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Time Out
10 hours ago
- Entertainment
- Time Out
Starbucks' secret menu is now official, and you could win $25,000 for submitting your own creation
Secret menus—unofficial, creative combinations of standard menu options—have been a thing at many chains over the years, including Starbucks. Most remain secret, but Starbucks just pulled back the curtain by officially adding four "secret" drinks to their menu. Plus, they've launched a contest to find the next big drink and you could win big. Starting today, Starbucks is putting its most talked-about drink hacks front and center in the Starbucks app. The legendary 'secret menu' that's fueled Reddit threads and fan sites with the likes of Butterbeer Frappuccinos and Thin Mint Cold Brews is now officially endorsed. Rewards members can tap the "offers" tab in the app and find the first four creations, each already customized and ready to order with a single click. Here's what's in the inaugural lineup: Cookies on Top: Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam and a cookie crumble topping Lemon, Tea & Pearls: Black tea and lemonade with raspberry popping pearls Just Add White Mocha: Brown Sugar Oatmilk Shaken Espresso upgraded with White Chocolate Mocha Sauce and Vanilla Sweet Cream Cold Foam The move is inspired by Starbucks' Not-So-Secret Menu broadcast channel on Instagram, where creative mashups have been shared for months. Now, these viral drinks can finally be ordered easily, without awkwardly reciting the recipe at the counter. But Starbucks isn't stopping there. To celebrate, they're launching a contest to find their next big drink. From now through July 20, submit your dream drink customization via the secret menu contest page. Four finalists will snag $5,000 and see their drink featured in the app from August 18–25. The drink with the most fan votes on Starbucks' Instagram wins an extra $25,000.
Miami Herald
13 hours ago
- Business
- Miami Herald
After streamlining menu, Starbucks needs fans' help to liven it up
It looks like Starbucks' CEO Brian Niccol is backtracking a bit on his "simplifying the Starbucks menu" strategy. Last year, Niccol announced he would reduce the Starbucks menu by 30%, eliminating customization options and discontinuing multiple beverage items to bring the focus back on coffee as part of the chain's turnaround plan. Don't miss the move: Subscribe to TheStreet's free daily newsletter Starbucks has long had one of the most customizable menus in the business, with offerings that accommodate all dietary needs and preferences. The coffee giant has over 170,000 different ways to customize beverages, allowing customers to choose from a variety of syrups, drizzles, toppings, sweeteners, coffee and non-coffee bases, coffee types, crafting styles, and multiple dairy or non-dairy milk options. Related: Starbucks CEO announces major update on turnaround plan Starbucks' highly customizable menu has influenced fans to create imaginative drink orders, which eventually led to the emergence of a secret menu with beverages that continue to go viral on social media. Although Niccol has managed to make multiple changes to the Starbucks menu, social media's power is too massive to ignore, as it has helped the coffee chain stay relevant. Image source: Getty Images After years of fans playing around with Starbucks' (SBUX) customizable menu to create unique and creative beverages, the coffee giant has officially embraced the trend by launching the "secret menu" on its mobile app starting today. Related: Starbucks removes fan favorite item, customers are shocked This highly anticipated debut features a rotating selection of four drinks, all of which can be crafted by customizing beverages already available on the original menu. Here are the first four secret menu drinks: Cookies on Top can be crafted by ordering a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble Glow-Up can be ordered by selecting the Mango Dragonfruit Lemonade Refresher, adding peach juice blend, and topping it with Vanilla Sweet Cream Cold Tea & Pearls can be made by mixing Starbucks' iced black tea with lemonade and adding raspberry-flavored popping Add White Mocha can be crafted by ordering a Brown Sugar Oatmilk Shaken Espresso, adding White Chocolate Mocha Sauce, and topping it with Vanilla Sweet Cream Cold Foam. Starbucks fans are the pioneers of this custom beverage trend that has helped it become the recognizable brand it is today. To thank them for their loyalty and encourage consumer engagement, the coffee giant is launching a first-of-its-kind contest. Through July 20, customers can use the enhanced customization options in the Starbucks app to craft their own original beverage and submit it for a chance to be featured on the official secret menu. More Starbucks News: Starbucks considers massive change to its second-largest businessStarbucks executives to get huge bonus as baristas demand better payStarbucks unveils huge store updates amid turnaround plan Starbucks will hold a public vote on its Instagram, allowing fans to choose the top four finalists and creating more social media buzz. The finalists' drinks will be showcased on the secret menu from August 18 through 25. The three runner-ups will receive a $5,000 prize, and the first-place winner will receive $25,000. Fans can download the Starbucks app and click the "offers" tab to explore the secret menu drinks and learn more about the contest. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Time of India
20 hours ago
- Entertainment
- Time of India
Starbucks Secret Menu Drinks get official app with $25,000 contest
Starbucks has finally made it official. After years of fans creating their own custom drink recipes, the Starbucks secret menu drinks are now available to order directly from the app. No more awkwardly explaining long customizations at the counter, now your favourite 'secret' drinks are just a tap away. You can find the secret menu in the 'Offers' tab of the Starbucks app, where the brand will feature new combinations regularly. Starbucks said the popular Starbucks Not-So-Secret Menu Instagram channel inspired this update. What drinks are on the Starbucks Secret Menu? There are currently four drinks on the app's secret menu: Cookies on Top: Cold Brew with vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble topping. Dragonfruit Glow-Up: A Mango Dragonfruit Lemonade Refresher blended with peach juice and topped with Vanilla Sweet Cream Cold Foam. Lemon, Tea & Pearls: Black tea and lemonade with raspberry popping pearls. Just Add White Mocha: Brown Sugar Oatmilk Shaken Espresso with White Chocolate Mocha sauce and Vanilla Sweet Cream Cold Foam. Starbucks fans can submit their own creations To celebrate the secret menu's launch, Starbucks is also hosting a contest from July 14 to July 20. Customers and employees can submit their own favourite custom drink ideas on the Secret Contest page. 📲Go to for more info. The 'Secret Menu' option is under 'offers' tab at participating locations nationwide. (News/Image::Starbucks)Thoughts👇🏻 Four finalists will be picked, and fans can vote for their favourite drink between August 18 and 20 on Starbucks' Instagram. Each finalist will see their creation featured on the secret menu and will get $5,000. The overall winner will receive an extra $25,000. More summer drinks and store updates This move comes as Starbucks continues expanding its summer lineup with new Frappuccinos like Salted Caramel Mocha and Strawberry Matcha. The chain also introduced the Iced Horchata Oat Milk Shaken Espresso and a Summer Berry Refresher with raspberry-flavoured pearls. Alongside the drinks, Starbucks plans to renovate 1,000 stores over the next year to bring more customers back inside.
Hindustan Times
a day ago
- Entertainment
- Hindustan Times
Starbucks makes its 'secret menu' official with new $25K drink contest; Here's what's on it
Starbucks is bringing its once-hidden "secret menu" into the spotlight. The coffee giant announced that it will now showcase popular customer drink customizations directly in the Starbucks app, making it easier than ever for fans to order their favorite off-menu creations with just a tap. Starbucks introduces its secret menu in the app, allowing Rewards members to order custom drinks.(Representative Image: Unsplash) Also Read: Ellen DeGeneres' 3-word sharp reaction to Trump's warning to Rosie O'Donnell wows netizens: 'He loves to get schooled' Where to find Starbucks 'secret menu'? The company revealed that the idea was "inspired by the popular Starbucks Not-So-Secret Menu broadcast channel on Instagram." Come Monday, Starbucks Rewards users can unlock personalized drink creations right in the app's 'Offers' section. According to their press release, one customers select the drink of their choice, and it will be made with all the customizations at participating outlets, as reported by CBS8. In addition, the coffee house is also introducing a secret menu contest where employees and customers can submit their favourite drink customizations. The entries for the contest will be taken from July 14 to July 20, and all the submissions will be cut down to the Top 4 drinks. The four finalists will be featured on the Starbucks app from August 18 to August 25. Also Read: Did Princess Charlotte, Prince George get gift from Jannik Sinner? Wimbledon champ reveals what he asked little Royals List of first flavours to feature on Starbucks 'secret menu' in app Cookies on Top Starbucks describes the drink 'For cookies and cream lovers.' Those interested should 'order a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam and cookie crumble topping.' Dragonfruit glow-up 'Elevate the Mango Dragonfruit Lemonade Refresher by adding peach juice blend, then have it blended and topped with Vanilla Sweet Cream Cold Foam,' suggests the company. Lemon, tea & pearls According to the coffee giant, 'Black tea and lemonade make a perfect pair — add an extra pop of flavor with raspberry-flavored popping pears to take it to the next level.' Just add white mocha 'Put a spin on the Brown Sugar Oatmilk Shaken Espresso by adding White Chocolate Mocha Sauce and topping it with Vanilla Sweet Cream Cold Foam,' states Starbucks.
a day ago
- Entertainment
Starbucks launches Secret Menu in app with 4 new custom drink options
Plus, how customers can enter their favorite drink to contend for a cash prize. 3:57 For years, Starbucks fans have found ways to enjoy secret menu items -- custom creations that flew under the radar from the public eye -- and now, the Seattle-based coffee chain is adding a not-so-confidential offer for customers to get a taste and test their own creativity. On Monday, Starbucks announced its Secret Menu will be available in the Starbucks app, including four new drinks. What's on the new Starbucks Secret Menu? From twists on fan-favorites to completely new concoctions, the Starbucks Secret Menu, which can be found in the "offers" tab of the app, will regularly feature new drink customizations. Starting Monday, there are four beverages hitting the menu: Cookies on top: For cookies and cream lovers, order a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam and cookie crumble topping. Dragonfruit glow-up: The Mango Dragonfruit Lemonade Refresher gets an addition of peach juice that's blended and topped off with Vanilla Sweet Cream Cold Foam. Lemon, tea & pearls: Black tea and lemonade with an extra pop of flavor from raspberry-flavored popping pearls. Just add white mocha: This is a spin on the Iced Brown Sugar Oatmilk Shaken Espresso, with two pumps of White Chocolate Mocha Sauce and topped with Vanilla Sweet Cream Cold Foam. Once received, Starbucks will narrow down a final four of customized beverages and feature the finalists' creations on the secret menu from Aug. 18-25. Those top four finalists will win $5,000. Sponsored Content by Taboola
