05-05-2025
Korean skincare clinic brand KorinMi raises Rs 3 cr in pre-seed round, enters D2C space
New Delhi:
Korean skincare
clinic brand
KorinMi
has raised Rs 3 crore in a pre-seed funding round led by former
Kaya Skin Clinic
(UAE) CEO Vikas Agarwal, along with angel investors including Venture Garage's Vivek Kumar, the company told ETRetail in an interview.
The Gurugram-based startup will use the funds to expand its clinic network and support the launch of its direct-to-consumer (D2C) skincare range.
Founded in late 2024 by
Reshbha Munjal
and South Korean national
Jenovia Daun Jung
, KorinMi blends Korean dermatological protocols with Indian skin needs. It currently operates two clinics - in Gurugram's Worldmark and Delhi's Defence Colony.
Looking forward, it aims to open 25 outlets across metros such as Mumbai, Chennai, and Hyderabad over the next three years.
'We are formalising a new category in professional Korean skincare tailored for Indian consumers with a high-trust clinical approach,' Munjal said. The brand has reported over 20 per cent month-on-month growth and became operationally profitable within six months, with the Gurugram clinic breaking even by March–April 2025, she added.
KorinMi's upcoming
D2C skincare
line includes a cleanser, toner, hydration essence, rejuvenation cream, and sunscreen, all formulated for Indian skin and climate. The products, priced between Rs 1,500–3,000, will be sold via the company's website, clinics, and select platforms such as Nykaa (premium), Tira, Broadway, and Kindlife.
The brand said it has already recorded Rs 2 lakh in pre-launch product sales and does not plan to pursue mass-market or quick commerce channels for now.
Investor Vikas Agarwal noted the brand's clinical focus and early profitability as key differentiators. 'They've built a strong foundation in a high-growth niche,' he said.
Also, the company is in early discussions for a second fundraising round and exploring potential partnerships with celebrities.
