5 days ago
Vanilla Crepe aims for nationwide F&B footprint
KUALA LUMPUR: KUALA LUMPUR — Mille Crepe chain Vanilla Crepe is accelerating its transformation from a dessert brand into a nationwide cross-industry F&B platform.
In a statement, the company said it has nearly 200 distribution points and over 40 strategic partnerships, steadily forming a nationwide sales and distribution network and moving towards becoming Malaysia's largest integrated cross-industry F&B platform.
Group CEO and co-Founder Nelson Liew said the brand has expanded into cinemas, cafés, office buildings, hotels, and lifestyle spaces, creating multiple consumer touchpoints, and turning its desserts into a new driver of traffic and cross-industry collaborations.
The company plans to expand its distribution to 1,000 locations in the coming years, consolidating its core position in Malaysia's cross-industry F&B ecosystem.
Datuk Jennifer Ong, principal of private capital firm Censuria Capital, said it is supporting Vanilla Crepe in building a nationwide F&B footprint, enhancing brand synergy, and accelerating market expansion.
By working with leading domestic retail enterprises, the goal is to make Vanilla Crepe Malaysia's most widely distributed F&B brand and a central hub in the country's cross-industry F&B ecosystem.
According to Vanilla Crepe, with the distribution advantage of its mille crepe products, it is also creating opportunities for international brands to enter the Malaysian market, driving the growth of cross-border brand collaborations and the continuous development of Malaysia's integrated F&B ecosystem.
