Latest news with #ViuMENA
Mid East Info
23-06-2025
- Entertainment
- Mid East Info
Viu premieres Arabic Viu Original reality special, The Big Bang Birthday - Middle East Business News and Information
Five Arab influencers, one epic surprise – streaming 23 June only on Viu Viu, PCCW's leading pan regional OTT video-streaming platform, unveils its latest Arabic reality Viu Original, The Big Bang Birthday. Following the success of last year's We Wed (ليلة العمر), the special is set to premiere on 23 June exclusively on Viu. The show offers viewers a candid, culturally resonant portrait of friendship, self-expression and contemporary Arab identity in the UAE capital. It tracks four influential content creators as they plan a surprise birthday celebration for Hadeel Marei, an Egyptian digital creator known for her outspoken humour and expressive style which has helped her connect with audiences across the Arab world, including over two million Instagram followers. Hadeel's friends include Amy Roko, a Saudi content creator known for her anonymity and social commentary; Dana Halabi, a Syrian Dubai based lifestyle influencer whose warm presence and interpersonal insight ground the group dynamic; Jara, Saudi Arabia's first female rapper, navigating the intersection of music and representation; and Yussra Youssif, a Sudanese beauty and fashion creator celebrated for her striking style. The group reveals their authentic selves throughout the party-planning process, as what begins as a casual weekend transforms into a rich exploration of connections, set against Abu Dhabi's vibrant urban landscape. Filmed across key locations including Ferrari World, teamLab Phenomena Abu Dhabi, the Abu Dhabi Souk and Mangrove National Park, the programme weaves together moments of humour, tension and reflection. The narrative reaches its emotional peak when Hadeel receives her gift – an ultimate surprise that she did not see coming. 'The Big Bang Birthday exemplifies Viu's commitment to Arabic original productions and locally rooted storytelling that bridges entertainment and cultural insight,' said Samer Majzoub, General Manager of Viu MENA. 'The authentic emotion and relatable production style of this female-led production connect us to the cultural heartbeat of Saudi Arabia, UAE and the rest of the Arab region.' Directed by Farah Alameh, a Lebanese independent filmmaker and lecturer at Lebanese University, the special combines a clear visual identity with narrative sensitivity. Her approach balances cinematic polish with documentary realism, allowing the cast's personalities and relationships to unfold with authenticity. A private screening was held on 22 June at 7pm at VOX Cinemas, Yas Mall, Yas Island, Abu Dhabi. Tune in for the premiere of the episode on your mobile or connected TV, exclusively available on Viu on 23 June. For further updates and access to The Big Bang Birthday, follow Viu MENA on Instagram @Viumena or visit
Broadcast Pro
18-02-2025
- Entertainment
- Broadcast Pro
Viu expands Ramadan streaming lineup with exclusive Arabic series
With 10 Arabic series, Viu is delivering a mix of drama and comedy, including exclusive Egyptian and Levant titles alongside Gulf productions. Viu, PCCW's pan-regional OTT streaming service, has enhanced its Ramadan programming this year with a diverse selection of Arabic series tailored for audiences in Saudi Arabia, Egypt, the UAE and the wider MENA region. Featuring 10 drama and comedy titles, Viu's lineup includes exclusive Egyptian, Levant and Gulf productions, reinforcing its growing influence on Ramadan viewing habits. Among the highlights is Fahd el Batal (فهد البطل), starring Ahmad Al Awadi, alongside Hesbet Omry (حسبة عمري), Al Halanji (الحلنجي), O'obal O'ndokom (عقبال عندكم), Layali Roxy (ليالي روكسي), Woleda Li Yamout (ولد ليموت), 30 Halaqa (٣٠ حلقة), Rose (روز) and Solo (صولو). Samer Majzoub, General Manager of Viu MENA, said: 'This Ramadan marks a pivotal moment for Viu in MENA as we introduce our most extensive line-up yet. Over the past months, our pre-Ramadan programming has provided valuable insights into what resonates with our viewers, enabling us to curate a collection that solidifies Viu as the prime destination for Arabic content. We're excited to bring this diverse mix of entertainment to digital streaming.' All titles will be available from the start of Ramadan on the Viu app, website and connected TV platforms, including Android TV sticks and smart TVs from Hisense, Samsung and LG.
