Latest news with #Views
Business Wire
4 days ago
- Business
- Business Wire
Sigma Launches Native Semantic Layer Integration and AI SQL Capabilities on Snowflake AI Data Cloud
SAN FRANCISCO--(BUSINESS WIRE)--Sigma, the industry-leading analytics platform with unique cloud data platform writeback capabilities, today announced at Snowflake Summit 2025, two major platform innovations in partnership with Snowflake: a first-class integration with Snowflake Semantic Views and support for AI SQL, Snowflake's breakthrough feature for querying unstructured data. Together, these advances enable governed semantic exploration and file-based AI-powered analysis—directly in Sigma's intuitive, spreadsheet-like interface. The combined innovations mark a leap toward unified analytics where both structured metrics and raw human context—contracts, images, PDFs, and text—are queryable side-by-side in a single governed system. 'Sigma is building toward a future where every layer of the data stack speaks the same language—defined once, executed everywhere.' Query Semantic Views Directly in Sigma With this integration, Sigma unlocks warehouse-defined metrics, dimensions, and relationships for downstream analysis, dashboards, and apps – cementing the data warehouse as the single source of truth for semantics. This new integration offers joint customers the most seamless, warehouse-native analytics experience on the market. By partnering with Snowflake, the AI Data Cloud company, Sigma is helping to fully realize a long-held industry vision: semantic logic defined once, governed centrally, and accessed directly in the warehouse—no duplication, no drift. Together, the companies are mobilizing the world's data to help organizations operate in an environment where semantic logic lives natively in the warehouse, not duplicated across disconnected tools. 'Sigma's integration with Snowflake Semantic Views isn't just compatible — it's truly native, built for flexibility, scale, and the next generation of analytics,' said Mike Palmer, CEO of Sigma. 'By meeting the semantic layer where it belongs, we're giving business teams instant access to governed metrics and logic without compromise. And this is just the beginning. From bi-directional syncs to visual semantic exploration, Sigma is building toward a unified modeling experience that brings clarity and control to every layer of the data stack.' 'The integration between Sigma and Snowflake's Semantic Views marks an important step forward in enabling enterprises to leverage the state-of-the-art AI solutions available with Snowflake Intelligence and Cortex Analyst,' said Carl Perry, Head of Analytics, Snowflake. 'This advancement helps our customers maximize the value of their data within Snowflake's AI Data Cloud through AI and BI experiences, creating more efficient and powerful workflows for their teams.' 'This is a major leap forward in delivering a consistent, governed experience powered entirely by Snowflake,' added Palmer. 'Sigma is building toward a future where every layer of the data stack speaks the same language—defined once, executed everywhere.' Bringing Structure to Unstructured Data - Powered by Cortex AISQL Also announced today at Snowflake Summit 2025, is the news that Sigma is among the first analytics platforms to fully support Snowflake AI SQL, a new capability that lets users query unstructured data—like contracts, receipts, product specs, and image files—as if it lived in a table. This news comes on the heels of Sigma's recent launch of its new File Column Type feature, allowing end users to connect unstructured content with structured data for the first time, making complex, real-world workflows fully executable inside Sigma. Teams can upload files with Sigma, run them through Snowflake's powerful LLM-based functions, and analyze the structured results alongside traditional datasets—no pipelines and no special tools required. 'For decades, legacy BI tools assumed your data was clean, structured, and waiting politely in rows and columns,' said Palmer. 'But some of the most important business decisions are made with the messy stuff: legal documents, compliance PDFs, screenshots, receipts, product specs, and annotated images. Historically, those formats required a human in the loop: to read, interpret, and manually extract insights. That's the bottleneck AI SQL removes. Sigma and Snowflake turn human knowledge into scalable systems, unlocking entirely new types of analysis across industries and teams.' 'Every organization recognizes the potential of AI. But too often, harnessing AI means overcoming complex infrastructure, performance limitations, high costs, and a reliance on engineers to build custom pipelines,' said Perry. 'We're removing those barriers, whether it's enabling anyone to analyze and act on all their data with Cortex AISQL or accelerating migrations off legacy systems through SnowConvert AI. By empowering teams to move faster, work smarter, and turn data into real impact, we're reimagining analytics for the AI era.' Snowflake's AI SQL functions analyze the content using LLMs, and Sigma picks up the structured output and renders it live in dashboards or workflows. This unlocks transformative use cases: Process thousands of vendor contracts Review receipts as part of claims workflows Extract key clauses from dense legal agreements Attach evidence to operational data for full-context analytics There's no need for custom pipelines, reformatting, or manual review. Just files in, answers out. Governed, traceable, and ready to use. Joint customers can start using the semantic layer integration immediately through their existing Snowflake and Sigma environments as well as the full support for Cortex AISQL. For more information on Sigma's integration with Snowflake Semantic Views, click here and for more information on Snowflake's AI SQL function, read here. ABOUT SIGMA Sigma is business intelligence built for the cloud. With a spreadsheet UI, business users can work in the formulas and functions they already know, while more technical users can write SQL and apply AI models to data. Sigma queries the cloud warehouse directly, making it incredibly fast and secure—data never leaves the warehouse, and Sigma can analyze billions of rows in seconds. Beyond dashboards and reports, teams use Sigma to build custom data apps, which integrate live data with end user input. Sigma is the first analytics platform to enable data writeback, and continues to lead the market with innovation across AI, reporting, and embedded analytics.
Business Upturn
27-05-2025
- Business
- Business Upturn
Airship Unveils Branching and Custom Views, Powering Unprecedented Agility and Personalization in Cross-Channel Customer Experiences
Portland, Ore., United States: In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the cross-channel customer experience company, today unveiled two transformative capabilities to its Airship Experience Platform: Branching and Custom Views. These new innovations enable marketing, product and growth teams to move beyond generic, one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses. This press release features multimedia. View the full release here: Customers abandoning a shopping cart can be greeted on the next app open or website visit with a fully functional shopping cart allowing them to make final selections and complete the purchase without replicating any code using Airship Custom Views. Static and disconnected customer experiences are a leading cause of user drop-off and missed conversions. Airship's new Branching capability empowers marketers to craft responsive experiences for apps and websites that dynamically adapt in real-time to individual user behaviors, keeping them engaged through tailored journeys — from onboarding flows that intelligently skip irrelevant steps, surveys that dynamically adjust based on previous answers, or promotional flows that pivot instantly based on expressed interest. No code, no dev time — just smarter content, better data and higher conversions. Complementing this, Custom Views empowers marketers to dramatically increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favorites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences. This eliminates redundant development, accelerating the launch of richer, more functional, high-quality customer experiences across all digital touchpoints. 'For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution, often sacrificing one for the other or waiting in long development queues,' said Mike Herrick, CTO, Airship. 'With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line. This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction.' Like all Airship no-code solutions, Branching and Custom Views use an intuitive visual editor and tap into the platform's AI-powered automation, segmentation and experimentation — empowering marketers to deliver one-to-one experiences with precision that would be difficult for technical teams to replicate, which in turn frees those teams to focus on major new innovations and features. Together, Branching and Custom Views empower brands to efficiently deliver agile, contextually relevant customer experiences defined by unprecedented personalization and interactivity. This is a significant leap forward, liberating marketers, product and growth teams to unify and optimize end-to-end customer journeys and ensure that every customer interaction is an opportunity to deepen loyalty, accelerate business growth and increase customer lifetime value. About Airship Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices — apps, websites, email, SMS, wallets and more. Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships — accelerating growth and loyalty. For more information, visit View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Martechvibe
27-05-2025
- Business
- Martechvibe
Airship Unveils Branching and Custom Views
Airship's Branching and Custom Views use a visual editor and integrate with the platform's AI-driven automation, segmentation, and experimentation features. Staff Writer less than a minute ago Airship, a cross-channel customer experience company, has introduced two new features to its Airship Experience Platform: Branching and Custom Views. These updates help marketing, product, and growth teams deliver more personalised digital experiences without the need to rebuild existing native content for different purposes, saving time and resources. Static and disconnected CXs continue to contribute to user drop-off and lost conversion opportunities. To address this, Airship has introduced a new Branching capability designed to help marketers build more adaptive app and web experiences. Branching allows for real-time adjustments to user journeys based on individual behaviours—such as skipping onboarding steps that aren't relevant, modifying survey questions based on earlier responses, or adjusting promotional flows according to user interest. The feature is designed to require no code or developer time, aiming to support more efficient content delivery and improved data collection. ALSO READ: Instagram to Use Views as New Primary Metric Moreover, Custom Views empowers marketers to increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favourites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences. This eliminates redundant development, accelerating the launch of richer, more functional, high-quality CXs across all digital touchpoints. 'For too long, marketing and product teams have been forced to choose between personalised experiences and scalable execution, often sacrificing one for the other or waiting in long development queues,' said Mike Herrick, CTO, Airship. 'With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line.' 'This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction.' Like other Airship no-code tools, Branching and Custom Views use a visual editor and integrate with the platform's AI-driven automation, segmentation, and experimentation features. This approach enables marketers to create personalised, one-to-one experiences with greater precision, allowing technical teams to focus on other development priorities. Together, Branching and Custom Views help brands deliver more flexible and contextually relevant CXs. They support the unification and optimisation of end-to-end customer journeys, aiming to improve customer engagement and contribute to business growth. ALSO READ: Zoomcar and Mappls Enhance Road Trips with AI Integration The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. 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Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
22-05-2025
- Business
- Business Wire
Airship Unveils Branching and Custom Views, Powering Unprecedented Agility and Personalization in Cross-Channel Customer Experiences
PORTLAND, Ore.--(BUSINESS WIRE)--In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the cross-channel customer experience company, today unveiled two transformative capabilities to its Airship Experience Platform: Branching and Custom Views. These new innovations enable marketing, product and growth teams to move beyond generic, one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses. Static and disconnected customer experiences are a leading cause of user drop-off and missed conversions. Airship's new Branching capability empowers marketers to craft responsive experiences for apps and websites that dynamically adapt in real time to individual user behaviors, keeping them engaged through tailored journeys — from onboarding flows that intelligently skip irrelevant steps, surveys that dynamically adjust based on previous answers, or promotional flows that pivot instantly based on expressed interest. No code, no dev time – just smarter content, better data and higher conversions. Complementing this, Custom Views empowers marketers to dramatically increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favorites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences. This eliminates redundant development, accelerating the launch of richer, more functional, high-quality customer experiences across all digital touchpoints. "For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution, often sacrificing one for the other or waiting in long development queues," said Mike Herrick, CTO, Airship. "With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line. This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction." Like all Airship no-code solutions, Branching and Custom Views use an intuitive visual editor and tap into the platform's AI-powered automation, segmentation and experimentation — empowering marketers to deliver one-to-one experiences with precision that would be difficult for technical teams to replicate, which in turn frees those teams to focus on major new innovations and features. Together, Branching and Custom Views empower brands to efficiently deliver agile, contextually relevant customer experiences defined by unprecedented personalization and interactivity. This is a significant leap forward, liberating marketers, product and growth teams to unify and optimize end-to-end customer journeys and ensure that every customer interaction is an opportunity to deepen loyalty, accelerate business growth and increase customer lifetime value. About Airship Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships — accelerating growth and loyalty. For more information, visit
Forbes
26-03-2025
- Business
- Forbes
Canada's New PM, Mark Carney: Pro-CBDC, Anti-Decentralization
OTTAWA, CANADA - FEBRUARY 15: Canada's Liberal Party Leader Candidate Mark Carney speaks to the ... More press at a watch party for the NHL 4 Nations Face-Off game between the United States and Canada at the Hometown Sports Grill on February 15, 2025 in Ottawa, Canada. Carney is vying for the leadership position of the Liberal Party of Canada after Prime Minister Justin Trudeau stepped down from his position. (Photo by) Mark Carney is Canada's new Prime Minister, and recent polls have his Liberal Party up against the Conservative Party in a flipping of fortunes ever since Justin Trudeau stepped down. He has called for an April 28th election to try to cement his rule. Despite the overwhelming unpopularity of central bank digital currencies among Canadians and the Bank of Canada even restraining the digital Canadian dollar from launching, it's instructive to read into Mark Carney's experience as the head of two central banks and his perspectives on it. In his book Views, for example, he is quoted as saying. "The most likely future of money is a central bank stablecoin, known as a central bank digital currency or CBDC," [Carney] wrote." --- In his book, as you might expect from a central banker, Carney expounds at length about how he doesn't believe that cryptocurrencies are the future. He thinks that in a democracy, it's impossible to have monies that stem from private allocations. He also has a traditional aversion to private currencies, the sort of "wildcat banking" orthodox economists argue required central banking to step in in the first place. Of course, he also believes that cryptocurrencies enable crime of all kinds. Some of the irony of a central banker taking so many roles in inequality and environmental impact is that they are very much part of the problem. This is very much a "Ministry of Peace" issue. Research shows that monetary policy after the Great Recession helped deepen economic inequality - especially unconventional monetary policy. And though Mark Carney's website shows that he is dedicated to making housing more affordable, his policies and the monetary policy of central bankers have done the very opposite - and may have led to nearly a 5% increase in real housing prices. Bitcoin emerged in response to the mess central bankers created. Mark Carney applauded Occupy Wall Street though he consistently bristles at mentions of his private sector links such as his background as a banker with Goldman Sachs during the leadup to the Great Financial Crisis or his recent association with Brookfield Asset Management. Yet, in unleashing a future of inequality where the rich were bailed out by the federal government and creating a tidal wave of "trickle-down" economics that nobody voted for, as well as an expansionary monetary supply that made inflation inevitable - we now live in an age of populist anger and disillusionment stemming from failed promises to younger generations that will see the economy fail around them - and nowhere as hard as the United Kingdom and Canada - ironically places where Mark Carney garnered awards for heading their monetary policy. Or as Julian Assange put it: 'Bitcoin is the real Occupy Wall Street.' Bitcoin is a hedge against this world, giving the government power to see and control everybody's transactions. Bitcoin is also the only option for some who saw that the system would return the very same people who contributed to its failure to claim power as its savior - like Mark Carney. Mark's stance on CBDCs has not come up in his campaign, which primarily focuses on economic growth. Yet, it would change how Canada and CBDC adoption worldwide has come to pass. With an American President dead-set against CBDCs (but embracing stablecoins, perhaps as proxy-CBDCs), international sentiment has been turning against CBDCs with the BIS (the central bank for central banks) pulling away from China's Project M-Bridge. With faltering adoption in places like China and Nigeria, CBDCs are cresting. Yet an election that cements Mark Carney's power as Canada's leader, while not directly impacting this decision, would show a popular mandate for public power over private interests - reinforcing a CBDC mentality and installing a former central banker who is an ardent fan of central bank digital currencies as Prime Minister. The Bank of Canada might take it as a symbol that despite their failed attempt - a CBDC might be a good idea, especially with a friendly Prime Minister and Parliament around them. As Mark Carney ascends to power in Canada and maintains his mandate to rule, his policy stances and economic gravitas are a significant reason why he claims he deserves to lead. Yet, in peeling some of the layers behind both, it's clear that there's more than meets the eye - a question that should inspire more investigation and reflection.
