Latest news with #VynceLim
Rakyat Post
16-07-2025
- Entertainment
- Rakyat Post
New Brice Flavour Drops, MINNIE Shows Up — Coincidence? We Think Not!
Subscribe to our FREE Okay, so hear us out. What if it's not just the weather, the food, or the fans that keep bringing MINNIE of the K-pop girl group i-dle back to Malaysia… what if it's a wholesome, crunchy snack made from brown, red, and black rice? This past weekend, things got super loud at 1 Utama's Oval Concourse when ecoBrown's launched the latest flavour in their Brice Flavoured Wholegrain Rice Puff snack line, Himalayan Salt . To mark the occasion, they brought in none other than MINNIE herself, turning a product launch into a full-blown fan gathering. Crowds queued from as early as 7am, waving lightsticks, holding handmade banners (some even in Thai and Korean), and chanting her name across four levels of the mall. MINNIE, clearly moved by the love, said, 'I'm so surprised… some fans even came straight from the airport to here! I really appreciate your love.' She opened the event with a cheerful, 'Saya sayang semua! Ayang angat!' and the crowd just melted. Brice X MINNIE: A Match Made in Snack Heaven If you've been anywhere near the healthy snack aisle lately, you've probably seen Brice — the guilt-free, baked rice snack that's won over taste buds with flavours like Spicy Cheese, Seaweed, and Truffle. Now, Himalayan Salt joins the lineup, bringing that perfect balance of savoury crunch and wellness perks. Made from a blend of brown, red, and black rice, Brice is rich in Vitamins B6, B3, and E. It's baked, not fried — which means you get all the flavour with none of the greasy fingers. Or as MINNIE puts it: 'Tasty but healthy.' In fact, she admitted, 'I want to eat a lot. But I tell myself to control. If possible, I like to eat a lot.' (Relatable, tbh 🫣) And Himalayan Salt isn't just any salt. It's prized for its minerals and beauty-boosting properties, making this flavour a top pick for those who want to snack and slay. According to Vynce Lim, Head of Marketing at ecoBrown's parent company SW Food, the launch was about more than just taste. 'With Brice, you will enjoy the satisfaction of having a light snack while maintaining a healthy body,' she shared. More than that, she said the snacks were about creating 'special moments for friends, loved ones, and loyal customers.' 'Snack Brice While Listening To My Album' The launch wasn't just about the product, it was a mini showcase too! MINNIE sang a snippet of her solo track Valentine's Dream, busted out a few dance moves, and even teased fans with this line: 'Snack Brice while listening to my album.' (Marketing queen behaviour 💅) She also gave a cheeky suggestion for Brice's next line of new flavours 'Som tam? Durian? Let's go for durian!' Honestly? We'd snack on that. Fans didn't leave empty-handed either, as people were grabbing baskets of Brice, snapping pics at activity booths, and soaking up every second of the K-pop chaos. Will MINNIE Be Back? All signs point to yes! MINNIE spoke fondly of Malaysia, saying the weather reminds her of home and that the iconic 'Malaysia Truly Asia' jingle has 'stick in my head,' since she was a child, she laughed. 'I'd love to come to Malaysia more often. Please wait for me and i-dle. Hopefully next year. Can you wait for us?' —- MINNIE. She also added, 'I wanna go visit Kota Kinabalu,' which sent Sabahan fans into a frenzy. 'The photos look so good — the sea looks clear, peaceful. I really want to go someday,' she said, adding that she hopes to visit Malaysia more often. So… could Brice be the real reason she keeps coming back? We're not saying it is, but we're also not, not saying it. 😗 So, are y'all ready to snack smart like MINNIE? The new Brice Himalayan Salt Flavoured Wholegrain Rice Puff is available now in 40g and 100g packs at Jaya Grocer, Mydin, Lotus's, AEON, and most major supermarkets near you. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Rakyat Post
04-06-2025
- Entertainment
- Rakyat Post
What Do K-pop Idols Snack On Between Shows? Hint: It's Truffle-icious
Subscribe to our FREE Truffle fries? Been there. Truffle pasta? Meh, tried it. But truffle rice puffs ? Now that's a snack twist we didn't see coming… Once reserved for boujee, fine-dining plates and those fancy chaebols' dinner tables you see in your favourite K-dramas, truffles have officially gone mainstream! This earthy, umami-packed fungi is crashing your everyday snacking sesh—and yep, it's happening right here in Malaysia. Say hello to ecoBrown's new Brice Truffle Rice Puffs , the freshest flavour hitting our local snack scene! These crunchy bites are made with a nutritious blend of wholegrain brown, red, and black rice. They're baked (not fried, so your gym trainer won't freak out), high in fibre, and loaded with vitamins E, B3, and B6. They're available in 40g and 100g packs, and are the perfect mix of fancy and crunchy goodness, and, dare we say, healthy too. Vynce Lim, Head of Marketing at SW Food, says that this is Brice's third flavour, after winning Malaysians over with Spicy Cheese and Seaweed rice puffs. The goal? To get Malaysians to 'snack the smart way.' Truffle not only offers a delicious snack but is also made from premium quality rice. It satisfies those who love light snacking while maintaining a healthy body. We are extremely excited about this launch, especially with the special appearance of TREASURE, and to give our loyal customers an unforgettable exclusive experience. SW Food Head of Marketing Vynce Lim. And honestly, if smart snacks taste like truffles, we're all in! TREASURE Brings the Hype to Sunway Pyramid Of course, Brice didn't just quietly launch this truffle-icious new flavour. Nope! They went big—K-pop big! Credit: Brice/ecoBrown's Four members of the popular K-pop boy band, TREASURE—CHOI HYUN SUK, DOYOUNG, HARUTO, and PARK JEONG WOO—showed up at Sunway Pyramid's Orange Concourse on Friday to help introduce the new snack to Malaysians and their adoring fans. To no one's surprise, fans had been camping out since 5 am, clutching handmade signs, chanting 'Saya sayang awak!' and screaming every time the boys even looked their way. Four whole floors of the mall were packed to the brim with die-hard TEUMEs ( that's TREASURE fans for all you casuals out there ), eager to show their love for their music idols. The guys greeted the crowd with sweet messages like 'Apa khabar!' , 'Gempak doh!' , and even joked that 'Malaysia is panas—but we love it here!' . They also posed for photos with a few lucky fans and shared how grateful they were to be back in Malaysia since their last visit in 2024. And when asked about their favourite Brice rice puff flavour, they all said that truffle was definitely their top pick, declaring that it was 'Very delicious!' . But they also cheekily puffed that chocolate or coconut were on their wish list for possible future additions to the crunchy rice puff lineup ( your move, Brice 👀 ). Credit: Brice/ecoBrown's But the celebration didn't stop there. Brice also took the truffle rice puff party on the go with a roadshow that happened from 29 May to 2 June, where Malaysians got to try the new flavour themselves and participate in fun activities for the chance to win special prizes. (Credit: Sunway Pyramid/Facebook) Try 'em yourself! So, ready to level up your snack game and munch like your favourite K-pop idols? The new Brice Truffle Rice Puffs are available at major supermarkets like Jaya Grocer, Lotus's, AEON and others. For more info, head over to ecoBrown's Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Free Malaysia Today
01-06-2025
- Entertainment
- Free Malaysia Today
Brice's new truffle flavour brings gourmet indulgence to everyday snacking
SW Food head of marketing Vynce Lim (far right) said Brice differentiates itself from other snacks by being a healthy and delicious option. (Andrea Rhiannon Edmonds @ FMT Lifestyle) PETALING JAYA : What if your next guilty pleasure wasn't guilty at all? That's exactly what SW Food is promising with the latest flavour in its Brice snack range – truffle. Launched under the ecoBrown's brand and backed by the slogan 'Snack the Smart Way', this new addition blends bold, sophisticated taste with nutritional value, giving snack lovers a reason to feel good about every bite. 'We chose truffle as our third flavour to bring a touch of indulgence to everyday snacking,' said Vynce Lim, head of marketing at SW Food. 'Truffle has been gaining popularity in the Malaysian market, and we wanted to make this luxurious flavour more accessible to everyone.' Truffle joins the popular Spicy Cheese and Seaweed flavours in the Brice lineup – both of which quickly found fans among Malaysians since their debut last year. Now this latest offering takes things up a notch with a flavour that's often associated with fine dining – now made accessible in a clean, crunchy rice snack. Truffle just got a healthy twist with Brice's latest flavour. (Andrea Rhiannon Edmonds @ FMT Lifestyle) Friday's launch of Brice's new flavour caused a frenzy, and not just because of the snack: members of K-pop sensation Treasure – Choi Hyun Suk, Doyoung, Haruto, and Park Jeong Woo – officiated the event, sending fans into a full-blown frenzy. Hundreds of dedicated Treasure seekers, holding light sticks and donning personalised merch, lined up as early as 6am for a glimpse of their idols at the event in Sunway Pyramid. Screams echoed through the mall as the stars took the stage, creating an electrifying atmosphere that matched the excitement of the new flavour reveal. Brice snacks are made from a wholesome trio of brown rice, red rice, and black rice – ingredients chosen not just for their taste and texture but for their nutritional punch. Each serving is baked, not fried, and packed with dietary fibre as well as vitamins B3, B6 and E, making it a functional snack for those constantly on the go. K-pop boy band Treasure thrilled fans during the launch of Brice's new product on Friday. (Andrea Rhiannon Edmonds @ FMT Lifestyle) With the rising trend of mindful eating and wellness-driven lifestyles, Brice's timing could not be better. 'Brice stands out in the snack market by offering a healthier alternative without compromising on taste,' Lim noted. 'Our snacks are baked, not fried, making them a lighter option. 'We're committed to creating snacks that are not only delicious but also better for you.' Indeed, the truffle flavour offers a layer of earthiness and depth that elevates snacking, whether it's during a Netflix binge, a busy workday, or a quick bite between classes. For those new to the brand, Lim has this to say: 'Brice is the perfect choice for those looking for a guilt-free snacking experience. Our snacks are clean, crave-worthy, and made with care. 'Once you try it, you'll discover that being healthy can be irresistibly addictive.' Follow Brice on Instagram.
