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Wall Street Journal

Vanessa Larco, Mercedes Bent Team Up for Consumer-Focused Venture Firm

A new venture firm is in the works to invest in early-stage consumer companies, a corner of the startup world that has struggled to attract funding in recent years. Vanessa Larco, a former partner at venture firm New Enterprise Associates, and Mercedes Bent, previously a partner at Lightspeed Venture Partners, are creating Premise to back consumer software and related startups, according to people familiar with their plans.