Latest news with #VANSZA
IOL News
a day ago
- Entertainment
- IOL News
SZA steps into a new role as she expands her creative empire in stylish footwear
SZA expands her creative empire as she becomes Vans' artistic director, launching the inspiring 'VANSZA' project. Image: Instagram American singer SZA has taken on a new challenge. The Grammy-winning singer is now the artistic director for Vans, signing a multi-year deal to work with the brand on new campaigns and custom collections. The first project, 'VANSZA', is a short film about growth and self-expression. In it, SZA encourages people to push themselves and embrace new possibilities while wearing the iconic black-and-white Knu Skool pair, which are her favourite go-to sneakers. Shot by Sophie Jones and styled by Alejandra Hernandez, the video blends her laid-back style with Vans' skate-inspired edge. Vans described SZA as someone whose authenticity and fearless self-expression match the brand's values. They credited her with challenging fashion norms and inspiring young people to tell their own stories. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Next Stay Close ✕ 'In Vans, I feel free,' SZA said. 'I've been wearing 'Knu Skools' and other styles for years; they've always had an ethos I connect with. 'As artistic director, my mission is to show that joy, community, creativity and fashion are all still connected. That humanity, culture and connection are still the access points. They stand where I stand, and I'm honoured to invite a whole bunch of people to stand Off the Wall with us.' This move follows the earlier launch of her beauty brand, 'Not Beauty', earlier this year. The range debuted with three lip gloss shades, which are 'In The Flesh', 'Strawberry Jelly' and 'Quartz' She first sold her lip gloss range at pop-up shops during her 'Grand National Tour' with Kendrick Lamar. SZA has been wearing her own products long before releasing them. 'I'm not a beauty maven, but I know lips. I know what I like, and I'm diligent about finding the best quality ingredients,' she told "Vogue". Following her success in beauty, SZA's collaboration with Vans marks another significant step in her creative path. The 'SOS' singer's new role is also a big step for Vans. The brand has a long history of working with creative people, and teaming up with her brings a fresh point of view. They intend to combine her personal style with Vans' skate and streetwear aesthetic, all while upholding the brand's core values of originality and authenticity.
Black America Web
a day ago
- Entertainment
- Black America Web
SZA Is Making History As Vans' First Artistic Director – And We're So Here For It
Source: Rachpoot/Bauer-Griffin / Getty SZA is adding yet another title to her already stacked résumé — and this one is making fashion history. The Grammy-winning artist has been named Vans' first-ever artistic director, marking the first time the iconic skate shoe brand has appointed someone to lead its creative vision. It's a multi-year partnership that will see SZA reimagine upcoming campaigns and co-create exclusive product collections. OK, Sis, we love to see a multifaceted mogul. SZA's new position feels like a natural extension of who she is. The singer has always been a multitalented girlie who reinvents herself while staying deep in her bag. With little to no effort she seamlessly moves between music, film, and now fashion. We care about your data. See our privacy policy. And for fans who've been following her style for years, this collab is not surprising. It's kind of a match made in fashion heaven. 'I've been wearing Knu Skools and other styles for years – they've always had an ethos I connect with. As artistic director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points…' SZA said in a press statement. She's been rocking Vans for ages, especially the chunky, retro-inspired Knu Skool silhouette. SZA also loves to blend funky vibes, streetwear style, and body-hugging attitude. Enter the new Vans partnership. Her first campaign as artistic director began with the 'VANSZA' brand film dedicated to 'the beauty of becoming.' It features SZA in cozy, oversized pieces, sneakers that can take you from the stage to hiking, and those carefree Black girl vibes we love. So, what can we expect from SZA's Vans era? Probably exactly what we love about her music – a little unpredictable, full of personality, and deeply rooted in authenticity. If her past fashion choices are any clue, she'll bring us pieces that are functional but fun, with an emphasis on comfort, versatility, and subtle statement-making. SZA has never been just one thing, and this new chapter proves it. From topping charts to reshaping sneaker culture, she's a whole force. SEE ALSO SZA Is Making History As Vans' First Artistic Director – And We're So Here For It was originally published on
