10-05-2025
The wildest purchases Aussie cyclists are making – and the crucial one they aren't
While passionate riders are happy to splash out on the latest innovations, there's one essential investment many overlook.
When Theo Grobler's prized specialised S-Works bike arrived, it came with an unusual distinction – it was literally too light to race. "You actually have to add weights to make it UCI-legal," he said with a mix of pride and amusement, referring to the strict weight limits set by cycling's international governing body.
As co-founder of specialist cycling insurer Velosure, Mr Grobler has seen it all when it comes to cyclists' spending habits. From electronic gear-shifting systems requiring security and firmware updates to custom-built frames that take over a year to craft, there's always something new to covet.
Co founder Aryna Edwards has her own cycling indulgences. "I'll coordinate my sunglasses to match every outfit," she said.
For today's rider, the spending doesn't stop at the initial purchase. They're happy to invest in everything from carbon fibre power meter pedals to high-tech gadgets that track every facet of their performance.
"You visit the bike shop, get a new set of wheels – that's an extra $2,000," Ms Edwards said. "Then you add a Garmin later and, before you know it, your investment has doubled in a year's time."
Advertisement
his culture of continuous upgrading has created a new challenge. While cyclists are willing to invest heavily in their passion, many overlook the importance of protecting that investment. It's a disconnect that can have serious consequences.
"People don't tend to think about the perils when they buy a bike," Ms Edwards said. "Being hit by a car isn't something you want to contemplate when you're excited (about your new purchase). But there are so many risks outside the house that people forget about.'
'Even hitting a pothole can be a potential disaster," Mr Grobler said.
Both founders speak from experience. Ms Edwards has punctured a lung and broken ribs. Mr Grobler had an encounter with the underside of a bus. They understand, intimately, not only the physical toll of accidents, but the emotional impact of seeing a beloved bike destroyed.
This firsthand experience drives Velosure's unique approach to cycling insurance.
Their team consists mainly of cycling enthusiasts – mechanics and technical experts who know their SuperSixes from their S-Works. They understand that a bike isn't just a bike.
"We often say that we employ people out of the cycling industry and teach them insurance," Mr Grobler said. "We can't teach an insurance person to be an authentic cyclist."
This expertise becomes crucial during claims, where understanding the intricate compatibility of components can make all the difference. "Parts don't just all fit together," Ms Edwards said. "Replacing one part might affect a different part. Our team knows that."
So, while investing in the latest gear can enhance your riding experience, protecting that investment is equally crucial. "You wouldn't drive your car uninsured,' said Ms Edwards. 'Why would you ride your bike uninsured?
'It's about having that peace of mind that if something does happen, you can cycle again tomorrow."
It begs the thought: perhaps the smartest upgrade isn't the lightest component or the most aerodynamic frame. Perhaps it's the peace of mind that comes from knowing your investment is protected by people who share your passion.
Protect your investment with insurance built by cyclists, for cyclists. Get a quick quote from Velosure today.
