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NBC News
29-07-2025
- Business
- NBC News
More tariff-related price hikes are coming — here's what experts recommend buying before it's too late
It's almost impossible to avoid tariff-related price hikes while shopping. A universal 10% tariff on all countries has been in effect since April, and over 100 countries could soon face higher reciprocal tariffs if they don't reach a trade agreement with the U.S. before Aug. 1. Since the trade war is expected to heat up even more in the coming weeks, don't be surprised if you're suddenly paying more for clothes, tech, household basics and groceries. That said, there's still time to save — tariffs only apply to imported goods, so prices on products currently in U.S. warehouses aren't currently shooting up. Once that supply runs out, however, many brands will have no choice but to raise prices, including those that already did a first round of hikes earlier this year. Below, I spoke with experts about what they recommend buying before tariffs have a significant impact on your shopping cart. They also responded to frequently asked questions about tariffs and shared tips for saving money. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. What to buy as tariff-related price hikes roll out We don't know what the exact impacts of tariffs will be, but one thing is for sure: almost everything you buy is getting more expensive, says Dr. Ross Steinman, a professor of consumer psychology at Widener University. That doesn't mean you should panic buy — it does, however, mean that now is the best time to purchase anything on your wishlist or that you've been saving up for. It's crucial to focus on higher-cost items produced abroad, like tech, appliances, furniture and cars, as well as clothing, shoes and household basics like groceries and cleaning supplies, says Vipin Porwal, the CEO and a consumer savings expert at Smarty. A few things to keep in mind: First, as I said above, tariffs only apply to imported goods, so the price of products currently in U.S. warehouses aren't shooting up. But it's only a matter of time before that stock runs low and companies have to import more goods, which will be subject to the new tariff rates. We're also already seeing brands across industries raise prices or warn customers about impending hikes, including big names like Nike, Black+Decker and Fabletics. And with the threat of higher duties looming, companies that already raised prices could do so again. Also, remember that even if a product is manufactured in the U.S., tariffs are causing companies to face higher production costs. They often import materials like fabric, batteries and microchips from foreign countries, so expect increased prices on American-made goods, too. Below, I rounded up examples of products you should consider buying before more tariff-related price hikes roll out. They're all manufactured in places subject to universal tariffs or higher country-specific duties. Basics and groceries During a recent earnings call, Procter & Gamble's CEO said shoppers will start seeing price hikes from its brands this summer, including Tide, which has manufacturing plants in the U.S. but may import ingredients, materials and packaging from abroad. These laundry detergent pods have a color protector, odor fighter and stain remover inside. They dissolve quickly in cool or warm water, according to Tide. Procter & Gamble also owns the paper goods brand Bounty, which, similar to Tide, makes its products across the U.S. but may import ingredients, materials and packaging from abroad. These paper towels are absorbent so you can quickly soak up messes. Rolls come pre-measured, letting you tear off small or large sheets along the perforated lines. Kosterina harvests Koroneiki olives in Greece to make this extra-virgin olive oil. Before the price of this pantry staple increases due to the 15% tariff imposed on countries part of the European Union, consider buying a couple of bottles. The EVOO, which I use for sauteing, roasting and making dressings, has a buttery, peppery flavor. Technology Apple makes most of its hardware in China and produces devices like iPhones, iPads, MacBooks and AirPods in India and Vietnam. NBC Select reporter Harry Rabinowitz, who tested Apple's AirPods 4 for two months, says they're a small, comfortable pair you can rely on daily. 'These are the best earbuds for anyone who hates the feeling of rubber eartips clogging their eardrums,' he says. 'They also have new features like dust and water resistance, and adaptive audio, which automatically switches between noise cancellation modes.' The JBL Clip 5, which is made in China, is our team's go-to Bluetooth speaker — the audio quality is impressive for the device's size, and its built-in carabiner clip lets you attach it to bags, bikes, beach umbrellas, bathroom towel rods and more. You can use the speaker for up to 12 hours before needing to recharge it, according to the brand. The Clip 5 is also dust- and water-resistant. While Nintendo didn't raise the price of the Switch 2 prior to its launch in June, the company, which makes most of its products in Asia, marked up related accessories. It also said 'other adjustments to the price of any Nintendo product are possible in the future, depending on market conditions.' The original Switch is beloved among the NBC Select staff, and if it's on your wishlist, we recommend buying it soon — its price could increase at any point, and it's more readily available compared to the frequently out-of-stock Switch 2. This handheld gaming console has two detachable Joy-Con controllers and three play modes: TV, handheld and tabletop. It's also designed with built-in motion controls that immerse you in games. Most Google Pixel products are made in China and Vietnam, like the Pixel Watch 3, which won an NBC Select Wellness Award. Rabinowitz says it's Google's best smartwatch yet, although it's only compatible with Android phones (which are also likely to increase in price soon). It has fitness tracking features, including the ability to automatically log workouts and build custom runs. The water-resistant watch has a 24-hour battery life, according to the brand, and collects data about your sleep. Clothes and shoes Gap Organic Cotton VintageSoft T-Shirt $20.00 $24.95 Gap Now 20% off I buy basics from Gap every time they're on sale, including this 100% cotton T-shirt, which is made in India. The shirt has a soft, loose feel, short sleeves and a crewneck. It runs true-to-size, in my experience. I typically wear it tucked into a pair of jeans, and in the colder months, I throw a cardigan over it. These Levi's jeans, available in men's and women's sizes, are produced in China, but the brand makes and sources apparel from across the world. 'I've been wearing a pair of Levi's 501's for over 6 years now,' says NBC Select editor Jordan Bowman. 'I love the classic, straight fit because it works for almost every outfit, and the cut is honestly timeless. There's a reason these are one of most iconic pairs of denim of all time.' Lululemon, which makes and sources products from across the world, raised prices on a small portion of its merchandise this summer. According to an earnings call, the hikes were 'modest' and 'strategic.' The brand didn't specify exactly what products increased in price, or whether customers should expect additional increases in the future. Lululemon's Wunder Train High-Rise Leggings are my all-time favorite pair for high-intensity workouts like running, as well as strength training. They have two side pockets, a hidden pocket in the waistband and a waistband drawcord. Adidas, which primarily makes its shoes in Asia and Germany, will eventually raise prices on its U.S. products, according to the brand, which did not disclose how much increases will be or what items will be affected. These are some of Adidas' most classic sneakers for men and women. The Samba has a leather upper, synthetic fabric lining and grippy rubber outsole. Birkenstock, which makes products at its factories in Germany, plans to raise prices globally to offset tariffs at some point before September. The brand's Arizona slip-on sandal for men and women has two adjustable straps and a cork footbed. There's also a deep heel cup to keep your foot secure, as well as a raised toe bar to encourage the natural gripping motion of your feet, according to the brand. During a recent earnings call, Under Armour, which sources products from countries like Vietnam, Jordan and Indonesia, shared that it's increasing prices on its apparel, shoes and accessories. We've tested lots of Under Armour's activewear and sneakers over the years. The Charged Surge 4, available in men's and women's sizes, is a basic shoe that's great for walkers, runners and gym goers. It has a cushioned midsole to support feet and a grippy rubber outsole to stabilize you on various surfaces. The sneaker is also made with mesh to keep feet cool. Home and kitchen SharkNinja already raised prices on a handful of products in response to tariffs, and will continue to, according to a statement from the company's CEO during a recent earnings call. Almost every NBC Select staff member has a Ninja appliance in their kitchen, most of which are manufactured in China and Southeast Asia. While we love using the Creami to make frozen treats, we rely most on Ninja's basic kitchen gadgets, like blenders, air fryers and coffee machines. This air fryer is recommended by NBC Select SEO editor Nikki Brown, who appreciates that it's big enough to feed a few people, yet compact enough to keep in her small kitchen. The appliance is easy to operate, and you can use it to air fry, roast, reheat and dehydrate ingredients. Its detachable parts are dishwasher-safe, according to the brand. We recommend Dyson's vacuums, which are made in countries like China and Malaysia, because they have superior suction and make cleaning all types of floors a breeze. If you have one on your wishlist, now is the time to buy — Dyson's vacuums are hundreds of dollars, so potential price increases could put them out of your budget. The Ball Animal 3 Extra upright vacuum is designed to clean large homes with pets. It has a detangling brushhead, three cleaning modes and a built-in filtration system, plus it comes with multiple accessories, including a pet grooming tool. In the spring, Sproos notified customers that it planned on holding prices steady for the time being. We're keeping a close eye on increases, which we haven't seen yet — that means now is the best time to invest in one of the brand's filtered showerheads. This set comes with a handheld fixture that has a replaceable filter and three spray modes. Everything you need for installation is included, including steel pliers and step-by-step instructions. Ikea's furniture and home goods are centered around Swedish and Scandinavian designs, but they're manufactured worldwide. Rabinowitz's favorite Ikea piece is this shelf, which he has a larger version of. 'This storage shelf has moved with me across three apartments in New York City — it's outlasted couches, mattresses, bed frames and TV stands,' he says. 'It's not going to wow anyone aesthetically, but it is extremely practical.' Many brands, including Casper, assemble their mattresses in the U.S.. Still, they import materials like fabrics, foam and springs from overseas — that could lead to increased production costs for companies, and, in turn, increased prices for shoppers. NBC Select updates editor Mili Godio recommends Casper's Original Hybrid Mattress if you need to upgrade soon. 'I bought this mattress in 2021 and it still feels brand new years later,' she says. 'It's semi-firm, which is perfect for my husband and I since we tend to have different preferences. I'm really picky about my mattresses because I'm a very hot sleeper, but this one manages to feel fairly cool and doesn't trap heat, in my experience.' Baby gear The cost of baby gear like strollers and car seats, much of which is produced overseas, is up 20% on average since January, according to BabyCenter, a digital parenting resource. Uppababy raised prices across most of its products a few months ago, so if you're in the market for one of the brand's strollers, car seats, high chairs, changing backpacks or bouncers, buy it before another round of hikes happen. Rabinowitz used the brand's Aria car seat to travel with his newborn, and he still uses the brand's Vista V2 stroller with his now 1-year-old. He recommends buying from Uppababy if you're looking for high quality pieces and peace of mind as a parent. Coterie already increased the price of its monthly diaper box by $5, and the price of its 4-pack of wipes by $3, per auto-review shipment. In an email to customers, the brand cited 'global economic factors and rising material costs' as the reason for the hike. Rabinowitz started buying the brand's diapers when his baby was born last year. 'Using Coterie's diapers make me feel good as a parent because they work really well and don't have ingredients that I'm skeptical of, like a lot of plastic and perfumes,' says Rabinowitz. 'The subscription is easy to use and very flexible — if I'm scheduled to get diapers in five weeks but I need them in two, I can move up my shipment date.' Similar to Uppababy, Bugaboo raised prices across its baby gear earlier this year. Select products were impacted, but the brand didn't specify which ones — if you have your eye on something, buy it before its price goes up. NBC senior photo editor Becca Delman, a soon-to-be mom of three, highly recommends Bugaboo's compact travel stroller. 'The Butterfly 2 works so well for my 10-month old and 3.5-year old,' she says. 'It's lightweight, I can fold it with one hand and it's easy to clean. The lay-flat feature is also great for my new baby when he arrives in November.' Will retailers raise prices due to tariffs? Yes, in addition to individual brands, some retailers plan to start pricing their merchandise higher due to tariffs. Here are a few we know about right now: Walmart: Walmart started rolling out price hikes this summer, although the retailer didn't share details about what types of products will be impacted or what the rollout will look like. Target: Target has recently reported lower earnings and ended its price matching policy, signs that it will likely raise prices due to tariffs in the future. Earlier this year, the retailer's CEO also hinted at increasing the cost of goods in categories like groceries and apparel, according to CNBC. Best Buy: Best Buy already raised prices on some items in mid-May, but additional increases may be on the way, according to CNBC. Costco CNBC. The companies below already raised prices due to tariffs, and they may do so again depending on how policies change over the next few weeks. I'll continue updating this list as more companies announce hikes. Expert tips: How to save right now Tariffs are causing many people to reevaluate their spending habits. In fact, 49% of U.S. consumers plan to buy less frequently if/when tariffs raise prices, according to Smarty. Here are a few expert tips from Porwal to help you save. Switch to store brands, which tend to cost less, for everyday essentials like groceries, paper goods and cleaning products Consider buying secondhand or refurbished items, especially clothing and tech. Activate cash-back discounts while shopping Use brands' websites, apps and cash-back extensions to bookmark items you consistently buy or have on your wishlist so you can get alerts about sales Consider paying for larger purchases with a credit card that lets you earn points toward future rewards Sign up for loyalty programs at retailers you frequently shop from. Memberships like Amazon Prime, Target Circle and Walmart+ often offer benefits like exclusive deals and free, fast shipping Frequently Asked Questions What are tariffs? Tariffs are taxes on imported goods. If a company brings foreign goods into the U.S., it must pay the U.S. government a percentage of those goods. What tariffs are currently in effect? Tariff rates are constantly changing as the U.S. government negotiates deals with its trading partners globally. In addition to the tariffs below, all of which are currently in effect, numerous countries, including Brazil, Canada, Mexico and South Africa, could soon be subject to high reciprocal tariffs once a pause expires on Aug. 1. China is also in ongoing talks with the U.S, about tariffs — the current 90-pause on duties between the countries expires on Aug. 12. 10% universal tariff on imports from all U.S. trading partners, unless they're subject to country-specific rates 15% tariff on imports from countries part of the European Union, with exceptions for select products, like all aircraft and component parts, certain chemicals, generic pharmaceuticals, semiconductor equipment and some agricultural products 15% tariff on imports from Japan Will tariffs raise prices? Tariffs will eventually raise prices for U.S. consumers, but so far, the impact is muted, says Ales. Generally speaking, prices haven't changed much across industries since duties first went into effect in April — that won't be the case forever though. 'Companies did a lot of stocking up in advance of tariffs, creating an inventory that's almost like a shock absorber to prevent some of the price changes,' says Ales. 'But eventually, that inventory runs out, and as companies get used to this new landscape, they'll begin to sit down and figure out how to adjust to it.' Since tariffs are higher under the current Trump administration, brands need to find ways to pay increased duties while continuing to make a profit. Raising prices on their products, or adding an additional fee at checkout, is a route many will take. 'The tariff needs to be absorbed by someone — is it the business or the consumer?,' says Steinman. 'We don't know exactly, but most likely, there will be some absorption occurring at the consumer level.' What will tariffs raise prices on? 'In terms of prices and costs going up, it appears that it's going to be almost universal,' says Steinman. 'Right now, it seems like it's not going to be specific to any one category or industry.' That said, price hikes will likely be the most noticeable among categories like groceries, vehicles and auto parts, clothing, shoes, electronics, appliances, furniture and home goods, says Porwal. How much will tariffs raise prices? There's no standard amount by which tariffs will raise prices on consumer goods, says Tala Akhavan, the COO of Pietra, an AI-powered sourcing platform that works with e-commerce brands. Companies large and small are approaching price hikes individually and using different strategies to adjust to their new reality. For example, some are splitting the burden of increased duties between customers and themselves, others are fully eating costs and finding new manufacturers, and a select few are putting all tariff fees onto customers, says Akhavan. The strategy a brand takes plays a large part in how much it increases its prices by. Long story short: consumers should expect to pay more for goods right now, says Akhavan. 'So far, brands that are raising prices seem to be keeping them that way. There's so much opacity around how the tariff situation is going to play out, and as a bit of insurance, brands are keeping their prices elevated, especially since they're accepting the volatility around tariffs,' she says. 'It's hard to say where tariffs are going to land in the long term, but for the most part, I don't see a world where we go back to exactly where we were.' Will tariffs increase prices on products made in the U.S? Yes, tariffs are likely to increase prices on products manufactured in the U.S. as well as overseas, says Ales. Many domestically-made goods rely on imported materials, packing and machinery, all of which cost more now. Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and with no undisclosed financial conflicts of interest. Dr. Ross Steinman is a professor of consumer psychology at Widener University. Vipin Porwal is the CEO and a consumer savings expert at Smarty, a cashback browser extension. Laurence Ales is a professor of economics at Carnegie Mellon University's Tepper School of Business. Tala Akhavan is the COO of Pietra, an AI-powered sourcing platform that works with e-commerce brands. Why trust NBC Select? I'm a reporter at NBC Select who has been covering tariffs since they were imposed earlier this year. To write this article, I interviewed four experts about what you should buy as brands raise prices due to tariffs, and rounded up a handful of related foreign-made goods the NBC Select staff recommends. I also put together a list of brands that have raised prices due to tariffs already.
Yahoo
08-07-2025
- Business
- Yahoo
How will tariffs affect Amazon Prime Day sales and deals? What to know.
Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals. Amazon is holding its annual Prime Day sales from July 8 through July 11 – twice as long as last year's event. The event, open to Prime members, has also offered early-access deals. Still, some Amazon third-party sellers are sitting out this Prime Day, amid pressures from tariffs. A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe. Adobe said discounts for Prime Days is expected to remain at historically high levels – on par with the major deals that consumers saw last year during the shorter sale. Overall, discounts across U.S. retailers will range from 10% to 24% off list prices with apparel expected to have the biggest deals at 24%, Adobe said. Other categories with major discounts include electronics (22%), televisions (17%), appliances (16%), toys (15%) furniture (14%), computers, (12%) and sporting goods (10%). Consumers are also expected to "trade up" to higher-ticket items, driven by strong discounts Adobe said. U.S. shoppers, in two separate surveys ahead of Prime Days, said looming tariffs were playing a role in how they are shopping. In a 2025 summer spending survey of 1,024 U.S. shoppers by Smarty, an online shopping rewards app, shoppers were pretty evenly split in how tariffs were affecting their shopping habits for the Amazon sales. Thirty-two percent of shoppers said they were being more selective about purchases due to budget constraints, while 25% were planning to buy more items to avoid anticipated future price increases. Another 23% said they would focus specifically on categories likely to be affected by tariffs. "This year's July Prime Day represents a perfect storm of seasonal shopping and economic anxiety," Vipin Porwal, founder and CEO at Smarty, said in a press release. "Consumers are leveraging the discounts not just for immediate needs, but as a hedge against potential future price increases in tariff-affected categories. Prime Day will be an early indicator for consumer savviness in using major sales events as opportunities to make strategic purchases ahead of anticipated price changes." In another study of 1,000 consumers by Akeneo, more than half or 57% of those surveyed said tariffs are impacting their Prime Day shopping habits with 25% saying they planned to skip or buy less because of possible price hikes. Four percent of shoppers surveyed said they planned to shop with other retailers, according to the survey by Akeneo, a software company that works with retailers on its products. Some third-party merchants who previously sold China-made goods during Amazon's July event told Reuters earlier this year that they would be sitting out this year or reducing the amount of discounted merchandise they offer. The pullback, Reuters reported, was a way for sellers to protect profit margins amid the U.S China trade war. In April, Kim Vaccarella, chief executive of China-made tote bag company Bogg Bag, told Reuters that she had decided to skip Prime Day this year. Vaccarella said she wanted to retain some of her unsold U.S. inventory and hoped to sell to retailers and smaller, independent shops, at full price or for smaller discounts. She had also halted production of the bags, which sell for $70 to $200 on Amazon, while she worked to move manufacturing to Cambodia and Vietnam. Smaller third-party Amazon sellers are more impacted by tariff costs than larger retailers, said Katherine Black, a partner at global management consulting firm Kearney where she leads food, drug and mass market retail. "There have been a number of small suppliers that have said 'Look, I did some forward buys, but I'm holding that inventory to try to sell it close to full price to manage my exposure and I'm not going to participate this year,' " Black told USA TODAY. When is Amazon Prime Day 2025? Dates, deals and what to know about summer sales event There will still be plenty of deals for shoppers to choose from during Prime Days, Black said. She anticipates potentially seeing what she called big, showcase deals each day from big-named brands. "Those are techniques we'll see when retailers are trying to drive traffic," she said. Lauren Beitelspacher, a professor in the marketing division of Babson College in Wellesley, Massachusetts, whose area of study includes retail thinks the Prime Day event will be successful, especially since consumers are more price-conscious right now with tariffs and there is tariff confusion. "I think customers are just really looking for a deal wherever they can get one," she told USA TODAY. Ten percent tariffs on goods imported to the U.S. began in April, with additional "reciprocal" tariffs on imports from more than 70 countries. President Donald Trump later delayed the reciprocal tariffs until July 9. The White House announced on July 7 that the deadline would be extended to August 1. This story has been updated to add new information and to fix a typo. Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at blinfisher@ or follow her on X, Facebook or Instagram @blinfisher and @ on Bluesky. Sign up for our free The Daily Money newsletter, which will include consumer news on Fridays, here. This article originally appeared on USA TODAY: Will tariffs affect Amazon Prime Day deals? What to know. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
USA Today
08-07-2025
- Business
- USA Today
How will tariffs affect Amazon Prime Day sales and deals? What to know.
Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals. Amazon is holding its annual Prime Day sales from July 8 through July 11 – twice as long as last year's event. The event, open to Prime members, has also offered early-access deals. Still, some Amazon third-party sellers are sitting out this Prime Day, amid pressures from tariffs. Adobe forecasts Amazon Prime Day sales to top $23 billion A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe. Adobe said discounts for Prime Days is expected to remain at historically high levels – on par with the major deals that consumers saw last year during the shorter sale. Overall, discounts across U.S. retailers will range from 10% to 24% off list prices with apparel expected to have the biggest deals at 24%, Adobe said. Other categories with major discounts include electronics (22%), televisions (17%), appliances (16%), toys (15%) furniture (14%), computers, (12%) and sporting goods (10%). Consumers are also expected to "trade up" to higher-ticket items, driven by strong discounts Adobe said. Tariffs are affecting consumer purchase plans U.S. shoppers, in two separate surveys ahead of Prime Days, said looming tariffs were playing a role in how they are shopping. In a 2025 summer spending survey of 1,024 U.S. shoppers by Smarty, an online shopping rewards app, shoppers were pretty evenly split in how tariffs were affecting their shopping habits for the Amazon sales. Thirty-two percent of shoppers said they were being more selective about purchases due to budget constraints, while 25% were planning to buy more items to avoid anticipated future price increases. Another 23% said they would focus specifically on categories likely to be affected by tariffs. "This year's July Prime Day represents a perfect storm of seasonal shopping and economic anxiety," Vipin Porwal, founder and CEO at Smarty, said in a press release. "Consumers are leveraging the discounts not just for immediate needs, but as a hedge against potential future price increases in tariff-affected categories. Prime Day will be an early indicator for consumer savviness in using major sales events as opportunities to make strategic purchases ahead of anticipated price changes." In another study of 1,000 consumers by Ankeneo, more than half or 57% of those surveyed said tariffs are impacting their Prime Day shopping habits with 25% saying they planned to skip or buy less because of possible price hikes. Four percent of shoppers surveyed said they planned to shop with other retailers, according to the survey by Ankeneo, a software company that works with retailers on its products. Some sellers are not participating in Amazon Prime Day sale Some third-party merchants who previously sold China-made goods during Amazon's July event told Reuters earlier this year that they would be sitting out this year or reducing the amount of discounted merchandise they offer. The pullback, Reuters reported, was a way for sellers to protect profit margins amid the U.S China trade war. In April, Kim Vaccarella, chief executive of China-made tote bag company Bogg Bag, told Reuters that she had decided to skip Prime Day this year. Vaccarella said she wanted to retain some of her unsold U.S. inventory and hoped to sell to retailers and smaller, independent shops, at full price or for smaller discounts. She had also halted production of the bags, which sell for $70 to $200 on Amazon, while she worked to move manufacturing to Cambodia and Vietnam. Smaller third-party Amazon sellers are more impacted by tariff costs than larger retailers, said Katherine Black, a partner at global management consulting firm Kearney where she leads food, drug and mass market retail. "There have been a number of small suppliers that have said 'Look, I did some forward buys, but I'm holding that inventory to try to sell it close to full price to manage my exposure and I'm not going to participate this year,' " Black told USA TODAY. When is Amazon Prime Day 2025? Dates, deals and what to know about summer sales event Good deals will still be available There will still be plenty of deals for shoppers to choose from during Prime Days, Black said. She anticipates potentially seeing what she called big, showcase deals each day from big-named brands. "Those are techniques we'll see when retailers are trying to drive traffic," she said. Lauren Beitelspacher, a professor in the marketing division of Babson College in Wellesley, Massachusetts, whose area of study includes retail thinks the Prime Day event will be successful, especially since consumers are more price-conscious right now with tariffs and there is tariff confusion. "I think customers are just really looking for a deal wherever they can get one," she told USA TODAY. Ten percent tariffs on goods imported to the U.S. began in April, with additional "reciprocal" tariffs on imports from more than 70 countries. President Donald Trump later delayed the reciprocal tariffs until July 9. The White House announced on July 7 that the deadline would be extended to August 1. Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at blinfisher@ or follow her on X, Facebook or Instagram @blinfisher and @ on Bluesky. Sign up for our free The Daily Money newsletter, which will include consumer news on Fridays, here.
NBC News
27-06-2025
- Business
- NBC News
Shopping 4th of July sales? Don't buy these three things, according to experts
While the Fourth of July is synonymous with watching fireworks, taking trips to the beach and barbecuing with loved ones, it's also a great time to shop Fourth of July sales this week. Deals are already live across retailers like Amazon, Target, Home Depot and REI, giving you the chance to save on items that are top of mind this season. 'July Fourth sales cater heavily to our summer lifestyles, offering huge savings on products that can satisfy our need for outdoor fun and comfort,' says Vipin Porwal, the CEO and a consumer savings expert at Smarty. For example, that air conditioner you're dreaming about or the chic bathing suit that's calling your name? It's likely discounted right now. Consumers plan to spend an average of $140 during Fourth of July sales this year, according to a recent survey from RetailMeNot. The key to saving is shopping strategically, so I put together this guide with tips about what to buy and skip, plus how July Fourth sales compare to Amazon Prime Day discounts. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. Should you shop early Fourth of July sales? Since July Fourth is happening within the next week, many retailers are already offering deals — and yes, you should shop early. 'Late June through July 5 is your prime window,' says Stephanie Carls, a shopping expert at RetailMeNot. There's no need to hold out for the actual holiday to take advantage of deals, especially since popular items sell out quickly. Shopping early gives you the best opportunity to find exactly what you're looking for in the ideal size and style, and it lets you spend time comparing prices across retailers, says Ashley Feinstein Gerstley, a shopping and savings strategist at Rakuten. Additionally, shopping early may mean you get to use the products you purchased during the July Fourth weekend, says Porwal. What to buy during Fourth of July sales A little bit of everything is on sale during the Fourth of July, but there's a few product categories you should focus on. I broke them down below and included examples of the types of deals you'll see this week. All products I recommend are at least 20% off and highly rated. Air conditioners and fans Many parts of the country are currently experiencing a heat wave with temperatures reaching over 100 degrees in some areas. If the heat and humidity are causing you to consider buying a new air conditioner or fan, now is the best time to do so. 'Inventory and selection decrease later in the summer, while prices go up, so you'll want to purchase sooner than later,' says Porwal. He recommends browsing deals from high quality A/C brands with lots of positive reviews to get the most value since window and portable units tend to be an expensive investment. Windmill, Midea, LG and Frigidare are some of our favorites. Outdoor furniture and patio decor July Fourth sales are the first time this year when retailers offer strong discounts on outdoor furniture and patio decor, including dining sets, lounge chairs, couches and umbrellas, says Carls. If you buy now, you have the rest of the summer to enjoy using your purchases. Popular styles tend to sell out quickly, and since July Fourth marks the transition from summer to pre-fall in the retail world, companies won't likely restock when seasonal items are gone, says Carls. That said, don't wait to check out if you fall in love with something. Grills Retailers won't offer the absolute best deals on grills until the end of the summer when they host clearance sales. But if you need a new one immediately, you'll find plenty of worthwhile discounts across models during July Fourth sales, says Carls. She recommends looking for grills on sale at big-box home improvement stores like Home Depot and Lowe's since they tend to have the most inventory and lowest prices. Hiking, camping, fishing, swimming, lawn games — whatever your favorite outdoor activity is, it likely involves some type of gear, which will be discounted during July Fourth sales, says Porwal. Specialty retailers like Dick's Sporting Goods and REI tend to have the best deals on these types of items, and you can expect to see discounts up to 30% off. Seasonal apparel and footwear Clothing and shoe stores like DSW, Gap, Old Navy and Foot Locker usually host sitewide sales around July Fourth, giving you the opportunity to refresh your warm weather wardrobe. Look for adult and kids activewear, bathing suits, beach attire and footwear like flip flops and sneakers between 20% and 40% off, says Porwal. Brands will discount seasonal apparel and footwear even more in the next few weeks, but overall, there's lots of lucrative deals during Fourth of July sales, says Carls. $19.99 $29.99 Amazon Now 33% off $19.99 $25.00 Walmart Now 20% off What to know Mattresses and bedding Strong mattress and bedding deals are a guarantee during Fourth of July sales, and they tend to rival Memorial Day's offerings. Pay attention to promotions from direct-to-consumer brands like Casper, Tempur-Pedic, Leesa and Avocado, as well as browsing deals at retailers like Mattress Firm, says Carls. We've historically seen deals over $800 off, and companies usually throw in a free gift with purchase, like pillows and bedding, or offer free haul-away and white-glove delivery services if you buy during the holiday weekend. Large home and kitchen appliances Fourth of July sales are a great time to buy appliances like refrigerators and dryers, especially because retailers want to get rid of last year's models to make room for newer inventory, says Gerstley. You can save even more when you buy multiple pieces together — you may unlock extra discounts or rebates if you're bundling appliances, like a washer and a dryer, or a dishwasher and a refrigerator, says Carls. She also recommends looking for delivery perks when you buy large home and kitchen appliances, like free shipping, installation and haul-away services. What to skip during July Fourth sales You won't see strong strong sales on the below product categories until later this year. Electronics: Hold off on buying tech like laptops, tablets and smart home devices until Amazon Prime Day, says Carls. She also doesn't recommend buying TVs until later this year — we see some of the best deals during Black Friday promotions. Back-to-school supplies: Deals on these types of items tend to start in early August and run through Labor Day, plus there's Sales Tax Holidays coming up in select states, many of which include back-to-school supplies, says Porwal. Fall apparel and footwear: Clothing and shoes like jeans, boots and jackets go on sale closer to the back-to-school season, so don't buy anything for your fall wardrobe just yet, says Porwal. Expert tips: How to save money while shopping Fourth of July sales Set a budget: Go into Fourth of July sales with a maximum amount of money you're comfortable spending, says Gerstley. Go in with a plan: Make a list of everything you want to buy ahead of time and get an idea of what they typically cost. 'Knowing what you actually need prevents you from being swayed by flashing markdowns,' says Gerstley. 'If you're on the fence about something, give yourself 48 hours to decide if you really want it or if it's an impulse buy.' Stack savings: Prioritize shopping from retailers that participate in cash back programs, and consider paying with credit cards that you earn points or cash back from. You can combine those rewards with the retailers' actual deals and promo codes, which lets you save more. Compare prices: Almost every brand and retailer hosts Fourth of July sales, so compare prices to see who has the lowest ones. 'Prices can vary a lot even within the same product category, especially for tech and appliances,' says Gerstley. If you're ordering online, compare shipping fees, too. Additionally, some retailers have price matching policies. Sign up for brands' newsletters and SMS lists: Companies keep shoppers updated about new price drops, limited-time deals, exclusive promo codes and early access to sales through newsletters and text programs, as well as their social media platforms. Use store-wide discounts: If you're shopping at a department or big-box store, you're likely filing your cart with products across categories. Some offer store-wide discounts, which can often help you save on products that might not be on sale individually elsewhere, says Porwal. Familiarize yourself with return policies: Most retailers don't have special return policies during sales, but double check to make sure. If something is a final sale, a retailer usually explicitly tells you. Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for five years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed three experts about what you should buy and skip during Fourth of July sales, and rounded up a handful of tips about how to save money while shopping.
NBC News
05-06-2025
- Business
- NBC News
What to buy before tariffs cause major price hikes, according to shopping experts
It's now nearly impossible to avoid tariff-related price hikes while shopping. A universal 10% tariff on all countries is officially in effect, and many U.S. trading partners could face higher reciprocal tariffs after a 90-day pause ends in early July. We don't know what the exact impacts of these tariffs will be, but one thing is for sure: almost everything you buy is getting more expensive, says Dr. Ross Steinman, a professor of consumer psychology at Widener University. Brands are already raising prices in response to tariffs, and since the trade war is expected to heat up this summer, don't be surprised if you start seeing more companies announce hikes. Below, I talked to experts about what they recommend buying before that happens. They also responded to frequently asked questions about tariffs and shared tips for saving money. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. What to buy as tariff-related price hikes roll out Tariffs only apply to imported goods, so prices on products currently in U.S. warehouses probably won't shoot up dramatically just yet. That said, brands are already alerting customers about increases within the next few months, so now is the best time to buy anything on your wishlist or that you've been saving up for. Vipin Porwal, the CEO and a consumer savings expert at Smarty, says it's crucial to focus on costly items produced abroad, including tech, appliances, furniture and cars, as well as clothing, shoes and groceries. Also, remember that even if a product is manufactured in the U.S., tariffs are causing companies to face increased production costs. They often import materials like fabric, batteries and microchips from foreign countries, so expect increased prices on domestically made goods, too. Below, I rounded up examples of products you should consider buying before more tariff-related price hikes roll out. They're all NBC Select staff picks and manufactured in countries subject to universal tariffs, some of which, like those part of the European Union, could soon face higher reciprocal tariffs. China is already subject to a higher tariff rate. Experts don't recommend panic buying, but consider stocking up on non-perishable products you use every day and frequently re-buy, like cleaning supplies, paper goods and pantry staples. Shoppers will see increased prices across Procter & Gamble products, including Tide laundry detergent, by July, according to a statement by the company's CEO during a recent earnings call. These pods, which have a color protector, odor fighter and stain remover inside. They dissolve quickly in cool or warm water, according to the brand. Procter & Gamble also owns Bounty, which sells paper goods you may rely on daily, like these paper towels. They're absorbent so you can quickly soak up messes, and rolls come pre-measured, letting you tear off small or large sheets. I reach for extra-virgin olive oil daily while cooking, so before tariffs increase the price of my favorite European varieties, I'm buying a couple of bottles. Kosterina harvests Koroneiki olives in Greece to make this buttery, peppery EVOO. I use it for sauteing and roasting, as well as to make dressings and marinades. Technology NBC Select reporter Harry Rabinowitz, who tested Apple's AirPods 4 for two months, says they're a small, comfortable pair you can rely on daily. 'These are the best earbuds for anyone who hates the feeling of rubber eartips clogging their eardrums,' he says. 'They also have new features like dust and water resistance, and adaptive audio, which automatically switches between noise cancellation modes.' The JBL Clip 5 is our team's go-to Bluetooth speaker — the audio quality is impressive for the device's size, and it's built-in carabiner clip lets you attach it to bags, bikes, beach umbrellas, bathroom towel rods and more. You can use the speaker for up to 12 hours before needing to recharge it, according to the brand. The Clip 5 is also dust- and water-resistant. If you're in the market for a portable charger, Anker sells some of the best. The Zolo Power Bank has a built-in USB-C cable that plugs directly into devices, as well as additional USB-A and USB-C ports. It's small enough to fit in your pocket. Nintendo is releasing the Switch 2 on June 5 and it costs $449.99 — the company is maintaining the pricing on its handheld gaming console and did not mention plans to increase the price after that. The original Switch is beloved among the NBC Select staff, and if it's on your wishlist and in your budget right now, we recommend buying it — the device could increase in price at any point. The Nintendo Switch has two detachable Joy-Con controllers and three play modes: TV, handheld and tabletop. It's also designed with built-in motion controls that immerse you in games. Rabinowitz says the Pixel Watch 3, which recently won an NBC Select Wellness Award, is Google's best smartwatch yet, although it's only compatible with Android phones (which are also likely to increase in price soon). It has built-in fitness tracking features, including automatically logging workouts and building custom runs. The water-resistant watch has a 24-hour battery life, according to the brand, and collects data about your sleep. Almost everyone on our team has a Camp Snap digital camera. If you want to get your hands on one before potential price increases and shipping delays, order now. The screen-free digital camera has a rechargeable battery and built-in LED flash. It comes with a cable that lets you connect the camera to your phone or computer to download photos. Clothes and shoes This Gap T-Shirt is made in India, but the brand makes and sources products from across the world. 'I've been wearing a pair of Levi's 501's for over 6 years now,' says NBC Select editor Jordan Bowman. 'I love the classic, straight fit because it works for almost every outfit, and the cut is honestly timeless. There's a reason these are one of most iconic pairs of denim of all time.' This pair of 501s is available in men's and women's sizes. Adidas will eventually raise prices on its U.S. products, according to the brand, which did not disclose how much increases may be or what items will be affected. These are some of Adidas' most classic sneakers, available in men's and women's sizes. The Samba has a leather upper, synthetic fabric lining and grippy rubber outsole. Birkenstock plans to raise prices globally to offset tariffs at some point between July and September. The brand's Arizona slip-on sandal has two adjustable straps and a cork footbed. There's also a deep heel cup to keep your foot secure, as well as a raised toe bar to encourage the natural gripping motion of your feet, according to the brand. During a recent earnings call, Under Armour shared that it's increasing prices on its apparel, shoes and accessories. We've tested lots of Under Armour's athleticwear and sneakers over the years. The Charged Surge 4 is a basic shoe that's great for walkers, runners and gym goers. It has a cushioned midsole to support feet and a grippy rubber outsole to help stabilize you on various surfaces. The sneaker is also made with mesh to keep feet cool. Mark Weldon announced that it's keeping prices the same across all products through at least July 4, according to a post on its Instagram account. The brand sells men's apparel like tops, bottoms and accessories, but it's best known for its underwear. The Airknit X Boxer Brief is made from a moisture-wicking and odor-resistant material, and its waistband and legs won't roll while you're wearing them, according to Mark Weldon. Home and kitchen Prepare for the warm weather by adding cooling appliances to your cart before they increase in price, like this tower fan from Dreo. It has four speeds, 90-degree oscillation and four modes, including sleep and auto. We recommend Dyson's vacuums because they have superior suction and make cleaning all floors a breeze. If you have one on your wishlist, now is the time to buy — they're already hundreds of dollars, so potential price increases could put them out of your budget. The V8 cordless vacuum runs for about 40 minutes on a single charge, according to the brand, and converts into a handheld vacuum. It comes with a wall dock and charger, as well as accessories like a crevice tool. A few weeks ago, Sproos notified customers via email that it planned on holding prices steady through May. Now that it's June, we're keeping a close eye on cost increases, which we haven't seen yet — that means now is the best time to invest in one of its showerheads. This set comes with a handheld fixture that has a replaceable filter and three spray modes. It comes with everything you need for installation, including steel pliers and step-by-step instructions. Rabinowitz's favorite Ikea piece is this shelf, which he has a larger version of. 'This storage shelf has moved with me across three apartments in New York City — it's outlasted couches, mattresses, bed frames and TV stands,' he says. 'It's not going to wow anyone aesthetically, but it is extremely practical.' Room & Board is keeping prices the same through July, according to a post on its Instagram account. The company also confirmed that its twice-yearly clearance events will still happen. Room & Board furniture, decor and lighting for all rooms of your home, including outdoor spaces like decks and patios. Casper Original Hybrid Mattress $1,495.00 Amazon $1,495.00 Walmart $1,495.00 Casper What to know NBC Select updates editor Mili Godio recommends Casper's Original Hybrid Mattress if you need to upgrade soon. 'I bought this mattress in 2021 and it still feels brand new years later,' she says. 'It's semi-firm, which is perfect for my husband and I since we tend to have different preferences. I'm really picky about my mattresses because I'm a very hot sleeper, but this one manages to feel fairly cool and doesn't trap heat, in my experience.' Combustion Predictive Thermometer (WiFi Booster & Display) $229.00 $279.00 Combustion Inc. Now 18% off What to know Once Combustion, a brand that makes WiFi-enabled cooking thermometers and accessories, sells out of its current inventory, it's raising prices across the board, according to a post on its Instagram account. You can use its Predictive Thermometer while cooking over the grill this summer, or in the oven and on the stovetop year round. This set comes with a thermometer probe and a display, which has a screen that lets you monitor what you're making in real time. The probe also connects to Combustion's app if you prefer to track progress on your phone. Will retailers raise prices due to tariffs? Yes, in addition to individual brands, some retailers plan to raise prices on merchandise online and in stores due to tariffs. Here are a few we know about right now: Walmart: Walmart will roll out tariff-related price hikes this month, according to NBC News. The retailer didn't share details about what types of products will be impacted first or what the price hike rollout will look like. Target: Target reported lower earnings in May, a sign that it will likely raise prices due to tariffs. Earlier this year, the retailer's CEO also hinted at increasing the cost of goods in categories like groceries and apparel, according to CNBC. Best Buy: Best Buy already raised prices on some items in mid-May, but additional increases may be on the way, according to CNBC. Costco CNBC. Expert tips: How to save right now Tariffs are causing many people to reevaluate their spending habits. In fact, 49% of U.S. consumers plan to buy less frequently if/when tariffs raise prices, according to Smarty. Here are a few expert tips from Porwal to help you save. Switch to store brands, which tend to cost less, for everyday essentials like groceries, paper goods and cleaning products Consider buying secondhand or refurbished items, especially clothing and tech. Activate cash-back discounts while shopping Use brands' websites, apps and cash-back extensions to bookmark items you consistently buy or have on your wishlist so you can get alerts about sales Consider paying for larger purchases with a credit card that lets you earn points toward future rewards Sign up for loyalty programs at retailers you frequently shop from. Memberships like Amazon Prime, Target Circle and Walmart+ often offer benefits like exclusive deals and free, fast shipping Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for `five years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I interviewed two experts about what you should buy before brands raise prices due to tariffs, and rounded up a handful of related foreign-made goods the NBC Select staff recommends.
