08-05-2025
How Vinod Sivagnanam Uses AI to Personalize E-Commerce
How Vinod Sivagnanam Uses AI to Personalize E-Commerce
Advancements in artificial intelligence (AI) and machine learning are allowing for greater personalization in e-commerce, whether in algorithmic pairing of consumers with the products they most desire or in customer service and support. One leader in this new field is Vinod Sivagnanam, who has led product management at several of the largest global tech companies, expanding their businesses into new countries and using AI to redesign their e-commerce platforms and payment solutions.
Vinod Sivagnanam's Story
Sivagnanam's product career has been marked by ongoing growth and personal transformation. He began his efforts as a technology consultant, working with a global consulting firm in their digital strategy practice. Afterward, he helped a major online retailer expand its retail and payments operations globally, launching in new countries on two additional continents.
As a part of that project, he designed cross-border payment solutions for sellers who would use the company's online retail marketplace within highly regulated markets. He onboarded thousands of international sellers. To overcome the regulatory hurdles for cross-border expansion, Sivagnanam had to propose an innovative payment system to senior executives; he made his case and proved able to both persuade investors and adapt to the complexity of the international regulatory map. He led cross-functional and international teams under high pressure to launch technically complex products under aggressive timelines, with a lasting impact on the company's revenue and reach.
Today, Sivagnanam works at a U.S. - based software services company, where he is leading a redesign of the company's e-commerce storefront technologies and using the capabilities of AI to design a more robust, personalized customer experience.
Through each of these experiences, Sivagnanam has developed a unique tapestry of expertise. He knows how to adapt e-commerce platforms to a swiftly evolving (and international) regulatory environment; he knows how to persuade investors and senior executives to greenlight ambitious projects; he knows how to apply AI models to optimize personalization in e-commerce platforms; and he knows how to achieve these changes through a customer-centric mindset and perspective.
What's Next for Vinod Sivagnanam
Looking ahead, Sivagnanam plans to continue building disruptive, AI-powered products for fintech and e-commerce. He dreams of a type of personalized shopping that does not currently exist but that could exist. 'I want to revolutionize online shopping by reducing the time to make purchase decisions,' Sivagnanam says. He gives the example of a consumer typing 'brown sneakers that go with blue jeans,' hitting an order button, and having the product show up on their doorstep. This would require innovative technologies and a machine learning model that could understand the consumer's buying history and preferences with more nuance than existing models.
Sivagnanam also wants to work to make borderless commerce possible – 'allowing anyone to buy or sell anything to anyone worldwide.' Increasingly, global commerce markets make such a move desirable, and Sivagnanam's past achievements in cross-border payments solutions demonstrate that borderless commerce is within reach. In the years ahead, Sivagnanam intends to help lead the effort to make that future happen.
