Latest news with #VigilAunty
Time of India
11 hours ago
- Business
- Time of India
Wondrlab appoints Abbas Mirza as content lead at WYP
Wondrlab , India's platform-first creative and content network, has announced the appointment of Abbas Mirza as content lead at WYP ( What's Your Problem ) the content and digital creative agency within the network. Mirza brings over 15 years of experience in crafting award-winning content and ideas that sit at the intersection of culture, creativity, and technology. A Cannes Lions winner and Governor's Award recipient, he has worked at some of the country's top agencies. His portfolio features work for marquee brands like Colgate, HDFC Bank, Ariel, Parachute Advanced, McDowell's No.1, Whisper, Raymond, Reliance Smart, 92.7 Big FM, Gillette, and more. Some of the marquee, award-winning campaigns that he's been a part of include Ariel's 'Share the Load' (Cannes Lions), Bio-Oil's 'Pregathon,' HDFC Bank's 'Vigil Aunty,' and Colgate MaxFresh's 'CID Investigation.' Welcoming Mirza to the team, Amit Akali, chief creative officer and co-founder of Wondrlab said: 'Abbas joins us as Content Lead in what is a pivotal role at WYP. He will be partnering with Dipti Rode, one of our most seasoned and sharpest creative leaders, to drive content and creative excellence across key accounts. With his rich experience and award-winning body of work, I'm excited to see the kind of magic this duo will bring to the table. Wishing them both the very best in this journey.' Speaking about his new role, Mirza said, 'For a creative professional , staying ahead of the curve is everything. With the rise of AI and next-gen tools, it's essential to be at a place that embraces the future with the right creative vision, and Wondrlab is exactly that. I'm thrilled to collaborate with a dynamic team of young creatives and learn from a legendary leader like Amit Akali.'
Mint
15-07-2025
- Business
- Mint
HDFC Bank raises bets on GenAI for productivity gains
Mumbai: India's largest private sector lender HDFC Bank has identified over 15 programmes that will use generative artificial intelligence (GenAI), chief executive Sashidhar Jagdishan told shareholders in the FY25 annual report. The bank, said Jagdishan, has transitioned from pilot projects to centralised, 'platform-driven GenAI strategy' for improving staff productivity and customer service. The bank has also launched a GenAI Academy to accelerate capability in generative AI. 'As GenAI becomes central to both current and future organisational capability, we are investing in developing skills in this space through a structured academy model, offering robust curriculum and tiered proficiency levels,' he said. Mint reported in December that banks like SBI, Bank of Baroda, Axis Bank, and HDFC Bank are developing targeted AI use cases through internal teams and external experts. Experts had then pointed out that the rise of AI in Indian banking was a long time coming. Traditionally, banks were going to tech services firms to deploy such technologies, but today, as the tech ramps up, they have become one of the biggest recruiters of engineering talent. Jagdisdhan said that with rising threats like phishing, deepfakes, and impersonation scams, the bank has upgraded to the next generation cybersecurity operations centre (CSOC), powered by AI and machine learning capabilities. He added that the bank also checks their systems regularly for any weakness through vulnerability assessment and penetration testing programmes to monitor all digital entry points to manage exposure. 'This also ensures the software is always up to date and strengthens protection against email-based attacks,' he said. The bank's 'Vigil Aunty' (VA) campaign, which educates customers on safe banking practices, said Jagdishan, is an example of how cybersecurity is about user awareness and tech infrastructure. 'We remain focused on being a cyber resilient, regulatorily compliant and trusted institution that can adapt and succeed in the emerging risk landscape,' he said. Cybercrimes have again come to the fore on the back of what is referred to as digital arrest crimes. Rising incidents of digital arrest—an online scam in which perpetrators extort money from victims by impersonating high-ranking law enforcement officials and threatening arrests and other legal actions—over the past two years have caused a huge amount of money being stolen from personal accounts, with attackers often being based in other nations. Mint reported on 14 July how a precedent-setting digital arrest hearing at India's top consumer court last Monday put the spotlight on banks' potentially heightened liabilities and responsibilities towards their customers amid a surge in digital arrest crimes in the country. Meanwhile, during FY25, the bank expanded its branch network by more than 700, reaching a total of 9,455 branches as of 31 March. Over the past four years, HDFC has fully digitised most of its retail and MSME acquisition and service journeys, said Jagdishan. The bank's results for FY25 represented the first full year of operations since the merger when it took into its fold erstwhile parent and mortgage behemoth Housing Development Finance Corp. (HDFC) on 1 July 2023. The bank's balance sheet expanded over 8% to ₹ 39.1 trillion in FY25.
