Latest news with #VereigenMedia
Yahoo
21-05-2025
- Business
- Yahoo
Vereigen Media Leads the Charge in Privacy-First B2B Marketing, Ensuring Compliance and Quality in Every Lead
Powering Compliant B2B Demand Gen with First-Party Data and Verified Engagement AUSTIN, Texas, May 21, 2025 (GLOBE NEWSWIRE) -- As B2B marketers navigate an evolving digital landscape marked by increasing privacy regulations and shifts in data strategy, Vereigen Media is setting a new industry benchmark. While third-party cookies remain part of the ecosystem for now, the growing emphasis on data privacy and compliance is pushing marketers to future-proof their strategies. Vereigen Media leads this shift with a foundation built on first-party data, verified content engagement, and a zero-outsourcing model. This privacy-first approach ensures reliable demand generation that delivers real results without compromising compliance. According to Gartner's 2024 report on data privacy trends, over 60% of marketing leaders now rank compliance as a top priority for 2025. Growing regulatory pressure from laws like the General Data Protection Regulation (GDPR) in Europe, the Digital Personal Data Protection Act in India, and the expanded California Privacy Rights Act (CPRA) in the U.S. has forced a reckoning in how companies collect and validate prospect data. In this environment, transparency, ethical data practices, and data quality are not just advantages, they are how verified, privacy-first leads drive real results!Connect with Vereigen Media today! 'Today's marketing leaders are no longer chasing volume, they're chasing clarity, trust, and control,' said Anuj Pakhare, CEO of Vereigen Media. 'Our clients come to us because we don't just deliver leads, we deliver certainty. Every engagement is verified, every contact is validated, and every data point is compliant with modern regulations.' Vereigen Media operates exclusively through first-party data collected across its owned and operated publisher ecosystem. This model gives clients full visibility into how leads are generated and ensures that every prospect provides explicit opt-in consent before accessing client content. Unlike vendors who rely on third-party sources or aggregators, Vereigen's leads are sourced and validated entirely in-house. A cornerstone of this approach is Verified Content Engagement, a process in which every prospect must actively engage with content before qualifying as a lead. This goes beyond a basic form fill; the user must spend measurable time with the content. If they don't meet a minimum engagement threshold, the lead is not passed along. This mechanism ensures that only genuinely interested prospects make it into the pipeline. Beyond digital engagement, every lead is further scrutinized through human verification by Vereigen Media's 200+ member validation team. Each record is manually cross-checked against public sources to confirm accuracy, eligibility, and alignment with the client's targeting criteria. This double-layered approach, first-party engagement followed by human validation, ensures not only compliance but also lead quality. 'The brands we work with want to move fast, but they cannot afford to move blind,' said Kari Martindale, Executive Director of Client Experience at Vereigen Media. 'They rely on us because we act as an extension of their internal teams. We're not just generating leads, we're protecting their brand, reputation, and ROI.' That trust is supported by performance. Recent client programs have demonstrated: More than 90% of leads converting to MQLs Fewer than 1% of records requiring replacement A return on ad spend (ROAS) 1.5x above industry benchmarks Forrester's 2025 B2B Data Report echoes this effectiveness, noting that 78% of organizations relying primarily on first-party data report stronger conversion rates and customer relationships compared to just 49% among third-party data users. With a global database of over 107 million validated first-party contacts, Vereigen Media supports enterprise clients across North America, EMEA, APAC, and Latin America. Industries served include cybersecurity, SaaS, finance, and other sectors where data sensitivity and decision complexity demand accuracy and accountability. As the demand generation landscape evolves, Vereigen Media is focused not just on adapting to change but leading it. Discover how verified, privacy-first leads drive real results!Connect with Vereigen Media today! About Vereigen Media Vereigen Media is a global leader in B2B demand generation, delivering outcome-driven programs through verified content engagement, programmatic advertising, and event registration. With an unwavering commitment to first-party data, zero outsourcing, and full transparency, Vereigen Media empowers marketing and sales teams to connect with real decision-makers—compliantly and confidently. Contact:Janvi Gandhi - Brand Marketing ManagerVereigen Media LLCEmail: marketing@ +1 512-240-2212 (US)Official Website: A photo accompanying this announcement is available at in to access your portfolio
Yahoo
18-04-2025
- Business
- Yahoo
B2B Marketing Just Got Smarter: Vereigen Media Hosts Exclusive Austin Event to Elevate Lead Generation in 2025
Vereigen Media's Austin Happy Hour on April 24 spotlights smarter B2B lead gen for 2025 with real insights, first-party data, and expert connections. AUSTIN, Texas, April 18, 2025 (GLOBE NEWSWIRE) -- In an era where privacy regulations are tighter, budgets are leaner, and expectations are higher, B2B marketers are under pressure to deliver real results. Vereigen Media is answering that call with an exclusive in-person event on April 24 in downtown Austin — tailored for growth-driven marketers, strategists, and sales leaders ready to ditch outdated tactics and elevate their outreach with smarter, more scalable solutions. Set at the Iron Cactus in the heart of Austin, this invite-only Happy Hour and Expert Panel blends cocktails and conversation with forward-thinking strategy. Expect insights that cut through digital noise and connections that go deeper than business This Event Matters Today's marketers are overwhelmed by lead aggregators, questionable data, and metrics that don't move the needle. Vereigen Media's event tackles that head-on with a candid conversation about what works, what doesn't, and what's next — all delivered by voices that walk the walk. This isn't a vendor pitch — it's a chance to challenge norms, rethink outreach, and connect with peers shaping the future of B2B. Meet the Panel Mario Portillo Sr. Field Marketing Manager, Akamai Technologies A global thinker with local precision, Mario shares how regional strategies can fuel scalable growth. Michelle Henao Chafin Senior Demand Generation Manager, Instructure Known for transforming intent into impact, Michelle reveals how to unlock first-party data with bold, creative demand strategies. Cathy Veri Principal, Marketecture Growth Consulting With a sharp eye on personalization at scale, Cathy explores how to grow without losing trust or authenticity. Doug Detlefsen VP, Strategic Sales, Vereigen Media Doug pulls back the curtain on Vereigen's lead-gen model — one built entirely on first-party data, human verification, and content engagement that actually matters. Event Snapshot Date: Thursday, April 24, 2025 Time: 5:00 PM – 7:00 PM CT Venue: Iron Cactus Mexican Grill, 606 Trinity St, Austin, TX (Cactus Room) Admission: Complimentary (includes apps + drinks) RSVP: Seats are limited to ensure real conversation. Registration is almost full — don't miss out. What You'll Walk Away With Proven strategies to replace broken lead-gen systems First-party data tactics that convert A roadmap to navigate compliance without compromise Peer-driven insights you can act on — tomorrow Vereigen Media: Leads. Done Right. Vereigen Media doesn't just generate leads — we generate results. With a 100% in-house model, verified content engagement, and a 107M+ first-party contact database, we help B2B brands reach the right people, at the right time, in the right way. Contact:Janvi Gandhi - Brand Marketing ManagerVereigen Media LLCEmail: marketing@ +1 512-240-2212 (US)Official Website: A photo accompanying this announcement is available at
Yahoo
18-04-2025
- Business
- Yahoo
B2B Marketing Just Got Smarter: Vereigen Media Hosts Exclusive Austin Event to Elevate Lead Generation in 2025
Vereigen Media's Austin Happy Hour on April 24 spotlights smarter B2B lead gen for 2025 with real insights, first-party data, and expert connections. AUSTIN, Texas, April 18, 2025 (GLOBE NEWSWIRE) -- In an era where privacy regulations are tighter, budgets are leaner, and expectations are higher, B2B marketers are under pressure to deliver real results. Vereigen Media is answering that call with an exclusive in-person event on April 24 in downtown Austin — tailored for growth-driven marketers, strategists, and sales leaders ready to ditch outdated tactics and elevate their outreach with smarter, more scalable solutions. Set at the Iron Cactus in the heart of Austin, this invite-only Happy Hour and Expert Panel blends cocktails and conversation with forward-thinking strategy. Expect insights that cut through digital noise and connections that go deeper than business This Event Matters Today's marketers are overwhelmed by lead aggregators, questionable data, and metrics that don't move the needle. Vereigen Media's event tackles that head-on with a candid conversation about what works, what doesn't, and what's next — all delivered by voices that walk the walk. This isn't a vendor pitch — it's a chance to challenge norms, rethink outreach, and connect with peers shaping the future of B2B. Meet the Panel Mario Portillo Sr. Field Marketing Manager, Akamai Technologies A global thinker with local precision, Mario shares how regional strategies can fuel scalable growth. Michelle Henao Chafin Senior Demand Generation Manager, Instructure Known for transforming intent into impact, Michelle reveals how to unlock first-party data with bold, creative demand strategies. Cathy Veri Principal, Marketecture Growth Consulting With a sharp eye on personalization at scale, Cathy explores how to grow without losing trust or authenticity. Doug Detlefsen VP, Strategic Sales, Vereigen Media Doug pulls back the curtain on Vereigen's lead-gen model — one built entirely on first-party data, human verification, and content engagement that actually matters. Event Snapshot Date: Thursday, April 24, 2025 Time: 5:00 PM – 7:00 PM CT Venue: Iron Cactus Mexican Grill, 606 Trinity St, Austin, TX (Cactus Room) Admission: Complimentary (includes apps + drinks) RSVP: Seats are limited to ensure real conversation. Registration is almost full — don't miss out. What You'll Walk Away With Proven strategies to replace broken lead-gen systems First-party data tactics that convert A roadmap to navigate compliance without compromise Peer-driven insights you can act on — tomorrow Vereigen Media: Leads. Done Right. Vereigen Media doesn't just generate leads — we generate results. With a 100% in-house model, verified content engagement, and a 107M+ first-party contact database, we help B2B brands reach the right people, at the right time, in the right way. Contact:Janvi Gandhi - Brand Marketing ManagerVereigen Media LLCEmail: marketing@ +1 512-240-2212 (US)Official Website: A photo accompanying this announcement is available at in to access your portfolio
Yahoo
14-04-2025
- Business
- Yahoo
Announcing Vereigen Media's B2B Marketing Networking Event in Austin
AUSTIN, Texas, April 14, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, the trusted name in first-party B2B demand generation, is proud to announce an exclusive Happy Hour & Networking Event taking place on April 24th in Austin, Texas. This invite-only evening will unite industry leaders and marketing professionals for a live panel discussion, networking, and conversation centered around the evolution of content syndication and the future of modern marketing. As the B2B marketing landscape continues to shift, the importance of verified engagement, trusted data, and authentic digital outreach is more vital than ever. This event will bring together leading voices from across the industry to share real-world insights, discuss the challenges marketers are facing, and explore how organizations can better adapt to today's demand-driven environment.A Must-Attend for Marketing Leaders Hosted at the iconic Iron Cactus Mexican Restaurant – Cactus Room, this exclusive gathering will run from 5:00 to 7:00 PM CT, offering a relaxed yet purposeful setting for peer-to-peer engagement. Guests will enjoy craft cocktails, great conversation, and a thought-provoking panel discussion featuring seasoned experts, including: Mario Portillo, Sr. Field Marketing Manager, Akamai Technologies Michelle Henao Chafin, Senior Demand Generation Manager, Instructure Cathy Veri, Principal & Growth Consultant, Marketecture Doug Detlefsen, VP, Strategic Sales, Vereigen Media The panel will dive into how content syndication is evolving beyond the traditional form fill and why first-party data and verified content engagement are critical to long-term success. 'This event is more than just networking—it's about creating space for meaningful dialogue on the direction of demand generation,' said Doug Detlefsen. 'At Vereigen Media, we're committed to changing the narrative by bringing marketers together to talk about quality, accountability, and data transparency in lead generation.' Why Attend This is more than just an evening out—it's an opportunity to tap into actionable insights, build high-value connections, and gain direct access to real marketing leaders shaping the future of B2B engagement. At this exclusive event, attendees will: Gain insider knowledge on the latest trends in content syndication and demand generation from executives who are leading by example. Network with like-minded peers in a relaxed, high-energy setting designed to foster collaboration and strategic partnerships. Walk away with proven strategies to improve lead quality, campaign performance, and pipeline velocity in an increasingly complex, privacy-focused environment. Engage directly with the Vereigen Media team and learn how a first-party, zero-outsourcing approach is delivering scalable results for enterprise brands. Whether you're looking to sharpen your demand gen game, benchmark your performance, or simply connect with peers who 'get it,' this event is designed to deliver real-world value—without the fluff. Because at Vereigen Media, we believe in one thing above all else: Leads. Done Right. Event Details Location: Iron Cactus Mexican Restaurant – Cactus Room, 606 Trinity St, Austin, TX 78701 Date: Thursday, April 24, 2025 Time: 5:00 PM – 7:00 PM CT RSVP: About Vereigen Media Vereigen Media is redefining the B2B lead generation landscape by combining deep first-party account intelligence, verified content engagement, and a 100% in-house digital process. With a global reach of over 107 million verified contacts and a zero-outsourcing policy, we offer unmatched transparency, quality, and performance. Our mission is simple: connect the right people with the right content at the right time—every time. We partner with global brands to deliver Marketing Qualified Leads (MQL), Highly Qualified Leads (HQL), and deeper campaign intelligence through our signature solutions, including Verified Content Engagement and VM Engage. From content syndication to digital events and programmatic display, we deliver results that fuel sales and drive growth. Contact: Janvi Gandhi - Brand Marketing ManagerVereigen Media LLCEmail: marketing@ +1 512-240-2212 (US)Official Website: A photo accompanying this announcement is available at in to access your portfolio
Yahoo
02-04-2025
- Business
- Yahoo
Inside Vereigen Media's Owned Publisher Ecosystem Fueling Real Demand and Lead Quality
Inside Vereigen Media's 8-property publisher network powering B2B demand with verified, first-party engagement and unmatched lead quality. AUSTIN, Texas, April 02, 2025 (GLOBE NEWSWIRE) -- In B2B marketing, there's one truth no one likes to say out loud: most 'leads' aren't worth the follow-up. You download the CSV, check the source, and see vague job titles, mismatched industries, and no real engagement—and the conversion rate confirms it: that's not demand generation, it's just noise. At Vereigen Media, we've built a different kind of ecosystem—one where the right people, at the right time, at the right location are met with messaging that matters. We don't guess, we don't outsource, and we never pass along a lead we wouldn't want to follow up on ourselves. We work as an extension of your marketing team. Think of us as the partner who actually understands what your KPIs mean—and helps you hit them. Our Owned Publisher Network: Why 8 Properties Matter We didn't build one publisher site and call it a day—we built eight. Because your prospects aren't confined to a single channel or vertical. They think in ecosystems, and we built one to how we reach the right audiences, contextually and compliantly: – Trusted by tech leaders to explore new enterprise infrastructure, security, and cloud solutions. – Where people leaders discover trends in recruitment, DEI, and workforce transformation. – A go-to for marketing executives tracking innovation in brand, product, and analytics. – Purpose-built for finance pros exploring fintech, compliance, and modernization. – For revenue teams looking to align sales, ops, and GTM systems for better performance. – Where C-suite execs gain insights into digital leadership, transformation, and strategy. – Security teams rely on this property for real-time updates on risk, privacy, and cyber operations. – A content destination built for cross-functional B2B teams actively researching enterprise solutions. These aren't generic content hubs—they're targeted environments where our audience opts in, engages, and converts with purpose. That's why we use them. And that's why they work. A Smarter Way to Deliver Demand Our core services are designed to meet marketing leaders where they are—and where they want to go. With Verified Content Engagement, we ensure that every lead has actively consumed your content before we deliver it—no passive form-fills, no assumptions, just actual time spent engaging on-page on our publisher sites. VM Engage, our programmatic display offering, amplifies your reach with cross-device—so your brand stays top of mind before and after the content touch. It's not lead gen; it's performance media that supports it. And for event marketers, our Digital Event Registration product fills your webinar or virtual conference with contacts who not only register but are validated and aligned with your follow-up workflows for higher attendance and better conversion. Together, these offerings create a demand engine built for today's buying behavior—digital, dynamic, and data-backed. This is how we deliver at scale without sacrificing quality. And how we live up to our promise: leads. done right. 'Like an Extension of Our Marketing Team' 'Vereigen Media has proven themselves to deliver. Their ability to turn things around fast makes them feel like an extension of our own marketing team.'— Hieu Trung Do, Digital Marketing Specialist, ServiceNow You've Done the Generic Programs. Now Try the One That Works. You've been through the cycle—running vendor programs, watching CPLs fluctuate, and dealing with bloated CRMs filled with leads that were never going to move forward. It's a familiar story, and if it feels like the system wasn't built for marketers like you, you're right! We've seen it too, which is exactly why we built something better—centered on your goals, your audience, and what actually drives results. Let's connect and talk through what quality demand generation looks like when it's built from the ground up with your ICP in mind. We're ready when you are. Let's do leads. done right. Visit or book time with our sales team today. Your next real lead starts here. Contact: Janvi Gandhi - Brand Marketing ManagerVereigen Media LLCEmail: marketing@ +1 512-240-2212 (US) A photo accompanying this announcement is available at in to access your portfolio
