Volkswagen Middle East creates an ‘Arabic Art Project' to launch Golf GTI
In an effort to connect with its Arabic-speaking audiences, Volkswagen Middle East has released a film campaign, Arabic Art Project, following the creation of a Golf GTI-inspired font in collaboration with artist Wael Morcos.
Morcos, a visionary in the field of typography, designed an exclusive font that aims to capture both the heritage and modernity of the Arabic language.
Volkswagen Middle East then recreated the font with a captivating stunt: professional driver Ben Menzie carving Arabic script into Al Qudra's desert sands in a Golf GTI.
Madlen Gruschka, Marketing Manager at Volkswagen Middle East, explained the creative strategy behind this campaign, stating that the project represents the brand's commitment to innovation and respect for cultural heritage.
'The idea of combining the artistry of Arabic typography with the dynamic performance of the Golf GTI emerged from our desire to create something that celebrates our brand's history and resonates deeply with our audience in the region,' she said. 'Working with Wael Morcos has been a thrilling journey, and we are proud to showcase how Volkswagen continues to push creative boundaries while honoring the rich cultural tapestry of the Arabic-speaking world.'
Through this collaboration, Volkswagen has aimed to create a memorable and impactful project that resonates with the cultural and aesthetic values of the Arabic-speaking world. Responding to this, Volkswagen Club member Abdullah Bakr highlighted the project's cultural significance.
'Arabic culture is deeply woven into our region, and it's exciting to see Volkswagen celebrating this heritage,' he said. 'The Golf GTI, with its iconic status, embodies the spirit of innovation and excellence found in Arabic typography. This initiative honors our cultural roots and showcases how the beauty of the Arabic language and the dynamic essence of the Golf GTI create something truly remarkable.'
The campaign also aims to draw a parallel between the precision in Arabic typography, bringing together art and engineering and solidifying Volkswagen's commitment to cultural diversity and excellence.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
20 hours ago
- Zawya
CNTXT AI and Actualize partner to launch Dialect-Aware Arabic AI Voice Agent, targeting GCC's $2.2bln Conversational AI Market
Dubai, UAE – CNTXT AI, a Data and AI enabler driving AI readiness in the region, has partnered with Actualize, a leader in real-time voice automation, to launch a next-generation Arabic AI voice agent that understands and responds to regional dialects in real time, enhancing customer engagement across key service touchpoints. The collaboration addresses persistent challenges in Arabic voice technology — from underrepresentation of regional dialects to the need for privacy-compliant, locally hosted deployments. With the GCC's digital economy accelerating, voice automation is emerging as a critical layer in customer operations. According to IMARC, the GCC conversational AI market is expected to grow from $325 million in 2024 to over $2.1 billion by 2033, expanding at an annual rate of 23.6%, driven by rising demand for personalized, on-demand voice services. This partnership responds directly to that demand — offering a ready-to-deploy, Arabic-native voice agent that meets regional enterprise needs from day one. The AI voice agent combines Munsit, CNTXT AI's proprietary Arabic speech-to-text model, with Actualize's voice automation platform to deliver accurate voice interaction. The Arabic AI voice agent is now available for public trial with no sign-up or downloads required. Built for High-Impact Use Cases The Arabic voice agent is tailored to high-frequency, high-value business scenarios where (timely, context-aware voice communication enhances efficiency and customer satisfaction.) such as: Booking Confirmation – Automatically follows up with customers to confirm appointments, reducing no-shows and improving operational efficiency Receptionist Automation – Answers and routes incoming calls in the appropriate dialect, enhancing caller experience with culturally aware interaction Sales Agent Support – Engages leads through outbound voice calls, capturing interest, qualifying intent, and escalating hot leads to human agents Order & Payment Follow-Up – Calls customers to verify order details, confirm deliveries, or issue payment reminders, improving conversion rates and cash collection Government Services – Enables voice-enabled digital kiosks and e-service platforms with dialect recognition "Voice AI built for our region's linguistic diversity is no longer a future concept — it's a business necessity," said Mohammad Abu Sheikh, CEO of CNTXT AI. "By combining Munsit's dialectal intelligence with Actualize's automation infrastructure, we're making it possible for organizations to serve Arabic-speaking customers with clarity, confidence, and care." A Regionally Tuned Solution for Arabic Speech Traditional speech technologies often fail to capture the depth and diversity of Arabic speech. Munsit, the speech-to-text model powering the voice agent, was developed to address this directly. The model has been independently benchmarked on six public datasets, outperforming industry leaders like OpenAI's Whisper and Meta's SeamlessM4T in Arabic speech recognition accuracy. The integrated voice agent supports real-time transcription, and localized pronunciation handling across dialects — while respecting regional data sovereignty and compliance requirements. "Arabic deserves tech that speaks its language literally and culturally." said Muhammed Shabreen, CEO at Actualize. "This integration gives enterprises across MENA the voice tools they need to automate customer-facing operations while respecting language and cultural nuance." ABOUT Actualize Actualize is a leading AI Agentic platform enabling enterprises with voice, chat, and workflow automation. Built to humanize digital interactions, Actualize delivers real-time AI agents that are intuitive, context-aware, and fluent in English, Arabic (with regional dialects), and over 50 other languages. Trusted by organizations across the UAE, Qatar, and the UK, Actualize blends advanced NLP with deep system integration to automate high-frequency interactions and provide 24/7 service that feels truly human—at scale. ABOUT CNTXT AI CNTXT AI is a UAE-based Data and AI company that enables organizations to prepare, build, test, deploy, and scale sovereign AI solutions while maintaining full data control. Our comprehensive suite of solutions transforms data into actionable AI applications—seamlessly, securely, and without compromising control. From AI-ready data pipelines to scalable deployment and industry-standard validation, we ensure AI adoption is practical, compliant, and optimized for real-world impact.
Zawya
21 hours ago
- Zawya
The Drill SaaS Tech teaches crisis via interactive publishing
That's the verdict of Gerry McCusker, a 30+ year PR veteran who has built the first Arabic-language crisis training tool for the future called The Drill. Crisis management training has finally met the digital and interactive age, via a software solution that spells the end for tabletop and flip-board crisis rehearsals. The Drill's live, online technology dramatises the way organisations prepare for crises with an interactive methodology that delivers training outcomes via realistic and time-sensitive publishing. And clients don't need any special facilities, software or venues to access this innovative tool. Creator of The Drill crisis simulation portal, Gerry McCusker, has tested and proven that his new digital technology can immerse clients into a wholly realistic PR disaster, safely within a secure online portal, enhancing crisis planning and preparedness. Clients login, and for the next 4-8 hours all their communications - email, online, phones and content creation - are contained and escalated within the fully realistic, media-rich environment. The Drill simulates multi-channel pressures - from crisis logs to emails plus online news media, radio and TV reports and social media. 'Digital technologies have revolutionised how interests attack brands and businesses online. Our portal revolutionises how companies train staff to handle such threats.' says McCusker. As a crisis learning portal, The Drill's interactive environment helps clients probe the right questions and formulate strategic - and online-savvy - crisis responses. It's unique in that it guides clients through an issues management methodology, while allowing them to experience real-life crisis challenges, curve-balls and 'tests'. The product had its pre-launch at The International Emergency Management Society conference in San Diego in September 2016, and since then has been deployed by clients and peak bodies from Sydney to Singapore and Sharjah. Clients include organisations spanning the agriculture, construction, education, finance, food, healthcare, infrastructure and Oil & Gas sectors. 'We believe The Drill offers clients the worst day of their professional life. And after they've done our drill, they'll be well-prepared for when it all gets real,' McCusker concludes. About The Drill: The Drill is the premier, boutique online crisis simulation technology, developed by seasoned crisis communications experts to provide bespoke, real-time training experiences for organisations across various sectors. Launched in 2016 at The International Emergency Management Society (TIEMS) Annual Conference in San Diego, The Drill has since been adopted by numerous corporations and government agencies. Offering a realistic replication of the pressures experienced during actual crises, The Drill crisis simulator enables participants to engage in interactive publishing and strategic decision-making within a controlled, online environment. The platform delivers tailored crisis scenarios ranging from cyber attacks to product recalls, accommodating training sessions for small executive teams to large, remotely located groups. Its flexibility allows for scaling up to conference-sized cohorts, with the largest session to date involving around 220 participants. The Drill remains committed to enhancing organisational resilience through innovative, interactive crisis management training, ensuring clients are well-prepared to navigate the complexities of modern crises. For more, please visit
Web Release
a day ago
- Web Release
CNTXT AI and Actualize Partner to Launch Dialect-Aware Arabic AI Voice Agent, Targeting GCC's $2.2B Conversational AI Market
CNTXT AI , a Data and AI enabler driving AI readiness in the region, has partnered with Actualize, a leader in real-time voice automation, to launch a next-generation Arabic AI voice agent that understands and responds to regional dialects in real time, enhancing customer engagement across key service touchpoints. The collaboration addresses persistent challenges in Arabic voice technology — from underrepresentation of regional dialects to the need for privacy-compliant, locally hosted deployments. With the GCC's digital economy accelerating, voice automation is emerging as a critical layer in customer operations. According to IMARC , the GCC conversational AI market is expected to grow from $325 million in 2024 to over $2.1 billion by 2033, expanding at an annual rate of 23.6%, driven by rising demand for personalized, on-demand voice services. This partnership responds directly to that demand — offering a ready-to-deploy, Arabic-native voice agent that meets regional enterprise needs from day one. The AI voice agent combines Munsit, CNTXT AI's proprietary Arabic speech-to-text model, with Actualize's voice automation platform to deliver accurate voice interaction. The Arabic AI voice agent is now available for public trial with no sign-up or downloads required. Built for High-Impact Use Cases The Arabic voice agent is tailored to high-frequency, high-value business scenarios where (timely, context-aware voice communication enhances efficiency and customer satisfaction.) such as: Booking Confirmation – Automatically follows up with customers to confirm appointments, reducing no-shows and improving operational efficiency – Automatically follows up with customers to confirm appointments, reducing no-shows and improving operational efficiency Receptionist Automation – Answers and routes incoming calls in the appropriate dialect, enhancing caller experience with culturally aware interaction – Answers and routes incoming calls in the appropriate dialect, enhancing caller experience with culturally aware interaction Sales Agent Support – Engages leads through outbound voice calls, capturing interest, qualifying intent, and escalating hot leads to human agents – Engages leads through outbound voice calls, capturing interest, qualifying intent, and escalating hot leads to human agents Order & Payment Follow-Up – Calls customers to verify order details, confirm deliveries, or issue payment reminders, improving conversion rates and cash collection – Calls customers to verify order details, confirm deliveries, or issue payment reminders, improving conversion rates and cash collection Government Services – Enables voice-enabled digital kiosks and e-service platforms with dialect recognition 'Voice AI built for our region's linguistic diversity is no longer a future concept — it's a business necessity,' said Mohammad Abu Sheikh, CEO of CNTXT AI. 'By combining Munsit's dialectal intelligence with Actualize's automation infrastructure, we're making it possible for organizations to serve Arabic-speaking customers with clarity, confidence, and care.' A Regionally Tuned Solution for Arabic Speech Traditional speech technologies often fail to capture the depth and diversity of Arabic speech. Munsit, the speech-to-text model powering the voice agent, was developed to address this directly. The model has been independently benchmarked on six public datasets, outperforming industry leaders like OpenAI's Whisper and Meta's SeamlessM4T in Arabic speech recognition accuracy. The integrated voice agent supports real-time transcription, and localized pronunciation handling across dialects — while respecting regional data sovereignty and compliance requirements. 'Arabic deserves tech that speaks its language literally and culturally.' said Muhammed Shabreen, CEO at Actualize. 'This integration gives enterprises across MENA the voice tools they need to automate customer-facing operations while respecting language and cultural nuance.'
