01-07-2025
- Entertainment
- Indian Express
‘Victory 45-47': Trump launches perfumes with discounts, says they're all about ‘winning'
US President Donald Trump has introduced a new line of perfumes and colognes —'Victory 45-47″— celebrating his identity as both the 45th and the 47th President of the United States. The luxury fragrance line, marketed for both men and women, comes with the tagline: 'Winning, Strength, and Success.'
Announcing the launch on his Truth Social platform, the 78-year-old president wrote: 'Trump Fragrances are here.' He added, 'They're called 'Victory 45-47' because they're all about Winning, Strength, and Success — For men and women.' Trump encouraged his followers to buy the fragrance for themselves and their loved ones: 'Get yourself a bottle, and don't forget to get one for your loved ones too. Enjoy, have fun, and keep winning!'
According to the official website, 'Victory 47 – Trump Cologne for Men' is designed 'for men who lead with strength, confidence, and purpose' and 'blends rich, masculine notes with a refined, lasting finish.'
'Victory 47 – Trump Perfume for Women' promises 'confidence, beauty, and unstoppable determination' in every spray, with a scent described as 'sophisticated, subtly feminine.'
Both fragrances include Trump's iconic gilded statue imagery and bottle design that features his fist-pumping photo—a symbol popularised during his public appearances and political rallies.
Each bottle retails for $249 (approximately ₹21,300). A $100 discount applies if buyers purchase two bottles, bringing the unit price down to $199 (₹17,035). The website also offers a 'Gift Bundle Discount', allowing customers to save $150 when they add a third bottle to their cart.
This launch follows Trump's previous fragrance line, 'Fight, Fight, Fight', which was introduced after the July 2024 assassination attempt during a rally in Butler, Pennsylvania. That product also featured patriotic branding and his now-famous rally imagery.
The Trump Fragrance brand has gained traction over the past year, bolstered by aggressive marketing of other items like 'Trump Watches', sold at a similar price point.
