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Business Standard
23-07-2025
- Entertainment
- Business Standard
Micro dramas are all the rage, but their ability to make money is a mystery
Each one of the 30-50 episodes has to end on a cliffhanger - or "the consumer can leave you. His finger is just one centimetre away from the screen Vanita Kohli-Khandekar Pune Listen to This Article Shock, terror, disappointment, redemption, joy, achievement... How many emotions can you pack into two minutes? Turns out, many. That's the trick to making binge-worthy micro dramas — fictional shows of 2- to 3-minute episodes. Each one of the 30-50 episodes has to end on a cliffhanger — or 'the consumer can leave you. His finger is just one centimetre away from the screen,' says Vinod Kumar Meena, cofounder, KuKu FM, which launched its micro-drama service, KuKu TV, this February. Go through any of the hundreds of micro dramas, such as Rented Husband, Love Potion, or I Wish it Were You,
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Business Standard
28-04-2025
- Entertainment
- Business Standard
MX Player brings greater reach, retail ads after becoming Amazon product
At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach Vanita Kohli-Khandekar Pune Listen to This Article Bhay traces the life and mysterious death of Gaurav Tiwari, a paranormal explorer. It is — along with Mitti, Aashram (season 3), Half CA, and Who's your Gynac (second seasons all), as well as dubbed Turkish and Korean dramas — among the 100 shows Amazon MX Player is dropping through the year. 'We are the only premium, AVOD (advertising-based video on demand) service,' says Karan Bedi, director and head of Amazon MX Player. The service will always be free, say its promos. At 250 million unique visitors a month, MX Player has for long been in the same bracket as
