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RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards
RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards

Associated Press

time3 days ago

  • Business
  • Associated Press

RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards

Recognized as 2025 International Loyalty Program of the Year The Americas on the global stage for third consecutive year TORONTO, May 28, 2025 /CNW/ - Royal Bank of Canada's (RBC) Avion Rewards has once again been recognized on the global stage at the prestigious International Loyalty Awards, taking home multiple awards earlier this month. The awards recognize the pinnacle of excellence and innovation in loyalty on a global scale. Avion Rewards received the following: 'We're incredibly proud to have Avion Rewards recognized as program of the year (for the Americas) for the third year in a row, alongside two other noteworthy awards,' said Vinita Savani, Executive Vice President, Cards and Loyalty, RBC. 'We've built our loyalty program around a deep understanding of what matters most to our members—value, flexibility and experiences that feel truly rewarding. It's an honour to see this approach celebrated on a global stage.' Avion Rewards, Canada's largest proprietary loyalty program, has been a leader in loyalty for more than 20 years, providing consumers with a comprehensive rewards experience across their entire shopping journey. Available to all Canadians regardless of where they bank, Avion Rewards provides Canadians with the flexibility to shop, save, earn and redeem with more than 2,000 retail partners including some of Canada's leading brands. Now in its 14th year, the International Loyalty Awards honour excellence and innovation across the loyalty industry worldwide. Recognized as the premier global platform for customer loyalty, rewards and recognition, the prestigious awards program highlights consumer-centric businesses that are deeply committed to customer loyalty. The 2025 International Loyalty Awards received submissions from more than 120 countries, with each category evaluated by a distinguished panel of over 50 respected loyalty experts from diverse markets and sectors. Winners were determined through a comprehensive judging process that included shortlisting, pre-scoring, and a detailed judging session where each entry was meticulously discussed. For more information about Avion Rewards, visit: About RBC Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 98,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at About Avion Rewards Avion Rewards is a loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Its exclusive shopping companion, Avion Rewards ShopPlus, enables members to access offers seamlessly, saving them time and money right where they shop online. Additionally, as one of the largest travel providers in Canada, Avion Rewards makes it possible for members to benefit from the program's market-leading 'any airline, any flight, any time' travel offering, as well as its flagship Avion credit cards and concierge service. For more information, please contact: Matt Trocchi, RBC Corporate Communications SOURCE RBC Royal Bank

RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards Français
RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards Français

Cision Canada

time3 days ago

  • Business
  • Cision Canada

RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards Français

TORONTO, May 28, 2025 /CNW/ - Royal Bank of Canada's (RBC) Avion Rewards has once again been recognized on the global stage at the prestigious International Loyalty Awards, taking home multiple awards earlier this month. The awards recognize the pinnacle of excellence and innovation in loyalty on a global scale. Avion Rewards received the following: Winner of "2025 International Loyalty Program of the Year The Americas", for the third consecutive year, representing the pinnacle of achievement within the global loyalty industry, and the most coveted award in each region. Winner of "Outstanding Customer Experience", recognizing companies that demonstrate a customer-first strategy and truly holistic customer experience. Highly Commended for "Best Loyalty Program Marketing Campaign Worldwide", recognizing companies that bridged the gap between consumer and brand to deliver core business success. "We're incredibly proud to have Avion Rewards recognized as program of the year (for the Americas) for the third year in a row, alongside two other noteworthy awards," said Vinita Savani, Executive Vice President, Cards and Loyalty, RBC. "We've built our loyalty program around a deep understanding of what matters most to our members—value, flexibility and experiences that feel truly rewarding. It's an honour to see this approach celebrated on a global stage." Avion Rewards, Canada's largest proprietary loyalty program, has been a leader in loyalty for more than 20 years, providing consumers with a comprehensive rewards experience across their entire shopping journey. Available to all Canadians regardless of where they bank, Avion Rewards provides Canadians with the flexibility to shop, save, earn and redeem with more than 2,000 retail partners including some of Canada's leading brands. Now in its 14 th year, the International Loyalty Awards honour excellence and innovation across the loyalty industry worldwide. Recognized as the premier global platform for customer loyalty, rewards and recognition, the prestigious awards program highlights consumer-centric businesses that are deeply committed to customer loyalty. The 2025 International Loyalty Awards received submissions from more than 120 countries, with each category evaluated by a distinguished panel of over 50 respected loyalty experts from diverse markets and sectors. Winners were determined through a comprehensive judging process that included shortlisting, pre-scoring, and a detailed judging session where each entry was meticulously discussed. For more information about Avion Rewards, visit: About RBC Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 98,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at About Avion Rewards Avion Rewards is a loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Its exclusive shopping companion, Avion Rewards ShopPlus, enables members to access offers seamlessly, saving them time and money right where they shop online. Additionally, as one of the largest travel providers in Canada, Avion Rewards makes it possible for members to benefit from the program's market-leading "any airline, any flight, any time" travel offering, as well as its flagship Avion credit cards and concierge service. For more information, please contact: Matt Trocchi, RBC Corporate Communications

RBC and Canadian Tire Corporation announce strategic loyalty partnership, expanding rewards and enhancing value for millions of Canadians
RBC and Canadian Tire Corporation announce strategic loyalty partnership, expanding rewards and enhancing value for millions of Canadians

Yahoo

time27-03-2025

  • Business
  • Yahoo

RBC and Canadian Tire Corporation announce strategic loyalty partnership, expanding rewards and enhancing value for millions of Canadians

TORONTO, March 27, 2025 /CNW/ - Royal Bank of Canada (TSX: RY) (NYSE: RY) (RBC) and Canadian Tire Corporation, Limited (TSX: CTC) (TSX: CTC.A) (CTC) today announced a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit cardholders to Triangle Rewards, enabling them to earn more Canadian Tire Money while unlocking exclusive promotions at Canadian Tire, SportChek, Mark's and other CTC retail banners. The partnership expands the reach of Triangle Rewards and further strengthens Avion Rewards' strong network of merchant partners. "We are bringing together two deeply rooted Canadian companies – Canada's largest bank and the country's largest general merchandise retailer – to increase the amount of everyday value, rewards and savings that we provide to our shared customers," said Vinita Savani, Executive Vice President, Cards & Loyalty, RBC. "Our combined scale and unparalleled reach will leverage the strength of our businesses and leading loyalty programs to provide additional benefits for millions of Canadians in meaningful new ways." "This partnership creates a loyalty powerhouse, combining strong brands and putting additional Canadian Tire Money into the hands of cardholders and members," said Darryl Jenkins, Executive Vice President & Chief Development Officer, Canadian Tire Corporation. "It means millions of linked members will gain access to unique promotions and new ways to expand the value of their favourite loyalty programs every day. The partnership will increase our loyalty membership and drive retail sales across our banners." Under this partnership, eligible RBC credit and debit cardholders will be able to earn Canadian Tire Money at an accelerated rate when shopping at CTC's retail banners. They will also enjoy exclusive offers and promotions through RBC and Avion Rewards. These new offerings are expected to launch in 2026. This partnership expands the ways linked members can earn through Triangle Rewards – one of Canada's leading loyalty programs. Triangle Rewards enables nearly 12 million loyalty members to collect and redeem Canadian Tire Money across CTC's banners. A cornerstone of CTC's new True North strategy, Triangle Rewards is enhancing its value to Canadians through more personalized offers and a coordinated strategy combining its banner stores, the unique retail-driving capability of Triangle Cards, and everyday partners like Petro-Canada, RBC and other leading brands currently in negotiation. Avion Rewards, Canada's largest proprietary loyalty program, has been a leader in loyalty for more than 20 years and is available to all Canadians, regardless of where they bank. It provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. With its market-leading travel value proposition, extensive roster of over 2,000 retail partners, unparalleled experiences, innovative features and payment capabilities, Avion Rewards provides its members with a comprehensive rewards experience that spans their entire shopping journey. For more information, visit FORWARD-LOOKING INFORMATIONThis press release contains information that may constitute forward-looking information within the meaning of applicable securities laws, including the "safe harbour" provisions of the United States Private Securities Litigation Reform Act of 1995 and any applicable Canadian securities legislation, which reflect RBC and CTC management's current expectations regarding future events and RBC and CTC's strategy. Forward-looking information in this press release includes, but is not limited to, information related to: enhanced value and benefits to the Avion Rewards and Triangle Rewards programs, increased Triangle Rewards loyalty membership, increased CTC sales, exclusive offers and promotions through RBC and Avion Rewards and potential Triangle Rewards loyalty partnerships under negotiation. The forward-looking information contained in this press release is presented for the purpose of assisting holders of our securities and financial analysts in understanding the partnership and may not be appropriate for other purposes. Often, but not always, forward-looking information can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "believe", "estimate", "plan", "can", "could", "should", "would", "outlook", "target", "forecast", "anticipate", "aspire", "foresee", "continue", "ongoing" or the negative of these terms or variations of them or similar terminology. Although RBC and CTC believe that the forward-looking information in this press release is based on information, estimates and assumptions that are reasonable, RBC and CTC caution readers not to place undue reliance on such forward-looking information since it is necessarily subject to a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied in such forward-looking information. For information on the material risks, uncertainties, factors and assumptions that could cause actual results to differ materially from the forward-looking information, refer to section 14.0 (Forward-Looking Information and Other Investor Communication) of CTC's 2024 Fourth Quarter and Full-Year Management's Discussion and Analysis and all subsections therein, available on the SEDAR+ website at and and the risk sections of RBC's 2024 Annual Report and the Risk management section of RBC's Q1 2025 Report to Shareholders, as may be updated by subsequent quarterly reports, available on the SEDAR+ website at and RBC and CTC do not undertake to update any forward-looking information, whether written or oral, except as is required by applicable laws. About RBCRoyal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 98,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at About Canadian Tire CorporationCanadian Tire Corporation, Limited (TSX: CTC.A, TSX: CTC, "CTC") has been a proudly Canadian business since 1922. Guided by its brand purpose, "We are here to make life in Canada better," CTC has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest workforces – employing, along with its local Dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning Living, Playing, Fixing, Automotive, and Seasonal & Gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; SportChek, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of active wear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players. CTC's banners, brand partners and credit card offerings are unified through its Triangle Rewards loyalty program – a linchpin of CTC's customer-driven strategy. With nearly 12 million members, Triangle integrates first-party data to deliver valuable rewards and personalized experiences across nearly 1,700 retail and gasoline outlets. CTC also operates a retail petroleum business and a Financial Services business and holds a majority interest in CT REIT, a TSX-listed Canadian real estate investment trust. For more information, visit FOR MORE INFORMATION RBC: Julia Miller Corporate Communications, RBC Canadian Tire Corporation: Media: Stephanie Nadalin, (647) 271-7343, Karen Keyes, (647) 518-4461, SOURCE Canadian Tire Corporation, Limited View original content to download multimedia: Sign in to access your portfolio

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