Latest news with #ValueBeyondBelief
The Irish Sun
6 days ago
- Entertainment
- The Irish Sun
‘I promised myself I was out' – Ex-RTE star Joe Duffy lands unexpected new gig just one week after leaving Liveline
FORMER RTE star Joe Duffy has swapped the airwaves for aisles in a new role just one week after leaving Liveline. The legendary host, who confirmed his Advertisement 3 Joe Duffy bid farewell to Liveline listeners last week Credit: Andres Poveda LTD 3 The former RTE star has now taken on a new role Credit: Instagram 3 Duffy appeared in a Lidl ad Credit: Instagram His final show was filled with friends, fans and unforgettable past callers sharing their fond memories and praising Joe for being the "voice of the people". But just one week after hanging up his mic - This time he's fronting a brand new campaign with supermarket giant Lidl Ireland dropped a sponsored video today with the broadcaster playing a central role in the funny clip. Advertisement READ MORE ON JOE DUFFY Dressed in a suit and hat, Joe was disguised as a private detective as he wandered through the shop's aisles. As he stepped into Lidl, the title, 'Value Beyond Belief – Episode 1', appeared on the screen. The familiar voice then narrated the video, saying: "I promised myself I was out. No more talk, no more questions. Just an average Joe. But questions – they don't take no for an answer." One shocked shopper exiting the store could then be heard asking: "Is that Joe Duffy?" Advertisement Most read in News TV In a playful nod to his days championing consumer concerns, Joe explained he'd "received an anonymous tip from a Ballinasloe woman named Margaret Mary O'Brien" and felt he had to take the case. The ad closed on a cliffhanger, teasing: "To be continued…" Joe Duffy bids farewell to listeners Meanwhile, Duffy has officially The former host, who had been touted as a possible candidate, said he had not been approached by a party to run following his final show. Advertisement He put the matter to bed and said: "Thanks, but to be absolutely clear I am NOT seeking a nomination from any "I will not be adding anything further." OFF AIR During Duffy's "You were and are the voice of the people. You're authentic and give the people a platform. I think you never left your roots, your working class background stood to you. The values your parents gave to you. Advertisement "And on a personal level, going back to my student days, where you taught me a few things when I was a student activist." Joe interrupted the politician's speech and joked: "You forgot them quick enough now." Martin told Joe he has touched his family and his "personal acts of kindness" have been "quite extraordinary". He spoke about how Joe took photos of Martin holding his daughter Léana during a crab-fishing day out in Advertisement Martin said: "That's something Mary and I have always treasured."
Irish Daily Mirror
7 days ago
- Entertainment
- Irish Daily Mirror
Ex-RTE presenter Joe Duffy lands new job a week after leaving Liveline
Retired RTE host Joe Duffy has landed himself a new job – more than a week after leaving the national broadcaster. Just a week after the Ballyfermot native hung up his Liveline mic, the host is back as part of a new campaign with Lidl. In a sponsored video released today by Lidl Ireland, the veteran broadcaster can be seen prowling the aisles of Lidl in a suit and a brown hat in the guise of a private detective. As he enters the Lidl, 'Value Beyond Belief – Episode 1′ appears, accompanied by some film noir jazz. 'I promised myself I was out. No more talk, no more questions. Just an average Joe,' the ever-familiar voice of Duffy narrates. 'But questions – they don't take no for an answer.' 'Is that Joe Duffy?' a passer-by with his shopping bags asks as he exits the shop. In a tongue-in-cheek nod to his previous role as a champion of the consumer, Duffy says he'd 'received an anonymous tip from a Ballinasloe woman named Margaret Mary O'Brien' and he was compelled to take on the case. At the finish of the video, a 'To be continued…' appears. The teaser certainly suggests that this is not the last we've seen of Joe as a brand ambassador for the German retail giant. Meanwhile, Philip Boucher-Hayes has temporarily assumed Duffy's former role as host of Liveline. Boucher-Hayes confirmed on the show that there has been 'no decision made' on it's next host. There are five presenters in the running who will all be tried out, after which, he joked, the contestants will war it out in a 'Hunger Games' style final round. 'For the avoidance of further confusion, let us just set it out once again, RTE has not made a decision on this. 'There are five wannabes. In fact, there's probably a hell of a lot more than five wannabes, but there are five wannabes, yours truly, included being put through their paces on air before RTE makes a decision." He added: 'After that, we will move to the swimwear and ball gown elements of the competition. I think I've got that section nailed down. 'I want to though, because in the final round is the Hunger Games, they will be placing a big cache of non-lethal weapons under the RTE mast and letting us all race to them, grab your preferred weapon and have at it. 'And everybody is hoping, by that stage of the competition that Sarah McInerney has been taken out because she is very handy with the numb chucks, but the news is no decision made. 'Well, maybe they have made a decision after my first week in the chair. But let's leave that aside there is officially no decision made, so on with the show.'
The Journal
7 days ago
- Entertainment
- The Journal
Forget the presidency - Joe Duffy is now doing ads for Lidl
AT THE WEEKEND, Joe Duffy categorically ruled himself out of the presidential race as rumours circulated. Today, it appears that he already has a new gig only a week and a half on from his emotional retirement from RTÉ's Liveline – the new frontman for Lidl. In a sponsored video released today by Lidl Ireland, the veteran broadcaster can be seen prowling the aisles of Lidl in a suit and a brown hat in the guise of a private detective. As he enters the Lidl, 'Value Beyond Belief – Episode 1′ appears, accompanied by some film noir jazz. 'I promised myself I was out. No more talk, no more questions. Just an average Joe,' the ever-familiar voice of Duffy narrates. 'But questions – they don't take no for an answer.' Lidl Ireland Lidl Ireland 'Is that Joe Duffy?' a passerby with his shopping bags asks as he exits the shop. Advertisement In a tongue-in-cheek nod to his previous role as a champion of the consumer, Duffy says he'd 'received an anonymous tip from a Ballinasloe woman named Margaret Mary O'Brien' and he was compelled to take on the case. At the finish of the video, a 'To be continued…' appears. View this post on Instagram A post shared by Lidl Ireland (@lidlireland) The teaser certainly suggests that this is not the last we've seen of Joe as a brand ambassador for Lidl, a partnership he was not part of while working for RTÉ. Since leaving his post at RTÉ after 37 years, Duffy is no longer subject to RTÉ's Register of External Activities . The register ensures that relevant RTÉ employees and contractors have received approval to pursue an outside sponsorship or partnership before doing so. Back at Montrose, Philip Boucher Hayes has temporarily assumed Duffy's former role as host of Liveline. Today, Boucher Hayes confirmed on the show that there has been 'no decision made' on who will host the show. There are five presenters in the running who will all be tried out, after which, he joked, the contestants will war it out in a 'Hunger Games' style final round. Readers like you are keeping these stories free for everyone... A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation. Learn More Support The Journal
Extra.ie
7 days ago
- Entertainment
- Extra.ie
Joe Duffy swaps the airwaves for aisles in debut post-Liveline role
After years of speculation about what his post-RTÉ career might hold – from setting up shop in the Áras to whispers of a switch to rival stations – Joe Duffy has finally revealed his first move: fronting Lidl's latest advertising campaign. The longtime broadcaster has taken a theatrical turn, starring in a tongue-in-cheek ad that sees him portraying a detective probing suspiciously low prices. The campaign, titled 'Value Beyond Belief', is the first in a three-part online series marking the launch of Lidl's new rewards app. Joe Duffy has finally revealed his first move since Liveline. Pic: Lidl Ireland Wearing a trilby and stepping into a Lidl store as moody jazz noir music plays, Duffy delivers the opening line: 'I promised myself I was out,' he says. 'No more talk, no more questions, just an average Joe. But questions, they don't take no for an answer.' In classic hardboiled style, he follows a mysterious lead: 'I received an anonymous tip from a woman called Margaret Mary O'Brien from Ballinasloe. She claimed the Lidl Plus app now has points and the value is so unbelievable that it must be a conspiracy.' At one point, faced with the inexplicably low cost of blueberries, his calculator combusts, 'They don't want us to know Margaret,' he mutters, casting a glance at a surveillance camera as he exits the store. View this post on Instagram A post shared by Lidl Ireland (@lidlireland) Lidl says the series is designed to promote their new Lidl Plus app, which gives shoppers access to exclusive in-store discounts. A spokesperson said: 'As one of the country's most prolific broadcasters, we're delighted to partner with Joe Duffy on the new 'Value Beyond Belief' film noir-inspired social series to support the launch of our new Lidl Points customer rewards scheme.' Duffy signed off from Liveline for the final time in an emotional show last month, with rumours swirling on whether he would seek a nomination for the upcoming presidential election. The longtime broadcaster has taken a theatrical turn, starring in a tongue-in-cheek ad that sees him portraying a detective probing suspiciously low prices. Pic: Lidl Ireland However, taking to social media on Saturday, Joe said he wants to be 'absolutely clear' on his plans. He wrote: 'Thanks, but to be absolutely clear I am NOT seeking a nomination from any politicians, local or national, for the office of President. The campaign, titled 'Value Beyond Belief', is the first in a three-part online series marking the launch of Lidl's new rewards app. Pic: Lidl Ireland 'I will not be adding anything further.' So for now, Duffy's traded politics for prices – and presidential rumours for puns.
