Latest news with #VisualSupplyCo
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Business Standard
24-07-2025
- Business Standard
VSCO doubles down on image filters with its 'Capture' camera app for iPhone
Visual Supply Co. (VSCO) has introduced an iPhone camera app called Capture, integrating its signature image filters directly into the photography process. Unlike traditional apps that apply filters in post, VSCO Capture lets users preview and apply filters and effects in real time before taking a photo or video. The app is now available for free download on the Apple App Store. VSCO Capture: What's new Live presets before you shoot The app offers 58 real-time VSCO presets, including film-inspired styles and modern filters co-developed with professional photographers. Users can see exactly how their photo will look before they press the shutter – removing the guesswork from post-editing. Manual camera controls Capture includes manual control over key settings such as: Shutter speed Exposure White balance ISO Focus It also supports RAW and ProRAW formats for added flexibility in editing. Quick-access toggles make it easy to adjust flash and resolution while shooting. Apply film effects in real time A highlight feature is the ability to apply Bloom and Halation effects in real time. These effects replicate the soft haze and glowing light bleed of vintage film photography. The cinematic look is customisable, letting users tweak intensity, size, and range to suit their style – from subtle shimmer to bold, dreamlike glow. Syncs with main VSCO app for deeper edits Photos captured in VSCO Capture automatically sync with the main VSCO app, where users can access the platform's full editing toolkit. From there, images can be posted directly to a user's VSCO profile or shared across other social platforms.
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Business Standard
24-06-2025
- Business
- Business Standard
VSCO to launch new iPhone camera app 'Capture' with film-style presets
Visual Supply Co. (VSCO) is launching a new iPhone camera app called Capture, designed as a third-party alternative to Apple's native camera. According to a report by 9To5Mac, Capture focuses on enhancing the photography experience by allowing users to apply film-style presets before taking a shot—eliminating the need for post-processing. The launch comes shortly after Adobe debuted its own camera app, Project Indigo, which brings computational photography and manual controls to iPhones, along with Lightroom integration for editing. VSCO Capture app: Details Citing Bloomberg's Chris Welch, the report notes that Capture aims to shift focus from editing to the moment of image capture. Unlike VSCO's primary app, which centres on editing photos after they're taken, Capture allows users to select their desired film-like aesthetic beforehand. At launch, the app will offer 50 of VSCO's most popular presets for instant use. Users can toggle between automatic and manual modes, with options to adjust shutter speed, exposure compensation, and visual effects like bloom and halation. 'Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture,' said VSCO CEO Eric Wittman in an interview with Welch. Capture will be free to use with a VSCO account. While it will not include AI-powered tools at launch, such features may appear later in VSCO's flagship app. The Capture app will start rolling out in select markets including Ireland, Australia, and New Zealand by the end of this week. A wider global rollout is planned for later this summer.
