Latest news with #VisitorSpending
Yahoo
11 hours ago
- Business
- Yahoo
Denver Tourism Matches Record-Breaking Year in 2024
Visitor Volume and Spending Remained Steady, Reaching $10.3 Billion in Spending and Welcoming 37.1 Million Domestic Visitors DENVER, June 18, 2025 /PRNewswire/ -- Today Visit Denver, the City of Denver's official tourism sales and marketing agency, announced that 2024 Denver tourism was consistent with 2023's record-breaking year, welcoming 37.1 million domestic visitors and generating $10.3 billion in tourism spending. Marketable trips to Denver, those that Visit Denver specifically targets since this group is defined by its openness to tourism promotions, rose 14% to 8.7 million visitors, the highest it's ever been. "Tourism is vital to the Denver economy, and we are pleased to see 2024 numbers in line with 2023, which matched our expectations," said Richard W. Scharf, President and CEO of Visit Denver. "After 2023's strong results, where Denver's results exceeded those of many other cities that did not fully recover until 2024, keeping pace is an accomplishment that shows the combined strength of the tourism product in Denver and the promotional efforts of the organization. We are proud that Denver had such a strong showing with the economic headwinds last year and in an increasingly competitive market. We are equally proud that the tourism industry was able to support 73,500 jobs across the metro area last year, and to generate millions in state and local taxes." (Employment figures source: Dean Runyan Associates 2024 Economic Impact of Travel Study) Overnight visitors totaled 19.8 million, generating $8.7 billion in spending, on par with 2023's record-breaking year. Overnight leisure visitors totaled 17.4 million, consistent with 2023's record-setting year. Longwoods International provided the Denver visitor data through their annual visitor profile study, which they have conducted for Denver since 1994. Top tourism destinations from around the country and world rely on Longwoods' research and peer-reviewed methodology to provide standardized visitor tracking tools. "The 2024 study shows that Denver continues to succeed in key areas of the visitor market, particularly in comparison to the 2019, pre-Covid high water marks, with total visitation up 16% and overnight visitor spending up 45% since then. Maintaining the levels set in the blockbuster year of 2023 is a win, especially since American travelers were more likely to consider overseas visits due to the strength of the U.S. dollar last year," said Amir Eylon, President and CEO of Longwoods International. "Denver's unique positioning as a 'best of both worlds' destination, with its many exciting city experiences and the appeal of Colorado's Rocky Mountains, continues to resonate with travelers looking for unique, memorable vacation experiences." The study confirmed that Denver is a year-round destination with overnight visitation spread evenly throughout the year, with slight preferences toward summer. Denver saw 22% of visitors in Q1, 26% in Q2, 28% in Q3 and 23% in Q4. The data suggests travelers enjoy their trips and have plenty of reason to return, with 80% of overnight visitors being repeat guests. The data further showed how crucial Denver International Airport and its air service is for continued strong Denver tourism trends. In 2024, 36% of overnight Denver visitors arrived by plane, compared to the national average of just 24%. The airport, as well as Visit Denver's partnership with the Colorado Tourism Office, are key to Denver's position as both a destination and a gateway to the rest of the state with overnight Denver visitors spending an average of 2.7 nights, or nearly 70% of their trip in Denver, with the remainder in other parts of the Centennial State. A separate Return on Investment (ROI) study from Longwoods International showed specific, measurable results from Visit Denver's 2024 spring/summer targeted advertising campaign, the organization's largest campaign of the year. That study showed that campaign was directly responsible for: 3 million incremental trips $1.3 billion in incremental spending $143 million in incremental state and local taxes, including more than $106 million for Denver Combined, these results account for an ROI of $217 in incremental spending and $24 in incremental taxes for each $1 spent in advertising Key Data from the 2024 Visitor Study Denver welcomed 37.1 million total visitors in 2024: 19.8 million overnight visitors and 17.3 million day visitors Overnight leisure visitors totaled 17.4 million in 2024. That includes a record 8.7 million "marketable" visitors, those most open to tourism promotions, a 14% increase over 2023 Denver visitors spent $10.3 billion in 2024, including $8.7 billion from overnight visitors and an additional $1.7 billion in spending from day visitors Expenditures by overnight visitors averaged $437 per person per trip, an increase from 2023: Transportation spending within the destination reached nearly $3 billion Lodging spending hit almost $2.5 billion Restaurant Food and Beverage spend reached nearly $1.5 billion Retail Purchases totaled just over $1 billion, with 57% of visitors shopping at locally-owned businesses compared to 48% nationally Recreation, Sightseeing and Entertainment expenditures totaled $735 million The top four states originating overnight trips to Denver in 2024, outside of Colorado, were the same as 2023: Texas California Florida Arizona The top five cities from outside of Colorado sending overnight visitors to Denver in 2024 were: Los Angeles New York Dallas-Ft. Worth Phoenix Chicago Note: All are Visit Denver advertising markets The top-visited attractions for Denver visitors include a wide range of draws throughout the area. Shopping & Entertainment: Cherry Creek area (Shopping Center & neighborhood)16th Street Mall"LoDo" Lower Downtown Historic DistrictDenver PavilionsOutlets at Castle RockColorado Mills Arts & Performing Arts: Red Rocks Park & AmphitheatreArts district/art gallery neighborhoodDenver Performing Arts Complex Paid Museums & Attractions: Denver ZooDenver Museum of Nature & Science/Infinity TheaterDowntown AquariumMeow WolfDenver Botanic GardensDenver Art Museum Sports Events & Activities: Colorado Rockies baseballDenver Broncos footballDenver Nuggets basketballColorado Mammoth lacrosseColorado Avalanche hockey All data is from the Longwoods International 2024 Annual Visitor Profile Study unless otherwise noted. Looking Forward Visit Denver will continue to work with industry partners and experts to monitor international inbound travel, especially from Canada Forecasts suggest travelers plan to spend less on summer travel About Visit Denver, The Convention & Visitors Bureau Celebrating 116 years of promoting the Mile High City, Visit Denver is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. Denver welcomed more than 37.1 million visitors in 2024, generating $10.3 billion in spending, while supporting tens of thousands of jobs and making Tourism one of the city's largest industries. Learn more about Denver at Visit Denver or Tourism Pays Denver. Follow Denver's social media channels for up-to-the-minute updates on Facebook, Instagram, Twitter, YouTube and LinkedIn. With press or photo inquiries, please contact: Taylor Shields, Director of PR & Communications Caroline Campbell, PR & Communications Manager Natalie St. Hilaire, PR & Communications Coordinator Press@ View original content to download multimedia: SOURCE Visit Denver, The Convention & Visitors Bureau
Hospitality Net
3 days ago
- Business
- Hospitality Net
Australia's Travel & Tourism Sector Set to Reach Record $315BN in 2025
London, UK - Australia's Travel & Tourism sector is set for another record-breaking year in 2025, set to inject $314.4BN into the national economy, according to new figures from the World Travel & Tourism Council (WTTC). The latest Economic Impact Research (EIR) from the global tourism body shows the sector is forecast to rise almost a third above pre-pandemic levels - equivalent to 11.4% of GDP. This strong growth reflects the continued recovery and resilience of Australia's tourism economy, with a boost from international demand and a thriving domestic travel market. In 2025, the Travel & Tourism is projected to support 1.7MN jobs, representing over 11.5% of national employment, and 100,000 more jobs than last year. Visitor spending continues to rise across the board, with international visitor spending predicted to reach $39BN, nearly 22% above 2024, setting a record new milestone for Australia. Domestic visitor spending is forecast to climb to almost $173BN. Together, these figures underscore Australia's status as a top-tier global destination, known for its diverse natural landscapes, cultural experiences, and world-class tourism infrastructure. Australia is proving once again that it is a powerhouse for Travel & Tourism. This record contribution to the economy and workforce reflects years of collaboration between industry and government. I was delighted to see this momentum firsthand in Perth last year when Tourism Western Australia hosted WTTC's Global Summit – a clear signal of the country's leadership in the global tourism sector. From the cities to the outback, and coast to coast, Australia offers unforgettable experiences. With continued investment in connectivity, sustainability, and experience design, the outlook for the next decade is incredibly promising. Julia Simpson, WTTC President & CEO Reflecting on 2024 In 2024, Australia's Travel & Tourism sector contributed $297BN to the national economy and supported 1.6MN jobs. International visitor spending totalled $32.1BN and domestic visitor spending reached $123.7BN, making up the lion's share of the recovery. Looking Ahead to 2035 WTTC forecasts that by 2035, the sector will contribute over $406BN to Australia's economy, an almost 12% share of GDP, and support more than 2.1MN jobs. Visitor spending is also expected to grow steadily. International visitor spending is forecast reach more than $52BN while domestic visitor spending is projected to hit almost $221BN. For more information and to access the full factsheet, including WTTC's latest Environmental Social Research (ESR), please visit WTTC's Research Hub . About WTTC The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector. WTTC Press Office WTTC View source
