Latest news with #VinayShahani
Business Wire
7 days ago
- Automotive
- Business Wire
Battle-Tested: Nissan Quality Isn't Just Promised – It's Recognized
NASHVILLE, Tenn.--(BUSINESS WIRE)--Amplifying the company's dedication to offering vehicles that meet or exceed customer expectations, Nissan today debuted a new campaign dramatically demonstrating the intensive testing and development that goes into its vehicles. The campaign underscores how every Nissan department, from design and development through marketing and sales, aligns around one core goal of maximizing customer satisfaction. Nissan was recently named #1 for New Vehicle Quality among Mass Market brands in the J.D. Power 2025 U.S. Initial Quality Study, reflecting the company's customer-centric commitment to producing vehicles that deliver quality. 'At Nissan, our customers aren't just along for the ride—they're why we do what we do,' said Vinay Shahani, senior vice president, U.S. Marketing & Sales, Nissan Americas. 'We're not just building cars; we're creating experiences that bring joy, build confidence and help people go after what they love. These latest J.D. Power IQS results are a great reminder that our vehicles don't just perform—they inspire every step of the journey.' This new quality-driven campaign spotlights Nissan's rigorous testing processes through dynamic social media content, reinforcing the brand's commitment to reliability and performance. Longer-form videos take viewers behind the scenes with real engineers from Nissan Technical Center North America and the Nissan Arizona Testing Center, offering an inside look at the extreme testing vehicles undergo before production. Running in parallel, a series of TV spots, digital videos and long-form content on will showcase Nissan Rogue taking on extreme stunts inspired by real-world testing. Later in the campaign, additional creatives will spotlight Nissan Frontier's impressive capability and durability through bold, high-impact demonstrations. 'Deeply inspired by a trip to our Americas research and design center, our new series of digital, social and TV spots will hammer home – sometimes literally! – the extremes Nissan goes to deliver dependable, satisfying new vehicles,' said Allyson Witherspoon, Chief Marketing Officer, Nissan U.S. 'This is our promise to every driver: we put our vehicles through the worst, so you get their best.' See the launch spot here. For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.
The Drive
01-07-2025
- Automotive
- The Drive
Renault Eats $11 Billion Loss From Nissan's ‘Catastrophic' Implosion
Get The Drive's daily newsletter The latest car news, reviews, and features. Email address Sign Up Thank you! Terms of Service & Privacy Policy. It's no secret Nissan has spent the better part of the past few years in a sales free-fall, but after months of doom, gloom and rampant speculation, the accountants have finally put a number on just how bad things have gotten: 11 billion. As in 11 billion dollars, which is how much alliance partner Renault is writing off in the first half of 2025 as its Japanese counterpart teeters on the verge of collapse. If there's any 'good' news here for Renault—and I use that term loosely—it's that this $11 billion effectively only existed on paper. It represented money already invested in Nissan's operations. In a sense, this is Renault's way of acknowledging that it effectively threw that money in the garbage. From now on, Renault will value its Nissan holdings based strictly on the Japanese automaker's share price, Reuters said. Renault's shares were up slightly on the news; Nissan's were down. The French company currently owns 37.5% of its Japanese alliance partner. The situation is desperate here in the U.S., which is Nissan's largest single market. Vinay Shahani, who heads up U.S. sales for Nissan, told dealer representatives that early Q2 sales figures were nothing short of an 'absolute catastrophe.' According to results released Tuesday, the company's second-quarter sales declined 6.5% from a year ago. The core Nissan division was down 6.1%, while sales at luxury subsidiary Infiniti were down 12.7. The Nissan brand's full-year results are closer to flat compared to 2024 thanks to stronger pre-tariff sales in Q1, though that interest has since cooled. Infiniti's full-year sales remain down 9%. Nissan's new CEO, Ivan Espinosa, has signaled his willingness to do virtually anything necessary to shore up the company's performance and implementing a new strategy dubbed 'Re:Nissan,' which will reduce the company's workforce by another 11,000 consolidate its 17 production plants down to 10—all by the end of 2027. Got a tip? Send it in: tips@
The Drive
01-07-2025
- Automotive
- The Drive
Renault Eats $11 Billion Loss From Nissan's 'Catastrophic' Implosion
The latest car news, reviews, and features. It's no secret Nissan has spent the better part of the past few years in a sales free-fall, but after months of doom, gloom and rampant speculation, the accountants have finally put a number on just how bad things have gotten: 11 billion. As in 11 billion dollars , which is how much alliance partner Renault is writing off in the first half of 2025 as its Japanese counterpart teeters on the verge of collapse. If there's any 'good' news here for Renault—and I use that term loosely—it's that this $11 billion effectively only existed on paper. It represented money already invested in Nissan's operations. In a sense, this is Renault's way of acknowledging that it effectively threw that money in the garbage. From now on, Renault will value its Nissan holdings based strictly on the Japanese automaker's share price, Reuters said. Renault's shares were up slightly on the news; Nissan's were down. The French company currently owns 37.5% of its Japanese alliance partner. The situation is desperate here in the U.S., which is Nissan's largest single market. Vinay Shahani, who heads up U.S. sales for Nissan, told dealer representatives that early Q2 sales figures were nothing short of an 'absolute catastrophe.' According to results released Tuesday, the company's second-quarter sales declined 6.5% from a year ago. The core Nissan division was down 6.1%, while sales at luxury subsidiary Infiniti were down 12.7. The Nissan brand's full-year results are closer to flat compared to 2024 thanks to stronger pre-tariff sales in Q1, though that interest has since cooled. Infiniti's full-year sales remain down 9%. Nissan's new CEO, Ivan Espinosa, has signaled his willingness to do virtually anything necessary to shore up the company's performance and implementing a new strategy dubbed 'Re:Nissan,' which will reduce the company's workforce by another 11,000 consolidate its 17 production plants down to 10—all by the end of 2027. Got a tip? Send it in: tips@
Business Wire
24-06-2025
- Automotive
- Business Wire
2026 Nissan Armada debuts exciting new NISMO version
NASHVILLE, Tenn.--(BUSINESS WIRE)--The 2026 Nissan Armada expands its wide-ranging capabilities with the launch of the model's first NISMO grade. With the most horsepower of any Armada to date, exclusive styling and handling enhancements, Armada NISMO takes Nissan's muscular and capable full-size SUV to a new level. The 2026 Armada will reach Nissan dealerships this fall. Building on more than 40 years of NISMO performance expertise, the Armada NISMO excites driving enthusiasts with 460 horsepower — a 35-horsepower increase versus other versions (when using premium fuel only) — from its twin-turbo 3.5-liter V6 engine 1 and a louder, less restrictive exhaust. NISMO engineers also precisely retuned the electric power steering and Adaptive Electronic Air Suspension 2 for more engaging and direct handling. Completing the dynamic upgrades, NISMO-specific forged wheels shod in NISMO-exclusive high-performance tires deliver greater traction and responsiveness. 'The new Armada NISMO brings a bold, sporty edge to the lineup, joining the tough PRO-4X and the upscale Platinum Reserve. It's all about giving drivers more of what they're looking for,' said Vinay Shahani, senior vice president of U.S. Marketing and Sales at Nissan. 'No matter where you're headed—on the highway, off the beaten path, or way off the grid—there's an Armada built for the journey.' The new version features a distinctive NISMO design including a new front and rear fascia, grille, side steps and rear spoiler. Fender flares and red-painted brake calipers continue the exterior transformation. For the ultimate sporty appearance, Armada NISMO is offered in an exclusive Stealth Gray paint option. Within the cabin, NISMO touches include adjustable bolsters for the front seats, aluminum pedals and quilted leather-appointed seats with red accents. NISMO expands the Nissan Armada range just one year after the introduction of the all-new 2025 model. Offered in SV, SL, Platinum, PRO-4X, NISMO and Platinum Reserve grades, the full-size SUV delivers supreme comfort, premium interior features, confident handling, effortless off-road capability and next-level technologies. For more details on the 2026 Nissan Armada NISMO, and specifications on all Armada grades, please see the full press kit. For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube. 1 Horsepower and torque figures based on Premium Fuel Only. 2 Available feature. Lowering and raising action for Access mode can only be performed when vehicle is at a complete stop and parked. Please see Nissan Owner's Manual for full details and information before using.
Yahoo
24-06-2025
- Automotive
- Yahoo
2026 Nissan Armada debuts exciting new NISMO version
Tuned by Nissan's in-house performance division, Armada NISMO offers an exhilarating on-road driving experience NASHVILLE, Tenn., June 24, 2025--(BUSINESS WIRE)--The 2026 Nissan Armada expands its wide-ranging capabilities with the launch of the model's first NISMO grade. With the most horsepower of any Armada to date, exclusive styling and handling enhancements, Armada NISMO takes Nissan's muscular and capable full-size SUV to a new level. The 2026 Armada will reach Nissan dealerships this fall. Building on more than 40 years of NISMO performance expertise, the Armada NISMO excites driving enthusiasts with 460 horsepower — a 35-horsepower increase versus other versions (when using premium fuel only) — from its twin-turbo 3.5-liter V6 engine1 and a louder, less restrictive exhaust. NISMO engineers also precisely retuned the electric power steering and Adaptive Electronic Air Suspension2 for more engaging and direct handling. Completing the dynamic upgrades, NISMO-specific forged wheels shod in NISMO-exclusive high-performance tires deliver greater traction and responsiveness. "The new Armada NISMO brings a bold, sporty edge to the lineup, joining the tough PRO-4X and the upscale Platinum Reserve. It's all about giving drivers more of what they're looking for," said Vinay Shahani, senior vice president of U.S. Marketing and Sales at Nissan. "No matter where you're headed—on the highway, off the beaten path, or way off the grid—there's an Armada built for the journey." The new version features a distinctive NISMO design including a new front and rear fascia, grille, side steps and rear spoiler. Fender flares and red-painted brake calipers continue the exterior transformation. For the ultimate sporty appearance, Armada NISMO is offered in an exclusive Stealth Gray paint option. Within the cabin, NISMO touches include adjustable bolsters for the front seats, aluminum pedals and quilted leather-appointed seats with red accents. NISMO expands the Nissan Armada range just one year after the introduction of the all-new 2025 model. Offered in SV, SL, Platinum, PRO-4X, NISMO and Platinum Reserve grades, the full-size SUV delivers supreme comfort, premium interior features, confident handling, effortless off-road capability and next-level technologies. For more details on the 2026 Nissan Armada NISMO, and specifications on all Armada grades, please see the full press kit. For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube. 1 Horsepower and torque figures based on Premium Fuel Only. 2 Available feature. Lowering and raising action for Access mode can only be performed when vehicle is at a complete stop and parked. Please see Nissan Owner's Manual for full details and information before using. View source version on Contacts Media Contacts Kaitlyn JeffersonSpecialist, SUVs and Kevin RafteryManager, Product Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
