Latest news with #VishalmegaMart
Time of India
27-05-2025
- Business
- Time of India
How a security guard job at Vishal Mega Mart became India's new dream
In a plot twist no one saw coming, Vishal Mega Mart has become the unexpected star of Indian meme culture. Not for a mega sale or a celeb brand ambassador, but for a security guard recruitment ad that has somehow ignited the whole internet. It started innocently enough. Vishal Mega Mart announced a hiring drive for thousands of security guard roles across its 696 stores in India. The ad was basic, no frills, just facts. But the sheer number of positions and the wide online circulation flipped a switch. Suddenly, social media decided this was the job of the year. Vishal Mega Mart becomes the great meme fest final boss From parody UPSC-prep centres to mock interviews, Instagram reels and Reddit threads lit up with jokes about how the Vishal guard role is now India's most coveted career move. One X (formerly Twitter) user even claimed, 'Virat Kohli retired from Test cricket because he got selected as a Vishal Mega Mart security guard.' Dramatic? Yes. Hilarious? Absolutely. Catchphrases like 'Ek hi sapna – Vishal Mega Mart security guard' are now viral gold. Netizens are spoofing physical rounds, aptitude tests, and even celebratory interviews like they just cleared the IAS. Vishal mega Mart guard supremacy Here's where it gets a bit real While the memes are all fun and games, some users have pointed out that laughing at a job, especially in a country battling employment issues, can be a bit tone-deaf. Memes aside, this whole saga has unintentionally highlighted how desperate people are for stable, dignified employment. It is not just a joke. It is social commentary in disguise. Vishal mega Mart security guard requirement 🏃✊ At the same time, marketing experts are tipping their hats. Whether intentional or not, Vishal Mega Mart just got the best unpaid publicity in the country. A retail chain that started in 1994 in Kolkata is now a trending topic. With an 88% YoY profit jump in Q4 FY25 and a ₹631 crore annual profit, the brand is clearly doing something right, online and off. So what does this viral moment say about us? That in a country obsessed with exams and job security, even a retail guard posting can become a cultural phenomenon. Because deep down, we are all just looking for stability, with a side of memes.
Indian Express
20-05-2025
- Entertainment
- Indian Express
All about Vishal Mega Mart security guard job drive; here's how it started the biggest meme fest
Job trends at Vishal Mega Mart: What started as a routine recruitment drive by Vishal Mega Mart has unexpectedly turned into a nationwide online sensation. The retail chain, known for its over 700 stores across India, recently announced a massive hiring push for thousands of security guards. While the goal was to boost their workforce, the Internet had other plans. Social media users quickly latched onto the announcement, turning the security guard role into a cultural moment packed with satire, memes, and humorous commentary on India's employment scene. Phrases like 'Ek hi sapna – Vishal Mega Mart security guard' and 'Vishal Mega Mart chowkidar first attempt fail' started popping up online, mimicking the language used by aspirants of India's most competitive exams like UPSC, NEET, and IIT-JEE. What was once just a retail job suddenly became the centre of memes, jokes, and viral reels. The spark was Vishal Mega Mart's large-scale call for applications — an open invitation for thousands of security guard positions across India. The recruitment details, once circulated on WhatsApp groups and social platforms, caught fire. What intrigued people even more was the structured selection process: a written exam covering current affairs, English, and local languages, followed by physical training, medical checks, and preference for candidates with experience, martial arts skills, or shooting training. Vishal mega Mart security guard job context !🫠 — Arpit (@arpitsrivastvv) May 17, 2025 With the country already burdened by job shortages, the idea that even a guard's post required such competitive filtering hit home, albeit with a heavy dose of satire. The seriousness of the process, all very real, became the perfect material for meme creators. As the trend picked up steam, memers unleashed their creativity. Fake coaching centres offering 'Vishal Mega Mart Security Guard Prep Classes' started appearing in parody posts. AI-generated memes flooded Instagram and X, including one where Virat Kohli and Cristiano Ronaldo were spotted wearing security guard uniforms outside a Vishal Mega Mart – a perfect blend of absurdity and brilliance. Reels began showcasing mock training montages and exaggerated selection drills, and some creators even spoofed classic 'first attempt fail' motivational videos. A post shared by Shubham Sanjay Chavan (@shubseditz) With God's grace I secured AIR – 2 in Vishal Mega Mart Security Guard Exams 🥹😭🤌🏻🧿♥️ — अkhil✨ (@bas_kar_oyee) May 17, 2025 Vishal Mega mart Security gaurd batch 2025 By Jaan Sir Patna — Divyanshu Tiwari (@divyaaanshuu) May 17, 2025 Vishal mega Mart guard supremacy — 𝘼𝘿𝙄𝙏𝙔𝘼 𝙅𝙃𝘼 (@adityaverse_) May 16, 2025 Me entering my village after getting the job of Security Guard in Vishal Mega Mart: — Nikhil (@Risenik) May 19, 2025 Vishal Mega Mart security guard supremacy 🔥🔥 — UmdarTamker (@UmdarTamker) May 17, 2025 Vishal Mega Mart main security guard ki job ke liye aapne certificates dekha te huye : — gogi bhai (@justedit4u) May 17, 2025 The humour resonated deeply, but beneath the jokes lay a sobering truth: India's job crisis is so intense that even entry-level roles can become symbols of aspiration and struggle. Salary figures shared on job portals like AmbitionBox and Glassdoor added more context — freshers earning Rs 9,000 to Rs 12,000, experienced guards making Rs 13,000 to Rs 18,000, and supervisors getting up to Rs 25,000. Added benefits include PF, medical coverage, and staff discounts.
NDTV
19-05-2025
- Entertainment
- NDTV
'Vishal Mega Mart Security Guard Job': India's Latest Meme Obsession Explained
The "Vishal Mega Mart Security Guard Job" trend has taken social media by storm, becoming a viral sensation that's flooding platforms like Instagram, X and Facebook with hilarious memes and reels. This phenomenon, sparked by a large-scale hiring campaign by Vishal Mega Mart, a retail chain with over 645 stores across India, humorously elevates the role of a security guard to an aspirational "dream job." Catchphrases like "Ek hi sapna - Vishal Mega Mart security guard" and "Vishal Mega Mart chowkidar first attempt fail" have become internet staples, satirising India's competitive job market. How did the trend begin? The viral trend seems to have originated from Vishal Mega Mart's recent large-scale hiring campaign for thousands of security guard positions across India. The widespread circulation of job details on social media sparked public interest and humour, turning it into a viral sensation. As per an Instagram post, Vishal Mega Mart conducted an exam for its Security Guard Services, featuring questions on Current Affairs, English, and the local language. The selection process also included a Medical Test and a Physical Training evaluation. Candidates with prior experience as guards, shooting training, or martial arts skills were prioritised. Memers amplified this information, portraying the job as a highly coveted position, with mock scenarios of rigorous training, fake coaching centres, and even AI-generated memes featuring celebrities like Virat Kohli donning security guard uniforms. Some posts jokingly compared the job selection process to elite exams like UPSC or IIT-JEE, reflecting societal pressures around employment. See some of the memes and videos here: Reson behind virat kohli's retirement : Vishal mega Mart security guard bharti 2025 — KALI-YUG 💐 (@brutall_batman) May 17, 2025 Vishal mega Mart guard supremacy — 𝘼𝘿𝙄𝙏𝙔𝘼 𝙅𝙃𝘼 (@adityaverse_) May 16, 2025 With God's grace I secured AIR - 2 in Vishal Mega Mart Security Guard Exams 🥹😭🤌🏻🧿♥️ — अkhil✨ (@bas_kar_oyee) May 17, 2025 Now its yug working as Vishal mega Mart security guard — KALI-YUG 💐 (@brutall_batman) May 16, 2025 Vishal Mega Mart main security guard ki job ke liye aapne certificates dekha te huye : — gogi bhai (@justedit4u) May 17, 2025 Vishal Mega Mart security guard supremacy 🔥🔥 — UmdarTamker (@UmdarTamker) May 17, 2025 Me entering my village after getting the job of Security Guard in Vishal Mega Mart: — Nikhil (@Risenik) May 19, 2025 However, behind the humour lies a poignant commentary on India's job scarcity, where even entry-level roles are fiercely contested. Notably, Vishal Mega Mart's security guard positions offer salaries ranging from Rs 9,000 to Rs 25,000 per month, depending on experience, with freshers earning Rs 9,000-12,000, experienced guards Rs 13,000-18,000, and supervisory roles Rs 19,000-25,000. Additional perks include medical benefits, provident fund, and staff discounts, as per data from AmbitionBox and Glassdoor.
News18
19-05-2025
- Business
- News18
'Ek Hi Sapna – Vishal Mega Mart Guard': Meme Trend Fuels Buzz, Shares Up 16% Post Q4
Last Updated: The strong earnings momentum also reflected in the share price, with Vishal Mega Mart shares gaining almost 16 percent since the results announcement on April 29. Vishal Mega Mart Meme: Social media is buzzing with memes about Vishal Mega Mart's security guard jobs, with netizens calling it 'Ek hi sapna – Vishal Mega Mart security guard." As it has become a nationwide trend, some people are curious about the hype. The trend started when videos of Vishal Mega Mart security guards making reels and showcasing their relaxed lifestyle went viral, attracting significant attention. Memers then shared these videos, dubbing it 'Ek hi sapna – Vishal Mega Mart security guard." This led to a nationwide sensation. Instagram and X have been flooded with humorous takes on aspiring security guards 'preparing" for the job at Vishal Mega Mart, mock coaching centers, and witty motivational slogans. Some compared the preparation for becoming a Vishal Mega Mart security guard to the rigorous preparation for exams like UPSC, JRF, NEET, etc. As a result, Vishal Mega Mart has launched a mass-hiring drive for security guard positions at its outlets. With God's grace I secured AIR – 2 in Vishal Mega Mart Security Guard Exams 🥹😭🤌🏻🧿♥️ — अkhil✨ (@bas_kar_oyee) May 17, 2025 Vishal mega Mart guard supremacy — ???????????????????????? ???????????? (@adityaverse_) May 16, 2025 First Published: May 19, 2025, 16:03 IST
Economic Times
05-05-2025
- Business
- Economic Times
I-Sec maintains Buy call on Vishal Mega Mart, target price Rs 140
Financials Vishal Mega Mart delivered a strong Q4FY25 performance despite a challenging demand environment, with revenue/ EBITDA/ PAT growth of 23%/ 43%/ 88% exceeding our expectations. The performance was driven by double-digit SSSG (13.4% YoY) and an addition of 28 stores QoQ (85 stores in FY25). For FY25, revenue/ EBITDA/ PAT grew 20%/ 23%/ 37% with SSSG of 11.8%. Adj. EBITDA margin (pre-INDAS and ESOP) expanded 240bps YoY to 8.2% and reported EBITDA margin was at 14% (up 190 bps YoY; ~70bps impact due to ESOPs). ICICI Securities expects Vishal mega Mart to maintain its strong momentum, supported by aggressive store expansion and a focus on value-driven pricing. Investment Rationale The key drivers are Vishal Mega Mart's high share of private label products (~73% of sales), lean cost structure, efficient supply chain, and a highly loyal customer base (contributing ~95% of revenue). ICICI Securities retains its positive outlook and maintains a BUY rating, as the company remains well positioned for sustained and profitable growth. Live Events Promoter/FII Holdings Promoters held 74.55 per cent stake in the company as of 31-Mar-2025, while FIIs owned 7.03 per cent, DIIs 12.18 per cent. (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel ICICI Securities has a Buy call on Vishal Mega Mart with a target price of Rs 140. The current market price of Vishal Mega Mart is Rs Mega Mart delivered a strong Q4FY25 performance despite a challenging demand environment, with revenue/ EBITDA/ PAT growth of 23%/ 43%/ 88% exceeding our expectations. The performance was driven by double-digit SSSG (13.4% YoY) and an addition of 28 stores QoQ (85 stores in FY25). For FY25, revenue/ EBITDA/ PAT grew 20%/ 23%/ 37% with SSSG of 11.8%. Adj. EBITDA margin (pre-INDAS and ESOP) expanded 240bps YoY to 8.2% and reported EBITDA margin was at 14% (up 190 bps YoY; ~70bps impact due to ESOPs). ICICI Securities expects Vishal mega Mart to maintain its strong momentum, supported by aggressive store expansion and a focus on value-driven key drivers are Vishal Mega Mart's high share of private label products (~73% of sales), lean cost structure, efficient supply chain, and a highly loyal customer base (contributing ~95% of revenue). ICICI Securities retains its positive outlook and maintains a BUY rating, as the company remains well positioned for sustained and profitable brokerage maintains its earnings estimates for FY26E/FY27E, modelling revenue/ EBITDA/PAT CAGR of 18%/19%/26% over FY25-27E. They maintain a BUY with a DCF-based unchanged target price of Rs 140. The key risks are slower-than-expected store addition and SSSG, exit of key managerial personnel and customer shifting towards convenience (quick commerce).Promoters held 74.55 per cent stake in the company as of 31-Mar-2025, while FIIs owned 7.03 per cent, DIIs 12.18 per cent. (Disclaimer: Recommendations given in this section or any reports attached herein are authored by an external party. Views expressed are that of the respective authors/entities. These do not represent the views of Economic Times (ET). ET does not guarantee, vouch for, endorse any of its contents and hereby disclaims all warranties, express or implied, relating to the same. Please consult your financial adviser and seek independent advice.
