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VinFast's VF 8 Challenges Assumptions on EV Trade‑Offs
VinFast's VF 8 Challenges Assumptions on EV Trade‑Offs

Business Wire

time4 days ago

  • Automotive
  • Business Wire

VinFast's VF 8 Challenges Assumptions on EV Trade‑Offs

MARKHAM, Ontario--(BUSINESS WIRE)-- As Canada races toward its all‑electric 2035 goal, the VinFast VF 8 positions itself to win over drivers torn between ambition, affordability and practicality—showing that going green can mean gaining more, not giving up. The clock is ticking toward 2035, when Canada plans to require all new cars to run on electricity. Yet two-thirds of Canadians say this goal is unrealistic 1, with paused rebates and tariff disputes adding to the feeling that drivers shoulder the risks of this transition. Surveys suggest that interest in electric vehicles (EVs) persists, provided affordability and practicality come first. A June survey found that 45 percent of Canadians are considering an EV for their next purchase 2. And J.D. Power's 2025 Canada Electric Vehicle Consideration Study shows a steady 28 percent of new-vehicle shoppers 'very likely' or 'somewhat likely' to consider an EV, down just one point from 2024 despite the suspension of the federal Incentives for Zero Emissions Vehicles program. With early adopters largely accounted for, the next wave of buyers represents the mass market, often driven more by technology than ideology. The trend is prevalent particularly in younger generations: 54 percent of Millennials and 51 percent of Generation Z say their next car will likely be electric 3. Growing up with smartphones, they likely expect vehicles that update overnight, store preferences and integrate features like voice-controlled heated steering wheels. Of course, concerns persist. For drivers without home charging, 74 % say reliable public fast-charging is a deciding factor in any future EV purchase 4. Price is another hurdle: the average EV in Canada costs about C$73,000, compared to C$66,000 for a new ICE vehicle, according to the latest available Canadian Black Book data 5. An Upgrade Without Compromise The VF 8, a mid-size SUV from EV maker VinFast—the top-selling car brand in Vietnam in 2024—offers an alternative. Many Canadians still fear that going electric requires compromise. The VF 8 aims to counter that perception by combining range, performance and everyday usability at a lower price. Starting at C$53,600, roughly C$20,000 below the Canadian EV average, it delivers up to 412 kilometers per charge, 402 horsepower and accelerates from 0 to 100 km/h in 5.5 seconds. Its 15.6-inch touchscreen integrates entertainment, Alexa-powered voice commands and direct Spotify streaming. Owners can pre-condition the cabin or schedule charging via an app. Safety features, including 11 airbags, a head-up display and an automatic emergency alert system, come standard. Charging access is integrated into ownership. VinFast's app connects drivers to more than 100,000 public charging stations across North America and manages service appointments and roadside assistance, a level of coverage the company calls the most comprehensive among EV brands. As policy debates continue, the shift to EVs may be driven less by mandates than by vehicles like the VF 8 that deliver clear value. Many buyers arrive expecting compromises but leave with a car priced below the EV average, equipped with familiar technology and meeting everyday needs for comfort and peace of mind. That change in expectation could matter more than any government deadline.

EVs Like the VinFast VF 8 Are Changing How We Live, Including How We Road Trip
EVs Like the VinFast VF 8 Are Changing How We Live, Including How We Road Trip

Business Wire

time18-07-2025

  • Automotive
  • Business Wire

EVs Like the VinFast VF 8 Are Changing How We Live, Including How We Road Trip

MARKHAM, Ontario--(BUSINESS WIRE)-- Once doubted as road-trip-worthy, electric vehicles like the VinFast VF 8 are now powering thousands of kilometers across North America, as drivers from Ontario to Florida discover comfort, savings, and a growing EV travel community. A decade ago, suggesting an electric vehicle (EV) for a cross-country road trip, one of North America's most cherished pastimes, would have earned you puzzled looks. Critics scoffed and dismissed EVs as fancy toys meant only for short commutes. But things have changed. Today, 45 percent of EV owners report facing no challenges at all while road-tripping 1. One factor behind this shift is the arrival of reliable, long-range electric vehicles like the mid-sized VinFast VF 8, which offers a driving range of up to 412 kilometers. With a starting MSRP of CAD $53,600, this all-wheel-drive SUV offers comfort, modern technology, and an industry-leading vehicle warranty of ten years or 200,000 kilometers. A community is forming around shared experiences with VinFast and the VF 8. Owners exchange tips, share routes, and offer real-time updates. In one recent post on a VinFast-dedicated Facebook group, M. M., a new EV owner in Canada, got to know his VF 8 through first-hand experience. His first electric road trip took him from Hamilton, Ontario to New York City, covering 2,000 kilometers. 'This was my first time taking an EV on a road trip,' M. M. said. He admitted to having initial difficulties juggling multiple apps to locate chargers. However, the charging itself was not a problem for the VF 8 2. 'Waiting for the car to charge was never an issue,' he explained. The numbers made sense as well. Charging cost him $280 CAD, compared to his estimate of $330 CAD in fuel for the same trip in his previous gas-powered car. The VF 8 saved money and delivered what he described as a 'good driving experience'. Another VF 8 owner, M. B., took on an even longer journey with a round trip from Montreal to Orlando. He covered over 5,000 kilometers on North American highways, including long stretches on Interstate 95 where truckers often drive at high speeds. As an experienced EV driver, he planned his trip using a mix of navigation apps, charging memberships, and backup charging options. The VF 8's comfortable interior played a key role during the long drive, with supportive back seats, strong air conditioning, and ventilated seating helping to keep fatigue at bay. The vehicle performed reliably throughout the journey. Other VF 8 owners have pushed the vehicle even further, including coast-to-coast and multi-state road trips. One feature that stood out in these long-distance travels is the VF 8's advanced driver assistance system. By keeping the vehicle centered and managing acceleration on highways, it reduces the physical strain of long hours behind the wheel and helps drivers feel more refreshed at the end of the day. These real-world journeys show what the VF 8 is capable of on the road. They also reflect the growing confidence among EV drivers who are learning and adapting together. The average EV owner might only take two long-distance trips per year. But when the time comes, the VinFast VF 8 is ready.

VinFast Highlights the Shift from Product-Led to Customer-Led Sales
VinFast Highlights the Shift from Product-Led to Customer-Led Sales

Business Wire

time10-07-2025

  • Automotive
  • Business Wire

VinFast Highlights the Shift from Product-Led to Customer-Led Sales

MARKHAM, Ontario--(BUSINESS WIRE)-- As the global auto industry shifts from product-led to customer-led sales, VinFast's approach in Canada highlights how service, trust, and long-term support are becoming key drivers in how people choose and buy cars. Business success is evolving. Companies no longer win simply by making great products. They win by creating great experiences. This shift is happening everywhere, from tech startups to century-old manufacturers. The auto industry is feeling this pressure as well. One unexpected example shows how powerful this change can be: VinFast in Canada is proving that putting customers first can transform how people think about buying cars. The Global Pivot Toward Customer-Centricity Traditional product-focused strategies are no longer enough. Companies that only emphasize features and specifications miss what customers truly want. Today's buyers expect companies to listen to their feedback and respond quickly. A 2019 Economist Intelligence Unit study found that 81 percent of senior executives felt increasing pressure to become customer-focused, while 75 percent anticipated major organizational change in that direction in the coming years 1. This approach has a name: customer-led growth. The goal now is to build relationships that last for years. Companies that embrace this are pulling ahead of their competition. Those that don't are being left behind. This shift is especially true in the auto industry. Think about it. Buying a car is one of the biggest purchases in life. It's an emotional decision. People keep cars for years, sometimes decades. So it's only natural that they need to trust the company they're buying from. Today's customers expect transparency in pricing. No hidden fees or surprise charges. They want seamless experiences whether shopping online or visiting a showroom. Most importantly, they want support that lasts long after they drive off the lot. They want companies that will be there when something goes wrong. They want warranties that matter and service that truly helps. Buyers also expect access to support at any hour and often compare service reviews before choosing a brand. In essence, it's safe to say the customers don't want to feel like they're being sold to instead of cared for, nor do they want the relationship to end once the paperwork is signed. VinFast in Canada: Bringing Customer-Centricity to Life For the last two years, VinFast, Vietnam's leading EV manufacturer, has steadily established its presence in the Canadian market, not through flashy promotions, but by focusing on customer care. Yes, they're in the business of selling electric vehicles, but they're betting even more on exceptional service. Their approach shows what happens when you truly put customers first. Their first offering in the market, the all-wheel-drive VinFast VF 8, is priced at the lower end of mid-size electric models to make EVs more affordable for a wider range of customers. The warranty is industry-leading: ten years or 200,000 kilometers, with unlimited kilometers on the battery under normal usage. Most companies offer warranties because they have to; VinFast offers one because they want to demonstrate accountability for their product over the long term. 'Yes, that helped a lot,' said Benoit Naud, a VF 8 owner in Quebec. The warranty gave him the confidence to try a new brand. The support goes beyond that. Customers have access to 24/7 service via the VinFast hotline. 'I've never seen this kind of service from any other company,' said Naud, whose experience led him to rate VinFast's hotline service 10 out of 10. 'I'm always ready to recommend the VF 8.' VinFast also offers access to the most comprehensive hub for public charging services in North America. The VinFast app provides more public charging options than any other OEM or third-party app. This makes it easier for drivers to find charging stations. They understand that range anxiety is the biggest concern for new EV buyers. This is not just good customer service. It is customer-led thinking in action. The Road Ahead The future of mobility will be electric, with empathy at its core. VinFast's approach in Canada proves that even young brands can earn loyalty by listening carefully and responding swiftly. They show that in a world where products are becoming more similar, how you treat customers may be your strongest advantage. As customers gain more choices, companies that truly care will be the ones that survive and thrive.

VinFast VF 8 Delivers Outstanding Performance to Conquer Every Road in the UAE
VinFast VF 8 Delivers Outstanding Performance to Conquer Every Road in the UAE

Web Release

time07-07-2025

  • Automotive
  • Web Release

VinFast VF 8 Delivers Outstanding Performance to Conquer Every Road in the UAE

In a country where driving is as much about performance as it is about prestige, the all-electric VinFast VF 8 proves that embracing sustainability doesn't mean sacrificing power. With its dynamic handling, rapid acceleration, and state-of-the-art drivetrain, the VF 8 is available in both Eco and Plus trim, hence it is engineered to meet the demands of UAE roads, from smooth coastal highways to less-than-perfect terrains. While some may assume electric mobility means toned-down performance, the VF 8 flips that narrative on its head. Boasting dual electric motors and all-wheel drive capabilities, the VF 8 delivers instant torque and seamless power distribution, translating to swift acceleration, confident road grip, and a driving experience that's as thrilling as it is smooth. The VF 8 Plus produces up to 300 kW (402 hp) and 620 Nm of torque, catapulting from 0 to 100 km/h in just 5.5 seconds, outperforming many gasoline-powered SUVs in its class. Even the Eco trim, designed with efficiency in mind, offers a punchy 260 kW (349 hp) and 500 Nm of torque, ensuring daily driving remains spirited, responsive, and refined. Beyond raw power, the VF 8 brings luxury and intelligent control into every journey. With drive mode customization and a Smart Companion App that syncs with your preferences, this is a vehicle tuned not just for the open road, but for the driver's lifestyle. From the cityscape of Dubai to the winding mountain roads of Hatta, the VF 8 is engineered to perform across every corner of the UAE. Its quiet cabin, 'Dynamic Balance' design by Pininfarina, and a host of advanced driver assistance systems (ADAS) ensure that performance doesn't come at the cost of comfort or safety. Whether you're pushing the limits or cruising in style, the VF 8 delivers uncompromising excellence on every road. VinFast's VF 8 is not just a statement of innovation. It is a signal that high performance and sustainability now go hand in hand.

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