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Nations adopt ‘WAVES Declaration' for cross-border collaborations in media and entertainment
Nations adopt ‘WAVES Declaration' for cross-border collaborations in media and entertainment

Hindustan Times

time03-05-2025

  • Entertainment
  • Hindustan Times

Nations adopt ‘WAVES Declaration' for cross-border collaborations in media and entertainment

MUMBAI: India hosted the first Global Media Dialogue in Mumbai on Friday, marking a milestone in the country's engagement with media and entertainment industries worldwide. Held during the ongoing World Audio Visual and Entertainment Summit (WAVES 2025), and organised by the ministry of information and broadcasting (I&B) and the external affairs ministry (EAM), delegates and senior officials from over 50 countries participated in the dialogue. Aimed at nurturing international collaboration, policy alignment, talent exchange and capacity building in media, the dialogue focused on the role of governments in fostering peace and harmony in an increasingly globalized media environment. It culminated in the adoption of the 'WAVES Declaration' by the member nations. In the declaration, member countries pledged to encourage more people-to-people, culture-to-culture and country-to-country exchanges, by championing media and entertainment as a channel for dialogue. They committed to support choice, access and affordability in media consumption; and pledged to uphold content that respects human rights, and cultural sensitivities while fostering cross-border collaborations. In his welcome address, I&B minister Ashwini Vaishnaw underlined how culture inspires creativity which connects people across borders. He said that content creation and consumption is changing fast as technology is reshaping the way we tell stories. 'We are at an inflection point where we need to incentivize local content creation,' he said. Welcoming delegates from 77 countries to Mumbai, Vaishnaw put stress on the crucial role of collaborations, and asserted the need to focus on co-production treaties, joint funds and a commitment to bridge the digital divide and foster global peace and harmony. Calling WAVES 2025 a microcosm of the global community, external affairs minister S Jaishankar, referred to the broad contours of the Global Media Dialogue 2025, throwing light on the world order – with a strong cultural dimension -- undergoing transformation. 'It is essential that we give voice to our traditions, heritage, ideas, practices and creativity,' he said, adding, 'It is equally crucial to make young talent ready for an age of creative collaborations through relevant skill development.' Jaishankar continued, in the age of AI, 'while the possibilities are beyond imagination, yet there is a need for a responsible use of emerging technologies while reducing bias, democratizing content and prioritizing its ethics'. 'For a global workplace and global workforce, there is need for shifts in mindsets, frameworks, policies and practices,' he said, expressing confidence in WAVES as a platform to deliberate on the key issues before the global media and entertainment sector. Several member nations shared their concerns on the need to enhance 'responsible journalism', which they said could be addressed by mutual collaborations on the forum of WAVES.

Global Media Dialogue adopts declaration at WAVES 2025
Global Media Dialogue adopts declaration at WAVES 2025

Time of India

time02-05-2025

  • Business
  • Time of India

Global Media Dialogue adopts declaration at WAVES 2025

The 13-point Global Media Dialogue Declaration (WAVES Declaration) was adopted on the second day of the World Audio Visual and Entertainment Summit (WAVES) in Mumbai. Delegates from 77 countries pledged to collaborate in preserving traditions and heritage, while also promoting creativity in the age of AI. #Pahalgam Terrorist Attack Pakistan reopens Attari-Wagah border to allow stranded citizens in India to return Key Jammu & Kashmir reservoirs' flushing to begin soon Air India sees Pakistan airspace ban costing it $600 mn over 12 months Ashwini Vaishnaw, Minister for Information & Broadcasting, Railways, and Electronics & IT, said the declaration seeks to bridge the digital divide , preserve cultural diversity , and promote fair, innovative markets. Through the WAVES Declaration, member nations committed to increasing exchanges between people, cultures, and countries, championing media and entertainment as a means of fostering dialogue. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buenos Aires: AI guru Andrew Ng recommends: Read These 5 Books And Turn Your Life Aroun... Blinkist: Andrew Ng's Reading List Undo The declaration also affirmed the importance of fair and open markets that protect intellectual property, while encouraging the responsible use of emerging technologies like artificial intelligence (AI). "We aim to expand opportunities for all participants in the media value chain, reinforcing the Global Media Dialogue 2025 Declaration's role in enhancing media's vitality and resilience through cross-border partnerships, co-productions, trade, and investment," the declaration states. Live Events Furthermore, the declaration addressed the need to combat misinformation and disinformation, promoting media integrity , fact-based journalism, and responsible advertising for enlightened public discourse. It also supports content that respects human rights and cultural sensitivities, while fostering cross-border collaborations to enhance mutual understanding. Opening the Global Media Dialogue, Vaishnaw said that the world is at a pivotal moment in media and entertainment. He highlighted how emerging technologies are reshaping storytelling, content creation, and consumption. While the global media and entertainment sector is valued at around $3 trillion, he pointed out that its true value lies in its ability to foster empathy, convey ideas, and shape the future. "As a government, we must provide a fair chance for everyone to showcase their story to the world," Vaishnaw said. Dr. S. Jaishankar, Minister of External Affairs, followed with remarks on the broader policy and cultural context influencing global media. He noted that transformation in the international system must include a cultural dimension. He stressed that technology should not be seen as a departure from the past, but as a tool to deepen appreciation for heritage, advocating for a partnership between modernity and tradition. Jaishankar further spoke about the increasing reality of a global workforce and workplace, enabled by digital and physical connectivity, calling for corresponding shifts in mindset, policies, and frameworks. "Every advancement comes with its own issues, and AI will be no different. Even as the politics of this era will grapple with the concerns of authenticity, businesses will have to deal with new intellectual property challenges as they promote innovation and creativity for all," he noted.

WAVES Declaration adopted to promote cultural pluralism and responsible media innovation
WAVES Declaration adopted to promote cultural pluralism and responsible media innovation

The Hindu

time02-05-2025

  • Business
  • The Hindu

WAVES Declaration adopted to promote cultural pluralism and responsible media innovation

Member nations participating in the Global Media Dialogue (2025) on Friday (May 2, 2025) formally adopted the WAVES Declaration, affirming their commitment to promoting cultural diversity, responsible use of emerging technologies such as Artificial Intelligence, and enhanced global cooperation in the media and entertainment sector. The Declaration, adopted during the ongoing World Audio Visual and Entertainment Summit (WAVES), recognised the sector's vital role in fostering global harmony and pledged to bridge the digital divide through inclusive and ethical media practices. The document emphasised reducing bias, democratising content creation, and preserving cultural heritage while promoting fair and innovative markets. A key outcome of the Dialogue was consensus on facilitating global collaboration to strengthen creativity, innovation, and cross-cultural understanding. The Declaration underscored the responsibility of governments in fostering peace and dialogue in a rapidly globalising media landscape. 'We pledge to foster more people-to-people, culture-to-culture, and country-to-country exchanges by championing media and entertainment as a medium for dialogue,' the Declaration stated. It also called for promoting diverse voices, building institutional capacity, and advancing inclusion in media ecosystems. Concerns over the proliferation of misinformation and disinformation were raised by several member states, who advocated for greater emphasis on 'responsible journalism'. The Declaration responded by calling for collaborative 0measures to promote media integrity, fact-based reporting, and ethical advertising. Supporting content that respects human rights and cultural sensitivities, the Declaration also encouraged creators and audiences - whose roles are increasingly interchangeable due to digital platforms - to consider the social and ethical impact of their actions. It reaffirmed support for intellectual property protection while encouraging open markets and innovation. 'Meeting at a time of heightened uncertainty and in the aftermath of a devastating pandemic, we affirm the exceptional power of media and entertainment to unite people and deepen resilience in interconnected markets,' the Declaration noted. Member countries also reiterated their commitment to the Sustainable Development Goals, with a focus on inclusive growth, institutional strengthening, and enduring partnerships to promote peace and prosperity. The Declaration supported enhancing choice, access, and affordability in media consumption to address the digital divide, along with creating jobs and sustaining open, inclusive spaces for creativity and cultural expression. Addressing the Dialogue, External Affairs Minister S. Jaishankar described WAVES 2025 as a 'microcosm of the global community,' bringing together creators, policymakers, producers, and visual artists to chart a roadmap for the sector's future. He noted that the evolving world order had a strong cultural component. 'It is essential that we give voice to our traditions, heritage, ideas, practices, and creativity,' he said. Emphasising the synergy between technology and tradition, Mr. Jaishankar said technology could amplify awareness of heritage, particularly among the youth. 'It is crucial that young talent is made ready for an age of creative collaboration through targeted skill development. Innovation is the key to the leapfrogging required to realise Viksit Bharat,' he added. Information and Broadcasting Minister Ashwini Vaishnaw, in his opening remarks, observed that culture was the foundation of creativity and played a unifying role across borders. 'We are at an inflection point where local content creation must be incentivised,' he said. Welcoming delegates from 77 countries, Mr. Vaishnaw emphasised the importance of co-production treaties, joint funding mechanisms, and regulatory frameworks that promote collaboration, digital inclusion, and global harmony. India also shared progress on its 'Create in India' initiative, informing participating nations that 32 creative challenges held during the first season of WAVES had identified over 700 top creators worldwide. From the next edition, these challenges will be conducted in 25 global languages.

India To Host Global Media Dialogue Tomorrow, Over 60 Countries To Attend
India To Host Global Media Dialogue Tomorrow, Over 60 Countries To Attend

India.com

time01-05-2025

  • Entertainment
  • India.com

India To Host Global Media Dialogue Tomorrow, Over 60 Countries To Attend

New Delhi: India is set to host the Global Media Dialogue for the first time as part of WAVES in Mumbai on Friday, marking a significant milestone in the country's engagement with the global media and entertainment landscape. Over 60 countries are expected to participate in the event, with delegations from across Asia, Europe, Africa, and the Americas. Nations such as Russia, Japan, the UK, Egypt, Saudi Arabia and several others will be represented at the ministerial and senior official levels. The dialogue is being organised by the Ministry of Information and Broadcasting, with support from the Ministry of External Affairs. It aims to encourage international collaboration, promote best practices, and explore avenues for policy alignment, talent exchange, and capacity building in the global media space. The outcome of the Dialogue is expected to be a 'WAVES Declaration' by participating countries reaffirming the importance of international cooperation in the media and entertainment sector and laying the groundwork for future engagements and partnerships. India, with its vibrant media ecosystem and rapidly growing entertainment industry, is uniquely positioned to host such a dialogue. The GMD marks a pivotal moment in placing India at the centre of global conversations on the media's role in shaping the world, according to an official statement. The Global Media Dialogue will bring together key stakeholders from around the world to discuss the evolving role of media and entertainment in shaping societies, economies, and international cooperation. It will offer a platform for open conversations on the evolving landscape of the media and entertainment sector. With rapid technological changes, shifting content trends, and growing global interconnectedness, the Dialogue aims to encourage the exchange of ideas, experiences, and perspectives on the role of media in shaping societies, fostering innovation, and promoting international cooperation. On the sidelines of WAVES, India is also holding bilateral meetings with more than 10 countries, including the United Kingdom, Russia, Indonesia, Kenya, Bhutan, and Egypt, as well as international organisations like the World Intellectual Property Organisation (WIPO). These engagements reflect India's commitment to strengthening global cooperation and fostering partnerships across key areas of mutual interest, the statement said. The event will be graced by senior Indian leadership, including the Minister of External Affairs S. Jaishankar, the Minister of Railways, Information and Broadcasting and Electronics and Information Technology Ashwini Vaishnaw and the Minister of State for I&B and Parliamentary Affairs L. Murugan.

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