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Business Upturn
17-07-2025
- Entertainment
- Business Upturn
'Ishaara Samajh Le': A Musical Call for Celebrations with Magic Moments & Kriti Sanon
Magic Moments, India's No. 1 vodka brand, released its latest campaign, featuring national award-winning actor Kriti Sanon with launch of its refreshing music video 'Ishaara Samajh Le'. Business Wire India Magic Moments, India's No. 1 vodka brand, released its latest campaign, featuring national award-winning actor Kriti Sanon, with the launch of its refreshing music video 'Ishaara Samajh Le'. The film captures the effortless flow of a day where nothing is planned, yet everything aligns, led not by intention, but by instinct. Through subtle signs and shared energy, it explores how magic often shows up in the most unexpected moments. Link : Set against a vibrant, music-driven backdrop, the film follows Kriti Sanon as she moves through spontaneous, emotionally resonant scenes, from impromptu toasts to playful dance breaks. The narrative flows through gestures, rhythm, and mood. At the heart of it is the track's hook line, 'Ishaara Samajh Le' which is a reminder to be present, notice the signals, and let the moment guide you. Every beat and every word in the music video was meticulously crafted, a true labour of love, to spark joy in an instant. It's not just peppy and energetic; it is a vibrant call to celebrate life's spontaneous moments, capturing the spirit of instinctive joy we so often overlook. Developed in collaboration with VML and produced by Hogarth Films, the music video is the centrepiece of Magic Moments' 360-degree marketing campaign, starting with digital platforms and now expanding into retail, theatres, new media, and TV-on-the-go activations, soon. With this campaign, Magic Moments not only strengthens its premium, stylish positioning but also redefines what it means to Make Every Moment a Magic Moment. It reflects a cultural shift, away from curated celebrations, towards moments shaped by emotion, spontaneity, and personal connection. The film deepens the brand's intent to engage meaningfully with millennials and Gen Z, who value presence over perfection and connection over performance. 'This campaign represents a turning point in how we communicate the spirit of Magic Moments', said Abhishek Khaitan, Managing Director, Radico Khaitan Ltd. 'As the world of celebration evolves, we are seeing a shift from grand occasions to more personal, instinctive expressions of joy. Through this film, we are not just elevating the brand's style and identity, we are aligning it with a mindset that celebrates authenticity, emotion, and freedom. It is a direction that feels both relevant and true to who we are.' Speaking on the campaign, Amar Sinha, Chief Operating Officer at Radico Khaitan Ltd., stated, ' We wanted the campaign to feel like a mood, not a scripted sequence, but a visual rhythm that people can relate to. From the soundscape to the recurring line 'Ishaara Samajh Le', every element reflects how today's generation finds meaning in the everyday. Kriti brings a natural sense of ease and energy that grounds the film, making the brand's message feel fresh, emotional, and modern.' On being part of the campaign, Kriti Sanon shared, 'This campaign brings alive those unplanned sparks of joy, the moments you don't script. 'Ishaara Samajh Le' captures that beautifully, reminding us to stay open and present. Magic Moments as a brand stands for that same spirit – embracing life's surprises. It's been a joy to be part of a campaign that celebrates authenticity in every sip and scene.' Nakul Sharma & Tirtha Ghosh, Executive Creative Director & VP, VML added, 'We have aimed to create something much larger than just a film, it's a cultural cue that speaks to the way today's generation chooses to celebrate. The music video, with its catchy hook and peppy rhythm, is designed to become part of everyday life, encouraging people to recognise and embrace spontaneous moments of joy. Whether it's a casual get-together, a road trip, or simply an unplanned dance break, we wanted this track to naturally find its place in those personal, unscripted celebrations.' The campaign rollout began with a digital-first approach and is now being actively expanded into retail touchpoints, theatre screens, new-age media, and TV-on-the-go platforms, ensuring Magic Moments reaches consumers across their celebration spaces. Additionally, the music video's production and amplification involved collaboration with industry-leading partners known for delivering immersive, high-quality content experiences. Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
Techday NZ
16-07-2025
- Business
- Techday NZ
Digital transformation projects see GBP £8m spend amid AI impact
New research has found that businesses are investing an average of GBP £8 million in digital transformation projects, with over one third failing to achieve their objectives and many more encountering delays and cost overruns. A study by VML surveyed mid-to-senior level business leaders involved in digital transformation initiatives and highlighted persistent issues in financial forecasting, return on investment, and the impact of technological disruption, particularly artificial intelligence (AI). Financial planning difficulties A significant majority of respondents (76%) reported challenges in accurately estimating budgets at the outset of digital transformation projects. As a result, 77% noted that initial budgets are often underestimated, which can lead to further complications as the projects progress. The complexity of financial planning is compounded by the rapidly evolving technological landscape. Businesses frequently find that their original forecasts no longer match the requirements once projects are underway, forcing periodic reassessment and reallocation of resources. AI disruption and shifting strategies The emergence of AI as a critical component in digital transformation has had a notable effect. Of those surveyed, 77% said that the arrival of AI has obliged them to review and adapt their transformation strategies, and 73% have recalculated budgets to include AI-driven activities. In many cases, these AI-related changes further disrupt previously agreed project scopes and demands for evidence of effectiveness. The research found that 67% of leaders have experienced scope creep - the gradual expansion of project objectives or deliverables - which often results in both cost and schedule overruns. Demonstrating return on investment The ability to prove return on investment (ROI) remains elusive for most organisations. According to the study, 73% of business leaders said it is difficult to demonstrate ROI on digital transformation endeavours, a situation compounded by the current economic climate, where financial prudence is paramount. The research also found that what constitutes ROI varies significantly between organisations. While increased profitability remains a target, many leaders also consider operational efficiency, employee productivity, and improved customer experience as part of the overall return. Collaborative barriers Challenges related to alignment and collaboration between different teams were cited as a key friction point. Of respondents, 73% believed that contrasting objectives across teams often undermine project success. Issues such as lack of a shared vision, misaligned objectives, and insufficient skills across teams can all impede progress. The report indicates that 81% of businesses are seeking third-party support to help manage and deliver transformation projects. This trend underscores the significance of selecting suitable partners to navigate the complex requirements of digital transformation. Leadership perspective This research exposes the historic but also the new challenges businesses face in their transformation journeys. The report reveals that successful digital transformation is as much about embracing change and adapting to evolving technologies as it is about strategic clarity. With 74% of leaders experiencing shifting objectives and 77% revisiting strategies due to AI, organisations must approach transformation with boldness, creativity, and flexibility. By fostering innovation, taking creative risks, and aligning efforts around customer needs, businesses can turn challenges into opportunities for sustainable growth. The research is compiled in the VML Enterprise Solutions report, "Unlocking the Power of Digital Transformation", which analyses eleven key areas impacting transformation initiatives, including business strategy, leadership, AI implementation, customer experience, and standards in data governance. VML's technology and transformation division, VML Enterprise Solutions, is noted in the report as supporting businesses in navigating digital challenges, with a focus on uniting commerce, customer experience, consulting, and technology transformation for clients worldwide.
Time of India
15-07-2025
- Entertainment
- Time of India
Kriti Sanon enjoys a musical call of celebrations in Magic Moments' new ad
Magic Moments, India's vodka brand, has released its latest campaign, featuring actor Kriti Sanon with the launch of its music video ' Ishaara Samajh Le '. The film captures the effortless flow of a day where nothing is planned, yet everything aligns, led not by intention, but by instinct. Through subtle signs and shared energy, it explores how magic often shows up in the most unexpected moments. Set against a vibrant, music-driven backdrop, the film follows Sanon as she moves through spontaneous, emotionally resonant scenes, from impromptu toasts to playful dance breaks. The narrative flows through gestures, rhythm, and mood. At the heart of it is the track's hook line, 'Ishaara Samajh Le' is a reminder to be present, notice the signals, and let the moment guide you. Every beat and every word in the music video was meticulously crafted, a true labour of love, to spark joy in an instant. It's not just peppy and energetic; it is a vibrant call to celebrate life's spontaneous moments , capturing the spirit of instinctive joy we so often overlook, the press release shared with ETBrandEquity stated. Developed in collaboration with VML and produced by Hogarth Films, the music video is the centrepiece of Magic Moments' 360-degree marketing campaign, starting with digital platforms and now expanding into retail, theatres, new media and TV-on-the-go activations, soon. With this campaign, Magic Moments not only strengthens its premium, stylish positioning but also redefines what it means to Make Every Moment a Magic Moment. It reflects a cultural shift, away from curated celebrations, towards moments shaped by emotion, spontaneity, and personal connection, it added. The film deepens the brand's intent to engage meaningfully with millennials and Gen Z , who value presence over perfection and connection over performance. 'This campaign represents a turning point in how we communicate the spirit of Magic Moments,' said Abhishek Khaitan, managing director, Radico Khaitan . 'As the world of celebration evolves, we are seeing a shift from grand occasions to more personal, instinctive expressions of joy. 'Through this film, we are not just elevating the brand's style and identity, we are aligning it with a mindset that celebrates authenticity, emotion, and freedom. It is a direction that feels both relevant and true to who we are,' Khaitan added. Amar Sinha, chief operating officer at Radico Khaitan, stated, 'From the soundscape to the recurring line 'Ishaara Samajh Le', every element reflects how today's generation finds meaning in the everyday. Kriti brings a natural sense of ease and energy that grounds the film, making the brand's message feel fresh, emotional, and modern.' Sanon shared, 'This campaign brings alive those unplanned sparks of joy, the moments you don't script. 'Ishaara Samajh Le' captures that beautifully, reminding us to stay open and present.' Nakul Sharma and Tirtha Ghosh, executive creative director and vice president, VML added, 'The music video, with its catchy hook and peppy rhythm, is designed to become part of everyday life, encouraging people to recognise and embrace spontaneous moments of joy. Whether it's a casual get-together, a road trip, or simply an unplanned dance break, we wanted this track to naturally find its place in those personal, unscripted celebrations.' Watch the video here:
Campaign ME
07-07-2025
- Business
- Campaign ME
Beyond the awards: Key brand lessons from Cannes Lions 2025
I had the privilege this year to attend the Cannes Lions International Festival of Creativity and was honoured to return with six Lions. It marked a proud moment for Saudi Arabia, HungerStation, and our creative partners at VML. The experience was both energising and eye-opening, showcasing how brands are redefining storytelling, technology, and brand building. While in Cannes, I asked a friend and mentor, a Regional CCO who has been in the advertising industry for over 30 years and has attended nearly 20 Cannes festivals, how this year compared to earlier editions. His response stuck with me: 'There used to be fewer entries, but the themes were broader. Now they are much more diverse, more focused, and increasingly shaped by tech.' That observation perfectly captured the energy of Cannes 2025. Here are six key takeaways that stood out and will shape how brand leaders and creatives across the industry approach brand building today. 1. Human + AI = magic Yes, AI dominated conversations, but not as a threat. This year, AI was treated as a creative partner. The most awarded work showed how AI can speed up ideation, enhance personalisation, and unlock new formats, while humans kept the emotional compass. The shift has moved from asking whether AI will replace creatives to how it can empower them. 2. Integration of brand and performance marketing One of the biggest shifts this year was how fluid the line between brand building and performance has become. The best campaigns were not just beautiful, they were measurable. Brands found ways to balance emotional storytelling with clear business outcomes. The formula is no longer awareness or conversion. It is both, working in tandem. 3. Hyper-personalisation at scale With audiences more fragmented and expectations higher than ever, personalisation is no longer optional. Cannes 2025 showcased how AI is enabling brands to deliver dynamic, real-time content tailored not just by demographics, but by context, behaviour, mood, and micro-moments. From localised language and cultural cues to adaptive formats and one-to-one messaging, personalisation is no longer a tactical add-on. It is a core driver of relevance and brand love. 4. Creators as core brand partners The creator economy is no longer a side hustle. It has become central to brand strategy. Brands are moving beyond one-off influencer posts and investing in long-term partnerships where creators are involved from the start. The most effective campaigns were co-developed with creators who helped shape the concept, not just deliver the message. This shift is turning creators into cultural co-authors, not just content distributors. 5. Micro-engagements build brand equity It is tempting to chase viral glory, but many brands this year focused on consistent, meaningful touchpoints. Whether through interactive story formats, personalised messages, or community-driven content, the value was in showing up often, not just loudly. This steady rhythm of value-driven moments builds deeper brand trust and long-term relevance. 6. The funnel is no longer linear One of the biggest shifts this year was the realisation that consumer journeys are anything but linear. Traditional funnels have given way to fragmented, fluid paths influenced by moods, moments, and context. Brands can now adapt messaging in real time, meeting people wherever they are in their decision-making process. Whether discovery begins on TikTok, through a creator, or during a live event, relevance depends on agility, not sequence. Final thoughts Attending Cannes Lions 2025 was a powerful reminder that brands must be brave, human, and culturally intelligent to thrive. The fusion of creativity, technology, and genuine connection is reshaping the industry. These insights will guide how brand strategy is approached moving forward, through bold storytelling, purposeful use of AI, and the creation of meaningful relationships that last. Cannes was more than an awards show. It offered a glimpse into the future of creativity, and this year's edition set a high bar for everyone aiming to make a real impact in the world of brands. There is already excitement for what next year will bring. By Ahmad Chatila, Director of Brand and Communication at HungerStation
Scottish Sun
01-07-2025
- Business
- Scottish Sun
I'm the UK's Coupon Queen – here's how YOU can save £2k+ this summer, from petrol to food and days out
Holly Smith has helped more than two million Brits save their hard-earned cash. Here, to kickstart our Sun Club Summer savings series, she shares great tips to help you save more than £2,000. QUIDS IN I'm the UK's Coupon Queen – here's how YOU can save £2k+ this summer, from petrol to food and days out Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MILLIONS of Brits have saved money thanks to Holly Smith's brilliant tips. And now the UK's Coupon Queen, Holly Smith, is here to help YOU save £2,000 this summer - on everything from supermarket shops and family days out to toys and caravan holidays. 6 Holly Smith is the UK's Coupon Queen and has helped millions of Brits save money Credit: NEWSUK 'It's easy to think you need to spend a lot to keep the kids entertained, but there's so much you can do for free or on a budget,' she explains. 'It's all about being creative, planning ahead, and making the most of what's available.' Holly launched her blog Extreme Couponing in 2013. The blog's private Facebook group, where users share offers, has since racked up 2.5 million members. Extreme couponing Searches for discounts have increased since the cost of living crisis, as budgeting apps gain popularity. There were nearly 10,000 searches for 'best budgeting apps' in 2022, marking a 30% rise from 2021 and a 95% surge since 2020, according to a study by technology powerhouse VML. Holly, 44, hit the headlines after paying for a £1,200 food shop entirely with vouchers. In 2020 she released a book sharing her best money saving tips. £4,000 savings It's not unusual for her to be awake at 4am scouring the internet for deals or personally replying to one of the 500 emails she gets a day. 'My husband will say, 'Put your phone down!' But it's just me - I can't leave it,' she says. 'I'm so passionate about what I do that there have been times I haven't slept at night because I've been looking for deals.' Holly, who lives in Great Yarmouth with husband Callum Smith and their four children, saves £4,000 every summer thanks to coupons, discount codes, cashback apps and loyalty cards. I'm mortgage-free at 35 thanks to my savvy spending With the average family spending set to spend over £1,000 extra per week this summer, here Holly reveals how to have a fun-filled time - without breaking the bank. Free holiday clubs and meals For parents needing childcare or activities for the kids during the holidays, Holly recommends the Holiday Activities and Food (HAF) programme. 6 Check out your local council for free children's clubs and activities this summer Credit: Getty This country-wide government programme provides free meals, activities, and childcare during school holidays for children from low-income families who receive free school meals. Local councils can also use 15% of their funding to support other children who may benefit, without needing approval from the Department for Education. Parents will need to check with their child's school and check their list of benefits based on free school meals. Keep kids active and engaged during the summer Holly Smith 'HAF runs during school holidays and offers free holiday clubs with meals included for eligible children,' she explains. 'It's such a helpful option – not just for childcare but for keeping kids active and engaged during the summer. 'Holiday clubs can cost around £20-£30 per day, including food, so by using HAF for five days of holiday clubs could save £100 - £150 per child.' SAVINGS: £100-£150 High-street clothes for less One of Holly's golden rules is to plan ahead. 'I always encourage parents to start thinking early,' she says. She recommends websites like which sell surplus stock from brands like Marks & Spencer and Next at up to 90% off. 'You can grab summer clothes for the kids or even start thinking about school uniforms for September. Shopping out of season or ahead of time can save you a fortune.' When we checked the sites we found that parents can bag items including a boys winter jacket for £7, reduced from £24, or a Spiderman sweatshirt for £1, reduced from £5, or a pair of M&S sandals for £3, reduced from £22.50. Result! SAVINGS: £50-£100 Half-price day trips When it comes to day trips and activities, Holly is all about being resourceful. Apps like Groupon and Wowcher are full of family deals that make planning affordable outings easy. 'They regularly have discounted tickets for places like Drayton Manor, with 50% off tickets,' she says. 'Tickets start from £27.50, which means you could get £13.75 'You can also find soft play passes, zoo tickets, and even travelling circus deals. 'These discounts vary, but let's assume an average saving of £10 per ticket. For a family of four, this could amount to £40 saved per activity. These platforms are perfect for booking summer activities without paying full price.' SAVINGS: £40+ Cinema savings Taking a trip to the cinema with the kids doesn't have to cost a fortune. 'You can also get free cinema tickets by signing up at or at which also offers free theatre tickets, which could give you a saving of around £15 per person,' she says. 6 Enjoy a trip to the cinema without spending loads Credit: Getty 'I'm a massive musical fan and save £1000's on tickets every year using these methods. I even run a theatre blog 'Some West End theatres offer standing tickets at the back of the stalls for just £10. 'You can often get these on the day of the performance by going directly to the box office. Popular shows offering these tickets include Hamilton at the Victoria Palace Theatre and Just For One Day (the Live Aid musical) at the Shaftesbury Theatre. 'And everyday at 10am, the TodayTix app releases Rush Tickets from £10 for around 20 top West End productions. 'These are limited and first come, first served, so it's worth checking the app early. 'You can also get 2-for-1 cinema and restaurant deals with Compare the Market. A clever trick is to take out a cheap travel insurance policy to unlock these rewards Holly Smith 'When you take out any insurance policy through Compare the Market, you'll get a full year of Meerkat rewards. 'That includes: Meerkat Movies – Two-for-one cinema tickets every Tuesday and Wednesday, and Meerkat Meals – Two-for-one meals at selected restaurants. 'A clever trick is to take out a cheap travel insurance policy to unlock these rewards. 'You can buy one-day UK travel insurance for as little as £1.01, and it still gives you access to a full year of cinema and dining deals.' SAVINGS: £60+ TV savings Cut your Netflix bill with the ad-supported plan. 'Netflix now offers a cheaper plan that includes adverts,' she says. 'It costs half the price of the standard plan, and the ads aren't too disruptive. I made the switch and found it better than expected.' You can also use free streaming services instead of paying. 'There are some great free options available in the UK if you want to avoid monthly subscription fees,' explains Holly. If you have Sky TV, they often give away a free movie rental each month through the Sky Store Holly Smith Other suggestions include Roku Channel, a free content without needing a subscription, Samsung TV Plus, which is available on Samsung smart TVs with plenty of live and on-demand options, Rakuten TV (free section), which includes a variety of films and shows and Pluto TV, 'excellent' for fans of reality TV, with themed live channels and on-demand content. There are other ways to get free movies too. 'If you have Sky TV, they often give away a free movie rental each month through the Sky Store. Just log in and claim it,' she says. 'Octopus Energy customers can claim a free movie at the start of each month through Octopus Rewards, and Vodafone users should check the MyVodafone app, as it often includes free films in the rewards section.' SAVINGS: £10+ Cheap petrol For families travelling this summer, Holly recommends the PetrolPrices app to find the cheapest petrol or diesel based on your location. 'It's so useful when you're on a day out or in an area you don't know well. Even saving a few pence per litre makes a difference, especially when you're filling up often. 'The savings would depend on how much fuel you purchase and the price difference per litre. 'If you save 5p per litre and fill up 50 litres of fuel, the saving would be of £2.50, but if you are filling up more frequently during summer (e.g., 4 times), the total saving would be a saving of £10.' SAVINGS: £2.50 per fill-up or £10 across four fill-ups Supermarket hacks Holly's expertise in grocery shopping is one of her top ways to stretch a summer budget. Digital free to use coupon apps like Shopmium, GreenJinn, and CheckoutSmart are staples in her money-saving toolkit. 6 Holly shares her tricks for paying less at the supermarket Credit: 'These apps are updated weekly with freebies and discounts on branded groceries,' she explains. 'You can usually claim three or four free items a week. Just buy the item, scan your receipt in the app, and cashback is paid directly to your PayPal or bank account. It's so easy to use, and the savings build up quickly.' Holly also advises keeping an eye out for yellow-sticker food. 'Knowing what can be frozen is key,' she says. 'I use a vacuum sealer to store chicken breasts, vegetables, and other essentials, so nothing goes to waste. 'Yellow-sticker food and vacuum sealing can reduce waste and save around £20-£30 per month on groceries, which means over the summer, this adds up to £40-£60.' She also highlights Amazon's Subscribe & Save feature as a great way to stock up on household essentials at a discount. 'Track the prices, wait for a drop, and then subscribe to get an extra 15% off. Once it's delivered, you can cancel the subscription if you don't need it again.' On-pack promotions are another great way to save. 'Robinsons squash bottles are brilliant for this,' Holly says. 'Last summer, they ran a promotion for free swimming sessions. All you had to do was scan the QR code on the sleeve and sign up online. 'These offers often include free football training, days out, or kids' meals. They're easy to spot and claim. 'On-pack promotions like free swimming sessions or football training could save around £5 - £10 per activity per child, and claiming three to four promotions over the summer could save £15-£40.' SAVINGS: £115-£190 Christmas list ready One trend in Holly's Facebook group that she is a fan of is simply prepping for Christmas from now. 'People in my Facebook group have started to save £7 a week in their Amazon balance. 'By Christmas, they've got a pot to use for gifts. 'It's like the old Christmas savings schemes but safer because you can buy pretty much anything on Amazon now. 'I also use Amazon's Subscribe and Save a lot for essentials like toilet rolls. 'I track prices, wait for a drop, subscribe to get an extra 15% off, and then cancel the subscription after delivery. Affordable holidays Holly has a clever tip for cutting costs on family holidays. 'Haven holiday parks offer touring and camping pitches, which are much cheaper than staying in a caravan,' she explains. 6 Holly has also shared her camping trip tips Credit: SUPPLIED 'I'm not keen on camping, so I once paid £100 for a tent pitch at Haven in Kent but stayed at a nearby Travelodge for £29 a night instead of paying over £1,000 for a caravan. 'We used the Travelodge as our base, filled up on their buffet breakfast, and spent our days at the holiday park. It was such a money-saver.' For families who enjoy camping, Holly suggests buying a cheap tent to use at the holiday park for an even cheaper alternative. 'It's all about personal preference, but there are so many ways to save on holidays.' SAVINGS: £900 - £1,200 Summer toys Keeping kids entertained over the summer doesn't have to cost a fortune, and Holly has plenty of ideas for treats and toys. Apps like YoungPlanet are a fantastic way to save money while keeping kids entertained. 'Families can list toys and children's items they no longer need, and everything is free to collect locally,' Holly explains. 6 Holly suggests checking out a few apps for new toys without spending a penny Credit: Supplied 'It's a great way to get things like garden toys, books, games, and bikes without spending anything. 'It's also perfect for passing on items your own kids have finished with to help others. 'Using the YoungPlanet app to get free toys like garden toys, books, or bikes could save you anywhere around £10 - £50 per item. 'Claiming three to four items over the summer could save up to £200.' She also mentions apps like Jungle Search, which is free to use and helps find mispriced items on Amazon. 'You'd be amazed at what you can find - everything from garden toys to paddling pools at a fraction of the cost,' she explains. 'When my son was born, I got almost everything for his nursery for under £200, even though the retail value was £1,200.' SAVINGS: £200+ Coupons and loyalty schemes Holly's passion for couponing shines through as she explains the strategy behind it. 'You've got to time your coupons with promotions,' she says. 'For example, Tesco magazine coupons are often better towards the end of the month when the products go on offer. That's when you get those gems where you're paying next to nothing.' She also mentions loyalty schemes like Pampers. 'With the Pampers loyalty scheme, for every 10 packets you scan, you get one free,' she says. 'They send you a coupon through the post. But it's all about timing. Some people use coupons too quickly, but you need to come up with a method. 'I write down expiry dates, track prices, and use the coupons when the timing is perfect. It's a lot of work, but I share this research instantly in my Facebook group, so others don't have to do it all themselves.' Instead of searching for discount codes, Holly has a much easier technique to save some money. 'I use a Google Chrome plug-in such as Honey or Pouch, " she says. 'When you're shopping online and get to the checkout, the plug-in quickly tries out all the discount codes that might work for that store and applies them to your basket in seconds. 'Sometimes, you can even use more than one code on the same purchase.' But when it comes to the best digital coupon app, Holly's favourite is Shopimium. 'It's really user friendly and a great one to get people started.' SAVINGS: £50+ Get talking with ChatGPT Holly embraces AI to make saving easier. 'In my Facebook group, using ChatGPT to save money is really popular right now,' she explains. 'People are using it to figure out what to cook with leftovers in their fridge. You can just write down what you've got – potatoes, random leftovers – and ask ChatGPT what meal you can make. 'It provides recipes in seconds, and you end up with a family meal you'd never have thought of. It's a great way to avoid wasting food and save money.' She continues: 'People even upload pictures of their garden and ask ChatGPT for budget-friendly ideas to improve it. The results are amazing.' SAVINGS: £50-£100 Build a stockpile Holly's strategic approach to saving has helped her build an impressive stockpile over the years. 'It's gone from a notepad to an industrial-sized chest freezer and shelves that look like a mini supermarket,' she says. She explains how combining coupons and offers can lead to huge savings over time. 'For example, Huggies DryNites offers a free sample with a £2.50 coupon. If you wait for the right sale, you can get the product for free. That's how you build a stockpile – by timing your purchases perfectly.' Previously at Christmas time, Holly managed to buy over £100 worth of minced chicken for about £15 and picked up a whole turkey worth £35 for 5p - after buying at a reduced price on Christmas eve. Once she got the food home, she vacuum-sealed it before freezing it. SAVINGS: £150
