Latest news with #VirginMobileUAE
Tahawul Tech
20-03-2025
- Automotive
- Tahawul Tech
A market-first electric motorcycle initiative for delivery riders
In a market first, Virgin Mobile UAE is introducing electric motorcycles exclusively for its delivery riders. Developed in partnership with Axiom Telecom, this program offers an eco-friendly alternative that reduces emissions while supporting Dubai's sustainable development goals in line with the UAE's Green Agenda 2030. Even the way we deliver SIM cards is now part of a greener future. Virgin Mobile's new e-bikes, designed for reliability and efficiency, feature a central control system and extended battery life, making them ideal for delivery services. With optional app connectivity, these bikes provide delivery riders a fuel-free, smart solution for urban transport. By integrating these e-bikes into our operations, Virgin Mobile UAE is taking another step toward sustainability beyond just our services. In line with reducing its carbon footprint, Virgin Mobile UAE continues to encourage eSIM adoption to minimize waste. For customers who prefer physical SIMs, we offer in-person delivery options, including our eco-conscious e-bike for select deliveries, providing a sustainable alternative that complements our digital-first approach. Rob Beswick, Managing Director at Virgin Mobile UAE, said: 'Our e-bike initiative reflects our commitment to integrating sustainability into everyday business practices. By offering a cleaner, smarter transportation solution, we're contributing to Dubai's environmental goals while redefining what it means to lead responsibly in telecommunications'. Fahad Al Bannai, CEO, Axiom Telecom, added: 'At Axiom Telecom, we are excited to take our first steps into the realm of sustainable last-mile delivery with the introduction of electric bikes. This initiative, in collaboration with our valued partner Virgin Mobile, reflects our commitment to exploring cleaner and more efficient delivery solutions. It also aligns with the UAE's vision for sustainability and clean energy, reinforcing our dedication to innovation that benefits both our customers and the environment'. Image Credit: Virgin Mobile UAE
Zawya
04-03-2025
- Business
- Zawya
Virgin Mobile UAE launches electric motorcycle initiative for delivery riders
Dubai, UAE – In a market first, Virgin Mobile UAE is introducing electric motorcycles exclusively for its delivery riders. Developed in partnership with Axiom Telecom, this program offers an eco-friendly alternative that reduces emissions while supporting Dubai's sustainable development goals in line with the UAE's Green Agenda 2030. Even the way we deliver SIM cards is now part of a greener future. Virgin Mobile's new e-bikes, designed for reliability and efficiency, feature a central control system and extended battery life, making them ideal for delivery services. With optional app connectivity, these bikes provide delivery riders a fuel-free, smart solution for urban transport. By integrating these e-bikes into our operations, Virgin Mobile UAE is taking another step toward sustainability beyond just our services. In line with reducing its carbon footprint, Virgin Mobile UAE continues to encourage eSIM adoption to minimize waste. For customers who prefer physical SIMs, we offer in-person delivery options, including our eco-conscious e-bike for select deliveries, providing a sustainable alternative that complements our digital-first approach. Rob Beswick, Managing Director at Virgin Mobile UAE, said: 'Our e-bike initiative reflects our commitment to integrating sustainability into everyday business practices. By offering a cleaner, smarter transportation solution, we're contributing to Dubai's environmental goals while redefining what it means to lead responsibly in telecommunications.' Fahad Al Bannai, CEO, Axiom Telecom, added: "At Axiom Telecom, we are excited to take our first steps into the realm of sustainable last-mile delivery with the introduction of electric bikes. This initiative, in collaboration with our valued partner Virgin Mobile, reflects our commitment to exploring cleaner and more efficient delivery solutions. It also aligns with the UAE's vision for sustainability and clean energy, reinforcing our dedication to innovation that benefits both our customers and the environment." About Virgin Mobile in the United Arab Emirates: Virgin Mobile believes in making mobile better across the industry with the best customer experience, innovative products and creating a great place to work. Emirates Integrated Telecommunications Company has launched Virgin Mobile as the first fully digitalized mobile service in the UAE, providing an experience that has never been seen before in the region. Virgin Mobile is the second mobile brand to operate under the EITC umbrella, adhering to the rights and obligations of EITC's telecommunication license while bringing a distinctly different offering and brand promise to the market. For Media Requests: Please contact
Campaign ME
10-02-2025
- Business
- Campaign ME
Predictions 2025: The year ahead for keeping it real
As we reach the midpoint of the 'Raging 20s', this decade is marked by intensity – whether in emotions, conflicts, or global challenges. Our agency's Word of the Year, 'Rage', reflects the widespread sentiment shaping societal debates and individual mindsets. Polarisation has become a defining trait, influencing politics, consumer behaviour, public health debates, and social dynamics. Amid this division, brands have a unique opportunity to lead by fostering dialogue and promoting civility. Connecting during crises: the rise of consumer-driven activism In today's era of overlapping crises, the role of corporate communicators has transformed significantly. Managing one crisis at a time is no longer feasible; brands now face multiple, complex challenges across diverse markets. Events such as the Russia-Ukraine war and the Gaza conflict highlight the concept of a permacrisis – ongoing global upheaval. Ignoring these issues is not an option, as 75 per cent of Saudi consumers report boycotting products linked to political issues, reflecting strong consumer-driven activism. To thrive, brands must shift from reactive crisis management to proactive, purpose-driven strategies. HAVAS Red's five Ps – platform, process, position, perspective and plan – offer a framework for authentic initiatives. Silence is no longer viable in a region where consumers demand visible, actionable change. Brands must acknowledge concerns and implement internal adjustments that reflect their values, fostering trust and accountability. Partner selection is equally vital. Thoughtful collaborations ensure value alignment and strengthen credibility. Communicators play a key role in guiding brands to remain transparent, responsive and aligned with empowered, discerning consumers. Success lies in purposeful, strategic action. Brands connecting through belonging: the power of hyper-personalised communities The power of niche communities is reshaping brand engagement. As traditional media shrinks and mainstream platforms overflow, audiences seek hyper-personalised spaces for curated, authentic content. These online communities – such as newsletters and podcasts – offer exactly that. Brands are moving away from mainstream noise to foster belonging in focused spaces. Success lies in understanding audiences, finding their communities and creating relevant, resonant content. Generic messaging doesn't work here; relevance and thoughtful audience segmentation are crucial. ''Brands that succeed will act with purpose, empathy and conviction.'' Virgin Mobile UAE's Made For You campaign tailored content to audience needs, while Spotify's Fresh Finds Saudi nurtures regional talent and connects authentically with music lovers. Brands prioritising relevance and authenticity thrive by becoming part of the conversation, not just being seen. Connecting through emotion: the role of authentic storytelling for brands As the world grows increasingly inundated with AI and tech-driven solutions, a counter-trend is emerging: the demand for authentic, human-centred, emotionally rich storytelling. People are quick to tune out generic, machine-generated noise, seeking instead narratives that offer genuine connection and purpose. Now is the time to put human emotion back at the heart of communications – not just the sentimental kind, but the kind that fuels desire for products and services with a tangible human touch. This is not a fleeting trend but a long-term shift. Brands that foster emotional connections today will enjoy lasting loyalty into the 2030s. A striking example is adidas' Adizero Desert Runner collection, launched alongside the UAE's first anamorphic art piece – a breathtaking 100-meter tribute to the modern runner's spirit. Created by American artist David Popa in Sharjah's Al Madam area, the piece celebrates the desert's infinite potential and proves human creativity still outshines AI's tricks. Many mistook it for algorithmic art, but its human craftsmanship is precisely what made it unforgettable. In a world craving authenticity, these emotionally charged experiences leave the deepest impact. Connecting through sound: music as a catalyst for brand identity In an era dominated by visual content, sound is emerging as a powerful tool for brands seeking deeper connections with their audiences. Sonic marketing is no longer a fleeting trend – it's an essential strategy redefining engagement. Innovative brands are using sound to rise above visual clutter, crafting sonic identities that resonate emotionally and leave lasting impressions. From mnemonics and brand anthems to trending social sounds and bespoke sonic content libraries, sound is rewriting the rules of engagement, unlocking creativity and amplifying brand narratives. A powerful example is Pampers' Lullabies for Preemie Babies & Parents, a heartfelt reimagining of nursery rhymes tailored to the journey of premature babies. Available as a book and streaming on platforms such as Spotify and Anghami, it offers comfort while reinforcing the brand's ethos. As we move into 2025, sound's role in brand marketing will expand further, driving awareness, virality and engagement in ways visuals cannot. Influencer-led music activations and immersive soundscapes will redefine how brands connect, proving that the future of marketing doesn't just look good – it sounds even better. As we move deeper into the 'Raging 20s', the challenges of polarisation, emotional disconnect and societal upheaval present both risks and opportunities for brands. Those willing to step up will not only remain relevant but also lead the way in reshaping how we connect and engage. In this era of change, the brands that succeed won't just listen – they'll act with purpose, empathy and conviction. By Dana Tahir, Managing Director, Havas Red Middle East
