3 days ago
- Business
- Fashion Value Chain
MyDesignation Debuts Bangalore Flagship Store
MyDesignation, Kerala's leading homegrown fashion and lifestyle brand, has opened its first store outside the state with a flagship outlet on the bustling 100ft Road in Indiranagar, Bangalore. This marks the brand's fourth store overall and its bold entry into one of India's most premium and competitive retail markets.
After building a strong following through stores in Trivandrum, Kochi, and Calicut, MyDesignation brings its signature creativity, innovation, and customer-first approach to Bangalore's style-savvy shoppers. The 1,500 sq. ft. store features a striking yellow façade — the only one on the entire street — and an unconventional retail design with no mannequins, dynamic seating arrangements, a flowing wave ceiling that extends from the exterior, and an open floor layout encouraging exploration.
The flagship store houses the complete MyDesignation apparel range, allowing customers to experience the brand's full design spectrum in one location. Adding a local touch, the outlet offers exclusive Bangalore-themed carry bags designed specifically for this store.
Bangalore has already been MyDesignation's top-performing city for online sales, and with several lakh customers living within a 10 km radius, the new store aims to deepen direct engagement with its digital audience.
'This launch is a defining moment for us,' said Swaroop Krishnan, Co-founder, MyDesignation. 'Bangalore's vibrant fashion scene aligns perfectly with our vision for premium, experience-led retail.' Vice President of Media, Vishal Venugopal, reflected on the journey from humble beginnings to this milestone, calling it proof of what's possible with consistency and determination.
The brand has a proven record of profitability, reaching capital break-even within three months of opening at its existing locations, and intends to replicate that success in Bangalore. The store's grand launch was marked by a spirited Chendamelam performance and a live countdown that brought the crowd together, signaling the start of a new chapter in MyDesignation's growth. With bold design, high-quality apparel, and accessible pricing, the brand aims to set new benchmarks in Indian fashion retail.
