Latest news with #VanitaPandey
Economic Times
15-05-2025
- Business
- Economic Times
Bureau brings ex-PayPal, Visa Vanita Pandey as Chief Marketing Officer
Bureau has appointed Vanita Pandey as CMO to spearhead the company's global go-to-market (GTM) engine. Bureau, an identity and risk decisioning platform, has appointed Vanita Pandey as Chief Marketing Officer to spearhead the company's global go-to-market (GTM) engine and power its next phase of growth. Vanita will lead the next wave of Bureau's innovation-led marketing—from pioneering AI-driven GTM strategies and executing demand generation engines, to strengthening the company's position as the go-to digital trust partner across both mature and high-growth markets spanning the Americas, Middle East, and Southeast Asia. Vanita's appointment follows Bureau's recent Series-B round led by Sorenson Capital and PayPal Ventures, and the addition of Chief Analytics and Risk Officer Venkat Srinivasan — milestones that underscore Bureau's momentum as it expands its global identity and risk decisioning footprint. Vanita brings 15+ years of deep domain expertise at the intersection of digital identity, fraud prevention, and financial services. Previously, she has held senior marketing roles at US-based Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, Capital One, and most recently LATAM-based CAF—where she consistently built impactful marketing programs, drove international expansion, and shaped go-to-market narratives in complex, regulated industries. Vanita's appointment serves a critical purpose in Bureau's mission to become the de facto trust infrastructure for the digital economy. She will closely work with the product and sales teams to improve Bureau's product positioning and develop a thought leadership platform that anticipates market inflection points and emerging risk vectors. Her tightly aligned strategy would be crucial in building compelling narratives that establish Bureau as the preferred identity and risk intelligence partner among fintechs, banks, and digital-native businesses. Bureau's Founder & CEO Ranjan R Reddy said in a statement, 'In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau's vision.'Speaking about joining Bureau, Vanita said, 'What excites me is Bureau's mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn't just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk, and trust.'
Time of India
15-05-2025
- Business
- Time of India
Bureau brings ex-PayPal, Visa Vanita Pandey as Chief Marketing Officer
Bureau, an identity and risk decisioning platform, has appointed Vanita Pandey as Chief Marketing Officer to spearhead the company's global go-to-market (GTM) engine and power its next phase of growth. Vanita will lead the next wave of Bureau's innovation-led marketing—from pioneering AI-driven GTM strategies and executing demand generation engines, to strengthening the company's position as the go-to digital trust partner across both mature and high-growth markets spanning the Americas, Middle East, and Southeast Asia. Vanita's appointment follows Bureau's recent Series-B round led by Sorenson Capital and PayPal Ventures, and the addition of Chief Analytics and Risk Officer Venkat Srinivasan — milestones that underscore Bureau's momentum as it expands its global identity and risk decisioning footprint. Vanita brings 15+ years of deep domain expertise at the intersection of digital identity, fraud prevention , and financial services. Previously, she has held senior marketing roles at US-based Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, Capital One, and most recently LATAM-based CAF—where she consistently built impactful marketing programs, drove international expansion, and shaped go-to-market narratives in complex, regulated industries. Vanita's appointment serves a critical purpose in Bureau's mission to become the de facto trust infrastructure for the digital economy. She will closely work with the product and sales teams to improve Bureau's product positioning and develop a thought leadership platform that anticipates market inflection points and emerging risk vectors. Her tightly aligned strategy would be crucial in building compelling narratives that establish Bureau as the preferred identity and risk intelligence partner among fintechs, banks, and digital-native businesses. Bureau's Founder & CEO Ranjan R Reddy said in a statement, 'In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau's vision.' Speaking about joining Bureau, Vanita said, 'What excites me is Bureau's mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn't just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk, and trust.' Live Events
Time of India
14-05-2025
- Business
- Time of India
Bureau appoints Ex-PayPal, Visa executive Vanita Pandey as chief marketing officer
HighlightsBureau, an identity and risk decisioning platform, has appointed Vanita Pandey as Chief Marketing Officer to lead its global go-to-market strategy and drive hypergrowth. Vanita Pandey brings over 15 years of experience from leading firms such as PayPal, Visa, and Capital One, where she has successfully built marketing programs in regulated environments. As Chief Marketing Officer, Pandey will focus on enhancing Bureau's brand presence and pioneering AI-driven marketing strategies to position the company as a leader in digital trust across various global markets. Bureau , an identity and risk decisioning platform, has announced the appointment of Vanita Pandey as chief marketing officer . Pandey, an executive with over 15 years of leadership experience from global firms including PayPal and Visa, will spearhead Bureau's global go-to-market (GTM) engine and drive the company's next phase of hypergrowth and market leadership. Pandey's appointment comes as Bureau pushes for global expansion, leveraging her extensive background across the identity, fraud prevention , and financial services sectors. She has previously helmed GTM and marketing initiatives at global brands and industry-leading startups, bringing a wealth of experience in building impactful marketing programs in complex, regulated environments. As Bureau's CMO, Pandey will play a pivotal role in sharpening the brand's global edge and accelerating product-led growth. Her responsibilities will include developing and executing high-impact GTM strategies, leading performance-driven demand generation programs, and spearheading integrated marketing initiatives. She is tasked with pioneering AI-driven marketing approaches and strengthening Bureau's position as the go-to digital trust partner across both mature and high-growth markets spanning the Americas, the Middle East, and Southeast Asia. With over 15 years of deep domain expertise, Pandey brings a wealth of experience from the intersection of digital identity, fraud prevention, and financial services. Her distinguished career includes senior marketing and GTM roles at prominent US-based companies such as Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, and Capital One. Most recently, she served at LATAM-based CAF. Throughout her career, she has consistently built impactful marketing programs, driven international expansion, and shaped go-to-market narratives. Pandey's appointment serves a critical purpose in Bureau's mission to become the de facto trust infrastructure for the digital economy. She will collaborate closely with the product and sales teams to refine Bureau's product positioning and develop a robust thought leadership platform that anticipates market inflection points and emerging risk vectors. Her tightly aligned strategy will be crucial in building compelling narratives that establish Bureau as the preferred identity and risk intelligence partner among fintechs, banks, and digital-native businesses globally. Commenting on the appointment, Ranjan R Reddy, Bureau's founder and chief executive officer, said, 'In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau's vision.' Speaking about her new role, Pandey shared, 'What excites me is Bureau's mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn't just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk and trust.'
