26-03-2025
Riot Games extends partnership with Red Bull for LEC and VCT EMEA through 2026
Riot Games has announced an extension to its partnership with Red Bull, ensuring the energy drink brand will continue as the official beverage of the League of Legends EMEA Championship (LEC) and VALORANT Champions Tour (VCT) EMEA.
The renewed agreement ensures Red Bull's sponsorship of the LEC through the end of 2026, maintaining its presence in the competition.
As part of the deal, Red Bull retains the naming rights to "Baron Power Play" and will continue to provide beverages to Riot Games staff, players, and commentators at the Riot Games Arena in Berlin.
This marks Red Bull's sixth year of involvement in the LEC since its initial partnership in 2019, making it one of the league's longest-standing sponsors.
Similarly, Red Bull's partnership with VCT EMEA extends through 2026, during which it will remain the presenting partner of the "Clutch Moments" segment during the broadcast.
In addition to its broadcast presence, Red Bull plans to organize a series of VALORANT Community Championships throughout 2025 and 2026, with details of participating teams, locations, and formats to be revealed soon.
This extension also celebrates the fifth anniversary of Red Bull's partnership with VCT EMEA, following its first partnership with Riot Games' tactical shooter in July 2021.
The 2025 VCT EMEA season kicks off on March 26, with 12 teams competing for qualification to VCT Masters Toronto, the second Masters event of the year. Meanwhile, the 2025 LEC Spring Split begins on March 29, with 10 teams competing for two slots in the Mid-Season Invitational (MSI).
