Latest news with #VijayIyer
Time of India
18-07-2025
- Business
- Time of India
Flipkart takes the risk out of ad spending for sellers with new ‘Pay Later' model
For many sellers on e-commerce platforms, advertising has long meant risking scarce working capital upfront without clarity on returns. Flipkart now aims to change that with Advertise Now , Pay Later ( ANPL ), a solution that allows sellers to run campaigns without any initial financial commitment. The core insight that fueled the development of ANPL, according to Vijay Iyer , vice president and general manager of Flipkart Ads , stemmed directly from understanding the fundamental mindset of sellers. "They want advertising to drive incremental growth, not replace their organic sales, and they shouldn't have to lock up limited working capital upfront just to find out if it works," Iyer explained. According to him, sellers on e-commerce platforms have matured in their approach. What was once seen as a purely transactional tool is now viewed as a means to build long-term brand value. Yet, the challenge of working capital persists, especially for small and mid-sized businesses that must carefully allocate resources between advertising, inventory, and operations. The added uncertainty of advertising outcomes makes this decision even harder. Flipkart developed ANPL in response to these concerns. Iyer shared that a turning point came from conversations with long-time sellers who questioned why they should pay for traffic that might have come organically. They wanted advertising to generate true incremental sales, not maintain existing momentum. To deliver on that, ANPL uses predictive algorithms to estimate the additional GMV a seller is likely to gain from advertising. Sellers are charged only if that uplift materialises, with the ad spend automatically deducted from future settlements. If the uplift doesn't occur, no payment is required, removing financial risk. The system runs quietly in the background, integrated into the seller dashboard with no additional setup needed. Over time, it learns from a seller's performance and refines recommendations on how much to invest and when. Currently, ANPL operates on a 30-day rolling credit cycle, Iyer shared. The system aligns with each seller's settlement cycle, ensuring seamless integration. Flipkart is also actively exploring the possibility of offering longer credit windows, potentially extending to 60 days, especially for high-GMV sellers who wish to invest at scale. Discussions on systemic feasibility are ongoing, but the intent is clear: to reduce the financial friction for sellers and offer them greater flexibility. One might assume that a credit-based system introduces additional risk to Flipkart, but Iyer argues that ANPL actually reduces risk across the board. Traditionally, creditworthiness is evaluated based on static financial metrics such as balance sheets or years in operation. However, Flipkart takes a different approach. It uses dynamic behavioural data from within the platform to assess how much business a seller is likely to generate. This allows the system to cap ad spend within a safe percentage of the seller's GMV. Iyer emphasised that the primary goal of ANPL is not just to manage Flipkart's risk but to safeguard the interests of sellers. In traditional models, sellers often have to commit a significant share of their working capital to advertising without any certainty of returns, which can create financial strain. ANPL is designed to ease that pressure by shifting some of the risk away from sellers. The solution is fully transparent, with no hidden fees or additional charges, and aims to offer a seamless, low-friction experience. While ANPL offers value to all sellers, Iyer believes it could be particularly useful for newer advertisers or smaller businesses who want tighter control over their budgets. Even seasoned sellers stand to benefit from more precision and lower risk in planning their ad strategies. The broader goal, he said, is to make advertising tools accessible to everyone on the platform, regardless of scale or experience level. Flipkart Ads, which has been building out its retail media stack over the past few years, sees ANPL as a natural next step in making the advertising journey easier and more inclusive. Iyer mentioned that seller feedback has been a critical part of the product development process. At various seller events, teams from Flipkart actively solicit feedback on what is not working. Many of their product innovations, including ANPL, have come from these direct conversations. The company is even working on creating a seller recognition programme that awards those who help identify high-impact pain points that lead to product innovation. As Flipkart looks ahead to 2025, the company believes the timing of ANPL could not be better. 'After a few years of slower-than-expected retail growth, this year is already showing signs of a turnaround. One telling sign is that sellers have begun planning for the platform's flagship festive sale, the Big Billion Days , as early as June. This level of preparation points to high expectations and strong intent, which Flipkart sees as a positive indicator of the season ahead,' said Iyer. In terms of strategy, Iyer noted that Flipkart Ads does not measure success through comparisons with competitors. Instead, the focus remains on nurturing its own ecosystem of sellers and brand partners. 'The company's guiding philosophy is to democratise access to advertising and make it simpler, smarter, and more impactful. Feedback, even if uncomfortable, is taken seriously and often becomes the genesis of the next major product.' On the question of investment, Iyer said Flipkart does not set product budgets arbitrarily. Instead, it begins by identifying a problem worth solving. 'If a solution can unlock significant value for sellers or customers, Flipkart will invest what is required. Limiting product development to a fixed budget, he said, would only allow small fixes, not game-changing innovation.' While he did not reveal details about upcoming launches, Iyer made it clear that Flipkart Ads will continue to prioritise simplification, visibility, and ease of access in everything it builds. ANPL is a clear expression of that vision. With over 20,000 sellers already onboarded and strong word-of-mouth driving further adoption, the product is off to a promising start. Yet, Iyer sees this only as the beginning. 'There is still more work to do and more feedback to absorb,' he said. 'But if we've solved even part of a seller's biggest pain points with ANPL, then we're headed in the right direction.'
Time of India
18-07-2025
- Business
- Time of India
ETtech Explainer: What is Flipkart's ‘advertise now, pay later' all about?
Academy Empower your mind, elevate your skills Ecommerce giant Flipkart has unveiled a new feature for sellers on its platform called 'Advertise Now, Pay Later' (ANPL), which allows them to run campaigns without any upfront comes at a time when ecommerce platforms are facing increasing competition from quick commerce apps, not just for consumers but also for advertisements. In fiscal year 2025, top quick commerce companies, including Blinkit, Zepto and Instamart, together posted ad revenues of more than Rs 3,000 they lag quick commerce companies, ecommerce platforms have also seen a spurt in their advertising revenue. Flipkart Internet, the marketplace arm of Flipkart, generated nearly Rs 5,000 crore from advertising in FY24. Similarly, Amazon Seller Services, the Indian marketplace arm of Amazon, reported a 24% increase in FY24 revenue from advertising to Rs 6,649 this explainer, ETtech dissects Flipkart's new advertising its name clearly indicates, leaving no room for doubt, ANPL is a line-of-credit based financing model that allows sellers to run advertising campaigns on its platform without any upfront financial payment or commitment. Under this model, sellers will be able to place their ads and run campaigns to boost visibility, and pay Flipkart 24,000 sellers on Flipkart have enrolled for the ANPL the feature is for all sellers on Flipkart's platform. According to the company, it will be beneficial for small businesses and new brands, which need more visibility than legacy brands.'With 'Advertise Now, Pay Later', we're removing the financial and operational hurdles that often hold back small businesses, new brands, and first-time advertisers,' Vijay Iyer, Vice President and General Manager, Flipkart Ads , said in a prepared statement.'By eliminating upfront costs and simplifying access, ANPL gives sellers a powerful way to increase product visibility, scale faster, and grow sustainably,' he on Flipkart already had both prepaid and postpaid payment options. 'However, we found the conventional credit programmes that demand upfront payments or postpaid models cumbersome and time consuming,' Iyer told will have no upfront financial commitment, interest, joining fees, penalties or hidden charges, the company said.'ANPL leverages a seller's existing earnings on Flipkart as collateral, eliminating paperwork, speeding up access, and removing financial friction,' said the option is available to sellers by default. They can access it via the Ads portal by tapping on the ANPL banner, without any credit checks or from advertising has been a key margin driver for consumer internet companies. Hence, it comes as no surprise that platforms are trying to make the process more ecommerce giant Amazon offers monthly invoicing options for its sellers for advertising, which also includes credit checks and approvals. Similarly, Meesho is attracting advertisers by removing commissions for ads and offering pay-only-for-clicks options.
Yahoo
09-06-2025
- Business
- Yahoo
Coretelligent Appoints Vijay Iyer as CEO to Lead Innovation and Drive Strategic Growth
New leadership underscores firm's commitment to scaling IT and cybersecurity offerings NEEDHAM, Mass., June 09, 2025--(BUSINESS WIRE)--Coretelligent, a leading provider of managed IT, cybersecurity, and cloud services, announced the appointment of Vijay Iyer as Chief Executive Officer and Board Member. A veteran technology executive with more than 35 years of global leadership experience, Vijay joins Coretelligent to lead its next chapter of growth and innovation. Coretelligent has been a Norwest Equity Partners (NEP) portfolio company since 2021 and has executed four strategic acquisitions as part of its ongoing growth strategy. Vijay will focus on expanding Coretelligent's service offerings—particularly in infusing GenAI in cybersecurity, cloud solutions, and end-to-end IT support—while scaling operations in key verticals such as financial services, healthcare, life sciences and professional services "It's an exciting time to join Coretelligent," Vijay shared. "This is a company with a strong reputation, an incredibly talented team, and a deep commitment to delivering secure, scalable, and tailored IT solutions. I look forward to building on that foundation as we continue to grow and innovate for our clients." Most recently, Vijay led the North America region for Mastek, where he drove revenue growth and margin expansion across multiple industries. He previously held senior leadership roles at Persistent Systems, DXC Technology, Hexaware, and HCLTech, and served as CEO of CIGNEX Datamatics. "Vijay brings a unique blend of operational leadership, strategic clarity, and sector-specific expertise," said Adam Garcia Eveloff, Partner at NEP and Coretelligent board member. "His track record in scaling IT services businesses and leading through transformation makes him the ideal fit to lead Coretelligent into its next phase." For more information, visit About Coretelligent Coretelligent is a premier service provider of comprehensive managed IT and technology solutions, specializing in IT strategy, cybersecurity, compliance, AI and workflow automation, cloud services, and data management. We deliver innovative and secure technology solutions that empower our elite mid-market customers in the financial services, life sciences, and professional services sectors to achieve their business goals. Since our inception in 2006, we have consistently delivered unparalleled IT support, robust security, and compliance frameworks to drive our customers' growth and success. Headquartered in the Boston Metropolitan Area, Coretelligent serves customers nationwide with a strong presence in key markets. View source version on Contacts Media Contact Peter Walmsleypwalmsley@ Sign in to access your portfolio
Business Wire
09-06-2025
- Business
- Business Wire
Coretelligent Appoints Vijay Iyer as CEO to Lead Innovation and Drive Strategic Growth
NEEDHAM, Mass.--(BUSINESS WIRE)--Coretelligent, a leading provider of managed IT, cybersecurity, and cloud services, announced the appointment of Vijay Iyer as Chief Executive Officer and Board Member. A veteran technology executive with more than 35 years of global leadership experience, Vijay joins Coretelligent to lead its next chapter of growth and innovation. New leadership underscores firm's commitment to scaling IT and cybersecurity offerings Share Coretelligent has been a Norwest Equity Partners (NEP) portfolio company since 2021 and has executed four strategic acquisitions as part of its ongoing growth strategy. Vijay will focus on expanding Coretelligent's service offerings—particularly in infusing GenAI in cybersecurity, cloud solutions, and end-to-end IT support—while scaling operations in key verticals such as financial services, healthcare, life sciences and professional services 'It's an exciting time to join Coretelligent,' Vijay shared. 'This is a company with a strong reputation, an incredibly talented team, and a deep commitment to delivering secure, scalable, and tailored IT solutions. I look forward to building on that foundation as we continue to grow and innovate for our clients.' Most recently, Vijay led the North America region for Mastek, where he drove revenue growth and margin expansion across multiple industries. He previously held senior leadership roles at Persistent Systems, DXC Technology, Hexaware, and HCLTech, and served as CEO of CIGNEX Datamatics. 'Vijay brings a unique blend of operational leadership, strategic clarity, and sector-specific expertise,' said Adam Garcia Eveloff, Partner at NEP and Coretelligent board member. 'His track record in scaling IT services businesses and leading through transformation makes him the ideal fit to lead Coretelligent into its next phase.' For more information, visit About Coretelligent Coretelligent is a premier service provider of comprehensive managed IT and technology solutions, specializing in IT strategy, cybersecurity, compliance, AI and workflow automation, cloud services, and data management. We deliver innovative and secure technology solutions that empower our elite mid-market customers in the financial services, life sciences, and professional services sectors to achieve their business goals. Since our inception in 2006, we have consistently delivered unparalleled IT support, robust security, and compliance frameworks to drive our customers' growth and success. Headquartered in the Boston Metropolitan Area, Coretelligent serves customers nationwide with a strong presence in key markets.
CBC
23-05-2025
- Science
- CBC
Sudbury's SNOLAB delves into quantum computing research
The underground Sudbury Neutrino Observatory Laboratory is most well-known for its Nobel Prize-winning research on subatomic particles called neutrinos. But the lab, commonly called SNOLAB, located two kilometres underground at mining company Vale's Creighton Mine, is also home to several other experiments that benefit from its unique location. One of those experiments is at a facility called the cryogenic underground test facility, or CUTE, which is testing what effect cosmic radiation has on quantum computing. Because SNOLAB is under two kilometres of northern Ontario rock it has natural protection from cosmic radiation that constantly bombards everything on the Earth's surface. Vijay Iyer, a post-doctoral researcher from the University of Toronto stationed at SNOLAB, explains that quantum computing is so complex that cutting out something like cosmic radiation could have an impact. What is quantum computing, anyway? A classical computer works with transistors that switch between zeros and ones, much like a light switch might complete or cut off a current. "A quantum computer makes use of qubits [quantum bits] instead of regular bits which are zeros and ones," Iyer said. He used the analogy of a coin flip to explain the difference. When that coin is in the air it is both heads and tails, until it lands. Thanks to a principle called superposition, a qubit is like that mid-air coin. It can represent a zero, a one, or a combination of both simultaneously. Quantum computers also rely on a phenomenon called entanglement, which links qubits together in such a way that their fates are intertwined, regardless of the distance separating them. A change to one affects another. Because of those two phenomena, a problem that could take a classical computer years or even decades to solve in a linear fashion can be solved by a quantum computer in a matter of hours. Iyer explained that qubits are "extremely fragile" since a transistor with qubits would be controlled one atom at a time. "So being able to control something at that level is very difficult, which means any small amount of noise that exists in the environment, it can break down the entire system," Iyer said. Iyer is part of a team examining the link between cosmic rays and quantum bits. The ability to shield a quantum computer from cosmic rays should shed more light on that link. International collaboration The University of Waterloo and Chalmers University of Technology in Sweden are the primary institutions behind the research. And they've been awarded a grant from the U.S. Army Research Office to explore that link. Jeter Hall is SNOLAB's outgoing director of research. He said that while U.S. President Donald Trump's administration has cut research grants in several areas, including at the National Institute of Health, SNOLAB's research on quantum computing should be safe from any cuts. "The American government has stated this is a priority," he said. "So we believe right now that that work will continue and we'll be able to bring those benefits both to Canada and the U.S. in a collaborative manner." But Hall said SNOLAB is looking to more international collaborations to fund its research projects, especially if funding from the U.S. could dry up. A project to explore neutrino properties, which Hall said has the potential to win a second Nobel Prize for research done at SNOLAB, could cost up to $400 million.
