Bureau appoints Ex-PayPal, Visa executive Vanita Pandey as chief marketing officer
HighlightsBureau, an identity and risk decisioning platform, has appointed Vanita Pandey as Chief Marketing Officer to lead its global go-to-market strategy and drive hypergrowth. Vanita Pandey brings over 15 years of experience from leading firms such as PayPal, Visa, and Capital One, where she has successfully built marketing programs in regulated environments. As Chief Marketing Officer, Pandey will focus on enhancing Bureau's brand presence and pioneering AI-driven marketing strategies to position the company as a leader in digital trust across various global markets.
Bureau
, an
identity and risk decisioning
platform, has announced the appointment of
Vanita Pandey
as
chief marketing officer
. Pandey, an executive with over 15 years of leadership experience from global firms including
PayPal
and Visa, will spearhead Bureau's global go-to-market (GTM) engine and drive the company's next phase of hypergrowth and market leadership.
Pandey's appointment comes as Bureau pushes for global expansion, leveraging her extensive background across the identity,
fraud prevention
, and
financial services
sectors. She has previously helmed GTM and marketing initiatives at global brands and industry-leading startups, bringing a wealth of experience in building impactful marketing programs in complex, regulated environments.
As Bureau's CMO, Pandey will play a pivotal role in sharpening the brand's global edge and accelerating product-led growth. Her responsibilities will include developing and executing high-impact GTM strategies, leading performance-driven demand generation programs, and spearheading integrated marketing initiatives. She is tasked with pioneering
AI-driven marketing
approaches and strengthening Bureau's position as the go-to digital trust partner across both mature and high-growth markets spanning the Americas, the Middle East, and Southeast Asia.
With over 15 years of deep domain expertise, Pandey brings a wealth of experience from the intersection of digital identity, fraud prevention, and financial services. Her distinguished career includes senior marketing and GTM roles at prominent US-based companies such as Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, and Capital One. Most recently, she served at LATAM-based CAF. Throughout her career, she has consistently built impactful marketing programs, driven international expansion, and shaped go-to-market narratives.
Pandey's appointment serves a critical purpose in Bureau's mission to become the de facto trust infrastructure for the digital economy. She will collaborate closely with the product and sales teams to refine Bureau's product positioning and develop a robust thought leadership platform that anticipates market inflection points and emerging risk vectors. Her tightly aligned strategy will be crucial in building compelling narratives that establish Bureau as the preferred identity and risk intelligence partner among fintechs, banks, and digital-native businesses globally.
Commenting on the appointment, Ranjan R Reddy, Bureau's founder and chief executive officer, said, 'In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau's vision.'
Speaking about her new role, Pandey shared, 'What excites me is Bureau's mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn't just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk and trust.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)
First Post
29 minutes ago
- First Post
‘Opportunity to thank partners for support in fight against terror:' PM Modi departs for 3-nation tour
This is PM Modi's first foreign visit since India launched Operation Sindoor against Pakistan-based terrorists read more Indian Prime Minister Narendra Modi on Sunday (June 15) embarked on a five-day trip to Cyprus, Croatia and Canada, where he will participate in the upcoming G7 Summit. Ahead of his departure from New Delhi, PM Modi in a statement said his tour will provide him an opportunity to exchange views on counter-terrorism and other pressing issues of the Global South. Notably, this is PM Modi's first foreign visit since India launched Operation Sindoor against Pakistan-based terrorists and then the Pakistan military on May 7. STORY CONTINUES BELOW THIS AD 'Cyprus a close friend' In his statement, PM Modi described Cyprus as a 'close friend and an important partner'. 'On June 15-16, I will visit the Republic of Cyprus at the invitation of President H.E Nikos Christodoulides. Cyprus is a close friend and an important partner in the Mediterranean region and the EU. The visit provides an opportunity to build upon the historical bonds and expand our ties in the areas of trade, investment, security, technology and promote people-to-people exchanges,' wrote PM Modi. From Cyprus, the Indian PM will travel to Kananaskis in Canada to attend the G7 Summit. 'The Summit will provide space for exchange of views on pressing global issues and the priorities of the Global South. I also look forward to engaging withleaders from partner countries,' PM Modi said. Visit to Croatia, the first by an Indian PM On June 18, the PM will land in Croatia, becoming the first ever Indian leader to set foot in the country. 'Both our countries enjoy centuries-old close cultural links. As the first visit by an Indian Prime Minister to Croatia, it will open new avenues for bilateral cooperation in areas of mutual interest,' PM Modi wrote. PM Modi added that the tour will be an opportunity for him to thank partners for their support in India's fight against terrorism. 'This three-nation tour is also an opportunity to thank partner countries for their steadfast support to India in our fight against cross-border terrorism,' PM Modi wrote.
Mint
an hour ago
- Mint
Big tech on a quest for ideal AI device
ChatGPT-maker OpenAI has enlisted the legendary designer behind the iPhone to create an irresistible gadget for using generative artificial intelligence (AI). The ability to engage digital assistants as easily as speaking with friends is being built into eyewear, speakers, computers and smartphones, but some argue that the Age of AI calls for a transformational new gizmo. "The products that we're using to deliver and connect us to unimaginable technology are decades old," former Apple chief design officer Jony Ive said when his alliance with OpenAI was announced. "It's just common sense to at least think, surely there's something beyond these legacy products." Sharing no details, OpenAI chief executive Sam Altman said that a prototype Ive shared with him "is the coolest piece of technology that the world will have ever seen." According to several US media outlets, the device won't have a screen, nor will it be worn like a watch or broach. Kyle Li, a professor at The New School, said that since AI is not yet integrated into people's lives, there is room for a new product tailored to its use. The type of device won't be as important as whether the AI innovators like OpenAI make "pro-human" choices when building the software that will power them, said Rob Howard of consulting firm Innovating with AI The industry is well aware of the spectacular failure of the AI Pin, a square gadget worn like a badge packed with AI features but gone from the market less than a year after its debut in 2024 due to a dearth of buyers. The AI Pin marketed by startup Humane to incredible buzz was priced at $699. Now, Meta and OpenAI are making "big bets" on AI-infused hardware, according to CCS Insight analyst Ben Wood. OpenAI made a multi-billion-dollar deal to bring Ive's startup into the fold. Google announced early this year it is working on mixed-reality glasses with AI smarts, while Amazon continues to ramp up Alexa digital assistant capabilities in its Echo speakers and displays. Apple is being cautious embracing generative AI, slowly integrating it into iPhones even as rivals race ahead with the technology. Plans to soup up its Siri chatbot with generative AI have been indefinitely delayed. The quest for creating an AI interface that people love "is something Apple should have jumped on a long time ago," said Futurum research director Olivier Blanchard. Blanchard envisions some kind of hub that lets users tap into AI, most likely by speaking to it and without being connected to the internet. "You can't push it all out in the cloud," Blanchard said, citing concerns about reliability, security, cost, and harm to the environment due to energy demand. "There is not enough energy in the world to do this, so we need to find local solutions," he added. Howard expects a fierce battle over what will be the must-have personal device for AI, since the number of things someone is willing to wear is limited and "people can feel overwhelmed." A new piece of hardware devoted to AI isn't the obvious solution, but OpenAI has the funding and the talent to deliver, according to Julien Codorniou, a partner at venture capital firm 20VC and a former Facebook executive. OpenAI recently hired former Facebook executive and Instacart chief Fidji Simo as head of applications, and her job will be to help answer the hardware question. Voice is expected by many to be a primary way people command AI. Google chief Sundar Pichai has long expressed a vision of "ambient computing" in which technology blends invisibly into the world, waiting to be called upon. "There's no longer any reason to type or touch if you can speak instead," Blanchard said. "Generative AI wants to be increasingly human" so spoken dialogues with the technology "make sense," he added. However, smartphones are too embedded in people's lives to be snubbed any time soon, said Wood.
Time of India
an hour ago
- Time of India
Big tech on a quest for ideal AI device
ChatGPT-maker OpenAI has enlisted the legendary designer behind the iPhone to create an irresistible gadget for using generative artificial intelligence (AI). The ability to engage digital assistants as easily as speaking with friends is being built into eyewear, speakers, computers and smartphones, but some argue that the Age of AI calls for a transformational new gizmo. "The products that we're using to deliver and connect us to unimaginable technology are decades old," former Apple chief design officer Jony Ive said when his alliance with OpenAI was announced. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Air conditioners without external unit. (click to see prices) Air Condition | Search Ads Search Now Undo "It's just common sense to at least think, surely there's something beyond these legacy products." Sharing no details, OpenAI chief executive Sam Altman said that a prototype Ive shared with him "is the coolest piece of technology that the world will have ever seen." Live Events According to several US media outlets, the device won't have a screen, nor will it be worn like a watch or broach. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Kyle Li, a professor at The New School, said that since AI is not yet integrated into people's lives, there is room for a new product tailored to its use. The type of device won't be as important as whether the AI innovators like OpenAI make "pro-human" choices when building the software that will power them, said Rob Howard of consulting firm Innovating with AI Learning from flops The industry is well aware of the spectacular failure of the AI Pin, a square gadget worn like a badge packed with AI features but gone from the market less than a year after its debut in 2024 due to a dearth of buyers. The AI Pin marketed by startup Humane to incredible buzz was priced at $699. Now, Meta and OpenAI are making "big bets" on AI-infused hardware, according to CCS Insight analyst Ben Wood. OpenAI made a multi-billion-dollar deal to bring Ive's startup into the fold. Google announced early this year it is working on mixed-reality glasses with AI smarts, while Amazon continues to ramp up Alexa digital assistant capabilities in its Echo speakers and displays. Apple is being cautious embracing generative AI, slowly integrating it into iPhones even as rivals race ahead with the technology. Plans to soup up its Siri chatbot with generative AI have been indefinitely delayed. The quest for creating an AI interface that people love "is something Apple should have jumped on a long time ago," said Futurum research director Olivier Blanchard. Time to talk Blanchard envisions some kind of hub that lets users tap into AI, most likely by speaking to it and without being connected to the internet. "You can't push it all out in the cloud," Blanchard said, citing concerns about reliability, security, cost, and harm to the environment due to energy demand. "There is not enough energy in the world to do this, so we need to find local solutions," he added. Howard expects a fierce battle over what will be the must-have personal device for AI, since the number of things someone is willing to wear is limited and "people can feel overwhelmed." A new piece of hardware devoted to AI isn't the obvious solution, but OpenAI has the funding and the talent to deliver, according to Julien Codorniou, a partner at venture capital firm 20VC and a former Facebook executive. OpenAI recently hired former Facebook executive and Instacart chief Fidji Simo as head of applications, and her job will be to help answer the hardware question. Voice is expected by many to be a primary way people command AI. Google chief Sundar Pichai has long expressed a vision of "ambient computing" in which technology blends invisibly into the world, waiting to be called upon. "There's no longer any reason to type or touch if you can speak instead," Blanchard said. "Generative AI wants to be increasingly human" so spoken dialogues with the technology "make sense," he added. However, smartphones are too embedded in people's lives to be snubbed any time soon, said Wood.
