Latest news with #ValvolineGlobal
Yahoo
30-05-2025
- Automotive
- Yahoo
Valvoline™ Global Operations Confirmed as Official FIFA World Cup 26™ Supporter
Valvoline Global is set to make its partnership debut with FIFA's flagship tournament. The sponsorship reflects the rapid international expansion of America's first engine oil brand as it approaches its 160th anniversary. Valvoline Global will engage fans through various creative retail and experiential activations in the build-up to the global showpiece event. LEXINGTON, Ky., May 30, 2025 /PRNewswire/ -- Valvoline™ Global, a worldwide leader in automotive and industrial solutions, has been announced as an Official FIFA World Cup 26™ Supporter ahead of the global extravaganza set to take place across Canada, Mexico and the United States next year. Valvoline Global's sponsorship of the FIFA World Cup 26 builds on its rapid international growth. As the company approaches its 160th anniversary with sales in more than 140 countries and territories, Valvoline has become one of the fastest growing lubricants brands worldwide. Set to be the biggest and most inclusive edition of the FIFA World Cup™, the 2026 tournament will feature 48 national teams from across the globe competing in 104 matches in 16 Host Cities throughout Canada, Mexico and the United States. The company plans to offer experiences for fans in select Host Cities and exclusive promotions with key Valvoline retail partners, with more details to be released later this year. "The FIFA World Cup 26 will bring people together like nothing else – through passion, performance and the power of possibility," said Valvoline Global CEO Jamal Muashsher. "As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward." This will be the first time that Valvoline Global has been involved in a sporting event of such scale. The company's partnership with FIFA underscores its commitment to world-class innovation and outstanding service, objectives that are shared by both organizations. "We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament," said FIFA Secretary General Mattias Grafström. "The company's innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global's commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together." To learn more about Valvoline Global's partnership with the World Cup 2026, click here. About Valvoline™ Global OperationsValvoline Global, the creator of the world's first branded motor oil is powering the next generation of mobility through innovation for customers in 140+ countries and at more than 80,000 points of distribution. A worldwide leader in future-ready automotive and industrial solutions and best-in-class services for partners around the globe, our legacy of firsts spans nearly 160 years. With solutions available for every engine and drivetrain, from high-mileage and heavy-duty to electric vehicles, Valvoline Global is inventing the way forward for mobility and beyond, expanding its heat transfer solutions to high performance computing. Together with our parent company Aramco, one of the world's largest integrated energy and chemicals companies, we are driving unparalleled product innovation and sustainable business solutions for what the future holds – on and off the road. Learn more at and follow us on Instagram, Facebook and LinkedIn.™ Trademark, Valvoline Global or its subsidiaries, registered in various countries. About The FIFA World Cup 26™The FIFA World Cup 26™ will be the biggest sporting event ever, with three Host Countries, 16 Host Cities, 48 teams and 104 matches uniting an entire continent to showcase a momentous new tournament format. With more countries, cities, teams, and games, the FIFA World Cup 26™ will be the most inclusive edition of the competition, engaging millions of fans across unique stadiums and billions worldwide. The tournament will take place in June and July 2026. For the latest FIFA World Cup 26™ information, please visit For media representatives wishing to stay up to date on all things 2026, please register via the FIFA Media Hub. View original content: SOURCE Valvoline Global Operations Sign in to access your portfolio
Forbes
23-04-2025
- Business
- Forbes
The Innovative Tech Behind Valvoline Global's ‘Return To Greenfield'
An experience layer now connects vendors, customers, suppliers, distributors, and internal users within Valvoline Global's SAP S/4HANA environment. Gone are the days of customizing tech landscapes for individual customer requirements, at least for Valvoline Global. The Lexington, Kentucky-based automotive services company has created a single point of entry that helps internal and external stakeholders meet their business requirements. 'It's no longer just good enough to sell products; you have to sell products with IT services,' Valvoline Global director of Enterprise Architecture David Beach said. 'We're now creating a standardized framework of how to do that.' Valvoline Global chose a 'back to standard' (a.k.a. greenfield) approach – removing custom codes and add-ons – for agility, Beach said. Instead of reacting to a business demand, which often requires lengthy development times that result in cumbersome point-to-point integrations, an experience layer can now connect vendors, customers, suppliers, distributors, and internal users within Valvoline Global's SAP S/4HANA environment. 'We're really kind of trying to flip the equation to stay standard and also be able to offer those services,' he said. 'We have to anticipate in advance to have standardized ways that we can connect or communicate with SAP S/4HANA.' But that meant modernizing a bespoke environment without losing functionality. 'Our main objective to going to SAP S/4HANA was to return to greenfield,' Beach said. 'And we needed a tool set to manage that; this is where SAP Signavio came in.' SAP Signavio provides a vendor-agnostic approach, according to Beach. This enables Valvoline Global to manage business processes across all its enterprise systems, whether they're SAP or not. 'That's the big thing with Signavio,' Beach said. 'It's going to allow us to consolidate all the data from SAP systems, from Salesforce systems, from manufacturing systems, EH&S systems – are all coming together into a single business process and a single business process repository.' And individual business units no longer try solving problems only with solutions available within silos, according to Beach. Now the company aligns each business process with the appropriate technology – and within standards. 'We wanted to make sure we hit the 90% mark on matches of our business processes to standard SAP,' Beach said. 'Signavio was a key piece to be able to govern that process.' But what about the other 10%? And how do you get buy-in from users? According to Beach, when there is a justification to deviate from a standard process, such as an upgrade that changes a business process, the company relies on SAP Signavio Process Manager, a modeling platform for business process management (BPM). 'At the end of the day, the most important deliverable is that – even though we might have custom processes – we have a tie-in back to the SAP best practice,' Beach said. And Valvoline Global's newfound agility also helped drive adoption. 'So, there was synergy to return to standard … it was very important from an organizational perspective.' Agility was also 'number-one business case' for Valvoline Global's return to standard, according to Beach. And he expects that to serve the company well as it continues to embrace artificial intelligence. 'SAP is coming up with AI strategies, but that's going to change more and more as time goes on,' Beach said. 'You need to be able to adopt rapidly.' 'We realize that to adopt AI, we have a good handle on data,' Beach said. 'We've identified the innovators in the company … and we have enabled them as sort of like the pilot.' That means Valvoline Global's early adopters get full access to its AI tools. And, to ensure this remains a business-led effort, these trusted users report back about how they're adopting AI, helping Valvoline Global chart its path forward. 'It all comes down to the data … not just from SAP systems; it's coming from all the systems across our business,' Beach said. 'Signavio is going to be that conduit as the feeder to AI solutions in the future.' And, in addition to methodically managing business processes with SAP Signavio, Valvoline Global's SAP S/4HANA journey includes SAP LeanIX, which helps map the company's digital transformation, according to Beach. 'LeanIX has all the business capabilities, down to the system architectures, so that is a big piece,' Beach said. 'We're just preparing for the future … there's an aggressive growth strategy; so, we have to prepare for things like M&As.' 'And with toolsets like LeanIX in place, we'll be able to accomplish that,' Beach said. 'Where I see the biggest value with AI,' Beach said, '[is if] a customer comes in and has a requirement, AI eventually can take that customer requirement, and it will write the integrations itself.' That's only possible with a predefined standardized framework, according to Beach. And, in a low-code, no-code environment, it can also lead to greater ROI and faster development times – down from months to about a week. 'The big recommendation is to use tools like Signavio and LeanIX as vehicles to … accomplish your business requirement,' Beach said. 'It's one thing to be able to influence change … but have systematic processes in place.'
Yahoo
11-04-2025
- Business
- Yahoo
7 questions for Valvoline Global CEO Jamal Muashsher, who was once a producer on a Bear Grylls TV show
Jamal Muashsher is the CEO of Valvoline Global Operations. He came to the company after a long stint in brand marketing at Procter & Gamble, where he sold skincare products. Now he's running a $3 billion oil behemoth owned by Saudi Aramco. Among his challenges: getting to net zero even though Valvoline is in the fossil fuel business. Jamal Muashsher has been CEO of Valvoline Global Operations since March 2023, when the 159-year-old Valvoline company was split into two: Valvoline Global, run by Muashsher, is now a $3 billion company which distributes oil and engine lubricant products. It was acquired by Saudi Aramco. By contrast, its similarly named former parent company, Valvoline Inc., continues as a retail chain of oil-change and auto-service franchises. Muashsher joined Valvoline as a senior marketing director in 2014. Before that he spent 14 years at Procter & Gamble as a brand manager. He worked on the Olay Skin Care line and in P&G's entertainment division, where he was once a producer on Get Out Alive With Bear Grylls, among other projects. Under Aramco, the post-acquisition transformation of Valvoline Global was one of the hardest management challenges he has ever faced, he told Fortune during a recent visit to London where the company is opening a new office. 'I think probably the most difficult thing is the transformation we went through. You know, we were carved out from our former parent company and the integration into Aramco,' he says. A key aspect was getting buy-in to the idea of this iconic American brand being owned by new Middle Eastern owners, from his own leadership group. Muashsher admits there was a 'need for investment' that hadn't taken place at Valvoline Inc. 'That transformation is significant and going from a part of the company where it was low-investment, to now a high-growth expectation, so the actual process of separating,' he says. 'It was a lot of work. I think not just for myself, but our entire team at navigating such a significant transformational change.' "The separation process created uncertainty for the organization. I had to navigate the sale and separation process while ensuring the organization was engaged and focused on delivering our business and customer commitments," he said. Another obvious problem facing Valvoline Global is global warming. The existential premise of the entire company is based around climate-heating fossil fuels, of course. But perhaps surprisingly, Valvoline Global is planning to reduce and offset its carbon footprint to net zero. 'The targets include a 25% reduction in [our] greenhouse gas emissions this year from a 2020 baseline; a 95% waste landfill divergence rate from our warehouses and plants, also by 2025; and net zero greenhouse gas emissions from our global operations by 2050,' he says. Most of Valvoline's CO2 footprint comes from its own direct operations, he says, because lubricant oil isn't burned the way gasoline is. 'That's where a lot of the work that we're doing is to reduce that.' The other existential threat to the oil business is electric cars, which don't have the moving parts that internal combustion engines do. 'We obviously are working with hydrogen fuel cell or electric vehicles, we have been at the forefront innovating well ahead of the curve to ensure that we're providing the right products to support the industry. As it relates to electric vehicles, Valvoline has a full suite of products, including heat transfer fluids, for those electric vehicles. We've been working with over 35 electric vehicle OEMs [original equipment manufacturers] for many years,' he says. Next year, the company will be 160 years old and has survived World War I, World War II, and the original Smoot-Hawley Tariff Act of 1930 (which exacerbated the Great Depression). Thus, Muashsher believes the company will take the current upheaval in its stride. 'Whether it's pandemics, financial changes, world wars, we've been around a while. So now we're facing different challenges … you have to be able to produce your products globally and be able to have the right warehousing and support locally to service your customers. So when it comes to tariffs, obviously we're continuously evaluating any new news that may come out or waiting to see what new information may be available, we'll assess and adopt, but fundamentally we see a limited impact to us in the near term for what we know because of the way we have approached the structure of our business,' he says. Is there any inkling that customers are hoarding supply or stretching out their inventory or delaying oil changes because they're afraid of an economic downturn? 'Currently no. The early reads are we have not seen a significant impact … whether in the US or other markets,' he says. Muashsher has 12 direct reports, there are 80-plus 'leaders' of various business units in the company, and in total there are about 3,000 employees spread around the globe (roughly half are in the U.S.). Each week he has a 30-minute meeting with his leadership team, there is a bi-weekly strategy review, and a financial review on a monthly basis. There's also a quarterly global leadership meeting. He prefers a 'cadence of constant communication' where 'we all sit very close together [and] we're all staying connected and building the rhythm that's required to be a truly unified team,' he says. 'I prefer to delegate, but I think an important aspect of it is how do you make sure that you're supporting your team. And understanding the challenges that they're facing and providing the resources, support, coaching, mentoring and development, to help them be successful in the roles that they have.' 'One of the hardest things, when you're going through your career is identifying ultimately what you want. And what track you want to go on. And I think one of the biggest pieces of advice is understanding what you want, and not being afraid to tell others, because you'll be surprised how many people will be there to support you, and enable you to get there.' This story was originally featured on Sign in to access your portfolio
Yahoo
19-03-2025
- Automotive
- Yahoo
Valvoline™ Global Operations Joins the Inaugural College Basketball Crown as the Tournament's Official Motor Oil Partner
Collaboration Highlights Valvoline Global's Commitment to Performance and Efficiency with Exclusive Branding and Custom Experiences at College Basketball's Newest Postseason Tournament LOS ANGELES, March 19, 2025--(BUSINESS WIRE)--The College Basketball Crown has announced Valvoline™ Global Operations, a worldwide leader in automotive and industrial solutions, as an official partner and the tournament's Official Motor Oil Partner. Brokered by AEG Global Partnerships, the collaboration introduces Valvoline Global to the highly anticipated postseason event while delivering impactful branding and unique on-site experiences. Launched by FOX Sports and AEG, the College Basketball Crown is a premiere postseason college basketball tournament taking place from March 31 to April 6, 2025, in Las Vegas at the MGM Grand Garden Arena and T-Mobile Arena, airing on FOX and FS1. The tournament will feature 16 elite teams from conferences including the Big Ten, Big 12, and BIG EAST, along with additional at-large participants. "Reliability, performance, and efficiency are essential on the court – and on the road. This synergy is a great match for Valvoline Global and why we're excited to team up with the College Basketball Crown tournament as its Official Motor Oil partner," said Rob Kenny, Valvoline Global Chief Brand & Digital Officer. "This tournament is an exciting new chapter for college hoops, and we're proud to be trusted as part of the action." As part of the collaboration, Valvoline Global will receive significant brand visibility throughout the tournament with logo placement on the court, courtside rotational signage, and exposure on the basket stanchions and arena LEDs during all tournament games. Additionally, Valvoline Global's branding will be featured on the College Basketball Crown's official website and across key social media channels, connecting the brand with fans both in-venue and digitally. "We are incredibly excited to welcome Valvoline Global as an official partner of the College Basketball Crown," said Nick Baker, President and Chief Operating Officer, AEG Global Partnerships, and board member of the College Basketball Crown. "This tournament was designed to create new opportunities for brands to connect with the college basketball fanbase in a bold, high-energy way. Valvoline Global's commitment to performance and excellence makes it a perfect fit, and we look forward to integrating them into the action throughout the tournament." Valvoline Global will also take part in two exclusive experiences designed to bring the brand even closer to the heart of the tournament. During the event week, the College Basketball Crown will host an exclusive dinner for university presidents, athletic directors, and key executives from all 16 participating schools, which Valvoline Global will take part in. Additionally, Valvoline Global will have the unique opportunity to step onto the tournament court at T-Mobile Arena for a special 5-on-5 basketball game, making for an unforgettable moment at one of the sport's biggest stages. "The College Basketball Crown represents a fresh and innovative approach to postseason college hoops, and we're thrilled to have Valvoline Global on board," said Jordan Bazant, Executive Vice President, FOX Sports, and board member of the College Basketball Crown. "From their presence on the court to their participation in exclusive VIP experiences, Valvoline Global will be an integral part of this tournament, and we're excited to see it all come to life in Las Vegas." For more information about the College Basketball Crown and Valvoline Global's involvement, visit ABOUT VALVOLINE™ GLOBAL OPERATIONS THE ORIGINAL. Inventing the Way Forward. Valvoline™ Global Operations is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world's first branded motor oil, claiming our position as The Original Motor Oil. As The Original, we've been innovating to solve problems for over 150 years. With sales in more than 140 countries and territories, our solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. And we're committed to powering the future of mobility for vehicles with electric, hybrid and internal combustion powertrains – today and as we move forward. We are now a part of Aramco, one of the world's largest integrated energy and chemicals companies. Our strategic partnership creates a powerful combination to drive unparalleled product innovation and sustainable business solutions. To learn more visit ABOUT AEG Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships. And Ticketing, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs festival, rodeos and family events. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at View source version on Contacts Media Contacts Valvoline™ Global Operations Britney AEG Global Partnerships Shannon Sign in to access your portfolio
