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IOL News
15-05-2025
- Lifestyle
- IOL News
Dopamine dressing: The psychological power of colour in fashion
The colours you wear can affect your mood. Image: Freepik Fashion isn't just about aesthetics, it's a powerful tool for emotional well-being. The concept of "dopamine dressing" highlights how wearing certain colours can stimulate the release of feel-good hormones like dopamine, serotonin, and endorphins, enhancing our mood and energy. This trend has gained traction on platforms like TikTok, where vibrant outfits are celebrated for their mood-boosting effects. Scientific studies have long established the connection between colour and emotion. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Next Stay Close ✕ For instance, a study from the Vrije Universiteit in Amsterdam found that yellow objects and clothing are associated with optimism, warmth, and hope. Here's a breakdown of how specific colours can affect our emotions: Red: Symbolises passion, energy, and confidence. Wearing red can evoke feelings of excitement and assertiveness, making it ideal for situations where you want to stand out. Blue: Known for its calming and trustworthy qualities. It's often chosen for professional settings to convey reliability and competence. Yellow: Radiates optimism and positivity. Incorporating yellow into your outfit can uplift your mood and those around you. Green: Associated with harmony and growth. Wearing green can evoke feelings of balance and renewal. Black: Represents elegance and sophistication. It's a versatile colour that can convey authority and strength. Dressing with purpose Choosing an outfit can be more than a routine, it can be a form of self-expression and emotional regulation. Professor Karen Pine, a renowned psychologist from the University of Hertfordshire, has extensively researched the psychology of fashion. Her study revealed that when feeling depressed, over half of the participants opted for jeans, while only a third did so when feeling happy. This suggests that wearing outfits associated with happiness can positively influence mood. So, next time you're selecting your attire, ask yourself: What colour aligns with how I want to feel today? Need a confidence boost? Opt for a bold red ensemble. Seeking tranquillity? Incorporate calming blues or greens. Craving joy? Add a splash of cheerful yellow. By intentionally choosing colours that resonate with your desired emotional state, you can harness the psychological power of fashion to enhance your well-being. IOL Lifestyle
Washington Post
24-03-2025
- Politics
- Washington Post
Europe races to lure U.S. scientists as Trump puts pressure on universities
Europe is investing millions in a flurry of newly announced academic programs, in an energetic effort to lure top American scientists across the Atlantic at the same time as President Donald Trump casts many U.S. research efforts into turmoil with funding cuts and executive edicts. Spurred by 'alarming political interference in academic research by the Trump administration,' Brussels's Vrije Universiteit (VUB), or Free University, allocated $2.7 million in funding last week for at least 12 new postdoctoral roles open to 'censored Americans.' The same month, France's Aix-Marseille University opened applications for about 15 places in a new Safe Place for Science program, hoping to welcome American scientists with the promise of academic freedom. AMU said it plans to raise up to $16 million in funding and has already received a 'high number' of applicants for the three-year program.
