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NBC News
5 days ago
- Business
- NBC News
What to buy before tariffs cause major price hikes, according to shopping experts
It's now nearly impossible to avoid tariff-related price hikes while shopping. A universal 10% tariff on all countries is officially in effect, and many U.S. trading partners could face higher reciprocal tariffs after a 90-day pause ends in early July. We don't know what the exact impacts of these tariffs will be, but one thing is for sure: almost everything you buy is getting more expensive, says Dr. Ross Steinman, a professor of consumer psychology at Widener University. Brands are already raising prices in response to tariffs, and since the trade war is expected to heat up this summer, don't be surprised if you start seeing more companies announce hikes. Below, I talked to experts about what they recommend buying before that happens. They also responded to frequently asked questions about tariffs and shared tips for saving money. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. What to buy as tariff-related price hikes roll out Tariffs only apply to imported goods, so prices on products currently in U.S. warehouses probably won't shoot up dramatically just yet. That said, brands are already alerting customers about increases within the next few months, so now is the best time to buy anything on your wishlist or that you've been saving up for. Vipin Porwal, the CEO and a consumer savings expert at Smarty, says it's crucial to focus on costly items produced abroad, including tech, appliances, furniture and cars, as well as clothing, shoes and groceries. Also, remember that even if a product is manufactured in the U.S., tariffs are causing companies to face increased production costs. They often import materials like fabric, batteries and microchips from foreign countries, so expect increased prices on domestically made goods, too. Below, I rounded up examples of products you should consider buying before more tariff-related price hikes roll out. They're all NBC Select staff picks and manufactured in countries subject to universal tariffs, some of which, like those part of the European Union, could soon face higher reciprocal tariffs. China is already subject to a higher tariff rate. Experts don't recommend panic buying, but consider stocking up on non-perishable products you use every day and frequently re-buy, like cleaning supplies, paper goods and pantry staples. Shoppers will see increased prices across Procter & Gamble products, including Tide laundry detergent, by July, according to a statement by the company's CEO during a recent earnings call. These pods, which have a color protector, odor fighter and stain remover inside. They dissolve quickly in cool or warm water, according to the brand. Procter & Gamble also owns Bounty, which sells paper goods you may rely on daily, like these paper towels. They're absorbent so you can quickly soak up messes, and rolls come pre-measured, letting you tear off small or large sheets. I reach for extra-virgin olive oil daily while cooking, so before tariffs increase the price of my favorite European varieties, I'm buying a couple of bottles. Kosterina harvests Koroneiki olives in Greece to make this buttery, peppery EVOO. I use it for sauteing and roasting, as well as to make dressings and marinades. Technology NBC Select reporter Harry Rabinowitz, who tested Apple's AirPods 4 for two months, says they're a small, comfortable pair you can rely on daily. 'These are the best earbuds for anyone who hates the feeling of rubber eartips clogging their eardrums,' he says. 'They also have new features like dust and water resistance, and adaptive audio, which automatically switches between noise cancellation modes.' The JBL Clip 5 is our team's go-to Bluetooth speaker — the audio quality is impressive for the device's size, and it's built-in carabiner clip lets you attach it to bags, bikes, beach umbrellas, bathroom towel rods and more. You can use the speaker for up to 12 hours before needing to recharge it, according to the brand. The Clip 5 is also dust- and water-resistant. If you're in the market for a portable charger, Anker sells some of the best. The Zolo Power Bank has a built-in USB-C cable that plugs directly into devices, as well as additional USB-A and USB-C ports. It's small enough to fit in your pocket. Nintendo is releasing the Switch 2 on June 5 and it costs $449.99 — the company is maintaining the pricing on its handheld gaming console and did not mention plans to increase the price after that. The original Switch is beloved among the NBC Select staff, and if it's on your wishlist and in your budget right now, we recommend buying it — the device could increase in price at any point. The Nintendo Switch has two detachable Joy-Con controllers and three play modes: TV, handheld and tabletop. It's also designed with built-in motion controls that immerse you in games. Rabinowitz says the Pixel Watch 3, which recently won an NBC Select Wellness Award, is Google's best smartwatch yet, although it's only compatible with Android phones (which are also likely to increase in price soon). It has built-in fitness tracking features, including automatically logging workouts and building custom runs. The water-resistant watch has a 24-hour battery life, according to the brand, and collects data about your sleep. Almost everyone on our team has a Camp Snap digital camera. If you want to get your hands on one before potential price increases and shipping delays, order now. The screen-free digital camera has a rechargeable battery and built-in LED flash. It comes with a cable that lets you connect the camera to your phone or computer to download photos. Clothes and shoes This Gap T-Shirt is made in India, but the brand makes and sources products from across the world. 'I've been wearing a pair of Levi's 501's for over 6 years now,' says NBC Select editor Jordan Bowman. 'I love the classic, straight fit because it works for almost every outfit, and the cut is honestly timeless. There's a reason these are one of most iconic pairs of denim of all time.' This pair of 501s is available in men's and women's sizes. Adidas will eventually raise prices on its U.S. products, according to the brand, which did not disclose how much increases may be or what items will be affected. These are some of Adidas' most classic sneakers, available in men's and women's sizes. The Samba has a leather upper, synthetic fabric lining and grippy rubber outsole. Birkenstock plans to raise prices globally to offset tariffs at some point between July and September. The brand's Arizona slip-on sandal has two adjustable straps and a cork footbed. There's also a deep heel cup to keep your foot secure, as well as a raised toe bar to encourage the natural gripping motion of your feet, according to the brand. During a recent earnings call, Under Armour shared that it's increasing prices on its apparel, shoes and accessories. We've tested lots of Under Armour's athleticwear and sneakers over the years. The Charged Surge 4 is a basic shoe that's great for walkers, runners and gym goers. It has a cushioned midsole to support feet and a grippy rubber outsole to help stabilize you on various surfaces. The sneaker is also made with mesh to keep feet cool. Mark Weldon announced that it's keeping prices the same across all products through at least July 4, according to a post on its Instagram account. The brand sells men's apparel like tops, bottoms and accessories, but it's best known for its underwear. The Airknit X Boxer Brief is made from a moisture-wicking and odor-resistant material, and its waistband and legs won't roll while you're wearing them, according to Mark Weldon. Home and kitchen Prepare for the warm weather by adding cooling appliances to your cart before they increase in price, like this tower fan from Dreo. It has four speeds, 90-degree oscillation and four modes, including sleep and auto. We recommend Dyson's vacuums because they have superior suction and make cleaning all floors a breeze. If you have one on your wishlist, now is the time to buy — they're already hundreds of dollars, so potential price increases could put them out of your budget. The V8 cordless vacuum runs for about 40 minutes on a single charge, according to the brand, and converts into a handheld vacuum. It comes with a wall dock and charger, as well as accessories like a crevice tool. A few weeks ago, Sproos notified customers via email that it planned on holding prices steady through May. Now that it's June, we're keeping a close eye on cost increases, which we haven't seen yet — that means now is the best time to invest in one of its showerheads. This set comes with a handheld fixture that has a replaceable filter and three spray modes. It comes with everything you need for installation, including steel pliers and step-by-step instructions. Rabinowitz's favorite Ikea piece is this shelf, which he has a larger version of. 'This storage shelf has moved with me across three apartments in New York City — it's outlasted couches, mattresses, bed frames and TV stands,' he says. 'It's not going to wow anyone aesthetically, but it is extremely practical.' Room & Board is keeping prices the same through July, according to a post on its Instagram account. The company also confirmed that its twice-yearly clearance events will still happen. Room & Board furniture, decor and lighting for all rooms of your home, including outdoor spaces like decks and patios. Casper Original Hybrid Mattress $1,495.00 Amazon $1,495.00 Walmart $1,495.00 Casper What to know NBC Select updates editor Mili Godio recommends Casper's Original Hybrid Mattress if you need to upgrade soon. 'I bought this mattress in 2021 and it still feels brand new years later,' she says. 'It's semi-firm, which is perfect for my husband and I since we tend to have different preferences. I'm really picky about my mattresses because I'm a very hot sleeper, but this one manages to feel fairly cool and doesn't trap heat, in my experience.' Combustion Predictive Thermometer (WiFi Booster & Display) $229.00 $279.00 Combustion Inc. Now 18% off What to know Once Combustion, a brand that makes WiFi-enabled cooking thermometers and accessories, sells out of its current inventory, it's raising prices across the board, according to a post on its Instagram account. You can use its Predictive Thermometer while cooking over the grill this summer, or in the oven and on the stovetop year round. This set comes with a thermometer probe and a display, which has a screen that lets you monitor what you're making in real time. The probe also connects to Combustion's app if you prefer to track progress on your phone. Will retailers raise prices due to tariffs? Yes, in addition to individual brands, some retailers plan to raise prices on merchandise online and in stores due to tariffs. Here are a few we know about right now: Walmart: Walmart will roll out tariff-related price hikes this month, according to NBC News. The retailer didn't share details about what types of products will be impacted first or what the price hike rollout will look like. Target: Target reported lower earnings in May, a sign that it will likely raise prices due to tariffs. Earlier this year, the retailer's CEO also hinted at increasing the cost of goods in categories like groceries and apparel, according to CNBC. Best Buy: Best Buy already raised prices on some items in mid-May, but additional increases may be on the way, according to CNBC. Costco CNBC. Expert tips: How to save right now Tariffs are causing many people to reevaluate their spending habits. In fact, 49% of U.S. consumers plan to buy less frequently if/when tariffs raise prices, according to Smarty. Here are a few expert tips from Porwal to help you save. Switch to store brands, which tend to cost less, for everyday essentials like groceries, paper goods and cleaning products Consider buying secondhand or refurbished items, especially clothing and tech. Activate cash-back discounts while shopping Use brands' websites, apps and cash-back extensions to bookmark items you consistently buy or have on your wishlist so you can get alerts about sales Consider paying for larger purchases with a credit card that lets you earn points toward future rewards Sign up for loyalty programs at retailers you frequently shop from. Memberships like Amazon Prime, Target Circle and Walmart+ often offer benefits like exclusive deals and free, fast shipping Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for `five years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed two experts about what you should buy before brands raise prices due to tariffs, and rounded up a handful of related foreign-made goods the NBC Select staff recommends.
NBC News
19-05-2025
- Business
- NBC News
Memorial Day shopping guide: What to buy and skip, and how tariffs are impacting discounts
This year, experts are calling Memorial Day a 'pivotal moment' to save money. Brands are already raising prices due to tariffs, especially as inventory in their U.S. warehouses is shrinking, and more hikes are expected throughout the summer from major retailers like Walmart, says Vipin Porwal, the CEO and a consumer savings expert at Smarty. Sales during this holiday weekend are your best chance to save on products like home and kitchen appliances, summer clothing and everyday essentials — if you don't buy now, you'll likely end up paying more in the next few months. I've reported on sales at NBC Select for five years, so to help you navigate Memorial Day sales, I put together this shopping guide filled with everything you need to know. I also interviewed experts who gave advice about what to buy and skip, and whether early deals are worthwhile. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. How are tariffs impacting Memorial Day sales? Before knowing what to buy and skip during Memorial Day sales, it's important to understand how tariffs could impact your shopping. As a reminder, there's currently a 10% tariff on imports from all foreign countries and a 30% tariff on Chinese imports. While a handful of brands are currently raising prices due to tariffs, they're relatively level across the board, says Porwal. That could drastically change after Memorial Day — dozens of countries, like Japan, Indonesia and those part of the European Union, have until July to reach a trade deal with the U.S., and if they don't, they'll be subject to much higher reciprocal tariffs. At that point, brands that haven't already raised prices will likely have no choice but to, and those that already have may do another round of hikes, experts told me. 'Memorial Day may be the last big event to really take advantage of deep discounting for a while as the trade wars play out this summer, or longer,' says Porwal. And retailers won't just need to adjust their prices given the economic climate — they'll likely pivot their promotional strategies, too, says Stephanie Carls, a shopping expert at RetailMeNot. That could mean weaker deals, less sales and even higher shipping fees. If you need to make a bigger purchase in the next few months, or have been putting one off for a while, now is your best shot at getting the lowest price possible, regardless of what it is, experts told me. What to buy during Memorial Day sales Memorial Day is the halfway point to Black Friday, the biggest sale event of the year (so far), so nearly every retailer runs deals during the upcoming holiday weekend, says Porwal. But not all deals are worthwhile — the product categories below tend to have the deepest discounts. Some sales are already live, so I included examples of products you'll see markdowns on this weekend. Don't wait to buy a new air conditioner or fan — temperatures are already rising, and so are prices due to tariffs. Memorial Day is your chance to save on these kinds of summer-related goods, including gardening supplies, tools, lawn care equipment and supplies for home improvement projects from stores like Home Depot and Lowe's. This window air conditioner can cool spaces up to 350 square-feet and it has smart features — you can control it from an app or via Amazon Alexa or Google Assistant voice commands, letting you adjust its features from wherever you are, as well as set schedules and timers. It also functions as a dehumidifier and fan, and has eco and sleep modes to save energy. Spring and summer apparel 'Memorial Day is a sweet spot for summer clothing deals,' says Carls. 'Yes, the 'best' time to shop summer threads is toward the end of the season, but if you want to wear this season's styles this season, Memorial Day sales will offer deals on swimsuits, lightweight dresses, shorts, sandals and more.' The apparel and footwear industry is also likely to be greatly impacted by tariff-related price increases, so upgrading your closet and back-to-school shopping now will help you save money in the long run. Gap Organic Cotton VintageSoft T-Shirt Everyone needs a go-to T-shirt — this is one of ours. It comes in 25 colors and patterns, and you can buy it in three fits: regular, tall and petite. The shirt is made from 100% organic cotton. Gap is currently offering an extra 20% off when you buy three or four of these shirts, or an extra 30% off when you buy five or more. Big ticket home and kitchen products 'Memorial Day weekend is famous for blowout sales on furniture, appliances and mattresses,' says Carls. 'That's a function of the three-day weekend: shoppers prefer a bit more time to weigh these big purchases, and the extra weekend day gives them that.' Expect to see deals on all the 'big stuff,' like mattresses up to 40% off, major appliances like refrigerators and washing machines up to 20 or 30% off, and furniture up to 50% off, says Porwal. Pricing is particularly lucrative at big-box stores, including Amazon, Walmart, Target, Wayfair, Overstock, Mattress Firm and Ashley Furniture. There's no shortage of Casper fans of NBC Select — many of us sleep on the brand's mattresses, pillows and sheets. The Element is a 10-inch high, medium-firm mattress made from layers of perforated memory foam, which relieve pressure points across your body and keep you cool all night, according to the brand. Essentials 'It's really hard to predict exactly how long inventories will be flush with essentials at affordable prices, so thinking ahead of your needs, and taking advantage of holiday sales where possible, may end up being your smartest money saving move of this year,' says Porwal. He recommends buying things like cleaning supplies, pet food and toiletries in bulk when you can and taking advantage of bundles if brands offer them. Brands tend to discount essentials during sales like Memorial Day, and if you see something you frequently use, add it to your cart now before tariffs impact prices. Clorox's disinfecting wipes are a staple in my home to clean up everyday messes and dirt my pets bring in. This value pack comes with three tubs of wipes that kill 99% of viruses and bacteria when used as directed, according to the brand. Groceries Food and beverages are some of the top products people shop for during long holiday weekends, says Carls. Many host their first barbecue of the year, or have picnics at the beach or park. You'll save the most on groceries from your local markets, some of which may offer delivery via platforms like Instacart. Stacy's Simply Naked Pita Chips If you're having friends and family over during Memorial Day, stock up on snacks while they're on sale. Put out single-serving bags of chips like these for guests to grab, or buy them to bring to work or throw in a kid's lunchbox. You can 24 1.5-ounce bags of Stacey's Simply Naked Pita Chips in this pack. What to skip during Memorial Day sales Technology is the main category to skip shopping during Memorial Day sales, says Carls. There will be better deals on devices like laptops, gaming consoles, headphones and smart home gadgets during Amazon Prime Day, which is happening in July, and Black Friday in November. You'll also see strong sales around technology during the back-to-school season leading up to Labor Day. Keep in mind that waiting on buying tech, however, may be risky since tariffs could strongly impact tech. Right now, the tariff on Chinese goods exempts devices like laptops, smartphones and other gadgets, but that could change at any time. Still, technology deals tend to be very weak during Memorial Day sales. Expert tips: How to save money while shopping Memorial Day sales Set a budget: Go into Memorial Day sales with a maximum amount of money you're comfortable spending, says Ashley Feinstein Gerstley, a shopping and savings strategist at Rakuten. Go in with a plan: Make a list of everything you want to buy ahead of time and get an idea of what they typically cost. 'Not only will this help you spot the best deal, it will help you stay within your budget and prevent impulse buys,' says Gerstley. Stack savings: Try to shop from retailers that participate in cash back programs, and consider paying with credit cards that you earn points/cash back from, she says. You can combine those rewards with the retailers' actual deals and promo codes, which lets you save more. Familiarize yourself with return policies: Most retailers don't have special return policies during sales, but double check to make sure. If something is a final sale, a retailer usually explicitly tells you. Use store-wide discounts: If you're shopping at a department or big-box store, you're likely filing your cart with products across categories. Some offer store-wide discounts, which can often help you save on products that might not be on sale individually elsewhere, says Porwal. Frequently asked questions Are early Memorial Day sales worth shopping? Yes, according to experts I talked to. They're also popular among consumers: 52% plan to start shopping Memorial Day deals earlier this year than last, according to a recent survey by Rakuten and The Harris Poll. The best deals start the week leading up to the holiday weekend, so once those are live, you can assume you're seeing brands' lowest prices, says Porwal. That said, some retailers add new deals during Memorial Day weekend itself (Saturday to Monday), so check their websites frequently if you can't find what you're looking for. There are three big advantages to shopping early Memorial Day sales: The earlier you shop, the more likely you are to get the product you want in the color, size or style you're interested in, says Carls. If you wait, it might sell out, which is especially the case for popular brands and trending products. You have more time to compare prices across retailers and make sure you're getting the best deal possible, says Carls. You can use your purchase during the holiday weekend if you buy in-store or online from a retailer with fast shipping, says Porwal. Are there better Memorial Day sales online or in stores? Sales are typically comparable online and in stores, says Porwal. Groceries are the main exception — if you're looking to save on food and beverages around Memorial Day, shopping in-store is your best bet. Some brands offer exclusive deals online or in stores, but you can't plan for those, especially since they tend to be limited-time offers. If you're weighing where to shop, remember that there's a wider selection of deals online since stores hold limited inventory, says Gerstley. It's also easier to compare prices across retailers online, and you better stretch your budget by easily stacking savings. However, you need to factor shipping fees into your budget. Shopping in-person means you can avoid shipping fees, as well as see and touch products before buying them, says Gerstley. Plus, you can start using those products the day you buy them. When do Memorial Day sales end? Memorial Day sales peak on the holiday itself, and the majority of them will end that night, says Gerstley. Some may stretch into the following week or even turn into Father's Day promotions, but deals likely won't be as strong, there will be less of a variety and some items will be sold out. That said, prioritize shopping sales during Memorial Day weekend, not afterward. Are stores open on Memorial Day? Yes, most stores are open for in-person shopping on Memorial Day, especially big-box retailers, grocery stores and pharmacies. Hours may be shorter due to the holiday, so check your local store's website for any adjustments before you leave home. Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for 5 years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed three experts about what you should buy and skip during Memorial Day sales, and rounded up a handful of tips about how to save money while shopping deals.
NBC News
02-05-2025
- Business
- NBC News
Yes, tariffs will cause price hikes — here's what you should buy now, according to experts
It's becoming nearly impossible to avoid tariff-related price hikes while shopping. A universal 10% tariff on all countries is officially in effect, and many U.S. trading partners could face higher reciprocal tariffs after a 90-day pause. We don't know what the exact impacts of these tariffs will be, but one thing is for sure: almost everything you buy is getting more expensive, says Dr. Ross Steinman, a professor of consumer psychology at Widener University. To help you plan your spending, I talked to experts about what they recommend buying before brands and retailers raise prices. Some already have, so I also included a list that I'll continuously update. Plus, experts answered frequently asked questions about tariffs and shared tips for saving money. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. What to buy before tariff-related price hikes roll out Tariffs only apply to imported goods, so prices on products currently in U.S. warehouses probably won't shoot up dramatically just yet. Because of this, now is the best time to buy anything on your wishlist or that you've been saving up for — that's especially true for already costly items produced abroad, including tech, appliances, furniture and cars, as well as clothing, shoes and groceries, says Vipin Porwal, the CEO and a consumer savings expert at Smarty. Also, remember that even if a product is manufactured in the U.S., many companies are facing increased production costs. They often import materials like fabric, batteries and microchips from foreign countries, so expect increased prices on domestically made goods, too. Below, I rounded up examples of products you should consider buying before major tariff-related price hikes roll out. They're all NBC Select staff picks and manufactured in countries subject to universal tariffs, some of which could soon face higher reciprocal tariffs — China, for example, is already facing higher tariffs over 100%. It's worth noting that while some products, like phones, computers and other tech devices, are currently exempt from tariffs, the situation is constantly changing, so exceptions may not apply for long. Apple makes most of its hardware in China and produces devices in India and Vietnam, like iPhones, iPads, MacBooks and AirPods. NBC Select reporter Harry Rabinowitz, who tested Apple's AirPods 4 for two months, says they're a small, comfortable pair you can rely on daily. 'These are the best earbuds for anyone who hates the feeling of rubber eartips clogging their eardrums,' he says. 'They also have new features like dust and water resistance, and adaptive audio, which automatically switches between noise cancellation modes.' Nintendo is launching the Switch 2 on June 5, and while pre-orders were initially slated to start on April 9, the company pushed them back to April 24 due to the 'potential impact of tariffs.' The original Nintendo Switch is a beloved handheld gaming console among the NBC Select staff — if it's on your wishlist and in your budget right now, we recommend buying it since it's made in countries like China and Vietnam. The Nintendo Switch has two detachable Joy-Con controllers and three play modes: TV, handheld and tabletop. It's also designed with built-in motion controls that immerse you in games. Google Pixel Watch 3 This is one of our favorite smartwatches, and it recently won an NBC Select Wellness Award. Like other Google Pixel products, it's made in China and Vietnam. Rabinowitz says the Pixel Watch 3 is Google's best watch yet, although it's only compatible with Android phones (which are also likely to increase in price soon). It has built-in fitness tracking features, including automatically logging workouts and building custom runs. The water-resistant watch has a 24-hour battery life, according to the brand, and collects data about your sleep. Almost everyone on our team has a Camp Snap digital camera, which is made in China. If you want to get your hands on one before potential price increases and shipping delays, order now. The brand put the following message on its website: 'Due to newly imposed tariffs, we are delayed in getting new inventory. We have a limited amount available now. If you want a camera before July, order today.' The screen-free digital camera has a rechargeable battery and built-in LED flash. It comes with a cable that lets you connect the camera to your phone or computer to download photos. Clothes and shoes Levi's 501 Original Fit Jeans 'I've been wearing a pair of Levi's 501's for over 6 years now,' says NBC Select editor Jordan Bowman. 'I love the classic, straight fit because it works for almost every outfit, and the cut is honestly timeless. There's a reason these are one of most iconic pairs of denim of all time.' This pair of 501s, available in men's and women's sizes, is made in China. Gap Organic Cotton VintageSoft T-Shirt I buy basics from Gap every time they're on sale, including this 100% cotton T-shirt made in India. The shirt has a soft, loose feel, short sleeves and a crewneck. It runs true-to-size, in my experience. I typically wear it tucked into a pair of jeans, and in the colder months, I throw a cardigan over it. Nike Motiva Walking Shoes Nike's Motiva walking shoes earned a permanent spot in many of our closets after they won an NBC Select Wellness Award last year. SEO editor Nikki Brown still wears hers — if you want a pair, secure them now since Nike produces footwear, clothing and accessories in China, Vietnam and Indonesia. 'Walking on Motivas is like walking on clouds, in the best way possible,' says Brown. 'My feet are as flat as pancakes, so I love the arch support on these. It's sturdy but not rigid.' Brown wears these sneakers on hikes as well as to run errands, and they've maintained their look and feel after several washes. The shoes are available in men's and women's sizes. We recommend Dyson's vacuums because they have superior suction and make cleaning all floors a breeze. If you have one on your wishlist, now is the time to buy — they're made in China and Malaysia, and are already hundreds of dollars so potential price increases could put them out of your budget. The V8 cordless vacuum runs for about 40 minutes on a single charge, according to the brand, and converts into a handheld vacuum. It comes with a wall dock and charger, as well as accessories like a crevice tool. Jolie Filtered Showerhead I got an email from Jolie in January about potential price increases if tariffs went into effect. Prices haven't changed on the brand's website yet, so it's best to buy the Jolie Filtered Showerhead (and a few replacement filters) now. I've used the fixture for over a year. It's made my hair and skin noticeably softer since it removes impurities in my shower water, like chlorine, heavy metals and other minerals. The filtered showerhead takes less than five minutes to install and has all the necessary materials. Dreo Nomad One Tower Fan Summer is only a few months away, and by the time temperatures warrant a new fan, some brands will have already increased prices on their foreign-made goods. Prepare for the warm weather by adding cooling appliances to your cart, like this tower fan from Dreo, which is made in China. It has four speeds, 90-degree oscillation and four modes, including sleep and auto. Ikea Kallax Shelf Unit Ikea's furniture and home goods are centered around Swedish and Scandinavian designs, but they're manufactured worldwide, like in China, Poland, Italy, Germany and Sweden. If prices increase, buy the dresser, bed frame or lamp you have your eye on now. Rabinowitz's favorite Ikea piece is this shelf, which he has a larger version of. 'This storage shelf has moved with me across three apartments in New York City — it's outlasted couches, mattresses, bed frames and TV stands,' he says. 'It's not going to wow anyone aesthetically, but it is extremely practical.' Casper Original Hybrid Mattress Many brands, including Casper, assemble their mattresses in the U.S.. Still, they import materials like fabrics, foam and springs from overseas — that could lead to increased production costs for companies, and, in turn, increased prices for shoppers. NBC Select updates editor Mili Godio recommends Casper's Original Hybrid Mattress if you need to upgrade soon. 'I bought this mattress in 2021 and it still feels brand new years later,' she says. 'It's semi-firm, which is perfect for my husband and I since we tend to have different preferences. I'm really picky about my mattresses because I'm a very hot sleeper, but this one manages to feel fairly cool and doesn't trap heat, in my experience.' Ninja AF101 Air Fryer Almost every NBC Select staff member has a Ninja appliance in their kitchen, most of which are manufactured in China and Southeast Asia. While we love using the Creami to make frozen treats, we rely most on Ninja's more basic kitchen gadgets, like blenders, air fryers and coffee machines. This air fryer is recommended by Brown, who appreciates that it's easy to use and big enough to feed a few people but compact enough to keep in her tiny kitchen. You can use the appliance to air fry, roast, reheat and dehydrate ingredients, and its detachable parts are dishwasher-safe, according to the brand. Souper Cubes 1 Cup Silicone Freezer Molds Souper Cubes hasn't raised prices yet, but don't be surprised if you see increases soon. In an email to customers, the brand said it's facing a 44-times increase in customs expenses due to tariffs, causing it to adjust how it runs the business. The dishwasher-safe silicone molds are a must-have meal prep tool that come with lids. You can freeze or refrigerate food inside them, as well as cook with them — they're oven-safe up to 415 degrees Fahrenheit (without the lid). The price of raw cocoa, the main ingredient in chocolate, increased 200% year-over-year, according to Adobe Analytics. Like coffee, this is due to disrupted agricultural production, and tariffs increase prices. Chef Jacques Torres told NBC News that he raised prices on his chocolate by 20% in January and anticipates another increase before the end of the year. That said, bakers (and chocolate lovers in general) should buy their favorite cocoa products now. I reach for extra-virgin olive oil daily while cooking, so before tariffs possibly increase the prices of my favorite European varieties, I'm buying a couple of bottles. Kosterina harvests Koroneiki olives in Greece to make this buttery, peppery EVOO. I use it for sauteing and roasting, as well as to make dressings and marinades. Brands raising prices because of tariffs Brands across industries are already raising prices due to tariffs, and they may have to do so again depending on which countries are subject to higher reciprocal tariffs at the end of the 90 day pause. That said, buy from these brands now before costs go up even more. In April, Foreo raised prices on its skin care tech and beauty products by 20 to 30%, according to the brand. The company manufactures products in China. I've used Foreo's face cleansing brushes for years because they get rid of dirt, grime and makeup more effectively and efficiently compared to when I scrub with my hands. The Luna 4 Go brush has eight intensity levels, a long-lasting battery life and a travel lock to prevent it from turning on in your toiletry bag. Kuru, which makes its footwear in Asia, increased prices across all products in April, including the Tread Sandal for men and women — we recommend it in our guide to shoes with arch support. Its sole cushions your heel and protects it from impact, and it has grippy traction to stabilize you on uneven surfaces. The open-toed, water-resistant sandals have adjustable hook and loop closures, letting you adjust your fit. Windmill increased prices sitewide on May 1 due to tariffs. The brand's air conditioner is one of our top picks because it's easy to install, quiet and convenient to control via an app, voice commands or on-unit buttons. Windmill's air conditioner has three cooling settings and three fan speeds. You can add activated carbon filters to it, which helps improve indoor air quality, and swap out its front panel for stylish options in a handful of colors. We're also big fans of Windmill's air purifier and fan. Great Jones emailed customers about price hikes that went into effect on May 1. The brand said you may also see select products periodically out of stock. I use Great Jones cookware and bakeware daily, like The Dutchess, All Aboard, Beyond Measure and Big Chill. My favorite product, which I admittedly have many of, is the Holy Sheet, a half-size sheet pan made from aluminized steel. It has a chemical-free nonstick coating and is oven safe up to 450 degrees Fahrenheit. Making coffee at home rather than buying a cup is a great way to save money, but beans worldwide have already increased in price due to disrupted agricultural production this year — tariffs will only drive prices up more. Bean & Bean, one of our favorite AAPI-owned brands, sent customers a newsletter in March explaining why coffee costs more these days and informed them that it started adjusting pricing in response. Before additional hikes, stock up on your favorite java. I recommend Bean & Bean's Downtown Medium Roast, which is smooth, flavorful and the first thing I think about when I open my eyes every morning. Frequently asked questions What are tariffs? Tariffs are taxes on imported goods. If a company brings foreign goods into the U.S., it must pay the U.S. government a percentage of those goods. President Donald Trump's tariff plan, which is now in effect, imposes a new 10% universal tariff on all U.S. trade partners. Some countries could face higher reciprocal tariffs after a 90-day pause, and China is currently subject to tariffs over 100%. Learn more about how tariffs work here Will tariffs raise prices? Yes, the new tariffs now in effect will likely raise prices for U.S. consumers over time. 'The tariff needs to be absorbed by someone — is it the business or the consumer?,' says Steinman. 'We don't know exactly, but most likely, there will be some absorption occurring at the consumer level.' Brands may not increase prices right away, however, says Porwal. If they have products in an American warehouse, they could choose to sell off that merchandise at its current price, then import additional goods, which would be impacted by tariffs, and raise prices at that point. What will tariffs raise prices on? 'In terms of prices and costs going up, it appears that it's going to be almost universal,' says Steinman. 'Right now, it seems like it's not going to be specific to any one category or industry.' That said, price hikes will likely be the most noticeable among categories like groceries, vehicles and auto parts, clothing, shoes, electronics, appliances, furniture and home goods, says Porwal. Expert tips: How to save right now Tariffs are causing many people to think about their spending habits and reevaluate their buying. In fact, 49% of U.S. consumers plan to buy less frequently if/when tariffs raise prices, according to Smarty. Here are a few expert tips from Porwal to help you save. Switch to store brands, which tend to cost less, for everyday essentials like groceries, paper goods and cleaning products Consider buying secondhand or refurbished items, especially clothing and tech. Activate cash-back discounts while shopping Use brands' websites, apps and cash-back extensions to bookmark items you consistently buy or have on your wishlist so you can get alerts about sales Consider paying for larger purchases with a credit card that lets you earn points toward future rewards Sign up for loyalty programs at retailers you frequently shop from. Memberships like Amazon Prime, Target Circle and Walmart+ often offer benefits like exclusive deals and free, fast shipping Meet our experts At NBC Select, we work with experts with specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for 5 years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed two experts about what you should buy before brands raise prices due to tariffs, and rounded up a handful of related foreign-made goods the NBC Select staff recommends.
NBC News
09-04-2025
- Business
- NBC News
Tariffs are now in effect — here's what you should buy before brands raises prices
Pretty soon, it will be nearly impossible to avoid tariff-related price hikes while shopping. A universal 10% tariff on all countries is officially in effect, and many U.S. trading partners could face higher reciprocal tariffs after a 90-day pause. We don't know what the exact impacts of these tariffs will be, but one thing is for sure: Almost everything you buy is likely to get more expensive in the coming months, says Dr. Ross Steinman, a professor of consumer psychology at Widener University. To help you plan your spending, I talked to experts about what they recommend buying before brands and retailers raise prices. Experts also answered frequently asked questions about tariffs and shared tips for saving money. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. What to buy before tariff-related price hikes roll out Tariffs only apply to imported goods, so prices on products currently in U.S. warehouses probably won't shoot up just yet. Because of this, now is the best time to buy anything on your wishlist or that you've been saving up for — that's especially true for already costly items produced abroad, including tech, appliances, furniture and cars, as well as clothing, shoes and groceries, says Vipin Porwal, the CEO and a consumer savings expert at Smarty. Also, remember that even if a product is manufactured in the U.S., many companies will soon face increased production costs. They often import materials like fabric, batteries and microchips from foreign countries, so expect increased prices on domestically made goods, too. Below, I rounded up examples of products you should consider buying before tariff-related price hikes roll out. They're all NBC Select staff picks and manufactured in countries subject to universal tariffs, some of which could soon face higher reciprocal tariffs. China is already facing higher tariffs. Apple makes most of its hardware in China and produces devices in India and Vietnam, like iPhones, iPads, MacBooks and AirPods. NBC Select reporter Harry Rabinowitz, who tested Apple's AirPods 4 for two months, says they're a small, comfortable pair you can rely on daily. 'These are the best earbuds for anyone who hates the feeling of rubber eartips clogging their eardrums,' he says. 'They also have new features like dust and water resistance, and adaptive audio, which automatically switches between noise cancellation modes.' Nintendo is launching the Switch 2 on June 5, and while pre-orders were initially slated to start on Apr. 9, the company pushed them back due to the 'potential impact of tariffs.' The original Nintendo Switch is a beloved handheld gaming console among the NBC Select staff — if it's on your wishlist and in your budget right now, we recommend buying it since it's made in countries like China and Vietnam. The Nintendo Switch has two detachable Joy-Con controllers and three play modes: TV, handheld and tabletop. It's also designed with built-in motion controls that immerse you in games. Google Pixel Watch 3 This is one of our favorite smartwatches, and it recently won an NBC Select Wellness Award. Like other Google Pixel products, it's made in China and Vietnam. Rabinowitz says the Pixel Watch 3 is Google's best watch yet, although it's only compatible with Android phones (which are also likely to increase in price soon). It has built-in fitness tracking features, including automatically logging workouts and building custom runs. The water-resistant watch has a 24-hour battery life, according to the brand, and collects data about your sleep. Clothes and shoes Levi's 501 Original Fit Jeans 'I've been wearing a pair of Levi's 501's for over 6 years now,' says NBC Select editor Jordan Bowman. 'I love the classic, straight fit because it works for almost every outfit, and the cut is honestly timeless. There's a reason these are one of most iconic pairs of denim of all time.' This pair of 501s, available in men's and women's sizes, is made in China. Gap Organic Cotton VintageSoft T-Shirt I buy basics from Gap every time they're on sale, including this 100% cotton T-shirt made in India. I plan to add a few more to my closet this spring since you can get three for $45. The shirt has a soft, loose feel, short sleeves and a crewneck. It runs true-to-size, in my experience. I typically wear it tucked into a pair of jeans, and in the colder months, I throw a cardigan over it. Nike Motiva Walking Shoes Nike's Motiva walking shoes earned a permanent spot in many of our closets after they won an NBC Select Wellness Award last year. SEO editor Nikki Brown still wears hers — if you want a pair, secure them now since Nike produces footwear, clothing and accessories in China, Vietnam and Indonesia. 'Walking on Motivas is like walking on clouds, in the best way possible,' says Brown. 'My feet are as flat as pancakes, so I love the arch support on these. It's sturdy but not rigid.' Brown wears these sneakers on hikes as well as to run errands, and they've maintained their look and feel after several washes. The shoes are available in men's and women's sizes. Dyson V8 Cordless Vacuum Cleaner We recommend Dyson's vacuums because they have superior suction and make cleaning all floors a breeze. If you have one on your wishlist, now is the time to buy — they're made in China and Malaysia, and are already hundreds of dollars so potential price increases could put them out of your budget. The V8 cordless vacuum runs for about 40 minutes on a single charge, according to the brand, and converts into a handheld vacuum. It comes with a wall dock and charger, as well as accessories like a crevice tool. Ninja AF101 Air Fryer Almost every NBC Select staff member has a Ninja appliance in their kitchen, most of which are manufactured in China and Southeast Asia. While we love using the Creami to make frozen treats, we rely most on Ninja's more basic kitchen gadgets, like blenders, air fryers and coffee machines. This air fryer is recommended by Brown, who appreciates that it's easy to use and big enough to feed a few people but compact enough to keep in her tiny kitchen. You can use the appliance to air fry, roast, reheat and dehydrate ingredients, and its detachable parts are dishwasher-safe, according to the brand. Dreo Nomad One Tower Fan Summer is only a few months away, and by the time temperatures warrant a new fan or air conditioner, some brands will have already increased prices on their foreign-made goods. Prepare for the warm weather by adding cooling appliances to your cart, like this tower fan from Dreo, which is made in China. It has four speeds, 90-degree oscillation and four modes, including sleep and auto. Furniture and home goods Jolie Filtered Showerhead I got an email from Jolie in January about potential price increases if tariffs went into effect. Prices haven't changed on the brand's website yet, so it's best to buy the Jolie Filtered Showerhead (and a few replacement filters) now. I've used the fixture for over a year. It's made my hair and skin noticeably softer since it removes impurities in my shower water, like chlorine, heavy metals and other minerals. The filtered showerhead takes less than five minutes to install and has all the necessary materials. Ikea Kallax Shelf Unit Ikea's furniture and home goods are centered around Swedish and Scandinavian designs, but they're manufactured worldwide, like in China, Poland, Italy, Germany and Sweden. If prices increase, buy the dresser, bed frame or lamp you have your eye on now. Rabinowitz's favorite Ikea piece is this shelf, which he has a larger version of. 'This storage shelf has moved with me across three apartments in New York City — it's outlasted couches, mattresses, bed frames and TV stands,' he says. 'It's not going to wow anyone aesthetically, but it is extremely practical.' Casper Original Hybrid Mattress Many brands, including Casper, assemble their mattresses in the U.S.. Still, they import materials like fabrics, foam and springs from overseas — that could lead to increased production costs for companies, and, in turn, increased prices for shoppers. NBC Select updates editor Mili Godio recommends Casper's Original Hybrid Mattress if you need to upgrade soon. 'I bought this mattress in 2021 and it still feels brand new years later,' she says. 'It's semi-firm, which is perfect for my husband and I since we tend to have different preferences. I'm really picky about my mattresses because I'm a very hot sleeper, but this one manages to feel fairly cool and doesn't trap heat, in my experience.' Making coffee at home rather than buying a cup is a great way to save money, but beans worldwide have already increased in price due to disrupted agricultural production this year — tariffs will only drive prices up more. Bean & Bean, one of our favorite AAPI-owned brands, sent customers a newsletter in March explaining why coffee costs more these days and informed them that it started adjusting pricing in response. Before additional hikes, stock up on your favorite java. I recommend Bean & Bean's Downtown Medium Roast, which is smooth, flavorful and the first thing I think about when I open my eyes every morning. The price of raw cocoa, the main ingredient in chocolate, increased 200% year-over-year, according to Adobe Analytics. Like coffee, this is due to disrupted agricultural production, and tariffs increase prices. Chef Jacques Torres told NBC News that he raised prices on his chocolate by 20% in January and anticipates another increase before the end of the year. That said, bakers (and chocolate lovers in general) should buy their favorite cocoa products now. I reach for extra-virgin olive oil daily while cooking, so before tariffs possibly increase the prices of my favorite European varieties, I'm buying a couple of bottles. Kosterina harvests Koroneiki olives in Greece to make this buttery, peppery EVOO. I use it for sauteing and roasting, as well as to make dressings and marinades. Frequently asked questions What are tariffs? Tariffs are taxes on imported goods. If a company brings foreign goods into the U.S., it must pay the U.S. government a percentage of those goods. President Donald Trump's tariff plan, which is now in effect, imposes a new 10% universal tariff on all U.S. trade partners. Some countries could face higher reciprocal tariffs after a 90-day pause, and China is currently subject to tariffs over 100%. Learn more about how tariffs work here Will tariffs raise prices? Yes, the new tariffs now in effect will likely raise prices for U.S. consumers over time. 'The tariff needs to be absorbed by someone — is it the business or the consumer?,' says Steinman. 'We don't know exactly, but most likely, there will be some absorption occurring at the consumer level.' Brands may not increase prices right away, however, says Porwal. If they have products in an American warehouse, they could choose to sell off that merchandise at its current price, then import additional goods, which would be impacted by tariffs, and raise prices at that point. What will tariffs raise prices on? 'In terms of prices and costs going up, it appears that it's going to be almost universal,' says Steinman. 'Right now, it seems like it's not going to be specific to any one category or industry.' That said, price hikes will likely be the most noticeable among categories like groceries, vehicles and auto parts, clothing, shoes, electronics, appliances, furniture and home goods, says Porwal. Expert tips: How to save right now Tariffs are causing many people to think about their spending habits and reevaluate their buying. In fact, 49% of U.S. consumers plan to buy less frequently if/when tariffs raise prices, according to Smarty. Here are a few expert tips from Porwal to help you save. Switch to store brands, which tend to cost less, for everyday essentials like groceries, paper goods and cleaning products Consider buying secondhand or refurbished items, especially clothing and tech. Activate cash-back discounts while shopping Use brands' websites, apps and cash-back extensions to bookmark items you consistently buy or have on your wishlist so you can get alerts about sales Consider paying for larger purchases with a credit card that lets you earn points toward future rewards Sign up for loyalty programs at retailers you frequently shop from. Memberships like Amazon Prime, Target Circle and Walmart+ often offer benefits like exclusive deals and free, fast shipping Meet our experts At NBC Select, we work with experts with specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for 5 years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed two experts about what you should buy before brands raise prices due to tariffs, and rounded up a handful of related foreign-made goods the NBC Select staff recommends.
