Latest news with #VolkswagenMiddleEast
Campaign ME
24-03-2025
- Automotive
- Campaign ME
Volkswagen Middle East creates an ‘Arabic Art Project' to launch Golf GTI
In an effort to connect with its Arabic-speaking audiences, Volkswagen Middle East has released a film campaign, Arabic Art Project, following the creation of a Golf GTI-inspired font in collaboration with artist Wael Morcos. Morcos, a visionary in the field of typography, designed an exclusive font that aims to capture both the heritage and modernity of the Arabic language. Volkswagen Middle East then recreated the font with a captivating stunt: professional driver Ben Menzie carving Arabic script into Al Qudra's desert sands in a Golf GTI. Madlen Gruschka, Marketing Manager at Volkswagen Middle East, explained the creative strategy behind this campaign, stating that the project represents the brand's commitment to innovation and respect for cultural heritage. 'The idea of combining the artistry of Arabic typography with the dynamic performance of the Golf GTI emerged from our desire to create something that celebrates our brand's history and resonates deeply with our audience in the region,' she said. 'Working with Wael Morcos has been a thrilling journey, and we are proud to showcase how Volkswagen continues to push creative boundaries while honoring the rich cultural tapestry of the Arabic-speaking world.' Through this collaboration, Volkswagen has aimed to create a memorable and impactful project that resonates with the cultural and aesthetic values of the Arabic-speaking world. Responding to this, Volkswagen Club member Abdullah Bakr highlighted the project's cultural significance. 'Arabic culture is deeply woven into our region, and it's exciting to see Volkswagen celebrating this heritage,' he said. 'The Golf GTI, with its iconic status, embodies the spirit of innovation and excellence found in Arabic typography. This initiative honors our cultural roots and showcases how the beauty of the Arabic language and the dynamic essence of the Golf GTI create something truly remarkable.' The campaign also aims to draw a parallel between the precision in Arabic typography, bringing together art and engineering and solidifying Volkswagen's commitment to cultural diversity and excellence.
Campaign ME
06-03-2025
- Automotive
- Campaign ME
Volkswagen sparks meaningful conversations with ‘Reflections En Route'
This Ramadan, Volkswagen Middle East has teamed up with radio personality Big Hass for another edition of its Reflections En Route series. The four-part series features candid conversations with regional content creators, including Nadir Nahdi, Mohammed Ali and Ibrahim Akkaoui, Fadie Musallet and Maha Jafaar, to explore topics that shape contemporary experiences and perspectives. The series, filmed in the desert just after Maghrib, with a backdrop of the Volkswagen fleet consisting of the Touareg, Tiguan, T-Roc, and Teramont, explored topics that shape the realities of the region, from cultural identity and social media to mental well-being and the power of giving back. 'At Volkswagen Middle East, we believe in creating meaningful connections with our audiences beyond the road. This year's Ramadan podcast series builds on the foundation we laid with Reflections En Route, continuing important conversations that resonate across the region,' said Virginie Ludmer, Marketing Director Volkswagen Middle East. View this post on Instagram A post shared by VolkswagenME (@volkswagenme) By creating a platform for open and honest dialogue, Volkswagen Middle East's Ramadan campaign hopes to reinforce the brand's commitment to fostering meaningful connections with the community. Topics covered across the series include the struggle of keeping tradition in modern times, the importance of Zakat and volunteerism, the complexities of social media and digital burnout and the pressures of rapid technological advancements, societal expectations, and climate change along with offering practical ways to navigate uncertainty and embrace hope. 'By bringing together influential voices to discuss real and relevant topics, we aim to spark dialogue, foster cultural understanding, and highlight the shared experiences that bring us closer as a community,' said Ludmer. The campaign is being rolled out across Volkswagen Middle East's social channels, with short-from clips of the conversations on Instagram and long-form videos on YouTube. The campaign has gained more than one million views across platforms.
Zawya
04-03-2025
- Automotive
- Zawya
Volkswagen sparks meaningful conversations with reflections En Route this Ramadan
DUBAI, UAE – Building on the success of last year's Reflections En Route series, Volkswagen Middle East returned this Ramadan with a new season of meaningful conversations, continuing its mission to foster thought-provoking discussions that resonate across the region. Hosted by renowned radio presenter and cultural advocate Big Hass, the four-part series features candid conversations with notable guests, including Nadir Nahdi, Mohammed Ali & Ibrahim Akkaoui, Fadie Musallet, and Maha Jafaar, to explore topics that shape contemporary experiences and perspectives. Filmed in the desert with the Volkswagen fleet consisting of the Touareg, Tiguan, T-Roc, and Teramont, just after Maghrib, once the guests had broken their fasts, the series explored topics that shape the realities of the region, from cultural identity and social media to mental well-being and the power of giving back. In the first episode, "Old School vs. New: The Great Arab Debate," the father-son duo Mohammed Ali & Ibrahim Akkaoui, and the visionaries behind 'Akhu Manoushe' are delving into the ongoing struggle between tradition and modernity, exploring how younger generations balance their heritage with evolving societal norms. Shifting focus to the power of generosity, episode two, " Good Deeds, Great Rewards," is welcoming philanthropist Fadie Musallet, founder of The Giving Family. The conversation explores the essence of Zakat and volunteerism, emphasising how acts of kindness not only strengthen communities but also bring personal fulfilment. Episode three, "Likes, Comments, and Stress," is tackling the complexities of social media with content creator Maha Jafaar. From online validation to digital burnout, the discussion highlighted both the challenges and opportunities presented by social media in the Arab world, encouraging mindful usage and digital literacy. The final episode, "Does the Thought of the Future Worry You?", British-Yemeni filmmaker Nadir Nahdi is addressing anticipatory anxiety among young Arabs. The conversation highlights the pressures of rapid technological advancements, societal expectations, and climate change while offering practical ways to navigate uncertainty and embrace hope. 'At Volkswagen Middle East, we believe in creating meaningful connections with our audiences beyond the road. This year's Ramadan podcast series builds on the foundation we laid with Reflections En Route, continuing important conversations that resonate across the region,' said Virginie Ludmer, Marketing Director Volkswagen Middle East. 'By bringing together influential voices to discuss real and relevant topics, we aim to spark dialogue, foster cultural understanding, and highlight the shared experiences that bring us closer as a community.'By creating a platform for open and honest dialogue, Volkswagen Middle East's Ramadan campaign reinforces the brand's commitment to fostering meaningful connections with the community. Each episode sparks conversations that extend beyond the brand and into the community, inviting audiences to engage, reflect, and share their perspectives on issues that shape their daily lives. About Volkswagen Middle East: Volkswagen Middle East is the Volkswagen Passenger Cars brand representation across 8 countries in the region. Across the Middle East Volkswagen's product lineup includes the Tiguan, Golf GTI & R, T-Roc and Touareg as well as the regions best-selling Volkswagen, the 7 seater SUV, the Teramont. Volkswagen Passenger Cars is present in more than 140 markets worldwide and produces vehicles at 29 locations in twelve countries. In 2023, Volkswagen globally delivered around 4.9 million vehicles. Around 170,000 people currently work at Volkswagen worldwide. With its ACCELERATE strategy, Volkswagen is consistently advancing its further development into the most desirable brand for sustainable mobility.
Arab News
28-01-2025
- Automotive
- Arab News
New VW Tiguan launches in KSA with sleek design, more tech
Volkswagen has announced the launch of the new Tiguan in the Kingdom with the arrival of the third generation of this iconic SUV. More than 7.6 million Tiguan vehicles have been sold worldwide since its debut in 2007, making it one of Volkswagen's best-selling models. The new Tiguan is now available in showrooms across the Kingdom with a 1.4-liter TSI engine. Matthias Ziegler, CEO of Volkswagen Middle East, said: 'The Tiguan has been a global success for the Volkswagen brand, and this also applies to our region. The Tiguan has proven to be the ideal SUV for our customers, offering them enough space for an active lifestyle and complementing their driving experience with high-tech features and an attractive design.' Mohammad Moussa, general manager of Volkswagen Saudi Arabia, added: 'We are proud of Tiguan's popularity in the Kingdom, thanks to its sleek design, cutting-edge technologies, connectivity features, safety, and exceptional German quality.' The new Tiguan is built on the modular transverse matrix platform, the latest and most widely used technological platform from Volkswagen. The Tiguan comes with innovative technologies that enhance every aspect of the driving experience. The Digital Cockpit Pro display provides seamless connectivity between you and your vehicle, thanks to its sleek design and ease of use. You will also enjoy the comfort provided by the front seats' air massage function, the IQ. Light HD headlights inspired by the luxurious Touareg, as well as the latest park assist system that makes parking an absolute breeze. The Pro adaptive chassis control system is designed to improve comfort and performance, ensuring a smooth and enjoyable ride. The new Tiguan's design is a major evolution, with a modern and bold look. The front features striking flat LED headlights, an illuminated strip, along with a new grille and bumper, while the rear includes a horizontal light strip and enhanced storage space. You can now choose from three new vibrant colors: Cypress Green, Oyster Silver, and Persimmon Red, in addition to five metallic paint options. The cabin features premium materials and a modern design, making the new dashboard easy to use and wonderfully integrated.
Saudi Gazette
28-01-2025
- Automotive
- Saudi Gazette
Volkswagen launches the all-new Tiguan in Saudi Arabia
Volkswagen announced the launch of the all-new Tiguan in the Kingdom with the arrival of the third generation of this iconic 7.6 million Tiguan vehicles have been sold worldwide since its debut in 2007, making it one of Volkswagen's best-selling models. The all-new Tiguan will be available in showrooms starting January 22, 2025, with a 1.4-liter TSI Ziegler, CEO of Volkswagen Middle East, stated: "The Tiguan has been a global success for the Volkswagen brand, and this also applies to our region. The Tiguan has proven to be the ideal SUV for our customers, offering them enough space for an active lifestyle and complementing their driving experience with high-tech features and an attractive design."Meanwhile, Mohammad Moussa, General Manager of Volkswagen Saudi Arabia, commented: "We are proud of Tiguan's popularity in the Kingdom, thanks to its sleek design, cutting-edge technologies, connectivity features, safety, and exceptional German quality." New and Exciting Features for an Exceptional Driving Experience The all-new Tiguan is built on the Modular Transverse Matrix (MQB evo) platform, the latest and most widely used technological platform from Volkswagen. The Tiguan comes with innovative technologies that enhance every aspect of the driving experience. The Digital Cockpit Pro display provides seamless connectivity between you and your vehicle, thanks to its sleek design and ease of will also enjoy the comfort provided by the front seats' air massage function, the IQ. LIGHT HD headlights inspired by the luxurious Touareg, as well as the latest Park Assist system that makes parking an absolute Pro adaptive chassis control system is designed to improve comfort and performance, ensuring you a smooth and enjoyable ride. A Bold New Design that Turns Heads The all-new Tiguan's design is a major evolution, with a modern and bold look. The front features striking flat LED headlights, an illuminated strip, along with a new grille and bumper, while the rear includes a horizontal light strip and enhanced storage can now choose from three new vibrant colors: Cypress Green, Oyster Silver, and Persimmon Red, in addition to five metallic paint advanced IQ. LIGHT HD headlights, inspired by the luxurious Touareg, use 38,400 multi-pixel LED units (19,200 per light) to illuminate the road and surroundings, improving safety and comfort on every journey. Additionally, there is more space for luggage in the trunk. A Smart Interior with Advanced Technologies Stepping inside the all-new Tiguan offers you both comfort and elegance. The cabin features premium materials and a modern design, making the new dashboard easy to use and wonderfully the 15-inch entertainment screen, a completely new list structure, and the Head-Up Display that shows your speed and key notifications directly on the the new touch control unit with integrated OLED screen lets you customize your driving experience, including adjusting ambient lighting, playlists, and temperature settings. Everything you need is within arm's reach. Enhanced Comfort and Dynamic Performance Volkswagen has taken the driving experience to the next level with the all-new Tiguan, providing an electronically controlled suspension system to increase comfort and optional Pro adaptive chassis control system makes dynamic cornering smoother, with improved stability and comfort. The system adjusts shock absorber stiffness and braking systems to provide more responsive and agile driving, giving you the perfect balance of comfort and performance. A New Era for Compact SUVs The all-new Tiguan represents a major step forward in every aspect. From its bold new design and improved aerodynamics to its advanced technologies, it is ready to set new standards in the compact SUV market. Are you ready to experience it for yourself? The all-new Tiguan will be available in showrooms starting January 22, 2025.
