Latest news with #VivekMalhotra
Business Mayor
29-04-2025
- Business
- Business Mayor
The Souled Store acquires Redwolf to strengthen pop culture merchandise portfolio
Representative AI Image Mumbai: D2C fashion and lifestyle brand The Souled Store has acquired Redwolf, a fellow player in the pop culture merchandise space, in a move aimed at consolidating its position in the fandom-driven apparel and accessories market, according to a media release. Redwolf's founding team—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—will join The Souled Store post-acquisition. The founders are expected to bring strategic and creative value to the combined entity as it looks to scale offerings across licensed merchandise categories. 'This was a logical next step in our journey. We're excited to tap into The Souled Store's scale to expand Redwolf's reach,' said Vivek Malhotra, Co-founder, Redwolf. The acquisition will allow The Souled Store to expand its portfolio across movie, television, music, and gaming-based merchandise. It also reflects the increasing consolidation in India's niche lifestyle D2C segments, as brands look to widen reach and operational capabilities. Founded in 2013, The Souled Store has built its brand around fandom-based fashion, with licensed collections from properties like Marvel, DC, and popular Indian IPs. Redwolf, known for its design-focused approach and indie appeal, has similarly carved out a loyal audience among pop culture enthusiasts. READ SOURCE
Time of India
29-04-2025
- Business
- Time of India
The Souled Store acquires Redwolf to strengthen pop culture merchandise portfolio
Mumbai: D2C fashion and lifestyle brand The Souled Store has acquired Redwolf , a fellow player in the pop culture merchandise space, in a move aimed at consolidating its position in the fandom-driven apparel and accessories market, according to a media release. Redwolf's founding team—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—will join The Souled Store post-acquisition. The founders are expected to bring strategic and creative value to the combined entity as it looks to scale offerings across licensed merchandise categories. 'This was a logical next step in our journey. We're excited to tap into The Souled Store's scale to expand Redwolf's reach,' said Vivek Malhotra, Co-founder, Redwolf. The acquisition will allow The Souled Store to expand its portfolio across movie, television, music, and gaming-based merchandise. It also reflects the increasing consolidation in India's niche lifestyle D2C segments, as brands look to widen reach and operational capabilities. Founded in 2013, The Souled Store has built its brand around fandom-based fashion, with licensed collections from properties like Marvel, DC, and popular Indian IPs. Redwolf, known for its design-focused approach and indie appeal, has similarly carved out a loyal audience among pop culture enthusiasts.
Fashion Network
29-04-2025
- Business
- Fashion Network
The Souled Store acquires pop culture merchandise brand Redwolf
The Souled Store has acquired pop culture merchandise brand Redwolf to strengthen its portfolio of unique designs and innovative products. With this acquisition, Redwolf's founders - Ameya Thakur, Rahul Jaisheel and Vivek Malhotra will be joining The Souled Store team. Commenting on the acquisition, Vedang Patel, co-founder of The Souled Store in a statement said, 'We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the Home of Pop-culture in India.' Vivek Malhotra, co-founder of Redwolf added, 'Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights.' The Souled Store currently has over 200 licenses including giants like One Piece, Naruto, Marvel among others. It retails a variety of apparel such as cargos, linen shirts, sneakers through online marketplaces and retail stores across India.
