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Yahoo
2 hours ago
- Business
- Yahoo
Live Sports Streaming Pushes Demand for Immersive Volumetric Video
Growth in the volumetric video market is driven by advancements in 3D capture, powerful infrastructure, and strategic investments in AR/VR technologies. Key players include Microsoft, Intel, and Google, with North America leading market share. Applications span media, sports, and gaming, while emerging markets in APAC and Latin America show strong growth potential. Volumetric Video Market Dublin, May 28, 2025 (GLOBE NEWSWIRE) -- The "Volumetric Video Market - Global Outlook & Forecast 2025-2030" report has been added to Volumetric Video Market was valued at USD 2.55 Billion in 2024, and is projected to reach USD 10.29 Billion by 2030, rising at a CAGR of 26.18%. Volumetric video represents a paradigm shift in digital content, enabling three-dimensional capture of people, objects, and environments. Unlike traditional videos, it allows users to interact with content from 360-degree perspectives, offering deeply immersive, lifelike experiences. The demand for such realism is being accelerated by consumers' growing appetite for interactive media and spatial computing. Despite the high cost and lack of standardization in 3D content creation, the volumetric video market is gaining strong momentum due to several pivotal developments: Technological Advancements: Innovations in 3D capture, including high-definition cameras, LiDAR sensors, and multi-view photogrammetry - are enhancing video quality and reducing production complexity. Powerful Infrastructure: The rising availability of high-performance GPUs, edge computing, and cloud-based storage solutions is solving the massive data demands of volumetric content. Strategic Investments: In 2024, Gracia AI invested USD 1.2 million into next-gen volumetric video tools tailored for spatial computing, highlighting growing investor confidence. Furthermore, major tech companies such as Meta, Microsoft, and Apple among others are gradually investing in AR/VR technologies which shows the growing need for immersive experiences in digital space. In 2023, Apple also introduced its Vision Pro headset during the Worldwide Developers Conference (WWDC) which was released globally in 2024 and includes multiple cameras to enable mixed reality, eye and hand tracking for interaction. Thus, the expanding innovations in AR and VR technology are significantly contributing to the volumetric video market growth. VOLUMETRIC VIDEO MARKET TRENDS & DRIVERS Rising Demand in the Live Sports & Entertainment IndustryThe live streaming sports events have revolutionized sports content for its consumers in recent years. Major platforms like ESPN+, DAZN, Amazon Prime, and social media channels like YouTube and Facebook have witnessed significant user engagement in sports streaming. For instance, in 2023 DAZN became Europe's biggest digital sports broadcaster app and has around 15 million subscribers worldwide. In 2022 Amazon Prime Video recorded over 25 million viewers for its extensive NFL Thursday Night Football streams. Hence, the rapid expansion of live sports and entertainment industries has gradually boosted the volumetric video Volumetric Videos Realism with Generative AIIn volumetric videos generative AI is significantly enhancing the realism of immersive media experiences, thereby propelling the growth of the market. Generative AI refines the 3D capabilities fills the missing data and improves the resolution of volumetric video which makes it more lifelike and engaging. Moreover, the integration of AI in volumetric video is transforming the immersive content as AI enhances the quality of volumetric captures by improving its resolution and texture refining to make it more real. The usage of AI also reduces the manual effort required in postproduction enabling faster and cost effective content in 3D Capture & DisplaysThe volumetric video market witnessed significant advancements in recent years driven by the increasing demand for various sectors like entertainment, education, and healthcare. The development of affordable 3D cameras and sensors is one of the major advancements of the volumetric video market. Further, companies are also increasingly investing in high-resolution depth sensors LiDAR technology, and multi-camera systems to improve the quality and efficiency of 3D captures. For instance, companies like Gracia AI use Gaussian splatting to record volumetric videos viewable on devices such as the Meta Quest headsets allowing users to observe scenes from various angles and enhance their Gaming & E-SportsThe global volumetric video market is changing the gaming industry as is used in applications like character animation, world construction, and player immersion. Game makers use these types of videos to capture real-life performances and incorporate them into gaming environments such as live creatures with realistic reactions and motions which improves the gaming experience of players by offering more engaging and immersive experiences. For instance, in 2024, Arcturus, a volumetric video developer company, introduced an update for its HoloSuite software that transfers lightweight, scalable volumetric video into game engines which allows it to execute and playback in real-time. Further, by using a new high-performance codec, Accelerated Volumetric Video (AVV) users can populate digital scenes with more volumetric characters than has typically been possible and at the same time maintain a higher level of data quality. VOLUMETRIC VIDEO MARKET GEOGRAPHICAL ANALYSISNorth America holds the largest share of the global volumetric video market, accounting for over 35% in 2024. The growth is inspired by the growing adoption of immersive media by brands across the region in advertising to create interactive and 3D advertisements. This is especially prominent in the retail sector, where consumers can engage with virtual product demonstrations via holographic displays or AR experiences on their smartphones. Further, Europe is the second-largest volumetric video market and is expected to grow at a CAGR of over 25% during the forecast period. The film industry particularly in the UK and Germany is incorporating volumetric content into high-end TV series and movies. Studios are using volumetric capture to create immersive special effects and 3D environments. The UK film industry is increasingly adopting 3D video technology for both feature films and virtual reality projects. For instance, in 2024, WPP plc, a UK-based advertising company introduced an AI-powered production studio which is developed with the help of NVIDIA Omniverse to create 3D products throughout the production is projected to witness the fastest CAGR in the global volumetric video market during the forecast period. Countries, such as China, Japan, and Australia are investing in the establishment of volumetric content studios to support the local entertainment and advertising sectors. For instance, in 2023, NantStudios developed the largest permanent LED volume at Docklands Studios in Melbourne, Australia. Moreover, governments in countries, such as China and Japan are actively supporting the development of immersive technologies, including 3D video, through funding and technology the market in Latin America, and Middle East & Africa, has a low market share but has a huge impact on the volumetric video market because of the rising adoption of this technology across the gaming sector. Brazil is one of the largest gaming markets in the world which is continuously adopting 3D technology to encourage user engagement, thereby supporting the volumetric video market growth. VOLUMETRIC VIDEO MARKET VENDOR ANALYSISThe global volumetric video market is categorized by the presence of numerous established and emerging players such as Microsoft, Intel, Google, Sony, 8i, and 4Dviews, among others. These companies are investing in R&D and strategic advancements to enhance their volumetric video capabilities and expand their product offerings. With the rising adoption of immersive technologies across industries such as entertainment, sports, and advertising, the competition among players in the global volumetric video market is increasing. Key factors driving competition include video quality, real-time rendering capabilities, content personalization, cost-effectiveness, and compatibility with AR or VR competition in the global volumetric video market is expected to intensify with rising investments in R&D, product diversification, and mergers and acquisitions. Market players are also expanding their global reach, particularly in emerging markets such as APAC and Latin America, where there is a growing demand for innovative video solutions. Companies with robust financial and technological resources have an advantage in introducing advanced solutions, potentially overtaking competitors that lack the capital to invest in cutting-edge Volumetric Video Market Latest News & Developments In 2024 Meta launched a redesigned video player on Facebook that combines Reels, longer movies, and Live content into a single widescreen, entertaining experience. In 2024 Foundry introduced Modo 17.0 with a significant performance update and up to 50 times quicker rendering. In 2024 OTOY, Roddenberry Entertainment, and Paramount Game Studios announced a major expansion of the archive for Apple Vision Pro. In 2024, Djinn Technologies, a UK-based company developing advanced volumetric and spatial camera sensor and scanning technologies, acquired EF EVE, a provider of consumer-friendly volumetric and spatial capture software. In 2024, Arcturus released several updates for its HoloSuite platform for volumetric video editing and XR content creation. With the new blend tool, HoloSuite users can connect volumetric video clips and blend them seamlessly. Key Company Profiles Microsoft Corporation Intel 8i Unity Technologies Other Prominent Vendors Meta Sony Corporation 4Dviews IO Industries Canon Inc Nephelie Technologies Limited Evercoast ARCTURUS Mantis Vision Gracia AI, Inc AIXR RealView Imaging Volograms Limited Raytrix Nikon MRMC Voxon Key Attributes: Report Attribute Details No. of Pages 243 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $2.55 Billion Forecasted Market Value (USD) by 2030 $10.29 Billion Compound Annual Growth Rate 26.1% Regions Covered Global Key Topics Covered: Market Opportunities & Trends Improvements in 3D Capture & Display Technologies Revolutionizing Gaming & E-Sports Expansion in E-Commerce & Virtual Shopping Market Growth Enablers Rising Demand in Live Sports & Entertainment Industry Advancing Volumetric Video Realism with Generative AI Increasing Adoption in Advertisement Industry Market Restraints High Maintenance Cost Lack of Standardization for 3D Content Creation High Storage Requirements Segmentation by Component Type Hardware Software Services Segmentation by Display Type AR/VR HDMs Volumetric Displays Projectors Other Displays Segmentation by Applications Media & Advertisement Sports & Events Gaming Education & Training Other Applications Segmentation by Geography North America U.S. Canada Europe Germany The U.K. France Italy Spain Sweden APAC China Japan India Australia South Korea Indonesia Latin America Brazil Mexico Argentina Chile Middle East & Africa UAE Saudi Arabia South Africa Turkey For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Volumetric Video Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Hindustan Times
17 hours ago
- Hindustan Times
iOS 19 preview at WWDC 2025: Here's how Apple is planning to make Siri ‘useful' finally
Apple's AI-powered Siri has now become an awaited upgrade for iPhone users. While the promises were delayed due to rushed decisions and management constraints, Apple has confirmed to roll out the expected features in the coming years. However, no set timeline was provided, leaving customers disappointed. Now, the company is again fast-tracking the iOS 19 launch with expected AI enhancements. Several reports suggest that Apple is rigorously working to fix Siri, and it might have found a way to integrate AI for smart functions. Additionally, the iOS 19 update is expected to be the first step of slowly bringing AI-powered capabilities to iPhone's popular voice assistant, Siri. Know what the plans are to fix Siri's AI functionalities. Also read: iOS 19 to take to boost iPhone's battery life with help of AI During the iOS 18 introduction, the AI-powered Siri preview was rushed even though the voice assistant was not ready or functional. A Bloomberg report further highlighted that the Siri team faced several challenges and engineering problems in integrating Apple Intelligence, causing the delay in a stable rollout. Reportedly, the iOS 18 version of Siri has two systems, one that manages basic commands and the other that is designed to handle complex commands. However, combining these two systems came with several challenges, and the system encountered several bugs along the way. Later, Apple software SVP Craig Federighi acknowledged that none of the promised features are working. Also read: iPadOS 19 update: Apple to unveil redesigned Siri, menu bar and more at WWDC 2025 Now, Apple is focused on improving and bringing Siri's AI capabilities with iOS 19. Firstly, Apple's AI and Siri team has undergone major leadership changes. Reportedly, Vision Pro's chief, Mike Rockwell, is looking after the Siri department. It is also rumoured that several engineers from the Vision Pro software group are working on Siri enhancements. Also read: iOS 19 update rumours: Apple may drop support for several older iPhones and iPads - Details To develop promised Siri features such as on-screen awareness, personal context, and cross-app actions, Apple has developed a new Siri architecture from scratch. This new architecture may revamp how Siri functions, but in a smarter way. Bloomberg's Mark Gurman also suggested that the tech giant could introduce this new architecture at the upcoming WWDC 2025 with the iOS 19 update. However, the official rollout is not expected till iOS 19.4 in spring 2026. Now, the WWDC 2025 is just two weeks away, which means we will be certain if Apple has made any progress on improving Apple Intelligence or Siri.
The Age
a day ago
- Business
- The Age
‘A little problem': Why Trump fell out of love with Apple CEO Tim Cook
'It has put Apple at a disadvantage because every move, including a potential concession from Trump, is scrutinised,' Wexler said. Because Trump didn't 'have much incentive to either go easy on Apple or cut a deal on tariffs,' he said, 'the incentive to crack down is much stronger'. Apple did not provide comment. The White House declined to comment on the Middle East trip. Trump's new tariff threat followed a report by The Financial Times that Apple's supplier Foxconn would spend $US1.5 billion ($2.3 billion) on a plant in India for iPhones. The president said the tariffs would begin at the end of June and affect all smartphones made abroad, including Samsung's devices. Last week, Cook visited Washington for a meeting with Treasury Secretary Scott Bessent. During an appearance on Fox News on Friday, Bessent said the administration considered overseas production of semiconductors and electronics components 'one of our greatest vulnerabilities', which Apple could help address. 'President Trump has been consistently clear about the need to reshore manufacturing that is critical to our national and economic security, including for semiconductors and semiconductor products,' said Kush Desai, a White House spokesperson. He added that the administration 'continues to have a productive relationship with Apple'. The timing of the White House's new tariff plan couldn't be worse for Cook, who has led Apple for nearly 14 years. Loading Last month, the company suffered a stinging defeat in an App Store trial. The judge in the trial rebuked Apple executives, saying they had 'outright lied under oath' and that 'Cook chose poorly', and ruled that Apple had to change how it operates the App Store. Jony Ive, Apple's former chief designer who became estranged from Cook and left the company in 2019, joined OpenAI last week to build an iPhone competitor. Its Vision Pro mixed reality headset, released in January 2024 to fanfare, has been a disappointment. And in March, Apple postponed its promised release of a new Siri, raising fresh doubts about its ability to compete in the industry's race to adopt artificial intelligence. Still, Apple's market value has increased by more than $US2.5 trillion under his leadership, or about $US505 million a day since 2011. And Apple remains a moneymaking machine, generating an annual profit of nearly $US100 billion. With Trump's reelection, Cook appeared to be in a strong position to help Apple navigate the new administration. In 2019, Trump said Cook was a 'great executive because he calls me and others don't'. Cook still occasionally pushed back on the president's agenda. During an appearance at a conference for Fortune magazine in late 2017, Cook explained that the company would love to make things in the United States but that China had more engineers and better skills. He appeared before a live audience on MSNBC a few months later and criticised the president's policy on immigration. This year, their warm relations have run cold. Trump is more determined to quickly move manufacturing to the United States, which has made Apple a primary target. On other administration priorities like dismantling diversity initiatives, Cook has tried to take a diplomatic position. At its annual general shareholder meeting in February, he said that Apple remained committed to its 'North Star of dignity and respect for everyone' and would continue to 'create a culture of belonging', but that it might need to make changes to comply with a changing legal landscape. The bigger problem has been trade. Apple has stopped short of committing to making the iPhone, iPad or Mac laptops in the United States. Instead, the company has moved to assemble more iPhones in India. Apple has tried to head off Trump's criticisms of its overseas manufacturing by promising to spend $US500 billion in the United States over the next four years. Cook also has emphasised that the company will source 19 billion chips from the United States this year and will start making AI servers in Houston. Loading Servers haven't satisfied Trump. He wants iPhones made in the United States badly enough to create what amounts to an iPhone tariff. It would increase the cost of shipping an iPhone from India or China to the United States by 25 per cent. The costs aren't so staggering that they would damage Apple's business, but Trump could always ratchet up the levies until he gets his wish. 'If they're going to sell it in America, I want it to be built in the United States,' Trump said Friday. 'They're able to do that.'
Mint
2 days ago
- Business
- Mint
Apple reportedly gears up for Smart Glasses debut to rival Meta's Ray-Ban wearables: Launch timeline tipped
Apple is reportedly preparing to unveil its first pair of smart glasses by the end of next year, according to a Bloomberg report published on Thursday. The tech giant is said to be ramping up its efforts to expand its product range and bolster its position in the competitive field of artificial intelligence (AI). Citing sources familiar with the matter, the report indicates that Apple will likely begin large-scale production of prototype units later this year in collaboration with overseas manufacturing partners. The move marks a strategic shift as the company seeks to capitalise on growing interest in wearable technology with AI capabilities. You may be interested in The development could follow the relatively modest public reception of Apple's Vision Pro mixed-reality headset, which struggled to gain traction due to its steep price and limited AI integration. In contrast, rival Meta's Ray-Ban smart glasses have gained popularity, offering consumers a more affordable and practical smart eyewear option. Meta has officially introduced its AI-driven smart glasses in India, developed in partnership with EssilorLuxottica under the iconic Ray-Ban brand. Dubbed Ray-Ban Meta Glasses, the wearable device blends classic eyewear aesthetics with modern smart features, allowing users to capture photos and videos, enjoy music, communicate hands-free, and even interact with their surroundings using artificial intelligence. Apple's upcoming glasses are expected to directly rival Meta's offering, potentially incorporating more advanced AI features to distinguish themselves in the market. However, details about the device's specifications and pricing remain under wraps. In a related development, Apple has reportedly abandoned plans to release a smartwatch with a built-in camera designed to analyse the wearer's surroundings. The company had been actively working toward launching the innovative wearable by 2027, but the project has now been cancelled, according to the same report. Apple has not issued an official statement in response to the Bloomberg claims. (With inputs from Bloomberg and Reuters)
Sydney Morning Herald
2 days ago
- Business
- Sydney Morning Herald
How Trump fell out of love with Apple CEO Tim Cook
'It has put Apple at a disadvantage because every move, including a potential concession from Trump, is scrutinised,' Wexler said. Because Trump didn't 'have much incentive to either go easy on Apple or cut a deal on tariffs,' he said, 'the incentive to crack down is much stronger.' Apple did not provide comment. The White House declined to comment on the Middle East trip. Trump's new tariff threat followed a report by The Financial Times that Apple's supplier Foxconn would spend $US1.5 billion ($2.3 billion) on a plant in India for iPhones. The president said the tariffs would begin at the end of June and affect all smartphones made abroad, including Samsung's devices. Last week, Cook had visited Washington for a meeting with Treasury Secretary Scott Bessent. During an appearance on Fox News on Friday, Bessent said the administration considered overseas production of semiconductors and electronics components 'one of our greatest vulnerabilities,' which Apple could help address. 'President Trump has been consistently clear about the need to reshore manufacturing that is critical to our national and economic security, including for semiconductors and semiconductor products,' said Kush Desai, a White House spokesperson. He added that the administration 'continues to have a productive relationship with Apple.' Loading The timing of the White House's new tariff plan couldn't be worse for Cook, who has led Apple for nearly 14 years. Last month, the company suffered a stinging defeat in an App Store trial. The judge in the trial rebuked Apple executives, saying they had 'outright lied under oath' and that 'Cook chose poorly,' and ruled that Apple had to change how it operates the App Store. Jony Ive, Apple's former chief designer who became estranged from Cook and left the company in 2019, joined OpenAI last week to build an iPhone competitor. Its Vision Pro mixed reality headset, released in January 2024 to fanfare, has been a disappointment. And in March, Apple postponed its promised release of a new Siri, raising fresh doubts about its ability to compete in the industry's race to adopt artificial intelligence. Still, Apple's market value has increased by more than $US2.5 trillion under his leadership, or about $US505 million a day since 2011. And Apple remains a moneymaking machine, generating an annual profit of nearly $US100 billion. With Trump's reelection, Cook appeared to be in a strong position to help Apple navigate the new administration. In 2019, Trump said Cook was a 'great executive because he calls me and others don't.' Cook still occasionally pushed back on the president's agenda. During an appearance at a conference for Fortune magazine in late 2017, Cook explained that the company would love to make things in the United States but that China had more engineers and better skills. He appeared before a live audience on MSNBC a few months later and criticised the president's policy on immigration. This year, their warm relations have run cold. Trump is more determined to quickly move manufacturing to the United States, which has made Apple a primary target. On other administration priorities like dismantling diversity initiatives, Cook has tried to take a diplomatic position. At its annual general shareholder meeting in February, he said that Apple remained committed to its 'North Star of dignity and respect for everyone' and would continue to 'create a culture of belonging,' but that it might need to make changes to comply with a changing legal landscape. The bigger problem has been trade. Apple has stopped short of committing to making the iPhone, iPad or Mac laptops in the United States. Instead, the company has moved to assemble more iPhones in India. Apple has tried to head off Trump's criticisms of its overseas manufacturing by promising to spend $US500 billion in the United States over the next four years. Cook also has emphasised that the company will source 19 billion chips from the United States this year and will start making AI servers in Houston. Loading Servers haven't satisfied Trump. He wants iPhones made in the United States badly enough to create what amounts to an iPhone tariff. It would increase the cost of shipping an iPhone from India or China to the United States by 25 per cent. The costs aren't so staggering that they would damage Apple's business, but Trump could always ratchet up the levies until he gets his wish. 'If they're going to sell it in America, I want it to be built in the United States,' Trump said Friday. 'They're able to do that.'
