4 days ago
Pharrell Williams and Nigo to open massive lifestyle hub in Tokyo inspired by Napa Valley
From mouth-watering food and rich cultural experiences to having one of the most beautiful airports in the world, Japan already has plenty of reasons to visit. And now, there's one more: Japa Valley Tokyo, a new lifestyle hub inspired by California's famed Napa Valley. Here's everything we know so far.
Japa Valley Tokyo is the brainchild of creative heavyweights Pharrell Williams and Nigo, in collaboration with Japanese hospitality group Not A Hotel. If that name rings a bell, it's the same team behind the unique concept where individuals can buy a share of a luxury holiday home to co-own and use with other shareholders.
Their latest venture will take over much of the former Shin-Yurakucho Building site, transforming it into a vibrant space that blends art, fashion, food, and hospitality.
Drawing inspiration from the rolling, vineyard-lined hills of Napa Valley, the Tokyo version swaps out wine for something closer to home: Japanese sake. The hub will also feature artwork by Kaws, with teaser images revealing a giant Kaws Holiday figure as a centrepiece. There will be event spaces, alongside F&B and retail pop-ups too.
