Latest news with #VihanSharma
Yahoo
14 hours ago
- Business
- Yahoo
Circana Aggregated Retailer Data Integrated in the LiveRamp Clean Room, Accelerating Advertiser Ability to Boost Performance Outcomes
Chicago, June 10, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today announced an expansion of its partnership with LiveRamp (NYSE: RAMP), the leading data collaboration partner, to increase advertisers' access to retail insights for end-to-end marketing optimization. This initiative underscores both organizations' dedication to meeting the growing demand for enhanced advertising performance by broadening access to actionable data and insights through secure, responsible data collaboration, all within the LiveRamp Clean Room. Circana, which tracks $5.8 trillion in consumer sales, offers the most comprehensive and verified consumer sales data in the industry. This data is fueled by unparalleled retailer membership loyalty card data for the U.S. CPG sector, providing noticeably greater sales coverage compared to other purchase-based data providers. Additionally, Circana's Complete Consumer™ receipt panel, representing approximately 200,000 static households, delivers robust insights across general merchandise industries, such as luxury beauty, consumer technology, apparel, foodservice, and others. With this integration, advertisers gain seamless access to Circana's aggregated, multi-outlet retailer transaction data, providing granular, omnichannel insights that can power real-time data-driven decisions and help brands win share. Marketers can now: Build smarter profiles with a deeper understanding of customer purchase behavior both within and across product categories, powered by Circana's premium data assets. Define and activate high-value audiences using Circana's known, aggregated multi-retailer purchase data that reflects actual consumer buying patterns. Distribute campaigns at scale across over 150 destinations via LiveRamp's powerful data collaboration network. Access standardized insights with minimal cost or complexity. Circana and LiveRamp remain focused on helping advertisers deliver on outcomes that prove ROI. As a further expansion to this solution, advertisers will be able to enrich their first-party data with Circana's purchase-based insights directly within the LiveRamp Clean Room, unlocking deeper analytics, more powerful modeling, and high-impact audience activation. They can also measure campaign performance in near real time, using conversion attribution to refine tactics and optimize marketing efforts to focus on those levers that drive measurable performance gains. 'Circana is committed to delivering the data and solutions our clients need to make confident, data-driven decisions that maximize sales outcomes,' said Dave Slowik, executive vice president of Global Media at Circana. 'This expanded partnership with LiveRamp reflects our shared mission to address evolving advertiser challenges with innovative, trusted solutions that fuel measurable results.' 'LiveRamp and Circana's growing partnership continues to enhance advertisers' ability to plan, target, activate, and measure effectively,' said Vihan Sharma, chief revenue officer at LiveRamp. 'Integrating clean room intelligence and standardization empowers data to become more connected, measurable, and adaptive, enabling more actionable insights and faster time-to-value.' About CircanaCircana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at Media ContactShelley HughesEmail: CONTACT: Shelley Hughes Circana +1 312-731-1782
Yahoo
15-05-2025
- Business
- Yahoo
LiveRamp and REMAX Media Network Unlock the Full Homebuying Journey for Advertisers Through New Clean Room Integration
Advertisers can now improve targeting and campaign performance across the expansive REMAX digital ecosystem SAN FRANCISCO, May 15, 2025--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leading data collaboration partner, and RE/MAX, LLC (NYSE: RMAX), one of the world's leading franchisors of real estate brokerage services, today announced a new collaboration powering the REMAX Media Network – a new platform to connect advertisers with the brand's consumer audience. The LiveRamp Clean Room securely unifies touchpoints across the REMAX brand's vast monthly digital audience of 7.6 million users and 24.7 million impressions into a rich, multi-dimensional view of consumers, making REMAX Media Network a premier destination for advertisers seeking to improve audience targeting and optimize campaign performance at all stages of the homebuying and lifestyle journey. This partnership enhances access to REMAX's valuable audience insights, helping advertisers optimize media strategies, refine marketing spend, and maximize campaign impact. Brands across home improvement, luxury, automotive, and financial services can engage homebuyers through the REMAX website, newsletters, in-property digital displays, and a network of nearly 50,000 U.S. agents. The LiveRamp Clean Room further enriches customer attributes with insights from across LiveRamp's data collaboration network, empowering advertisers with unique and actionable insights that enhance targeting precision, optimize ad exposure, and drive conversions. "REMAX Media Network offers a unique solution to reach homebuyers throughout their purchasing journey, whether they're just beginning their house search or tracking their home's value years after purchase," said Abby Lee, REMAX EVP of Marketing, Communications, and Events. "By leveraging these insights, we're enabling brands to craft highly personalized experiences that resonate with high-intent consumers. This marks another step in the REMAX commitment to innovation and leadership in the industry." With LiveRamp, brands can launch high-impact media networks that drive business growth, safeguard consumer trust, and deepen partnerships. Its technology allows companies with robust first-party data such as REMAX to securely unify customer intelligence across touchpoints, extending the value of unique first-party data to advertisers while growing reach and scale. With a uniquely powerful data collaboration network of over 900 customers and partners, including 20 of the top 25 U.S. advertisers, LiveRamp offers immense value for scaling commerce media to new industries. "REMAX Media Network adds a powerful new destination to the LiveRamp data collaboration network, unlocking unique and robust insights that advertisers can't find anywhere else," added Vihan Sharma, Chief Revenue Officer at LiveRamp. "Enabling responsible data collaboration with advertisers and partners at scale can help drive business growth for REMAX and innovation for the real estate industry at large." Advertisers interested in working with LiveRamp and REMAX can reach out to info@ Learn more about LiveRamp's commerce media network offerings on our website. About the REMAX Network As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit For the latest news about REMAX, please visit About LiveRamp LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network. Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world's leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at View source version on Contacts Media Contacts Kimberly Golladay-Curekgolladay@ Ciara LoughnanePR@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
15-05-2025
- Business
- Business Wire
LiveRamp and REMAX Media Network Unlock the Full Homebuying Journey for Advertisers Through New Clean Room Integration
SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration partner, and RE/MAX, LLC (NYSE: RMAX), one of the world's leading franchisors of real estate brokerage services, today announced a new collaboration powering the REMAX Media Network – a new platform to connect advertisers with the brand's consumer audience. The LiveRamp Clean Room securely unifies touchpoints across the REMAX brand's vast monthly digital audience of 7.6 million users and 24.7 million impressions into a rich, multi-dimensional view of consumers, making REMAX Media Network a premier destination for advertisers seeking to improve audience targeting and optimize campaign performance at all stages of the homebuying and lifestyle journey. This partnership enhances access to REMAX's valuable audience insights, helping advertisers optimize media strategies, refine marketing spend, and maximize campaign impact. Brands across home improvement, luxury, automotive, and financial services can engage homebuyers through the REMAX website, newsletters, in-property digital displays, and a network of nearly 50,000 U.S. agents. The LiveRamp Clean Room further enriches customer attributes with insights from across LiveRamp's data collaboration network, empowering advertisers with unique and actionable insights that enhance targeting precision, optimize ad exposure, and drive conversions. 'REMAX Media Network offers a unique solution to reach homebuyers throughout their purchasing journey, whether they're just beginning their house search or tracking their home's value years after purchase,' said Abby Lee, REMAX EVP of Marketing, Communications, and Events. 'By leveraging these insights, we're enabling brands to craft highly personalized experiences that resonate with high-intent consumers. This marks another step in the REMAX commitment to innovation and leadership in the industry.' With LiveRamp, brands can launch high-impact media networks that drive business growth, safeguard consumer trust, and deepen partnerships. Its technology allows companies with robust first-party data such as REMAX to securely unify customer intelligence across touchpoints, extending the value of unique first-party data to advertisers while growing reach and scale. With a uniquely powerful data collaboration network of over 900 customers and partners, including 20 of the top 25 U.S. advertisers, LiveRamp offers immense value for scaling commerce media to new industries. 'REMAX Media Network adds a powerful new destination to the LiveRamp data collaboration network, unlocking unique and robust insights that advertisers can't find anywhere else,' added Vihan Sharma, Chief Revenue Officer at LiveRamp. 'Enabling responsible data collaboration with advertisers and partners at scale can help drive business growth for REMAX and innovation for the real estate industry at large.' Advertisers interested in working with LiveRamp and REMAX can reach out to info@ Learn more about LiveRamp's commerce media network offerings on our website. About the REMAX Network As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit For the latest news about REMAX, please visit About LiveRamp LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network. Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world's leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at
