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42 local projects, events and individuals earn Pinnacle Awards

JOHNSON CITY, Tenn. (WJHL) — Tourism in Northeast Tennessee thrives on strong partnerships, campaigns, and advertisements, and now boasts numerous Pinnacle Awards to highlight its success. This year, the Northeast Tennessee Tourism Association broke records at the 28th annual Northeast Tennessee Pinnacle Awards with more than 10 nominations in categories for marketing, advertising, events, attractions, individual achievement and supporting business. Ranked by a panel of judges within the tourism and hospitality industry across the United States, Pinnacle Awards were given to the following projects, events and individuals in both small and large budget categories: Copperhead Road Landmark Tiebreakers Johnson City Main Street Days Fun Fest Bristol Open 2024 – PPA Tour Event – Bristol Sportsplex Appalachian League All-Star Game – Visit Johnson City Bike Ride Across Greene County – Greene County Partnership MATE ROV World Championships – Visit Kingsport Paul Harris – nominated by Jonesborough Tourism Department Barbara Mentgen – nominated by Visit Johnson City Katherine Hackler – nominated by Main Street Greeneville Gabe Davis– nominated by Visit Johnson City Matt Bolas – nominated by Ripl Creative Interstate Graphics – nominated by Visit Johnson City Jonesborough Tourism Department and Highland Cow Farms StoryTown Radio Show Rebranding – McKinney Center Explore More in Bristol Outdoor Writers Association of America – Visit Johnson City The Juice is Loose: Believe in Bristol's Halloween Campaign Bristol Rhythm & Roots Reunion Work-Based Learning at Sullivan Co. Schools – West Ridge High School Storytelling Benefit Concert – McKinney Center Johnson City Railroad Experience – Visit Johnson City Northeast TN Museum Association Brochure & Map Jonesborough Visitors Guide Visit Mountain City, TN Candy Land Christmas – Visit Johnson City Alliance for Continued Learning – ETSU Office of Professional Development Bristol Rhythm & Roots Reunion Wristband Mailer Buffalo Mountain Writers Workshop: Wild Words – ETSU Office of Professional Development You Can Do You – Visit Johnson City Under the Lights by Ashli Linkous Downtown Kingsport by caseSensitive Photos Birthplace of Country Music Museum 10th Anniversary Bristol Rhythm & Roots Reunion Paste Magazine Sessions Copperhead Road Landmark – Visit Mountain City, TN Bristol Rhythm & Roots Reunion 2024 Recap The Jackson Theatre Bristol Rhythm & Roots Reunion 2024 'Thank You' SORBA Tri-Cities – nominated by Visit Johnson City Isabel Hawley-Lopez – nominated by Jonesborough Tourism Department Eastman Global Innovation Summit – nominated by Visit Kingsport Winners were recognized at the 28th Annual Pinnacle Awards Ceremony on Wednesday at Tennessee Hills Distillery. According to the Northeast Tennessee Tourism Association, Northeast Tennessee generates more than $867 million in direct visitor spending, more than $205 million in payroll while employing 7,000 people, and generates $34 million in local sales tax annually. The Pinnacle Awards are presented by Bristol Motor Speedway and produced in partnership with the Tennessee Department of Tourist Development, representatives from the Tennessee Department of Tourist Development and the Tennessee Hospitality & Tourism Association. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.