Latest news with #VIVAZEN
Business Wire
6 days ago
- Health
- Business Wire
VIVAZEN ® and MoreBetter ® Announce Landmark Real-World Evidence Study on Its Proprietary Extract, Highlighting the Power of Botanicals in Daily Wellness
PHOENIX--(BUSINESS WIRE)--VIVAZEN ®, a trusted leader in botanical-based wellness products, proudly shares the results of a first-of-its-kind Real-World Evidence (RWE) study using its proprietary extract. The study was conducted in partnership with MoreBetter ®, a leading real-world data and research platform. The study tracked the daily experiences of real users over 21 days and revealed statistically significant improvements in energy, focus, and productivity without the use of caffeine or stimulants.* Amid growing concern over adulterated products, this study offers timely, real-world data to distinguish authentic botanical formulas from dangerous synthetics and reinforces the need for science-based evaluation of kratom in everyday use. Share Scientifically Measured, Naturally Effective The RWE study provided consistent daily feedback on the Energy + Focus supplement, a proprietary formula, which resulted in measurable and meaningful outcomes: 25% increase in daily energy* 66% reported improved productivity* 63% experienced reduced fatigue* 61% noted better focus* 'This study exemplifies how real-world evidence can transform anecdotal usage into actionable science,' said Steve Curtis, CEO of VIVAZEN. 'Botanicals have played a critical role in traditional health practices for centuries, but research like this is essential to bring credibility and scientific rigor to the future of functional wellness.' Why This Research Matters Now In July 2025, the FDA announced plans to schedule 7-hydroxymitragynine (7-OH), a potent synthetic derivative of kratom, as a Schedule I controlled substance, citing its opioid-like risks and safety data. Crucially, regulators emphasized that natural kratom leaf products are not the target of this action. Amid growing concern over adulterated products, this study offers timely, real-world data to distinguish authentic botanical formulas from dangerous synthetics and reinforces the need for science-based evaluation of kratom in everyday use. Advancing Wellness Through Research & Transparency To help advance public understanding and transparency, VIVAZEN partnered with the Network of Applied Pharmacognosy (NAP), a nonprofit dedicated to accelerating research and education around natural medicines by centering lived experience and community engagement. In alignment with this mission, NAP has published a summary of the study findings on its public platform, making the results more accessible to researchers, educators, and everyday consumers alike. Read the full blog post here Help Shape the Future of Botanical Science This RWE study highlights a broader movement to validate natural products through real-world data, offering consumers and health care providers a clearer understanding of product efficacy outside of a lab environment. As consumers increasingly seek non-synthetic, plant-based alternatives, real-world studies provide critical insights that help build trust, transparency, and scientific credibility. *VIVAZEN ® products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA.
Reuters
29-07-2025
- Health
- Reuters
VIVAZEN Applauds Federal Action to Ban Dangerous Synthetic 7-OH and Reaffirms Support for Science-Driven Kratom Reform
PHOENIX, AZ, July 29, 2025 (EZ Newswire) -- VIVAZEN, opens new tab, a leading natural wellness company, issued the following statement today commending the U.S. Department of Health and Human Services (HHS), the Food and Drug Administration (FDA), and the Drug Enforcement Administration (DEA) for taking decisive action this week to protect consumers from the dangerous synthetic 7-hydroxymitragynine (7-OH) and to establish a clear regulatory distinction between adulterated products and natural kratom. 'As someone who has experienced the benefits of kratom firsthand, I've long been an advocate for ensuring that this important botanical is safely and responsibly available to customers. This is a milestone for consumer safety, scientific integrity, and public health,' said Steve Curtis, CEO of VIVAZEN. 'We fully support the FDA and HHS in taking this courageous action in drawing a clear line between the naturally occurring alkaloids in kratom and the synthetic opioid-like compound 7-hydroxymitragynine. These are not the same substance, and conflating them has harmed consumers and held back meaningful botanical research. We further urge the agency to use the full extent of its power to immediately remove 7-OH products from store shelves.' 7-hydroxymitragynine, often produced by chemically oxidizing kratom's primary alkaloid, mitragynine using industrial oxidants like bleach and pool shock, can be present at potent and dangerous concentrations in adulterated products that falsely claim to be 'kratom.' In contrast, natural kratom leaves contain only trace amounts of 7-OH, if any, and have been safely used by millions of Americans. VIVAZEN has long been at the forefront of science-first kratom formulation, ensuring all of its products are rigorously tested, contain no synthetic alkaloids, and comply with evolving state and federal safety standards. 'What's happening now is the beginning of regulatory maturity,' said Curtis. 'FDA's own data now confirms the safety and tolerability of mitragynine at levels up to 140 mg. NIH-funded studies also show kratom enhances, rather than suppresses, respiratory activity, exactly the opposite of synthetic 7-OH. This bifurcation is necessary and overdue.' VIVAZEN encourages the following actions by HHS and FDA: 'Consumers deserve clean, transparent, and trustworthy products,' Curtis added. 'At VIVAZEN, we've built our brand on safety and integrity, and we welcome this renewed focus on scientific truth. We look forward to working with policymakers and regulators to protect the future of kratom and the millions who rely on it.' About VIVAZEN For over a decade, VIVAZEN has delivered trusted, high-quality botanical supplements that provide people with functional wellness without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™ naturally, and visit opens new tab. Media Contact Paloma Lehfeldtpress@ ### SOURCE: VIVAZEN Copyright 2025 EZ Newswire See release on EZ Newswire
Associated Press
08-04-2025
- Health
- Associated Press
VIVAZEN Launches New Botanical Gummy Line: Feel Great™ Function Meets Great Taste
Flavor-forward, function-packed, and made to move—wherever life takes you PHOENIX, AZ, April 8, 2025 (EZ Newswire) -- VIVAZEN, the trusted name in functional plant-based supplements, is proud to announce the launch of its all-new Botanical Gummies—a tasty, convenient, and effective way to help support energy, focus, relaxation, and mood. Backed by the same plant-powered benefits Everyday Heroes™ have come to love, the new gummies deliver the feel-good function of VIVAZEN in a chewable format that fits any lifestyle. Available now at VIVAZEN Botanical Gummies come in three functional options: Energy + Focus (Berry Bliss): From busy schedules to big goals, stay sharp and energized with this clarity-boosting blend. Whether you're powering through a workout, tackling a big project, or just need to bring your A-game, this berry-awesome gummy delivers the same functional kick as our best-selling Energy + Focus shot—now in a tasty chew. Stress Relief (Cider Crush): Made with a unique blend of botanicals that may help support your body's natural response to stress. Smooth, crisp, and calming—Stress Relief gummies are your go-to for taking the edge off when the pressure's on. Relax + Unwind (Citrus Chill): Become a Zen master in 20 minutes. When it's time to shut off the noise and reclaim your calm, Relax + Unwind gummies may help you find your peace and bring it with you anywhere. All formulas feature botanically active ingredients and are available in great-tasting flavors—no harsh aftertaste, just clean, craveable chews that make it easier than ever to Feel Great™. 'Our customers wanted a way to experience the benefits of VIVAZEN without taking a shot,' said Jerry Barker, VP of Innovation at VIVAZEN. 'With these gummies, we've created something that's tasty, portable, and powerful—a new format that fits seamlessly into your daily routine.' Why fans are loving VIVAZEN Botanical Gummies: Great new taste: No more compromise—just flavorful, plant-powered goodness. Convenient packs: Grab-and-go pouches for on-the-move support. Three functional options: Choose what you need, when you need it. Try-all variety pack: The perfect intro for new users or gift for your wellness-curious friends. Whether you're managing stress at work, gearing up for a workout, or just looking for a better way to balance your day, VIVAZEN Botanical Gummies are your new feel-good ritual—plant-based, purpose-driven, and made for real life. Disclaimer: VIVAZEN products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA. About VIVAZEN VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit SOURCE: VIVAZEN
Reuters
08-04-2025
- Health
- Reuters
VIVAZEN Launches New Botanical Gummy Line: Feel Great™ Function Meets Great Taste
PHOENIX, AZ, April 8, 2025 (EZ Newswire) -- VIVAZEN, the trusted name in functional plant-based supplements, is proud to announce the launch of its all-new Botanical Gummies—a tasty, convenient, and effective way to help support energy, focus, relaxation, and mood. Backed by the same plant-powered benefits Everyday Heroes™ have come to love, the new gummies deliver the feel-good function of VIVAZEN in a chewable format that fits any lifestyle. Available now at VIVAZEN Botanical Gummies come in three functional options: Energy + Focus (Berry Bliss): From busy schedules to big goals, stay sharp and energized with this clarity-boosting blend. Whether you're powering through a workout, tackling a big project, or just need to bring your A-game, this berry-awesome gummy delivers the same functional kick as our best-selling Energy + Focus shot—now in a tasty chew. Stress Relief (Cider Crush): Made with a unique blend of botanicals that may help support your body's natural response to stress. Smooth, crisp, and calming—Stress Relief gummies are your go-to for taking the edge off when the pressure's on. Relax + Unwind (Citrus Chill): Become a Zen master in 20 minutes. When it's time to shut off the noise and reclaim your calm, Relax + Unwind gummies may help you find your peace and bring it with you anywhere. All formulas feature botanically active ingredients and are available in great-tasting flavors—no harsh aftertaste, just clean, craveable chews that make it easier than ever to Feel Great™. 'Our customers wanted a way to experience the benefits of VIVAZEN without taking a shot,' said Jerry Barker, VP of Innovation at VIVAZEN. 'With these gummies, we've created something that's tasty, portable, and powerful—a new format that fits seamlessly into your daily routine.' Why fans are loving VIVAZEN Botanical Gummies: Whether you're managing stress at work, gearing up for a workout, or just looking for a better way to balance your day, VIVAZEN Botanical Gummies are your new feel-good ritual—plant-based, purpose-driven, and made for real life. Disclaimer: VIVAZEN products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA. About VIVAZEN VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit Media Contact Natalie Gershon press@ ### SOURCE: VIVAZEN Copyright 2025 EZ Newswire
Associated Press
03-04-2025
- Health
- Associated Press
The Rise of Social Seltzers and Functional Drinks: What's Next for the Non-Alcoholic Boom?
VIVAZEN emerges as a Feel Great™ favorite in the sober-curious movement, offering a buzz-free social alternative PHOENIX, AZ, April 3, 2025 (EZ Newswire) -- With the rise of functional beverages, social seltzers, and non-alcoholic rituals like Dry January and Sober October, a growing wave of consumers are rethinking how—and why—they unwind. Riding this cultural shift is VIVAZEN, a social drink made from plant-based ingredients that help people relax, Feel Great™, and stay in control—no booze required. According to a recent NCSolutions survey, 41% of Americans are actively trying to drink less alcohol, and 75% have tried or are interested in trying non-alcoholic alternatives. The study also reveals that consumers are looking beyond just abstaining—they're actively seeking functional benefits like stress relief, energy, and mood support. That's exactly where VIVAZEN fits in. 'We're seeing more and more consumers trading alcohol not just for what they want to avoid—but for how they want to feel,' said Natalie Gershon, chief marketing officer at VIVAZEN. 'Our community tells us they love that VIVAZEN helps them relax, connect, and unwind—without sacrificing clarity, sleep, or productivity the next day.' Made with a proprietary blend of functional botanicals, VIVAZEN is designed to: Support relaxation and mood Provide a clean, functional Feel Great™ effect Fit seamlessly into any social setting—from bars to backyard hangs Customers echo this sentiment in product reviews and social content, calling VIVAZEN their 'go-to drink for winding down after work' and 'a must-have for social settings without the pressure to drink.' As alcohol alternatives continue to evolve beyond sugary mocktails and sparkling waters, VIVAZEN stands out with a purpose-built, plant-powered formula that's resonating with sober-curious consumers, wellness-minded Millennials, and Gen Z trendsetters seeking more mindful ways to unwind. VIVAZEN is available in ready-to-drink Alcohol Alternative™ seltzers, botanical gummies, and concentrated wellness shots, available at and select retail locations nationwide. About VIVAZEN VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit
