Latest news with #VERB
New York Post
20-05-2025
- Business
- New York Post
Gen Z found an ingenious way to cash in on their endless doomscrolling
They're turning doomscrolling into dollars. Gen Z — the generation glued to their screens for nearly seven hours a day — has found a way to cash in on their scroll time: selling their personal data. Generation Lab, a youth polling company, just launched a cheekily named new venture called that pays young people to let an app track their every digital move — from what they browse to what they binge — all in the name of market research. Advertisement 5 Gen Z spends all day glued to their phones — now they're getting paid for it by selling their digital lives to the highest bidder. maxbelchenko – 'We think corporations have extracted user data without fairly compensating people for their own data,' Cyrus Beschloss, CEO of Generation Lab, said per Axios. 'We think users should know exactly what data they're giving us and should feel good about what they're receiving in return.' Advertisement In this case, that 'something' is cash. The app can pay $50 or more per month, depending on activity — simply for installing a tracker that builds a 'digital twin' to answer queries for clients ranging from political groups to venture capitalists. 'For decades, market research has been the equivalent of a doctor asking a patient to describe their symptoms. VERB is an MRI machine,' the company's pitch deck boasts. It's the latest example of Gen Z flipping the script on data exploitation. Instead of being tracked for free, they're getting a paycheck — and they're not mad about it. Advertisement 5 A youth polling firm just dropped a slick new side hustle called — and it's paying Gen Z to let an app snoop on everything from their scrolls to their streams. Mdv Edwards – 'Eighty-eight percent of Gen Z is open to sharing personal information with social media companies,' according to eMarketer, 20 points higher than older generations. And they're not just watching content — they're inhaling it. Gen Z consumes more content than any other age group, clocking nearly seven hours per day (6.6 to be exact), according to a recent Talker Research study. Advertisement 5 The app shells out $50 or more a month just for slapping a tracker on your phone — one that builds a 'digital twin' to spill your secrets to politicos and VCs. Pixels Hunter – Some even binge for 15 hours or more. They're also shelling out big bucks — around $97.70 a month — on streaming services and subscriptions. No surprise, then, that nearly two-thirds of Gen Z say they consume 'too much' media, with 66% admitting they feel overwhelmed by the constant barrage. 5 Gen Z is glued to their screens more than anyone else, clocking nearly seven hours of daily doomscrolling, according to a Talker Research study. Seventyfour – 'The first step is to figure out what's causing the excessive content consumption in the first place,' explained Natasha Thapar-Olmos, Ph.D., associate professor of psychology at Pepperdine University, as per South West News Service. 'Without understanding the cause, efforts to intervene will be less effective. Try keeping a log of when the behavior tends to happen and any patterns in what might precede it.' But instead of guilt-tripping, many are monetizing. Advertisement Still, while they're open to sharing, Gen Z also wants boundaries. A 2022 McKinsey study found they're more likely than older adults to pay for privacy protections or wipe their data once they're done with a service — proof they want control, not surveillance. 5 Gen Z may sell their data — but they're not suckers. A 2022 McKinsey study found they're more likely than boomers to pay for privacy or wipe their tracks clean. jittawit.21 – Advertisement If nothing else, selling your data is giving 'selling plasma' energy — except now, the only thing bleeding is your battery. With a goal of reaching 5,000 users by fall, Verb is banking on one very Gen Z truth: if they're already being watched, they'd rather turn Big Data into big bucks.
NDTV
20-05-2025
- Business
- NDTV
Why GenZ Is Sharing Personal Data With Companies Willingly
Quick Read Summary is AI generated, newsroom reviewed. Generation Lab's new platform, allows users to earn money by anonymously sharing data, aiming for fair compensation. By tracking browsing habits, it creates digital twins for accurate market insights, shifting how companies approach data collection. The way people perceive data sharing is changing. Generation Lab, a youth polling company, has a new product called, which is revolutionising market research by offering users a chance to earn money by sharing their data anonymously, according to Axios. According to Cyrus Beschloss, CEO of Generation Lab, "We think corporations have extracted user data without fairly compensating people for their own data." This new platform aims to change that by providing users with transparency and fair compensation. For just $50 or more per month, users can download a tracker on their phones, which takes only 90 seconds to set up. This tracker monitors browsing habits, purchases, and streaming app usage, all while keeping bank account activity private. The data collected is used to create a digital twin of each user, allowing companies to gain a deeper understanding of consumer behavior. Imagine a political advocacy group seeking to understand where women under 30 get their news. With Verb, they can query the digital twins that fit this demographic and receive accurate answers. This method of polling is likened to an MRI machine, as described in Generation Lab's pitch deck: "For decades, market research has been the equivalent of a doctor asking a patient to describe their symptoms. VERB is an MRI machine." A significant portion of Gen Z is open to sharing personal data, with 88% willing to share information with social media companies in exchange for incentives. This demographic shift is changing the way companies approach data collection. As Beschloss notes, "We think users should know exactly what data they're giving us and should feel good about what they're receiving in return." By tracking user behavior rather than relying on self-reported data, Verb provides a more accurate picture of consumer preferences. With a goal of reaching 5,000 users by the end of September, Generation Lab is poised to disrupt the market research industry. The future of polling has arrived, and it's all about buying and selling data in a more transparent and fair way.
Axios
20-05-2025
- Business
- Axios
Gen Z's new side hustle: selling data
Many young people are more willing than their parents to share personal data, giving companies deeper insight into their lives. Why it matters: Selling data is becoming the new selling plasma. Case in point: Generation Lab, a youth polling company, is launching a new product, today — betting that buying this data is the future of polling. "We think corporations have extracted user data without fairly compensating people for their own data," says Cyrus Beschloss, CEO of Generation Lab. "We think users should know exactly what data they're giving us and should feel good about what they're receiving in return." How it works: Generation Lab offers people cash — $50 or more per month, depending on use and other factors — to download a tracker onto their phones. The product takes about 90 seconds to download, and once it's on your phone, it tracks things like what you browse, what you buy, which streaming apps you use — all anonymously. There are also things it doesn't track, like activity on your bank account. VERB then uses that data to create a digital twin of you that lives in a central database and knows your preferences. Say a political advocacy group wants to know where women under 30 get their news, they can use VERB to query one or all the twins who fit that demographic in an interface that feels like ChatGPT. If a venture capital firm wants to figure out which apps are trending among young people, they can ask. The intrigue: Generation Lab says this method of polling will give companies, nonprofits, and news organizations more accurate information about how young people really think by tracking their behavior instead of asking them about it. 'For decades, market research has been the equivalent of a doctor asking a patient to describe their symptoms. VERB is an MRI machine,' Generation Lab's pitch deck says. The polling company is aiming to get to 5,000 users of the tracker by the end of September. Between the lines: Many younger Americans consider sharing data the tradeoff for being online. They're already giving away their data for free, and are even more willing to share it for cash. 88% of Gen Z is open to sharing personal information with social media companies, 20 points higher than older generations, eMarketer notes. 33% of Gen Z agrees or strongly agrees with the statement 'I don't mind being tracked by websites or apps,' compared with 22% of older adults, according to a 2023 survey from the cybersecurity company Malwarebytes. Gen Z-ers and millennials are also more likely to expect incentives or rewards for sharing data — whether that's money or a personalized social media algorithm, a 2022 Euromonitor International study found.
Yahoo
13-05-2025
- Business
- Yahoo
VERB Publishes Management's Prepared Remarks From Its First Quarter 2025 Earnings Call
LAS VEGAS, May 13, 2025 (GLOBE NEWSWIRE) -- Verb Technology Company, Inc. (Nasdaq: VERB) ("VERB" or the "Company"), Transforming the Landscape of Social Commerce, Social Telehealth and Social Crowdfunding with LyveCom; VANITYPrescribed; GoodGirlRx; and the GO FUND YOURSELF TV Show, today filed its Form 10-Q reporting financial and operating results for the quarter ending March 31, 2025 and held an earnings conference call at 1 p.m. ET to discuss these results. Prepared remarks during the conference call of Rory J. Cutaia, the Company's Chairman & CEO, are provided below. Management Prepared Remarks VERB 2025 First Quarter Financial Results Conference Call Tuesday, May 13, 2025, 1 p.m. ET Company ParticipantRory J. Cutaia, CEO Operator: Good afternoon and welcome to the first quarter 2025 Financial Results Conference Call for Verb Technology Company, Inc. At this time, all participants are in a listen-only mode. Please be advised, the call is being recorded at the Company's request. On our call today is Rory J. Cutaia, Verb's Founder, Chairman and CEO. Before we begin, I'd like to remind everyone that statements made during this conference call will include forward-looking statements under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties that can cause actual results to differ materially. Forward-looking statements speak only as of the date they are made, except as required by law, as the underlying facts and circumstances may change. Verb Technology Company disclaims any obligations to update these forward-looking statements, as well as those contained in the Company's current and subsequent filings with the SEC. I would now like to turn the call over to Rory J. Cutaia, CEO. Rory? Rory: Thank you moderator, and thanks to everyone for joining us today for our first quarter 2025 financial results and business update conference call. So for those of you who have reviewed our 10-Q filed this morning or the summarized results in the press release we issued this morning – well – you already know – right – you know the Company is firing on all cylinders – I'm talking about a 12 cylinder finely tuned exotic sports roadster – yeah - we had a crazy good quarter. This is the VERB we've envisioned – this is the VERB we've manifested and this is the VERB we have worked so hard to deliver. And the best part – the really best part – is this is just the beginning. I've got to hand it to my management team – they never stopped believing – through all the trials and tribulations – and we've had more than our share – they stuck it out with me - we drew strength from one another – and no matter what – we never gave up. I appreciate them all so very much – and our amazing Board of Directors - and now that we've begun to hit our stride – they're all feeling it – they know where we're taking this vehicle – and for those of you listening to this who have stuck it out with us and for those of you thinking about joining us – from here on out, it's going to be a fun ride. We're cashed-up, zero debt – insanely under-valued - and each VERB division is performing very, very well. I'm not going to take your time reading the 10-Q or reiterating everything we discussed about the Company just 6 weeks or so ago when we reported our 2024 results – but I will definitely enjoy sharing some of our team's accomplishments in the first 3 months of this year. Let's start with revenue – but first let me provide some context: In Q1 of 2024 we reported revenue of just $7,000; In Q4 of 2024 we reported revenue of $723,000 – definitely a great quarter and the first full quarter after we instituted a number of changes to our business model – and for the entirety of 2024 – we reported a total of $895,000. But in Q1 of 2025 we reported $1.3 Million – that's 80% revenue growth over the prior quarter and approximately 46% growth over all 4 quarters of revenue of 2024 combined. And while we were busy signing and launching a plethora of new clients, we identified what we believe is the hottest AI social commerce technology company in the market and negotiated the terms of an $8.5 Million cash and stock acquisition, signed a comprehensive term sheet, and then rapidly drove the deal to a closing – all while actively integrating their AI technology into our own platform. We used about $4.2 Million in cash closing the acquisition - but I liked having a robust – zero debt - cashed-up balance sheet – so being an opportunist we identified a funding opportunity with extraordinary – shareholder friendly terms – negotiated it, documented it and closed it. A non-dilutive, non-convertible, non-voting, preferred stock deal with just a 9% annual dividend – and with that we added $5 Million back onto the balance sheet. This deal is with a trusted financial partner with whom we've now done several very successful deals. I do feel sorry for other companies doing terrible – horrible financings – steep discounts to market price, pre-funded warrants, triple warrant coverage – decimating cap tables and rendering many of these companies unfinanceable going forward who ultimately get shorted into oblivion. You see it every day. Tough times for a lot of companies and I'm very grateful that we're in such a strong cash position and we've been able to maintain a super clean cap table – no warrant overhang and a very tight float and obviously not desperate to find a source of capital. In fact, with our cash on hand, no debt, and growing revenue across all business units, we expect to be able fund operations easily into 2028 and beyond. As to the growth behind we've signed many very high profile clients and continue to do so. I've been asked why we aren't announcing them – which we'd have to do multiple times a month – but the answer is most of these deals are where we're white labeling our platform for these well-known brands and our contract prohibits us from announcing the names. I wish I could – if I could, I doubt our stock would still be trading for 50% of our net cash – with zero value given for all our business units – it's crazy – just crazy. I've also been asked why we don't see as many livestreams from as we used to and that's because our new technology allows us to stream directly from our clients' own websites and multicast their streams across multiple social media channels simultaneously. This is really the killer app, drawing so many more clients, because it allows these brands to own the customer relationship while still streaming over other social platforms. We're also seeing strong, strong growth in shoppable ads, among many other areas of our and now Lyvecom business units. Our telehealth platforms, VanityPrescribed and GoodGirlRX continue to grow month over month adding recurring subscription-based revenue. And our Go Fund Yourself, crowd funding TV show is developing an almost cult-like following and more and more issuers are applying to be on the show, forcing us to become much more selective, and to accommodate the demand we're now shooting multiple episodes twice a month. Issuers pay to be on the show. We're about to launch Season 2 on Cheddar. In closing, I refer you to our Form 10-Q filed today for greater details concerning our Q1 2025 financial results as well as the press release distributed today summarizing those results for additional information I've not covered in my conference call today. So thank you for your interest in VERB and for taking the time to listen to our Q1 2025 financial results. I presume you can tell how excited we are about the business - really excited – and oh yes – I do indeed expect Q2 results to be even better than this Q1 - so stand by. Operator: This concludes the conference call. You may now disconnect. About VERB Verb Technology Company, Inc. (Nasdaq: VERB), is transforming the landscape of social commerce, social telehealth and social crowdfunding with LyveCom, VANITYPrescribed, GoodGirlRx, and the GO FUND YOURSELF TV Show. The Company operates multiple business units, each of which leverages the Company's social commerce technology and video marketing expertise. together with recently acquired AI social commerce technology innovator LyveCom, is a multi-vendor, livestream social shopping platform that allows brands and merchants to deliver a true omnichannel livestream shopping experience across their own websites, apps, and social platforms. Advanced AI capabilities power real-time user-generated-content creation, automated video content repurposing for high conversion video ads, and AI-powered virtual live shopping hosts that are virtually indistinguishable from human hosts, capable of real-time audience engagement. Brands utilize the Company's proprietary AI model trained on tens of thousands of video commerce interactions to automate content creation and intelligent tools designed to optimize merchandising strategies and increase conversion rates. GO FUND YOURSELF TV Show is a revolutionary interactive social crowd funding platform for public and private companies seeking broad-based exposure for their crowd-funded Regulation CF and Regulation A offerings. The platform combines a ground-breaking interactive national TV show with back-end capabilities allowing viewers to tap, scan or click on their screen to facilitate an investment, in real time, as they watch companies presenting before the show's panel of 'Titans'. Presenting companies that sell consumer products are able to offer their products directly to viewers during the show in real time through shoppable onscreen icons. and are telehealth portals, intended to redefine telehealth by offering a seamless, digital-first experience that empowers individuals to take control of their healthcare needs. They were designed and developed to disrupt the traditional healthcare model by providing tailored healthcare solutions at affordable, fixed prices – without hidden fees, membership costs, or inflated pharmaceutical markups. a partnership with Savannah Chrisley, a well-known lifestyle personality and advocate for health and wellness, offers customers access to convenient, no-hassle telehealth services and pharmaceuticals, including the new weight-loss drugs, with fixed pricing regardless of dosage, breaking away from the industry's traditional model of excessive pricing and pharmaceutical gatekeeping. The Company is headquartered in Las Vegas, NV and operates full-service production and creator studios in the Los Angeles, California vicinity. For more information, please visit: Follow VERB here: Facebook: X: LinkedIn: YouTube: Sign up for E-mail Alerts here: FORWARD-LOOKING STATEMENTSStatements contained in this press release that are not statements of historical fact are forward-looking statements as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, these forward-looking statements can be identified by words such as 'anticipate,' 'designed,' 'expect,' 'may,' 'will,' 'should' and other comparable terms. Forward-looking statements include statements regarding VERB's intentions, beliefs, projections, outlook, analyses or current expectations and the other risk factors and other cautionary statements included in VERB's Annual Report on Form 10-K for the year ended December 31, 2024, and its subsequent filings with the Securities and Exchange Commission, including subsequent periodic reports on Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. All forward-looking statements made in this press release speak only as of the date of this press release and are based on management's assumptions and estimates as of such date. Except as required by law, VERB undertakes no obligation to update or revise forward-looking statements to reflect new information, future events, changed conditions or otherwise after the date of this press release. Investor Relations Contact: investors@ Contact: info@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
21-03-2025
- Business
- Associated Press
VERB's ‘Go Fund Yourself' TV Show to Air First-Ever Marathon on Cheddar TV
LAS VEGAS and LOS ALAMITOS, Calif., March 21, 2025 (GLOBE NEWSWIRE) -- Verb Technology Company, Inc. (NASDAQ: VERB) ('VERB' or the 'Company'), the Company behind the livestream social shopping platform, telehealth platforms and and GO FUND the TV show disrupting crowdfunding, today announced that Cheddar TV will air the first-ever marathon of VERB's exciting new show, Go Fund Yourself, on Sunday, March 23, from 1 - 4 PM EST. This exclusive event will feature all previously aired episodes of Go Fund Yourself from the first half of Season 1, giving fans and new audiences alike the opportunity to experience the excitement of the Show in a back-to-back, binge-watch marathon format. Go Fund Yourself Show brings an innovative approach to crowdfunding by combining inspiring presentations by entrepreneurs challenged by the Show's panel of 'Titans,' with cutting-edge technology that allows viewers to click, tap, or scan onscreen icons to invest in these promising new companies and/or purchase their products in near real-time while watching the Show. Cheddar, a leading news and entertainment network catering to millennial audiences is available in more than 40 million homes across cable, satellite, and OTT platforms. Watched live by more than 3 million monthly viewers, Cheddar also garners hundreds of millions of organic video views each month across social media channels. Additionally, Cheddar broadcasts live from the trading floor of the New York Stock Exchange every weekday morning. The 16-episode Show debuted on January 30, 2025, and airs in a coveted weekly prime-time slot Thursdays at 7 PM ET, with each episode airing two additional times per week. As Go Fund Yourself continues to build momentum, participating businesses, creators, and viewers are encouraged to join the conversation and spread the word that there is this new, democratized approach to accessing capital and investing in pre-IPO companies. Those companies and entrepreneurs seeking broad exposure for their company's brand, their products, or their crowd-funding round, can apply here. A broadcast-quality professional marketing video and other promotional and marketing assets are provided to those selected to be featured on the Show. 'The response to Go Fund Yourself has been extraordinary, and we're thrilled to bring this first-ever marathon to Cheddar TV,' said Rory J. Cutaia, the Show's creator and CEO at VERB. 'This event is a testament to the show's growing impact, and we look forward to introducing it to an even wider audience while celebrating the inspiring entrepreneurs it features.' In addition to Rory J. Cutaia, the Show's Titans include David Meltzer, Chairman of the Napoleon Hill Institute and former CEO of the renowned Leigh Steinberg Sports & Entertainment agency, Jayson Waller, successful serial entrepreneur, founder & CEO of multiple successful businesses, including a billion dollar revenue business, and host of the popular Jayson Waller Unleashed Podcast, and celebrity guest Titans. The Go Fund Yourself Marathon will air exclusively on Cheddar TV on Sunday, March 23, from 1-4 PM EST. Viewers are invited to tune in, support innovative entrepreneurs, and experience the excitement of real-time interactive TV programming. ABOUT VERB Verb Technology Company, Inc. (NASDAQ: VERB), is the innovative force behind interactive video-based social commerce. The Company operates three business units, each of which leverages its social commerce technology and video marketing expertise. The Company's platform is a multi-vendor, livestream social shopping destination at the forefront of the convergence of e-commerce and entertainment, where brands, retailers, creators, and influencers engage their customers, clients, fans, and followers across multiple social media channels simultaneously. GO FUND YOURSELF!, is a revolutionary interactive social crowd funding platform for public and private companies seeking broad-based exposure across social media channels for their crowd-funded Regulation CF and Regulation A offerings. The platform combines a ground-breaking interactive TV show with back-end capabilities allowing viewers to tap, scan or click on their screen to facilitate an investment, in real time, as they watch companies presenting before the show's panel of 'Titans'. Presenting companies that sell consumer products are able to offer their products directly to viewers during the show in real time through shoppable onscreen icons. and are telehealth portals, intended to redefine telehealth by offering a seamless, digital-first experience that empowers individuals to take control of their healthcare needs. They were designed and developed to disrupt the traditional healthcare model by providing tailored healthcare solutions at affordable, fixed prices — without hidden fees, membership costs, or inflated pharmaceutical markups. a partnership with Savannah Chrisley, a well-known lifestyle personality and advocate for health and wellness, offers customers access to convenient, no-hassle telehealth services and pharmaceuticals, including the new weight-loss drugs, with fixed pricing regardless of dosage, breaking away from the industry's traditional model of excessive pricing and pharmaceutical gatekeeping. The Company is headquartered in Las Vegas, NV and operates full-service production and creator studios in Los Alamitos, California. For more information, please visit: Follow VERB AND here: FORWARD-LOOKING STATEMENTS This communication contains 'forward-looking statements' as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties and include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance, or achievements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, those identified in our filings with the Securities and Exchange Commission (the 'SEC'), including our annual, quarterly and current reports filed with the SEC and the risk factors included in our annual report on Form 10-K filed with the SEC on April 1, 2024. Any forward-looking statement made by us herein is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement whether as a result of new information, future developments or otherwise.
