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How AI is being weaponised to attack Aussie businesses
How AI is being weaponised to attack Aussie businesses

The Advertiser

time08-05-2025

  • Business
  • The Advertiser

How AI is being weaponised to attack Aussie businesses

More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago." More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago." More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago." More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago."

How AI is being weaponised to attack Aussie businesses
How AI is being weaponised to attack Aussie businesses

Perth Now

time08-05-2025

  • Business
  • Perth Now

How AI is being weaponised to attack Aussie businesses

More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago."

Salsify Customers Drive Valuable Business Outcomes Through Organizational Efficiency, Increased Performance, and AI Impact in 2024
Salsify Customers Drive Valuable Business Outcomes Through Organizational Efficiency, Increased Performance, and AI Impact in 2024

Yahoo

time13-02-2025

  • Business
  • Yahoo

Salsify Customers Drive Valuable Business Outcomes Through Organizational Efficiency, Increased Performance, and AI Impact in 2024

Enthusiastic Adoption of Salsify PXM Advance Platform, AI Innovation, and Network Expansion Delivers its 7th consecutive year of Double Digit ARR Growth BOSTON, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced another year of double digit ARR growth in 2024, driven by the business value created by its customers using Salsify. In 2024, 70,000 Salsify PXM users in 149 countries used 511 million automated workflow tasks to help publish over 2 billion products across more than 950 destinations worldwide with increased efficiency and performance impact. The number of automated workflow tasks, a critical component of driving efficiency, represents a 40% increase over 2023. The early 2024 announcement of Salsify PXM Advance, the company's new AI-propelled version of its platform, was a significant driver of customer investment in Salsify. The platform's Grocery Accelerator, which uses AI and automation to speed accurate, validated, and high-quality product data to market, became the company's fastest-adopted capability ever. Over 200 new customers began their partnership with Salsify in 2024, including Virbac and Riviana Foods, Inc. By the end of 2024, 47% of Salsify's customers had migrated to the new PXM Advance platform, a record-breaking adoption rate. Customers increasing their commitment to Salsify in 2024 included Coty and Fortune Brand Innovations. Driven by the power of the new platform and the excellence of Salsify's customer success and services teams, the company is extremely proud that its customers continue to make recurring investments in the Salsify platform with a gross retention rate in the mid 90s. Salsify also achieved historic profitability in 2024 with double-digit EBITDA margins, ending the year with over $200 million in cash and cash equivalents on its balance sheet. "In my first six months as Salsify CEO, customers have consistently cited two reasons why they continue to invest in Salsify: our platform and our people," said Piyush Chaudhari, CEO of Salsify. 'In 2025 and beyond, we will continue to direct our own investments to help them achieve both top-line and bottom-line growth through product experiences that truly matter - to their customers, end consumers, and B2B buyers.' In 2024, Salsify invested $32 million in product innovation to advance the business value realized by its customers. This investment helped enable documented valuable outcomes across the Salsify customer base, including: Speed to market: Salsify's investments in automated workflows and AI helped decrease the time it takes to bring products to market. In three months, a global food brand reduced the time to market from seven days to minutes. Using Grocery Accelerator, an ecommerce associate at a global CPG can verify the accuracy of 15 SKUs in 40 minutes, versus eight hours with their prior solution. A national household goods company reduced time to market from six weeks to one week by using Salsify to syndicate content to Dollar General. Performance Improvements: Accurate, complete, optimized product content created and syndicated to retailers using Salsify drives improved SEO and conversions, while increasing retail media Return on Ad Spend (ROAS). A global electronics manufacturer improved their content scores on Walmart, rising from an average score of 86% to 94% across their portfolio. A global wine and spirits brand saw their volume grow 24% at one of the largest grocers in the US after implementing a new Salsify direct connection that offered more robust content capabilities. KIND has experienced significant improvement on the digital shelf since implementing Salsify, including a 10% sales lift on Kroger. They've also seen average compliance for bullet point product data increase from 17% to 96% and average image compliance from 57% to 90%. A European food manufacturer was receiving daily fines due to submitting product data through a manual excel upload which was both time consuming and open to errors. Since implementing Salsify's GDSN solution, they have reached 100% compliance with the packaging requirements and zero penalties. Dorel Juvenile invested in several major initiatives to improve their Enhanced Content quality and effectiveness that they saw paid off by more than doubling their conversions at Target. 'We have always believed in the value that publishing Enhanced Content through Salsify provides to enhance the customer experience and provide more information to help customers feel confident in their decision to buy our products,' said Daniel Desimone, Digital & Ecommerce Product Manager at Dorel Juvenile. 'Their Enhanced Content Analytics has taken that a step further, allowing us to make more data-driven decisions about our content development. We invested in several major initiatives around Enhanced Content that we can see paid off by more than doubling our conversions at Target.' Tech Consolidation: In a time when IT organizations are looking to streamline their tech stack for greatest efficiency and ROI, Salsify's investments in enterprise-scale data governance, global IT administration, and industry-leading workflows has enabled customers to replace legacy PIM solutions and consolidate on Salsify. In 2024, a global CPG brand expanded their use of Salsify PXM Advance to replace their separate legacy PIM solution and launched seven markets in five months. Global PXM Network Growth: The reach and impact of our customers is directly tied to the continually expanding network of retailer, distributor, and commerce endpoints they can reach through Salsify's network. In 2024, Salsify expanded reach and impact at commerce destinations around the globe: Salsify's investment in Amazon success paid off in 2024, expanding to 16 markets and launching the Amazon Feedback Status Report, now used by hundreds weekly to optimize listings. In 2024, Salsify connected directly to Walmart's OmniSpec API Suite, enabling seamless content publishing—over 2.3 million SKUs were uploaded by 1P and 3P sellers. The company also introduced eight new bi-directional retailer connections, breaking down existing walled gardens that prevent the continual collaboration and optimization of product content. Enhanced content expanded with 13 new destinations, enhancing the shopping experience and driving conversions, including Ulta, Staples, and more. Meanwhile, Salsify's free Open Catalog saw 40% more products added and 41% growth in retailer engagement, ensuring continual access to the industry's most up-to-date content. In addition in 2024, Salsify was recognized as a 'Leader' in the IDC's latest PIM market evaluation, 'IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment', which stated, 'Salsify's PIM provides strong governance, taxonomy, and hierarchy capabilities while remaining flexible enough to support omnichannel data management. It can store a golden product information record while transforming those records to meet endpoint requirements quickly and at scale.' As a reflection of their innovation and success with Salsify, many customers shared the stories of their success with the industry. The latest case studies appear on the Salsify website. The most outstanding examples of customer performance, growth, and innovation during 2024 will be recognized with Digital Shelf Transformer Awards at the Digital Shelf Summit in New Orleans from April 7th-9th. For more information, visit About Salsify Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company's Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination. Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, Carrefour, Metro, and Intermarché use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: Contact: Carolyn Adamscarolyn@

India's Animal Healthcare Industry on a High-Growth Trajectory, Projected to Reach USD 2.0 Billion by 2034
India's Animal Healthcare Industry on a High-Growth Trajectory, Projected to Reach USD 2.0 Billion by 2034

Yahoo

time06-02-2025

  • Health
  • Yahoo

India's Animal Healthcare Industry on a High-Growth Trajectory, Projected to Reach USD 2.0 Billion by 2034

The India animal healthcare market is experiencing significant growth, driven by a rising livestock population, increasing pet ownership, and growing awareness of animal health. Key factors include government initiatives to enhance livestock productivity and the rising prevalence of zoonotic diseases. Leading players like Zoetis, Elanco, and Virbac are leading innovations in the sector. Wilmington, Delaware, Transparency Market Research Inc. – , Feb. 06, 2025 (GLOBE NEWSWIRE) -- The India animal healthcare market is experiencing significant growth, driven by a rising livestock population, increasing pet ownership, and growing awareness of animal health. In 2023, the market was valued at US$ 0.6 billion, with projections indicating it will reach US$ 2.0 billion by 2034, growing at an impressive 11.5% CAGR. Key growth drivers include government initiatives to enhance livestock productivity, the rising prevalence of zoonotic diseases, and increasing demand for high-quality animal protein. Leading players such as Zoetis, Elanco, and Virbac are spearheading innovations to address the diverse needs of India's animal healthcare sector. This report explores emerging market trends, regional insights, and growth opportunities in this rapidly evolving industry. Get the Report Sample upon Request: Animal Healthcare Market Poised for Strong Growth Amid Rising Livestock and Pet Care Demand The India animal healthcare market growth is fueled by the need to enhance livestock productivity, prevent zoonotic diseases, and meet the rising demand for animal protein. Additionally, the growing trend of pet humanization and the increasing adoption of companion animals are contributing significantly to market expansion. Technological advancements and government initiatives are playing a pivotal role in shaping the market. The Indian government's focus on improving animal health through vaccination programs, disease surveillance, and livestock insurance schemes is driving demand for veterinary pharmaceuticals, vaccines, and diagnostics. Moreover, the rise of telemedicine and digital platforms for animal healthcare is transforming how veterinarians and pet owners access services, ensuring timely and efficient care. Industry Overview The India animal healthcare market encompasses a wide range of products and services, including veterinary pharmaceuticals, vaccines, feed additives, and diagnostics. The livestock segment dominates the market, accounting for 65% of revenue, driven by the need to improve milk, meat, and egg production. The companion animal segment, however, is growing rapidly, fueled by urbanization, rising disposable incomes, and increasing awareness of pet health. Key Players Prominent animal healthcare providers are- Alivira Animal Health Limited (Sequent Scientific Limited), Alltech Biotechnology Pvt. Ltd., Ashish Life Science Pvt. Limited, Century Pharmaceuticals Ltd, GMT Pharma International, Hester Biosciences Ltd., Inmed Animal Health. (Inmed Therapeutics India), Intas Animal Health, ISKON Remedies, Megha Biotech, Sriwalls Healthcare, Vee Remedies, Venkateshwara Hatcheries Private Limited, Vetnation, Virbac, Zenex Animal Health India Private Limited, and Zovix Pharmaceuticals etc. Recent Developments Zoetis India: Launched a new range of vaccines for poultry and livestock in 2023, targeting major diseases like foot-and-mouth and avian influenza. Elanco India: Introduced a novel parasiticide for companion animals, addressing the growing demand for pet care solutions. Virbac India: Expanded its product portfolio with advanced wound care solutions for livestock, enhancing recovery and productivity. Boehringer Ingelheim India: Partnered with local governments to implement vaccination drives for cattle and poultry, reducing disease outbreaks. Hester Biosciences: Invested in R&D to develop heat-stable vaccines, catering to India's tropical climate. Get Customized Insights & Analysis for Your Business Needs: Market Growth and Scope The India animal healthcare market is experiencing significant growth, driven by several key factors. The country's substantial livestock population, particularly its position as the world's leading producer of milk and meat, underscores the critical need for comprehensive animal health services. Additionally, the surge in pet ownership, with over 30 million households now having pets, primarily dogs and cats, has heightened the demand for veterinary care and related products. Government initiatives, such as the National Animal Disease Control Program (NADCP), are further propelling the market by enhancing vaccination coverage and disease prevention efforts. The market's scope is broad, encompassing livestock health, which accounts for approximately 65% of the market share, companion animal care at 25%, and aquaculture at 10%. Notably, the feed additives segment is experiencing rapid growth, focusing on improving animal nutrition and productivity. Top Market Trends Several prominent trends are shaping the market landscape. The digital transformation of animal healthcare is evident through the adoption of telemedicine and mobile applications, facilitating veterinary consultations and pet care management. There is an increasing emphasis on preventive care, with a growing utilization of vaccines and diagnostics to avert disease outbreaks in both livestock and pets. Furthermore, sustainability has become a focal point, with the development of eco-friendly feed additives and biodegradable packaging for veterinary products gaining momentum. Collectively, these drivers and trends highlight a dynamic and expanding animal healthcare market in India, presenting significant opportunities for stakeholders across the industry. Regional and Segment Analysis Product Type Therapeutics Vaccines Live Attenuated Vaccines Inactive Vaccines Other Vaccines Veterinary Drugs Antibiotics Anthelmintic Nonsteroidal Anti-Inflammatory Drugs Anabolic Hormones Other Drugs Parasiticides Medical Feed Additives Other Therapeutics Diagnostics Immunodiagnostics Molecular Diagnostics Clinical Chemistry Diagnostic Imaging Other Diagnostics (Toxicology, Fluid Analysis, etc.) Inhabitant Metro Rural Animal Type Dogs and Cats Bovine (Cattle, Buffalo, etc.) Porcine (Pigs) Ovine (Sheep, Goats) Poultry Horses Others (Ruminants, Aquaculture, etc.) Distribution Channel Veterinary Hospitals Veterinary Clinics Retail Pharmacies Others (Research Institutes, etc.) Regions Covered North India East India West India Central India North East India Future Outlook The India animal healthcare market is a vital component of the country's agricultural and healthcare sectors, offering immense growth potential. With increasing investments in R&D, government support, and technological advancements, the market is set to transform animal health management. Stakeholders and investors should focus on innovative solutions and regional expansion to capitalize on this $2.1 billion opportunity. Get Full Access to the Market Report: Frequently Asked Questions (FAQs) – India animal healthcare market Q1. What is driving the growth of the India animal healthcare market? Rising livestock populations, increasing pet ownership, and government initiatives to improve animal health. Q2. Which segment dominates the market? The livestock segment, driven by the need to enhance milk, meat, and egg production. Q3. What are the challenges in this market? Limited access to veterinary services in rural areas and high costs of advanced treatments. Q4. How is technology impacting the market? Telemedicine, mobile apps, and digital platforms are improving access to veterinary care and diagnostics. Q5. What will be the CAGR of India animal healthcare industry during the forecast period? CAGR of India animal healthcare industry is anticipated to be 11.5% from 2024 to 2034 Q6. Which region will account for a major share of the animal healthcare sector during the forecast period? North America is expected to account for the largest share from 2024 to 2034 Explore Latest Research Reports by Transparency Market Research: Pharmaceutical Water Market Set for Strong Growth: Expected to Surpass US$ 89.9 Bn by 2034 with an 8.3% CAGR, Says TMR Aging Population Fuels Nocturia Market Growth, Projected to Reach US$ 8.5 Billion by 2034 – Latest Research Report by TMR About Transparency Market Research Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information. Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports. Contact: Transparency Market Research Inc. CORPORATE HEADQUARTER DOWNTOWN, 1000 N. West Street, Suite 1200, Wilmington, Delaware 19801 USA Tel: +1-518-618-1030 USA – Canada Toll Free: 866-552-3453 Website: Email: sales@ Follow Us: LinkedIn| Twitter| Blog | YouTube

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