Latest news with #VIARiyadh
Time of India
13-07-2025
- Business
- Time of India
Where Prada meets the Prophet's sand: Saudi's billion-dollar luxury boom with Gen Z, fashion, glamour, and supercars
Young Saudis are reshaping Riyadh into a luxury destination through upscale retail, digital-first fashion, and lifestyle-driven spending, all aligned with Vision 2030's transformative goals/Image Credits: VIA Riyadh TL;DR: Riyadh is fast becoming a playground for luxury , with supercars , designer goods and upscale malls redefining status symbols. This surge reflects Vision 2030 's push toward economic diversification, social opening and global integration. Young Saudis , particularly women and Gen Z , are leading the charge, affecting brand strategies and consumption patterns. Luxury consumption spans mobile-driven purchasing, high-end retail, tourism, hospitality, and cultural expression. The Transformation of Riyadh's Consumer Landscape In 2024, Riyadh's luxury market reached approximately USD 10.1 billion in value, and forecast reports expect it to more than double to USD 23.3 billion by 2033, with an average annual growth rate near 10 percent. This reflects rapid expansion in categories like luxury cars, watches, beauty products and e-commerce. New destinations such as VIA Riyadh are central to this shift. Since its opening in early 2023, the destination has attracted over one million visitors in just three weeks and brings together 70 luxury brands, high-end cinema, and fine dining. Vision 2030 as the Catalyst for Change Vision 2030, launched in 2016, reimagined Saudi Arabia 's economic model by reducing reliance on oil and pivoting toward sectors like tourism, entertainment, and retail. This national blueprint includes giga-projects like Qiddiya, Diriyah Gate and the New Murabba development, which together are injecting tens of billions of dollars into infrastructure, urban growth, and cultural venues. These landmark initiatives are not just built for function, they're designed to attract and accommodate affluent lifestyles and global luxury brands. Design and Lifestyle Come Together at VIA Riyadh Built in the distinctive Salmani architectural style from Tuwaiq mountain stone, VIA Riyadh blends cultural authenticity with modern luxury. It includes international boutiques, high-end art galleries, seven cinemas and a St. Regis hotel. Luxury brands find a premium showcase here with Elie Saab, Dolce & Gabbana, Bellucci and other labels occupying high-visibility spaces. Its blend of experiential retail and entertainment sets a new benchmark, drawing residents and tourists alike into Riyadh's evolving city centre. A Younger, More Affluent, Digital-first Consumer Base More than half of Saudi citizens are under 30, and this age cohort is driving much of the luxury spending. Social media usage in the Kingdom is among the highest globally, and this young, connected demographic increasingly uses mobile platforms to discover and purchase luxury goods. As e-commerce grows and expected to reach nearly USD 10 billion by 2025, brands are responding with digital-first strategies, fast delivery, virtual try-ons and app-based exclusives . Female consumers are a significant force. Female workforce participation and economic empowerment have risen, prompting brands to design lines and experiences to match cultural norms and preferences. Gen Z—also digitally native and experience-driven is spending big on personal expression, social media visibility and curated lifestyle experiences. Brands are adapting with personalised loyalty programs, digital marketing and influencer activations to stay relevant . Luxury Meets Infrastructure, Hospitality and Events Saudi's F1 racing track at Qiddiya/Image: Instagram Luxury consumption in Riyadh extends beyond goods to experiences. The city's growing roster of high-end hotels, event venues and cultural festivals ties into luxury shopping. Events such as Formula 1 in Qiddiya, major film premieres, and the Riyadh Season festivals bring economically diverse crowds and create demand for premium services . At the same time, new hospitality offerings including branded hotel residences like Ritz-Carlton's Diriyah properties are being showcased at international pop-ups such as Harrods in London, targeting Saudi luxury buyers abroad. Why This Shift Matters Economic ripple effects Luxury consumption supports non-oil GDP and generates employment. As Saudis spend domestically on high-end fashion, autos, hospitality and entertainment, more money remains in the national economy, supporting jobs in retail, hospitality, media and logistics. Social change in motion Women and youth leading luxury markets indicate greater inclusion and evolving cultural norms. Women shopping or driving luxury purchases signal stronger economic agency and lifestyle autonomy. Global brand positioning Luxury brands such as Gucci, Tiffany, Prada and Dolce & Gabbana are opening flagship stores and expanding in Riyadh and Diriyah, indicating confidence in long-term demand and regulatory clarity. Competitive edge in regional luxury Riyadh is emerging as a serious rival to Dubai in the GCC luxury sector. With new megamalls like Solitaire and The Avenues under development, Saudi's luxury market is projected to nearly double expenditure by 2030. Challenges on the Road Ahead Overbuilding and market saturation Despite strong growth, retail space remains limited. With several mega malls in early or mid‑development stage, Riyadh may face temporary oversupply once enterprise scale begins . Balancing authenticity with luxury Maintaining Saudi cultural identity while accommodating global luxury can be a delicate balancing act. Projects like VIA Riyadh aim to integrate tradition with modern luxury through design, programming and cultural integration. Sustainable consumption Younger consumers are increasingly value-driven and eco-conscious. Luxury brands must adapt with sustainability reporting, transparency and circular economy products to meet expectation. Verdict: Riyadh's luxury transformation reflects more than conspicuous consumption, it signals a transformative shift in Saudi Arabia's economic base, social norms and global identity. High-end retail, digital engagement, infrastructure investment, and socially inclusive trends are combining to reshape Riyadh into a next-gen luxury destination. As Vision 2030 progresses, Riyadh's rise in luxury will continue to reflect the Kingdom's ambition—be it red carpets, retail marquees or cultural reopening.
Spectator
25-06-2025
- Entertainment
- Spectator
Why is the Michelin Guide launching in Saudi Arabia?
Having only a short time ago been synonymous with the terrors of its Wahabiist regime, the temptations and pleasures of Saudi Arabia now seem to know no bounds. Whether it's Emily Maitlis crooning over the feel of her all-covering abaya as she slips into the Jeddah market, Boris and Carrie Johnson posting pics of their brood in sun-kissed repose on one of the Kingdom's newly opened (but still booze-free) Red Sea resorts, the fanfare and billions swirling around the desert city of AlUla or any number of 'art practitioners' flying in for a calendar packed with Biennales, art fairs and exhibitions, you'd think this truly was the freest, easiest, and most stimulating cultural cornucopia on earth. Michelin seems the latest western outfit to be drunk on generous lashings of Saudi PR And it most certainly does not stop there. The next stop on the western breathlessness train is food. The Michelin guide, founded in 1900, has just announced that its reviewers are setting to work on rating the best the Kingdom has to offer. To read the press release you'd be forgiven for thinking that every last edible morsel in Saudi Arabia is suffused not only with Michelin-starred quality but also shot through with gold-medal, never-before-seen warmth and friendliness. It's a weird message: on one hand, Michelin is meant to be impartial and severe, conjuring images of dowdy podgy reviewers who care only for excellence. On the other, Michelin seems the latest western outfit to be drunk on generous lashings of Saudi PR. Its 'destination partner' is the Saudi Arabia Culinary Arts Commission, one of dozens of state-funded bodies tasked with throwing money at its global seduction campaign. It's working. 'The warmth and generosity of the Saudi people further enhance the travel experience, making every visitor feel welcome and valued,' gushes the release. 'From the heartwarming traditional Saudi restaurants keen to preserve and showcase recipes that have been handed down through the generations, to the always-packed restaurants, and jaw-dropping malls such as VIA Riyadh that feature renowned global brands.' If the sound of eating in a mall is of limited appeal, especially for would-be Michelin-starred diners, then do not worry. 'Unforgettable experiences aplenty; be it kabsa in a Najd setting or Mubahar rice with the locals, fabulous mini cheese and honey glazed sambosas galore or a mouthwatering masabeeb, the generosity, pride, and hospitality remain firmly in the memory. Additionally, our inspectors observed an impressive culinary diversity, where American cuisine mingles with Japanese, Chinese, Greek, and Thai. Whether it's exceptional Saudi dishes or global favourites, Saudi Arabia offers something for every international traveller eager to explore the captivating sights while savouring the diverse culinary offerings.' Wow. What a place! Paradise on earth. But where is the critical voice of Michelin in this excitable blather? Perhaps, like all the other excitable western cultural outfits suddenly 'discovering' Saudi Arabia, it is suspending its critical faculties. I do not know what role the deep pockets of the Kingdom may play in any such suspension, but what I do know is that it has begun to sound awfully familiar. Perhaps it's just a mixture of good-old Arabism with a thrill of the new. I remember hearing that Abu Dhabi was paradise about 20 years ago: an expat's dream. I went to visit a friend who had moved there for work, while briefly considering taking a job at the National, its western-style newspaper. Bottomless brunch! A hive of activity! But I found the vast apartments my friends lived in poorly built and soulless in the extreme, and the bottomless brunches, in the dining rooms of corporate American hotel chains, truly grim. I don't think I've ever had a more depressing hangover than the one that crept upon me post-brunch as payback for all the Prosecco I had drunk to try to find that germ of fun. Dubai, of course, is the biggest hype-machine in the Gulf. A few years ago, I decided to go and check it out, and see if perhaps I had dismissed it out of sheer snobbery. Maybe it would be delicious, fun, convenient, and buzzy like the world seemed to be saying. It was none of those things. It felt culturally third-rate, clapped out, held together with poor-quality materials that were ugly or bling or both; bisected by relentless overpasses and motorways, throttled with traffic, and full of expensive resorts whose raved-about restaurants served stuff London left behind in the 1990s. Saudi Arabia may be different; its recent past is far more brutal than that of the Emirates, but it also has a longer, deeper culture beyond the frightful (and thankfully mellowing) tradition of Wahabiist Islam. I doubt the malls will be a nice place to eat, and as Saudi rides the wave of sudden admittance into the western travel and cultural canon, attention-grabbing restaurants and trend-drunk dishes will no doubt be numerous. But there will also be some interesting, delicious food that channels older skills and traditions. I just hope the Michelin guide has the time to find these amid all the dazzle.
Syyaha
24-06-2025
- Business
- Syyaha
The MICHELIN Guide Expands Its Culinary Horizons to Saudi Arabia
The MICHELIN Guide announced today its latest expansion into the vibrant culinary landscapes of Saudi Arabia. This new selection will focus on the bustling cities of Riyadh and Jeddah, while also beginning to explore the diverse regions of the Kingdom, including Khobar, AlUla, and many more. The prestigious guide revealed that its independent, anonymous inspectors have been thoroughly exploring these areas to identify the most outstanding dining establishments. This selection will highlight the best of Saudi Arabia's dining scene, showcasing talented chefs and teams who embody passion, creativity, and respect for local culinary traditions. 'These past few years, our MICHELIN inspectors have been keeping a watchful eye on The Kingdom's culinary progression and continue to relish the wonderful spectrum that this fast-developing country has to offer,' explained Gwendal Poullennec, International Director of the MICHELIN Guide. Saudi Arabia stands as a unique destination, offering an exquisite blend of ancient history, rich culture, and modern luxury. The Kingdom's diverse landscapes, from the vast deserts to the stunning Red Sea coastline, provide a backdrop for unforgettable experiences. It is home to several UNESCO World Heritage Sites such as Diriyah, and its deep historical and cultural heritage sets it apart. This distinctive blend makes Saudi Arabia an unmatched destination for food lovers, history enthusiasts, and avid travelers. The warmth and generosity of the Saudi people further enhance the travel experience, making every visitor feel welcome and valued. From the heartwarming traditional Saudi restaurants keen to preserve and showcase recipes that have been handed down through the generations, to the always-packed restaurants, and jaw-dropping malls such as VIA Riyadh that feature renowned global brands. Saudi Arabia's diverse and dynamic food culture, from the aromatic spices of traditional dishes to the contemporary creations of modern chefs, is now set to receive the global recognition it deserves. The MICHELIN Guide's presence will not only highlight the culinary talents within the Kingdom but also attract food enthusiasts and connoisseurs from around the globe, eager to explore the unique and exquisite flavors that Saudi Arabia has to offer. Unforgettable experiences aplenty; be it kabsa in a Najd setting or Mubahar rice with the locals, fabulous mini cheese and honey glazed sambosas galore or a mouthwatering masabeeb, the generosity, pride, and hospitality remain firmly in the memory. Additionally, our inspectors observed an impressive culinary diversity, where American cuisine mingles with Japanese, Chinese, Greek, and Thai. Whether it's exceptional Saudi dishes or global favorites, Saudi Arabia offers something for every international traveler eager to explore the captivating sights while savoring the diverse culinary offerings. Mayada Badr, the CEO of the Saudi Culinary Arts Commission, said: 'Our collaboration with the MICHELIN Guide marks an important milestone in celebrating the unique and diverse culinary scene of Saudi Arabia. It shines a light on the creativity and excellence of our chefs and restaurants, and invites the world to discover the distinct flavors and experiences the Kingdom has to offer.' For decades, the MICHELIN Guide has been the gold standard in recognizing and celebrating exceptional dining experiences. Its arrival in Saudi Arabia is a testament to the country's burgeoning culinary landscape, where tradition meets innovation, and local flavors are elevated to new heights. As the MICHELIN Guide begins its journey in the Kingdom, it invites both locals and visitors to embark on a culinary adventure like no other. The MICHELIN Guide Methodology The MICHELIN Guide was created in 1900 by the Michelin tire company to support the growth of automobile mobility. Since then, it has remained loyal to its original mission: to settle in mature gastronomic destinations, to guide international travelers and local foodies to the best restaurants, to highlight world culinary scenes, and to promote travel culture. The selection will be made according to the MICHELIN Guide's historic methodology, focusing only on the quality of the cuisine proposed by the restaurants, which the anonymous MICHELIN Guide Inspectors evaluate by following five universal criteria:• The quality of the ingredients• The mastery of cooking techniques• The harmony of flavors• The personality of the cuisine • The consistency both over time and through the menu as a whole
FACT
23-04-2025
- Entertainment
- FACT
Emmy Squared Pizza is popping up in Riyadh
The pop-up will only run for two weeks. Pizza is everyone's best friend. Whether you like a classic Margherita or one with wild toppings, pizza promises deliciousness with every slice. Riyadh already has some pretty great pizza joints, but now, the capital is about to get a serious upgrade with the arrival of Emmy Squared Pizza. But there's a catch. Starting 24 April, Emmy Squared Pizza will be found at VIA Riyadh. Running for a limited time only, you have two weeks to devour this cheesy goodness. Emmy Squared Pizza is unlike other pizza joints. It offers Detroit-style pizzas that come in squares with crispy, cheesy edges and thick crusts. While details of the menu at the Riyadh pop-up haven't been unveiled, you can expect to indulge in the Roni Supreme, Burrata Margherita, The Deluxe and The Classic to name a few. Their vegan options are on point too, featuring Classic Vegan and Chili Cauliflower pies. One of their favourite and must-have dishes is the Le Big Matt burger. Pair this up with their signature waffle fries and a milkshake for an indulgent cheat day. Emmy Squared has already made a mark in the UAE, with Abu Dhabi and Dubai outposts. In Saudi Arabia, the Jeddah Yacht Club branch has brought the same goodness to the Red Sea city. And now, with all the buzz, this Riyadh pop-up could be testing the waters for something more permanent in the capital. So if you're in Riyadh and love good food, make your way to Via Riyadh. You've got two weeks to grab a slice of Emmy Squared goodness and trust us, you won't want to miss this one. GO: Visit for more information.
Leaders
21-02-2025
- Entertainment
- Leaders
Eats & Beats 2025 Offers Special Night in VIA Riyadh
Eats & Beats 2025 returned to VIA Riyadh on Feb. 20, with unmissable opportunities and experiences, according to Arab News. The event offered a special night full of world-class dining, live performances, immersive entertainment and an unforgettable culinary experience. Entertaining Activities The event featured over 30 live performers, such as DJs, bands, fire dancers and aerial artists. Interactive fun In order to ensure immersive excitement, the night boasted stilt walkers, LED dancers and various surprise acts. A feast of flavors Eats & Beats 2025 Visitors enjoyed delicious signature dishes for instance spicy camel kebab, classic Italian penne and Raoul's beef slider through four renowned restaurants including Spago, Raoul's, Scott's and Madeo. Live cooking For food enthusiasts, they enjoyed live cooking stations where chefs prepare gourmet dishes on the spot. Moreover, they were offered a dessert cart with artisanal ice creams and indulgent sweets. A sweet escape The event offered a wide range of irresistible confections, from salted caramel cookies and pistachio craquelin to rich chocolate fondant. Related Topics: Hip-Hop Heavyweights 21 Savage, Wiz Khalifa & More to Ignite Jeddah's Balad Beast 2025 Sinner Beats Alcaraz, Djokovic Edges Nadal in Riyadh Season's 'Six Kings Slam' Kokub by MDLBeast: A Cosmic Sonic Adventure in the Heart of AlUla Akon, Lil Baby to Lead MDLBEAST at Formula E Prix Jeddah 2025 Short link : Post Views: 5
