entertainment in India, following the country's largest-ever live entertainment spectacle—Coldplay's two-night 'Music Of The Spheres' concerts in Ahmedabad, produced and promoted by the app. Together, EY-Parthenon and BookMyShow Live have developed a scalable framework to assess the broader value of live entertainment. The report goes beyond numbers, offering a data-driven, actionable blueprint that reimagines what live entertainment can mean for Indian cities beyond metros. It serves as a tangible model for Indian cities, state governments, and industry stakeholders to integrate culture, infrastructure, and commerce through globally benchmarked live experiences. In a significant endorsement of India's growing concert economy, Prime Minister Shri Narendra Modi, during his address at the Utkarsh Odisha – Make in Odisha Conclave 2025, stated, 'In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. In the past decade, both the trend and demand for live events have grown. You must have seen the incredible images from the Coldplay concerts in Mumbai and Ahmedabad in recent days. This is proof of how much scope live concerts have in India." Driving a New Economic Rhythm Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, added, 'Coldplay's Music Of The Spheres shows in Ahmedabad marked a watershed moment in India's entertainment economy. Hosting one of the world's biggest bands at the world's largest cricket stadium—with over 111,000 fans each night—meant reimagining what's possible in India. This report serves as a template for other states to unlock the immense potential of the concert economy and enable the live entertainment industry to become a wealth generator for the country. Together with EY, we've articulated how a single concert can ignite a chain reaction for India's next cultural boomtowns—both economically and culturally. A collaborative approach between industry stakeholders and government authorities will be key to realising this untapped potential." One Historic Tour, a Giant Leap for India's Live Entertainment Future The concert delivered a significant economic windfall, generating an estimated economic impact of ₹641 crore, including a direct boost of ₹392 crore to Ahmedabad's economy. Spending surged across accommodation, transport, dining, and retail, while the event contributed ₹72 crore in GST revenue to the Government of India—underlining its powerful fiscal impact. Coldplay's concerts catapulted Ahmedabad onto the global entertainment map, drawing visitors from over 500 cities across all 28 states and 5 union territories. When 222,000 music fans descended on Ahmedabad, they brought more than just their love for music—they unleashed an economic ripple still reverberating. Transportation infrastructure was pushed to capacity. BookMyShow Live partnered with Western Railway to introduce special superfast trains between Mumbai and Ahmedabad. The city's airport handled an extraordinary 138,000 travellers over the three-day window, including a record-breaking 47,000 arrivals on the first concert day. The local metro system shattered all previous passenger records—demonstrating how a single event can stress-test and validate a city's entire transit ecosystem. Room rates that typically hover around ₹15,000 even during peak season skyrocketed to ₹50,000–₹90,000 within 48 hours of the concert announcement. This surge demonstrated how strategic entertainment investments generate immediate adjacent returns while showcasing Ahmedabad's infrastructure resilience and long-term growth potential. Beyond numbers, the concert reshaped perceptions. Over 80% of attendees shared a positive outlook on the experience, with 39% expressing confidence in the city's readiness to host large-scale events and 29% eager to see more such concerts. A striking 78% of surveyed attendees now view Ahmedabad as a major concert city, and two-thirds (66%) expressed strong willingness to return. More than one-third (36%) explored local attractions, and 38% shopped locally, unlocking the city's heritage and commerce. Nearly 8 in 10 attendees (79%) were under 35, underscoring the event's appeal to younger, high-spending demographics. The Economic Multiplier Effect Insights from BookMyShow's survey of over 2,800 attendees reveal a staggering economic multiplier: for every ₹100 spent on a concert ticket, attendees spent an additional ₹585 on services like hospitality, travel, local shopping, and dining. Half the attendees stayed more than one night, boosting local hospitality. Notably, 71% of shoppers were under 28, opening up new audiences to local artisans and culture. The employment impact was equally significant. The event created thousands of temporary jobs, powered by a 15,000-strong workforce including BookMyShow Live, Coldplay's crew, government bodies, and volunteers. About 9,000 of these were sourced locally from Ahmedabad. Event Management Excellence and Sustainability Leadership Accessibility was a priority. From entry to seating and facilities, fans with disabilities were fully accommodated. The concert also set a high bar for sustainability. Of the 36,000+ kilograms of waste generated, 95% was diverted from landfills. Over 100,000 biodegradable rice husk cups replaced single-use plastic, and around 70% of LED bands were returned and reused. Transforming the Narendra Modi Stadium into a concert venue required strategic planning. Turf protectors preserved the cricket pitch, while state-of-the-art crowd management ensured smooth, safe operations throughout. Encore: A Blueprint for India's Cultural Future The report underscores how India's live entertainment ecosystem can flourish through strategic Public-Private Partnerships (PPPs). These can drive infrastructure development, simplify event approvals, and streamline inter-departmental coordination. Establishing a PPP Facilitation Unit, launching a Single-Window Clearance Portal, and offering tax incentives can encourage large-scale global events in India. top videos View all States that prioritize ease of doing business, faster clearances, and supportive governance stand to reap long-term benefits—spanning employment, tourism, and state revenues. The Coldplay tour is living proof: coordinated, world-class execution is achievable in India. It's a new benchmark for future international productions and a call to action for stakeholders to treat live entertainment as a serious economic driver. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : Ahmedabad Coldplay Coldplay concert Location : New Delhi, India, India First Published: May 03, 2025, 18:37 IST News lifestyle Coldplay's Ahmedabad Concerts Generate ₹641 Cr Estimated Economic Impact: Report
India.com
02-05-2025
- Entertainment
- India.com
How Coldplay's Ahmedabad Concert Paved The Way For Improved City Transport Infrastructure
Mumbai: The live music landscape of India has opened a new dimension. This can be deduced from the recently held live concert of the British rock band Coldplay in Ahmedabad. The live event pushed a part of the transport sector of the country to enhance its capacity. The Western division of the Indian Railway to its capacity as the organisers partnered with the Western Railway to introduce special superfast trains between Mumbai and Ahmedabad. The findings have been documented in the recently released report on the economic impact of the event. The city's airport handled 138,000 travellers during the three-day window, including a record-breaking 47,000 arrivals on the first concert day while the local metro system shattered all previous passenger records, demonstrating how a single event can stress-test and validate a city's entire transportation infrastructure. Not only this, the hotel rates soared to INR 50,000 to INR 90,000, within just 48 hours of the concert announcement. EY-Parthenon (EY-P), the leading strategy consulting firm and BookMyShow Live, the live entertainment experiential division of BookMyShow, India's leading entertainment destination, have released a comprehensive report, titled 'India's rising concert economy: Coldplay's Ahmedabad tour sets the blueprint for India's next cultural boomtowns'. It captures the sweeping economic, cultural, workforce, sustainability and tourism impact of live entertainment in India, following India's largest-ever live entertainment spectacle - Coldplay's two-night 'Music Of The Spheres' concerts in Ahmedabad, produced and promoted by BookMyShow Live. In a significant endorsement of India's growing concert economy, Prime Minister Narendra Modi during his address at the Utkarsh Odisha – Make in Odisha Conclave 2025, said, 'In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. In the past decade, both the trend and demand for live events have grown. You must have seen the incredible images from the Coldplay concerts in Mumbai and Ahmedabad in recent days. This is proof of how much scope live concerts have in India'. Over 80% of attendees shared a positive outlook on the concert experience, with 39% expressing confidence in the city's preparedness to host large-scale events and 29% hoping to see more such concerts in Ahmedabad. The shift in perception was striking - 78% of surveyed attendees now view Ahmedabad as a major concert city, and two-thirds (66%) expressed strong willingness to return. Talking about the report, Harsh Sanghvi, the Home Minister, Gujarat, said, "Executing an event of this scale required meticulous planning across security, traffic and emergency measures. With extensive provisions in place, seamless coordination with the organizers ensured clear communication with attendees, aiding smooth movement and overall safety. This collaboration between authorities and event organizers exemplifies how strategic planning and partnership can elevate large scale event execution'. The concert delivered significant economic windfall, generating an estimated economic impact of INR 641 crore in total including a direct boost of INR 392 crore to Ahmedabad's economy, with significant spending on accommodation, transport, dining and retail. It also contributed INR 72 crore in GST revenue to the Government of India, underlining its powerful fiscal impact. The demographic reach was equally significant - nearly 8 in 10 attendees (79%) were under the age of 35, reflecting a powerful resonance with younger audiences who typically drive entertainment spending.
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First Post
30-04-2025
- Entertainment
- First Post
Coldplay's Ahmedabad concerts generate Rs 641 crore estimated economic impact
With 86% fans travelling to the host city, Coldplay's 'Music Of The Spheres' concerts in Ahmedabad trigger a new paradigm for cultural tourism, city branding and mega-event infrastructure read more EY-Parthenon (EY-P), the leading strategy consulting firm and BookMyShow Live, the live entertainment experiential division of BookMyShow, India's leading entertainment destination, have released a comprehensive report, titled 'India's rising concert economy: Coldplay's Ahmedabad tour sets the blueprint for India's next cultural boomtowns'. It captures the sweeping economic, cultural, workforce, sustainability and tourism impact of live entertainment in India, following India's largest-ever live entertainment spectacle - Coldplay's two-night 'Music Of The Spheres' concerts in Ahmedabad, produced and promoted by BookMyShow Live. Together, EY-Parthenon and BookMyShow Live have developed a scalable framework to assess the broader value of live entertainment. STORY CONTINUES BELOW THIS AD The report moves beyond numbers, shaping a data-driven, actionable blueprint that reimagines what live entertainment can mean for Indian cities beyond metros. It offers a tangible model to Indian cities, state governments and industry stakeholders for integrating culture, infrastructure and commerce through globally benchmarked live experiences. In a significant endorsement of India's growing concert economy, Prime Minister Shri Narendra Modi during his address at the Utkarsh Odisha – Make in Odisha Conclave 2025 said, 'In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. In the past decade, both the trend and demand for live events have grown. You must have seen the incredible images from the Coldplay concerts in Mumbai and Ahmedabad in recent days. This is proof of how much scope live concerts have in India.' Speaking on the report, Raghav Anand, Partner and Leader – Digital, Media and Convergence, EY-Parthenon, said, 'As we witness the dynamic growth of India's live entertainment sector, which has surpassed the INR 12,000 crore mark in 2024 and is projected to grow at a robust CAGR of around 19% over the next three years, the increasing consumer spends are fueling this transformative journey. This surge in consumer enthusiasm for world-class events reflects not just a rising disposable income but an evolving cultural fabric that craves immersive experiences. The economic potential of this sector is tremendous, creating a ripple effect across allied industries and fostering opportunities for creators and local professionals alike.' 'Coldplay's Music Of The Spheres shows in Ahmedabad marked a watershed moment in India's entertainment economy. Hosting one of the world's biggest bands at the world's largest cricket stadium, with over 111,000 fans each night meant reimagining what's possible in India. This report serves as an archetype for other states to unlock the immense potential of the concert economy and enable the live entertainment industry to be a wealth generator for the country. STORY CONTINUES BELOW THIS AD Together with EY, we've been able to articulate how a single concert can spark a chain reaction for India's next cultural boomtowns - economically and culturally. A collaborative approach between industry stakeholders and government authorities to streamline regulations will continue to play a big role in realising this untapped potential', said Anil Makhija, COO - Live Entertainment & Venues, BookMyShow. Moving from perception to proof, the report delivers compelling evidence of entertainment's transformative economic potential including: One historic tour, a giant leap for India's live entertainment future! The concert delivered significant economic windfall, generating an estimated economic impact of ₹641 crore in total including a direct boost of ₹392 crore to Ahmedabad's economy, with significant spending on accommodation, transport, dining and retail. It also contributed ₹72 crore in GST revenue to the Government of India, underlining its powerful fiscal impact. Coldplay's 'Music Of The Spheres' concerts catapulted Ahmedabad onto the global entertainment stage, drawing visitors from over 500 cities spanning all 28 states and 5 union territories. When 222,000 music fans descended on Ahmedabad for Coldplay's historic performances, they brought more than just their love for music - they unleashed an economic ripple that is still making waves. STORY CONTINUES BELOW THIS AD Tourism transformed: Ahmedabad hits fast-forward on becoming a global cultural destination Rail networks were pushed to capacity, with BookMyShow Live partnering with Western Railway to introduce special superfast trains between Mumbai and Ahmedabad. The city's airport handled an extraordinary 138,000 travellers during the three-day window, including a record-breaking 47,000 arrivals on the first concert day while the local metro system shattered all previous passenger records, demonstrating how a single event can stress-test and validate a city's entire transportation infrastructure. Room rates that typically hover around ₹15,000 even during peak season soared to ₹50,000 - ₹90,000, within just 48 hours of the concert announcement. This price surge demonstrated how strategic entertainment investments generate immediate adjacent cross-sector returns while showcasing Ahmedabad's infrastructure resilience, creating seamless, world-class visitor experiences and sustainable, long-term growth opportunities. Beyond the immediate economic impact, the concert fundamentally reshaped perceptions of Ahmedabad's cultural narrative and as an entertainment destination. Over 80% of attendees shared a positive outlook on the concert experience, with 39% expressing confidence in the city's preparedness to host large-scale events and 29% hoping to see more such concerts in Ahmedabad. The shift in perception was striking - 78% of surveyed attendees now view Ahmedabad as a major concert city, and two-thirds (66%) expressed strong willingness to return. STORY CONTINUES BELOW THIS AD The concert also drove cultural and economic discovery, with more than one-third (36%) of attendees exploring local attractions and 38% engaging in local shopping, unlocking exposure to the city's rich heritage and commercial offerings. The demographic reach was equally significant - nearly 8 in 10 attendees (79%) were under the age of 35, reflecting a powerful resonance with younger audiences who typically drive entertainment spending. Massive economic multiplier effect Key insights from BookMyShow's survey of over 2,800 attendees highlight the concert's significant role in promoting Ahmedabad reveal an extraordinary economic multiplier: for every ₹100 spent on concert tickets, attendees contributed an additional ₹585 towards services like hospitality, travel, local shopping and dining, creating a substantial ripple effect across the economy. Half of all attendees surveyed (50%) extended their visit beyond the concert, staying for more than one night and further boosting the local hospitality sector. The event sparked significant retail activity, especially among younger demographics, introducing local artisans, handicrafts and culture to a new generation of consumers as 71% of these shoppers were under 28 years old. STORY CONTINUES BELOW THIS AD The employment impact was equally substantial, with the event creating thousands of temporary positions across multiple sectors, powered by 15,000 personnel - including BookMyShow Live, Coldplay's crew, government authorities and volunteers. Around 9,000 of the total workforce was from Ahmedabad underscoring the event's direct contribution to local employment. Lessons in large-scale event management The event prioritised accessibility, with inclusive infrastructure and planning that ensured a smooth experience for fans with disabilities - from entry to seating, viewing zones and facilities. The concert also set new benchmarks for environmental responsibility in the entertainment sector. An impressive 34,000+ kilograms of waste, i.e. 95% of all waste generated, was diverted from landfills, over 100,000 biodegradable, rice husk cups were distributed for hydration, replacing single-use plastic and ~70% of LED bands were returned and reused for subsequent shows. Transforming a cricket stadium into a world-class concert venue required meticulous planning and state-of-the-art infrastructure. The Narendra Modi Stadium, primarily built for sport, was optimised for an event of this scale through the deployment of specialised pitch and turf protectors to preserve the field of play, ensuring it remained match-ready post-event. World-class crowd management and safety protocols were implemented to efficiently handle the massive influx of fans, ensuring smooth ingress and egress without compromising on safety. STORY CONTINUES BELOW THIS AD The encore: A blueprint for the future of India's live entertainment ecosystem India's live entertainment ecosystem can thrive through strategic Public-Private Partnerships (PPPs) that drive infrastructure development and streamline event approval processes. Establishing a PPP Facilitation Unit and offering incentives such as tax reliefs and expedited permits can foster collaboration between public and private sectors. Simplifying regulatory frameworks through a Single-Window Clearance Portal and enhancing inter-departmental coordination will make it easier to host global events. States that focus on improving the ease of doing business, through supportive policies, faster approvals and transparent governance can accelerate this transformation, while recognising the long-term benefits of such events. These include job creation, tourism growth and increased state revenue, ensuring sustained support for future productions. The Coldplay tour exemplified this, where extraordinary coordination between organisers and government authorities showcased India's readiness to host world-class entertainment at scale. This behind-the-scenes symphony of logistics, executed with clockwork precision, sets new benchmarks for future international productions. Furthermore, cultivating policies that attract world-class talent and investing in multi-purpose venues with modern facilities and improved accessibility are key to establishing India as a premier destination for live entertainment. As India stands on the cusp of a cultural renaissance, the report urges governments, private stakeholders, and urban planners to view live entertainment as a strategic lever for economic growth, soft power and global relevance. India is no longer on the sidelines of global entertainment, but centre stage and this report is a roadmap to cementing the country's place there. The future of global entertainment has a new address. This is just the beginning.
Time of India
30-04-2025
- Business
- Time of India
Coldplay concert in Ahmedabad generated economic impact of Rs 641 crore
Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The Coldplay concert in Ahmedabad generated an estimated economic impact of Rs 641 crore, including a direct infusion of Rs 392 crore into the city's economy through spending on accommodation, transport, dining and retail. It also contributed Rs 72 crore in GST revenue to the Government of India Drawing visitors from over 500 cities across all 28 states and 5 union territories, the concerts placed Ahmedabad firmly on the global entertainment map. When 222,000 fans converged on the city, they brought more than their love for music — they sparked an economic ripple effect still resonating findings are part of a report by EY-Parthenon (EY-P), the strategy consulting firm, and BookMyShow Live , the live entertainment division of BookMyShow, titled ' India 's Rising Concert Economy: Coldplay's Ahmedabad Tour Sets the Blueprint for India's Next Cultural Boomtowns'.The report captures the economic, cultural, workforce, sustainability and tourism impact of India's largest live entertainment event — the two-night 'Music Of The Spheres' concerts in Ahmedabad, produced and promoted by BookMyShow and BookMyShow Live have also developed a framework to assess the broader value of live entertainment. The report outlines a data-driven, actionable blueprint to help Indian cities beyond metros integrate culture, infrastructure and commerce through live experiences — offering a model for governments and industry stakeholders to unlock this an endorsement of India's concert economy, Prime Minister Narendra Modi , during his address at the Utkarsh Odisha – Make in Odisha Conclave 2025, said, 'In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. In the past decade, both the trend and demand for live events have grown. You must have seen the incredible images from the Coldplay concerts in Mumbai and Ahmedabad in recent days. This is proof of how much scope live concerts have in India.'Speaking on the report, Raghav Anand, Partner and Leader – Digital , Media and Convergence, EY-Parthenon, said, "As we witness the growth of India's live entertainment sector, which has surpassed the Rs 12,000 crore mark in 2024 and is projected to grow at a CAGR of around 19% over the next three years, the increasing consumer spends are fueling this journey. This surge in consumer enthusiasm for events reflects not just a rising disposable income but an evolving cultural fabric that craves experiences. The economic potential of this sector is significant, creating a ripple effect across industries and fostering opportunities for creators and local professionals alike.""Coldplay's Music Of The Spheres shows in Ahmedabad marked a moment in India's entertainment economy. Hosting one of the world's biggest bands at the world's largest cricket stadium, with over 111,000 fans each night, meant reimagining what's possible in India. This report serves as an example for other states to unlock the potential of the concert economy and enable the live entertainment industry to be a generator of value for the country. Together with EY, we've articulated how a single concert can spark a chain reaction for India's next cultural boomtowns — economically and culturally. A collaborative approach between industry stakeholders and government authorities to streamline regulations will play a key role in realising this potential," said Anil Makhija, COO - Live Entertainment & Venues, networks were stretched, with BookMyShow Live partnering with Western Railway to introduce special trains between Mumbai and Ahmedabad. The city's airport handled 138,000 travellers during the three-day period, including 47,000 arrivals on the first concert day, while the local metro system broke previous passenger records, showing how one event can test and validate a city's transport infrastructure. Room rates that usually hover around Rs 15,000 during peak season surged to Rs 50,000 - Rs 90,000 within 48 hours of the concert announcement. This spike showed how entertainment investments can generate returns across sectors, while demonstrating Ahmedabad's infrastructure capability and enabling sustained the economic impact, the concert reshaped perceptions of Ahmedabad's cultural identity. Over 80% of attendees shared a positive outlook on the experience, with 39% expressing confidence in the city's capacity to host large-scale events and 29% wanting more such concerts in Ahmedabad. The shift was clear — 78% of attendees now see Ahmedabad as a concert city, and 66% said they would concert also encouraged cultural and economic exploration, with 36% of attendees visiting local attractions and 38% shopping locally, highlighting the city's heritage and commercial appeal. The demographic reach was notable — 79% of attendees were under 35, showing a strong connection with younger audiences who drive entertainment survey of over 2,800 attendees revealed a multiplier: for every Rs 100 spent on concert tickets, attendees spent an additional Rs 585 on hospitality, travel, shopping and dining, creating a broad ripple across the economy. Half of attendees extended their visit beyond the concert, staying more than one night and boosting hospitality. The event spurred retail activity, especially among younger demographics, with 71% of these shoppers under 28 years employment impact was also strong, with the event creating thousands of temporary roles across sectors, involving 15,000 personnel — including BookMyShow Live, Coldplay's crew, authorities and volunteers. Around 9,000 were from Ahmedabad, showing the event's contribution to local event prioritised accessibility, with planning that ensured a smooth experience for fans with disabilities — from entry to seating and facilities. The concert also set benchmarks for environmental responsibility. Over 34,000 kilograms of waste, or 95% of total waste, was diverted from landfills. More than 100,000 biodegradable rice husk cups replaced single-use plastic, and ~70% of LED bands were returned and reused for future a cricket stadium into a concert venue required planning and infrastructure. The Narendra Modi Stadium , built for sport, was adapted for the event using specialised pitch and turf protectors, keeping the field match-ready. Crowd management and safety protocols were used to handle the large number of fans, ensuring smooth entry and to the report, India's entertainment sector can grow through Public-Private Partnerships (PPPs) that drive infrastructure and streamline event approvals. A PPP Facilitation Unit , tax reliefs and faster permits can support collaboration. A Single-Window Clearance Portal and better coordination among departments will ease the hosting of global events. States that improve ease of doing business through supportive policies and transparent governance can accelerate this shift, realising long-term benefits like job creation, tourism growth and higher revenue.
