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RNZ News
27-07-2025
- Business
- RNZ News
Are vape recycling stations skirting advertising rules?
New research from Auckland University suggests vape companies may be skirting advertising rules, that have been in place since 2020, with branding on vape recycling and phone charging stations. VapeCycle is a recycling initiative run by the vape company VAPO. VAPO has sponsored music festivals in the past, and is one of the many vape brands owned by VEC Limited. VapeCycle boxes - where people can dispose of their empty vapes, appeared, for example at 2024's Rhythm and Vines, and Northern bass festivals - with VEC Limited product branding on the recycling boxes. Pictures of the vape boxes on Rhythm and Vines' website show them with pictures of bright vapes - however VAPO says at the festival itself, these were not the boxes used - but they had been used in other locations in the past. Lucy Hardie is a public health researcher at Auckland Univeristy and says the imagery, and branding, may be perceived as product promotion, which is prohibited. A social media post from VAPO. Photo:
RNZ News
27-07-2025
- Science
- RNZ News
Research questions
New research from Auckland University suggests vape companies may be skirting advertising rules, that have been in place since 2020, with branding on vape recycling and phone charging stations. VapeCycle is a recycling initiative run by the vape company VAPO. VAPO has sponsored music festivals in the past, and is one of the many vape brands owned by VEC Limited. VapeCycle boxes - where people can dispose of their empty vapes, appeared, for example at 2024's Rhythm and Vines, and Northern bass festivals - with VEC Limited product branding on the recycling boxes. Pictures of the vape boxes on Rhythm and Vines' website show them with pictures of bright vapes - however VAPO says at the festival itself, these were not the boxes used - but they had been used in other locations in the past. Lucy Hardie is a public health researcher at Auckland Univeristy and says the imagery, and branding, may be perceived as product promotion, which is prohibited. To embed this content on your own webpage, cut and paste the following: See terms of use.
