Latest news with #Vomero18
Yahoo
5 days ago
- Business
- Yahoo
NIKE Bets Big on Digital: Will It Deliver Sustainable Growth?
NIKE Inc. NKE remains a digital heavyweight, especially in key markets. It holds a top-three position in global online athleticwear sales, and its digital ecosystem reaches consumers in nearly 190 countries. The company is doubling down on digital transformation as a central pillar of its turnaround strategy, revamping its go-to-market approach, enhancing product storytelling and building premium experiences across both digital platforms and physical stores. NIKE's digital investments are focused on direct-to-consumer (DTC) models, data analytics and AI-driven personalization, aiming to create a more personalized, connected and seamless experience for its customers. The company is repositioning NIKE Digital as a premium, full-price channel, drastically reducing promotions and improving storytelling across its online platforms. Initiatives like 'zero promotional days' in North America and enhanced user experiences are early steps to regain brand heat and margin a result of these shifts, combined with a pullback in paid media, management expects digital traffic to decline double-digits in fiscal 2026. Our model projects NIKE's digital revenues to decline 1.3% in fiscal 2025 and 2% in fiscal 2026, reflecting the near-term impact of this strategic reset before the benefits of full-price positioning third-quarter fiscal 2025, NIKE Digital sales slipped 15% year over year, contributing to a 10% drop in overall Nike DTC revenues. The company attributes this decline to its intentional reduction in promotional activity, cutting North America digital promotional days from more than 30 to zero year over year. While this has impacted near-term demand, NIKE is focused on repositioning its digital channel as a full-price, premium experience. Despite the dip, digital still represents a large portion of NIKE's DTC business, which accounts for about 40% of total revenues globally, a significant indicator of its strategic importance. Looking ahead, NIKE's digital ambition is not just about sales, but shaping culture and capturing the consumer where they are. With strong early results from digital-led product drops like the Vomero 18 and Peg Premium, and the upcoming NikeSKIMS launch, NIKE is betting big on storytelling, innovation and personalization to reassert its dominance. The company's vision suggests that digital will be the arena where product energy meets consumer passion—delivered at scale, but curated with intent. lululemon athletica inc. LULU and adidas AG ADDYY are the major companies competing with NIKE in the digital a key competitor to NIKE in the athleisure space, has built a strong digital business that accounted for more than 40% of its total revenues in recent quarters. The brand maintains a robust digital footprint, supported by a seamless omnichannel experience and a loyal customer base. lululemon's digital market share in the U.S. activewear and athleisure segment has steadily expanded, particularly among higher-income female consumers - a segment where NIKE also competes. The company has leaned into personalized shopping experiences, rapid delivery, and community-driven digital engagement through its Lululemon Studio platform. While NIKE dominates in sport-performance categories, lululemon's digital business increasingly overlaps with NIKE's, especially in women's training, yoga and lifestyle apparel. This intensifying rivalry is most evident in North America, where both brands are doubling down on digital engagement and brand is reshaping its digital business, which now accounts for 20–25% of total sales, with a goal to reach 50% via DTC by 2025. The company's digital footprint spans global e-commerce, mobile apps and a strong presence on third-party platforms, supported by personalized shopping and the adiClub loyalty program. While NIKE leads in digital scale and innovation, adidas overlaps significantly in categories like sneakers, streetwear and casual sportswear, particularly among Gen Z and fashion-driven consumers. Both brands are heavily invested in key markets like North America and China, with growing competition across performance-running, lifestyle and women's activewear in the digital space. Shares of NIKE have lost around 16.3% year to date against the industry's growth of 16%. Image Source: Zacks Investment Research From a valuation standpoint, NKE trades at a forward price-to-earnings ratio of 29.33X, higher than the industry's average of 20.78X. Image Source: Zacks Investment Research The Zacks Consensus Estimate for NKE's fiscal 2025 and 2026 earnings implies a year-over-year plunge of 46.1% and 8.7%, respectively. The company's earnings per share (EPS) estimate for fiscal 2025 has been on the rise in the past 30 days. Meanwhile, the EPS estimate for fiscal 2026 has moved south in the past 30 days. Image Source: Zacks Investment ResearchNIKE currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report NIKE, Inc. (NKE) : Free Stock Analysis Report lululemon athletica inc. (LULU) : Free Stock Analysis Report Adidas AG (ADDYY) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Yahoo
29-05-2025
- Business
- Yahoo
Dick's CEO Lauren Hobart Says Nike Is a ‘Very Important' Strategic Partner Following Q1 Results
As Dick's Sporting Goods wraps up a strong first quarter, analysts are eager to hear more about the retailer's position on Nike Inc. as the company brings Foot Locker into the fold later this year. According to Randal Konik, equity analyst at Jefferies, Nike stands to benefit from Dick's momentum, as the Swoosh focuses even more on its wholesale distribution. More from WWD 'Ensuring a Safe and Secure Shopping Environment Is Key for Retailers,' NRF Says Jalen Brunson Will Get His First Nike Kobe Sneaker Release Later This Year The Best Nike Sneakers Releasing in June 'Dick's management emphasized that its relationship with Nike remains 'strategic,' expressing continued satisfaction with the partnership,' Konik wrote in a research note on Wednesday. 'This signals frequent collaboration and alignment between the two companies, reinforcing Nike's importance within Dick's merchandising strategy.' Konik added that the sporting goods retailer 'remains bullish' on Nike's innovation pipeline, particularly in running and lifestyle categories. Dick's cited strength in Nike's running pipeline, where the Pegasus Premium and Vomero 18 sneaker styles have been selling out online. This momentum supports Nike's product-led recovery strategy, the analyst wrote. This echoes the sentiment shared by Dick's Sporting Goods president and chief executive officer Lauren Hobart, who affirmed on Wednesday's first-quarter earnings call with analysts that Nike is 'a very important' strategic partner for the company. 'Nike continues to perform really, really well for us,' Hobart said. 'As we look to the future, we've heard about some distribution changes. [But] one thing that you can say about Nike time in, and time out, is that they are very good at segmenting their products. So, we expect minimal overlap with some of the new distribution. There's a lot of great stuff going on.' Looking ahead, footwear remains a 'very strong business' for Dick's Sporting Goods, according to its CEO. Konik added that this is a 'positive signal 'for Nike, which is a key brand in Dick's footwear assortment. Moreover, a better-run Foot Locker under Dick's leadership would be a net benefit for Nike by reinforcing its distribution strategy and solidifying its position in athletic retail, Konik said in a note following the announcement earlier this month that Dick's would scoop up Foot Locker in a $2.4 billion deal. Konik said earlier this month that as Nike CEO Elliott Hill strengthens an already robust relationship with Dick's, the consolidation of the two retailers 'could enhance Nike's retail presence and brand consistency.' He noted that Nike leads footwear sales at Dick's, a key growth category that accounts for 28 percent of the sporting goods retailer's business, while the Swoosh represents half of Foot Locker's sales, 'underscoring the strategic importance of both channels to Nike's wholesale strategy.' This comes as Dick's Sporting Goods saw net sales increase 5.2 percent to $3.18 billion in the first quarter of 2025, up from $3.02 billion in the same year-ago period. Net income in the quarter ended May 3 was down 4 percent to $264 million, or $3.24 per diluted share, compared with $275 million, or $3.30 per diluted share, a year earlier. Excluding one-time items related to its acquisition of Foot Locker, Dick's posted earnings per share of $3.37. Looking ahead, the company expects net sales for the full fiscal year 2025 to be between $13.6 billion and $13.9 billion, with earnings per diluted share in the range of $13.80 to $14.40. For now, Dick's outlook doesn't include acquisition-related costs or results from the Foot Locker merger, but does take into account any current tariff-related expenses. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The Guardian
27-04-2025
- Sport
- The Guardian
Marathon essentials: everything you need to survive your first 26.2 – and what you can run without
The lure of the marathon – arguably running's most heralded achievement – has never been as strong. A record-breaking 840,000 people signed up for the London Marathon 2025 ballot. Big city marathons, such as Berlin and New York, keep setting benchmarks for the biggest crowds toeing the start line. If you're among the runners getting ready to answer the call of the 26.2 for the first time – and you're sweating over the kit you need to get you there – you're in the right place. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. I ran my first marathon in Paris in 2009 and have completed 58 marathons since. Some fast, plenty slow, and I've put together a few flat lays in my time. So I know how important it is to get marathon kit right. From the best marathon running shoes for speed and comfort to preventing the dreaded nipple chafe, kit choices can make or break your race-day dreams. Or, at the very least, they can be the difference between a happy day out and hours of torment on the tarmac. I can't guarantee you'll finish with a smile, but here's my shortlist of the mission-critical kit you need to stack the odds in your favour. Starting with the most important item – your running shoes. In recent years, marketing hype has suggested you have to run a marathon in a carbon-plate super-shoe. However, the best running shoe for first-time marathoners probably isn't a stripped-back race shoe that prioritises speed over protection. I always advise beginners to ask themselves: will I still want to be running in this shoe if the wheels come off at mile 18, when I'm in a world of pain and everything feels slow, heavy and ragged? The correct shoe is the one that'll work from mile one to mile 26.2. Those fall, roughly, into three camps. Brooks Glycerin Max The Glycerin Max has a truly giant stack of new DNA Tuned nitrogen-infused foam to provide softness, springiness and maximum cushioning with a more reliable stability. When you're running on tired, beaten-up legs, the cocooned, protective comfort will be kind to fatigued feet. Men's£180 at Brooks Running£179.95 at Runners Need Women's£180 at Brooks Running£179.95 at Runners Need Nike Vomero 18 With a giant stack of foam, plush-padded heel collars and tongues, and soft, cosy uppers, everything about the Vomero 18 is geared towards cruising comfort. The dual-foam midsole is soft and cushioned without being leg-sapping. It'll put some pep in your step when you're moving well, but it'll still look after you if you start to struggle. All that extra padding means it's quite heavy, but you're trading weight for comfort. Men's£134.99, Nike£134.99 at Pro Direct Women's£134.99 at Nike£134.99 at Pro Direct Asics Novablast 5 This non-plated, big-cushioned running shoe is primarily designed for everyday runs – and that's part of the appeal. You can use it for most of your marathon training and it'll perform on race day. The soft, bouncy, energetic midsole is versatile. It lacks the thrust of all-out race shoes, but the ride is still smooth, springy and controlled. When you're moving well, with good form and pushing your pace, it returns the energy you put in. There's plenty of road-impact protection at slower paces, too. It's a capable marathon cruiser and no matter how you feel at mile 20, it's got your back. Men's£134.99 at Sports Shoes£135 at Asics Women's£134.99 at Sports Shoes£135 at Asics If you've trained well, you're in great shape and you fancy giving it full beans, lacing up a carbon race shoe can provide leg-sparing efficiency gains. It can also just make you feel fast. However, choose your weapon wisely. Brooks Hyperion Elite 4 PB From the current crop of carbon race shoes, Brooks's latest racer would be my choice for beginners. It's light and airy, and so comfortable on the foot that you can forget you're wearing it. The 100% Peba superfoam midsole and plate are fast and smooth but, crucially, more natural and reliable than some wilder carbon race shoes. It delivers all the energy you want when you're hitting your splits, but offers enough backup comfort should race plan A unravel to plan C! Unisex£200 at Brooks Running£199.90 at Amazon Saucony Endorphin Pro 4 Springy and energetic but with a broader, nicely stable cushioned platform, this shoe offers some of that super-shoe energy and efficiency but with much more road protection to fall back on should things get tough deep into the race. If you need to slow down and rock back on your heels, the Endorphin Pro 4's high-cushion platform will help you wobble home in comfort. Men's£229.95 at Runners Need£230 at Saucony Women's£229.95 at Runners Need£230 at Saucony Clocking up indoor miles? Read our guide to the best treadmills for your home Men's CXP XP EnduranceFrom £37 at CXP Women's CXP XP EnduranceFrom £35 at CXP Don't underestimate the importance of a trusted pair of comfortable running undies. Much comes down to personal preference, but it's worth investing in run-specific underwear that uses soft fabric that wicks well, with minimal or flat seams to help avoid chafing. Runderwear is a popular choice. I also recommend the sports underwear specialist CXP. Its range of running and training briefs – for men and women – is incredibly light, comfortable and reliable against unwanted rubbing. There are a few different styles, but the CXP XP Endurance is ideal for longer training and events. Sign up to The Filter Get the best shopping advice from the Filter team straight to your inbox. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. after newsletter promotion Men's Fujitraiil Elite shorts £85 at Asics Women's Fujitrail Elite shorts£85 at Asics Some runners love the fast, free and light feeling you get only from the shortest race shorts. Others prefer the second-skin, suit-of-armour coverage offered by longer-leg half-tights. For sheer practicality, I find the best option is the storage short. A good pair of storage shorts combine built-in belts, zippered pockets and leg pockets to provide all the stash space you need to carry gels, phone, headphones and your other marathon essentials. Often you need to look for trail shorts for maximum storage, and the Asics Fujitrail Elite shorts are a great example of a lightweight option with ample stash space. Stance Icon Sport crew£12.99 at Stance Those old cotton gym socks might work for the odd 5km, but they're a fast ticket to blisters when you start increasing your distances. Happy feet make for a happy runner, so you definitely want a few good pairs of comfortable, durable technical running socks in your kitbag. There are plenty of good brands to choose from, but Stance stands out. You can't go far wrong with a pair of Stance's run-technical socks, but these crew socks are an excellent mid-cushioned choice that are great for comfort on longer runs. They're quite thick but that generous padding in the reinforced heel, toes and all the way around the foot will be welcome in hour three of the marathon. Coros Pace 3£219.99 at Decathlon£219 at Amazon The light and compact Pace 3 is one of the best-value running watches you can buy. It offers an impressive 38 hours of battery, reliable dual-frequency GPS and a competitive suite of in-depth training, health and recovery features, including marathon training plans, fitness progress and recovery insights. Everything you need to train for a marathon is covered, along with handy tools for race day, such as a virtual pacer and race-time predictions. Garmin Forerunner 165 Music£289 at Argos £288.56 at Amazon It's pricier than the Coros, but the Forerunner 165 Music is a highly capable watch with enough training and race-tracking tools to conquer a marathon. The bright, smartwatch-style AMOLED display punches up the visibility of your vital stats, the 19-hour GPS battery life happily endures race day and there are reliable GPS and heart-rate trackers. If you want to run phone-free, it also offers offline Spotify. Garmin's PacePro tool can create a pacing strategy based on your marathon course with real-time feedback along the way. Amazfit Up£42.68 at Amazon An excellent open-ear alternative to bone-conduction headphones, the lightweight, clip-on Up is among the more affordable running headphones. Yet it has plenty of marathon-friendly features for the price. That includes an unshakeable fit that leaves your ears open, so you can soundtrack your run but stay tuned into the race-day atmosphere. If you struggle wearing in-ear buds for hours on end, this new style is more comfortable. It's a bit like clipping two tiny speakers in front of your ears, where they kick out surprisingly big, run-boosting sound. Throw in a marathon-taming six hours of playback on the buds – 18 more in the charging case – and you've got a cut-price rival for classic headphones. 2Toms Sport Shield£17.99 at Mountain Warehouse£18.99 at Amazon Stand at the finish line of any major marathon and you'll see countless runners crossing the line with big red circles around their nipples: the bloody aftermath of spending 26.2 miles with fabric rubbing your soft bits raw. I've been that runner. It's a painful mistake you make only once. 2Toms' Sport Shield roll-on oil has been my go-to for a decade to avoid that fate. It provides a trusty barrier against unwanted friction burns. It's easy to apply to all the at-risk areas – nipples, thighs, under arms – and even the hardest-to-reach nooks and crannies. It's relatively mess-free and covers easily, and one application lasts all day. The tube is portable, too – should you need to take it with you. There's also a Sport Shield Extra variety that offers more waterproofing and skin-soothing extras, such as aloe, green tea extract and shea butter. Riemann P20 SPF50+ spray, 200ml£19.99 at Boots£24 at Look Fantastic When you're training and racing, you'll spend long hours exposed to the sun's harmful rays, so it's smart to slather on sunscreen. However, traditional sun creams run when you sweat and often require reapplication. I've been putting on P20 SPF50+ ever since I used it to fend off the Saharan sun while running the Marathon des Sables in 2015. It's water- and sweat-resistant, so it doesn't leak into your eyes and partly blind you mid-run. The spray bottle also makes application about as mess-free as sun protection gets. And one liberal coating protects from all the sun's nasties for 10 hours. Get your post-run recovery sorted with our expert-approved guide to the best massage guns Hydration vest There are benefits to running with a hydration vest, and they're great for being self-sufficient on long training runs. Having water always at hand during a race breeds confidence and saves you grabbing cups from hectic water stations on the move. Vests also offer a convenient way to carry your energy gels. However, you'll feel less burdened if you leave it at home on race day. Most big-city marathons have aid stations at frequent points, so if you want to lighten your load you can safely leave the pack. Compression arm sleeves You'll see lots of runners slipping on compression arm sleeves in search of marginal gains. These elasticated accessories are designed to improve blood flow, help boost oxygen delivery and limit the movement that causes tiny muscle tears, affecting recovery times. Research suggests, though, there's no real performance benefit for runners. So unless you're using them for warmth, or you really love the way they look or make you feel, skip them.
Campaign ME
21-04-2025
- Entertainment
- Campaign ME
Nike lights up world's tallest building to launch ‘tallest' Vomero 18 shoe
The Burj Khalifa, the world's tallest building, was lit up to mark the launch of the new Nike Vomero 18, the brand's most cushioned running shoe to date with the tallest stack height in the franchise's history. To mark the moment, the Nike activation also witnessed runners from across the Emirates take on a disruptive relay challenge beneath the Burj Khalifa. The challenge began at 6:30pm on Friday 18th April, 2025, as Nike runners including Farah Majed, Saeid Ahmad, and Jade Griffiths stepped on a custom-built treadmill platform positioned directly in front of the Burj Khalifa, putting the shoes to the test. Media and marketing agency Garage 366 collaborated on the creative that lit up the Burj Khalifa, with the agency's creative designer Thisura Nisal posting a video on Instagram about it. View this post on Instagram A post shared by Thisura Nisal (@thisura_nisal) Nike Vomero 18 activation Each runner sprinted as fast as they could for a symbolic ten minutes each, as the bold activation teased Nike's upcoming 10 DAY / 10K Challenge. With real-time progress tracked on 360-degree LED screens and an electric soundscape driving the pace, the atmosphere turned into a celebration of movement for the crowds gathered downtown, celebrating the team effort of the runners and the launch of Vomero 18 in the city. The larger-than-life animation displayed on the Burj Khalifa highlighted the all-new Vomero 18 – Nike's latest innovation built for runners seeking comfort, support and performance. View this post on Instagram A post shared by Karl Dela Cruz (@sowhatifimkarl) 10 DAY / 10K Challenge The Nike 10 DAY / 10K Challenge, which kicks off on 25 April, 2025 at Kite Beach Point Zero will continue until 4 May, 2025 Runners across Dubai are invited to put the Vomero 18 to the test through curated events, trial runs and a dedicated Strava Challenge. Participants will have the chance to win exclusive prizes, including a trip and race entry to the Copenhagen Half Marathon. Engineered with soft, lightweight ZoomX foam stacked above responsive ReactX foam, the midsole construction delivers Nike's biggest cushion yet, designed to elevate everyday runs. CREDITS: Client: Nike Creative agency: Garage 366 PR: Weber Shandwick
Yahoo
24-03-2025
- Business
- Yahoo
Nike Stock: Is the Worst Over?
Investors hoping for a turnaround at Nike (NYSE: NKE) will have to wait longer. The world's leading sportswear company posted yet another quarter of declining revenue and profits and told investors that things would get worse in the fiscal fourth quarter, the current period. The quarter marked Nike's fourth straight period of declining revenue as sales fell 9% to $11.3 billion, dragging earnings per share down to $0.54, well below the $0.98 it reported after adjustments in the quarter a year ago. While the results were ahead of analyst estimates, investors were unimpressed by the quarter. The stock hit a five-year low and was down 5% in Friday afternoon trading. Excluding the pandemic crash, the stock was trading at its lowest point since 2018, underscoring the crisis the business now finds itself in. Nike brought longtime company veteran Elliott Hill out of retirement to replace John Donahoe as CEO after Donahoe's focus on performance marketing, direct-to-consumer sales, and classic styles seemed to lead the business astray. Hill's turnaround strategy, which is focused on reestablishing relationships with retailers, putting sports back at the center brand, and returning to a pull marketing strategy sounds like the right prescription, but the numbers continue to disappoint. While Nike did beat analyst estimates, its Q4 guidance indicated that performance would get even worse. The company sees revenue falling in the mid-teens, which includes the effect of unfavorable shipment timing, and it expects gross margin to fall 400 to 500 basis points, which includes the effect from new tariffs. There was a silver lining, however. Management expects the headwinds from the Win Now turnaround strategy, which is focused in part on streamlining inventory, to moderate after Q4, indicating that the financial recovery should begin in earnest in fiscal 2026. Nike's revenue declined in nearly every category, but there were some bright spots that investors shouldn't ignore. Its running business grew by mid-single digits, driven by new products like Pegasus Premium and Vomero 18, as well as the continued success of Pegasus 41. The recovery in running is key, as that's an area where Nike has struggled, losing share to upstart brands like On Holding and Deckers' HOKA. It also returned to revenue growth in Japan and Latin America, though overall revenue in the Asia-Pacific Latin America (APLA) segment, which does not include China, was down 4% on a currency-neutral basis. Finally, its performance footwear and apparel business delivered growth, which was offset by declines in sportswear and the Jordan brand. However, the strength in performance gear is also promising, as it shows that new product launches are resonating. The performance category is where the company needs to shine in order to win athletes and influencers and create a broader halo effect for the brand. Nike is still working to overhaul its inventory and get back to a full-price business model, though that process seems likely to take at least a few more quarters. Nike's guidance was ugly, and there are real questions about the brand's ability to regain the business it's lost. Fashion trends are always changing, and competitors like On and HOKA are gaining market share quickly. The company hasn't given guidance for fiscal 2026, but Nike seems like it will be in a good place to rebuild margins after this year's reset. With the exception of the quarter when the pandemic started, Nike just reported its worst gross margin in a decade at 41.3%, and Q4 is set to be even worse. In other words, this may be the "kitchen sink" earnings report that signals that the company's performance is finally bottoming out as it dumps all the bad news on investors to reset expectations. While the macro environment is fluid, Hill does seem to have the business pointed in the right direction. Investors don't like being told to be patient, and they'd like to see improving results now rather than later. It's understandable for the stock to be hovering around seven-year lows after several quarters of declining revenue. However, the sell-off also presents an opportunity. With the margin reset, inventory clearance, and focus on reestablishing retail relationships and a full-price business model, Nike seems likely to be in a better position in a year from now. Hill has been at the helm for just six months, and the changes he's made will take some time to play out. Patience could pay off for investors here. Before you buy stock in Nike, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Nike wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $721,394!* Now, it's worth noting Stock Advisor's total average return is 839% — a market-crushing outperformance compared to 164% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of March 24, 2025 Jeremy Bowman has positions in Nike. The Motley Fool has positions in and recommends Deckers Outdoor and Nike. The Motley Fool recommends On Holding. The Motley Fool has a disclosure policy. Nike Stock: Is the Worst Over? was originally published by The Motley Fool
