26-03-2025
Netflix Orders ‘Age Of Attraction' Dating Format From Velvet Hammer Media
EXCLUSIVE: Does age matter when it comes to dating? That's the question for Netflix's latest entry into the dating pool.
The streamer has greenlit Age of Attraction, a new dating format produced by Velvet Hammer Media, the company behind The CW's The Big Bakeover and Roku's Best Bite Wins.
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In the series, age is thrown out the window when singles search for their soulmates, per the logline. Is love truly ageless, or will the years come between them?
Sam Dean, who served as showrunner on Netflix's Love Is Blind and has exec produced series including FBoy Island, and David Friedman, exec produer of Netflix's Temptation Island and showrunner of Bullsh*t: The Game Show, will serve as showrunners of the series.
Velvet Hammer Media bosses Jennifer O'Connell and Rebecca Quinn will also exec produce alongside their colleague Nick Alarcon, who has worked on series including Velvet Hammer's Empty Nest Refresh, will serve as co-EP.
O'Connell and Quinn launched Velvet Hammer in 2023 after they previously oversaw unscripted content at the then titled HBO Max. Endeavor invested in the business later that year and they struck a deal with Issa Rae's Hoorae to produce unscripted content last year. The company is also in development with projects at Hulu, NBC and Amazon.
Age Of Attraction comes as other shows realize the value of older contestants appearing on dating shows. ABC revealed earlier this week that season ten of Bachelor in Paradise will feature contestants from The Golden Bachelor and The Golden Bachelorette for the first time, while Netflix also recently launched docuseries The Later Daters, which features singletons in the 50s, 60s and 70s and is exec produced by Michelle Obama
'At VHM we live to create formats that feel fresh, bold, and binge-worthy. With Age of Attraction, we're asking audiences if age is truly just a number. We're thrilled to partner with Netflix—home to some of the most iconic and addictive dating shows out there—and to collaborate with our amazing creative partners, led by our talented showrunners Sam Dean and David Friedman,' O'Connell and Quinn said.
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