Latest news with #WHISKAS
The Wire
28-07-2025
- Health
- The Wire
Love Them Like Family, Feed Them Like Cats and Dogs
• Mars launches new PEDIGREE® and WHISKAS® brand films to raise awareness on the nutritional needs of dogs and cats in India. • New Research shows that 9 in 10 vets say Indian pets lack proper nutrition. • The campaign delivers a simple but powerful message: while pets are family, their biological and nutritional needs are quite different. New Delhi, July 28, 2025 — Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans — from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. The Pedigree® brand film The Whiskas® brand film The campaign is supported by a recent survey conducted among Indian veterinarians, which captured observations on what pets are being fed and the impact this has on their health. According to the findings, nutrition gaps are widespread among pets fed home prepared diets. Most vets recommend complete and balanced packaged pet food as a safer and more consistent option. Many vets report visible improvements in digestion, energy, and coat health when pet parents transition to packaged pet food. Key findings include: Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. • 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. • 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. • 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. • 79% say pet parents are willing to learn — but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. • 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. • 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. • 70% of vets noted better weight control in pets. • 66% saw increased energy in pets. • 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, 'We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day — fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India.' Salil Murthy, Managing Director, Mars Petcare India, said, 'We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition.' Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, 'India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food—unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended.' The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl — and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
News18
28-07-2025
- Health
- News18
Love Them Like Family, Feed Them Like Cats and Dogs
Agency: PTI Last Updated: • Mars launches new PEDIGREE® and WHISKAS® brand films to raise awareness on the nutritional needs of dogs and cats in India. • New Research shows that 9 in 10 vets say Indian pets lack proper nutrition. • The campaign delivers a simple but powerful message: while pets are family, their biological and nutritional needs are quite different. New Delhi, July 28, 2025 — Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans — from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. • 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. • 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. • 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. • 79% say pet parents are willing to learn — but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. • 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. • 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. • 70% of vets noted better weight control in pets. • 66% saw increased energy in pets. • 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, 'We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day — fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India." Salil Murthy, Managing Director, Mars Petcare India, said, 'We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition." Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, 'India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food—unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended." The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl — and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. top videos View all For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 28, 2025, 17:00 IST News agency-feeds Love Them Like Family, Feed Them Like Cats and Dogs Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Business Upturn
26-06-2025
- Business
- Business Upturn
Mars' Pending Acquisition of Kellanova Clears FTC Antitrust Review
CHICAGO, McLean, Va., United States: Mars, Incorporated, a family-owned, global leader in pet care, snacking and food, and Kellanova (NYSE: K), a leader in global snacking, international cereal and noodles and North America frozen foods, today announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Mars' pending acquisition of Kellanova. Poul Weihrauch,CEO & Office of the President, Mars, Incorporated, said: 'We are very pleased that the FTC has completed its review of the transaction without the imposition of any condition or requiring any remedy. The transaction has now received all but one of the 28 required regulatory clearances, with only the review by the European Commission outstanding. This brings us one step closer to uniting two iconic businesses with complementary footprints and portfolios, allowing us to deliver more choice and innovation to consumers.' Steve Cahillane, Chairman, President & CEO, Kellanova, said: 'This represents a significant milestone on our path to combine Mars Snacking and Kellanova. We continue to believe this is an exciting opportunity to create a broader, global snacking business that is better positioned to meet evolving consumer needs and preferences.' Based on the current status of the ongoing antitrust review by the European Commission, Mars and Kellanova expect the transaction to close towards the end of 2025, subject to customary closing conditions. The exact timing cannot be predicted with any certainty at this point. About Mars, Incorporated Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality snacking, food, and pet care products and services, we employ 150,000+ dedicated Associates. With more than $50 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. About Kellanova Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led company, unleashing the full potential of our differentiated brands and our passionate people. Our Net Sales for 2023 were $13 Billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at Forward-Looking Statements This press release, and any related oral statements, includes statements that constitute 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended, including statements regarding the pending acquisition (the 'Merger') of Kellanova (the 'Company') by Mars, Incorporated ('Mars'), regulatory approvals, the expected timetable for completing the Merger, the expected benefits and other effects of the Merger, the integration of the companies, the combined business going forward and any other statements regarding the Company's future expectations, beliefs, plans, objectives, financial conditions, assumptions or future events or performance that are not historical facts. This information may involve risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to: the timing to consummate the Merger and the risk that the Merger may not be completed at all or the occurrence of any event, change, or other circumstances that could give rise to the termination of the merger agreement, including circumstances requiring a party to pay the other party a termination fee pursuant to the merger agreement; the risk that the conditions to closing of the Merger may not be satisfied or waived; the risk that a governmental or regulatory approval that may be required for the Merger is not obtained or is obtained subject to conditions that are not anticipated; potential litigation relating to, or other unexpected costs resulting from, the Merger; legislative, regulatory, and economic developments; risks that the Merger disrupts the Company's current plans and operations; the risk that certain restrictions during the pendency of the Merger may impact the Company's ability to pursue certain business opportunities or strategic transactions; the diversion of management's time on transaction-related issues; continued availability of capital and financing and rating agency actions; the risk that any announcements relating to the Merger could have adverse effects on the market price of the Company's common stock, credit ratings or operating results; and the risk that the proposed transaction and its announcement could have an adverse effect on the ability to retain and hire key personnel, to retain customers and to maintain relationships with business partners, suppliers and customers. All statements, other than statements of historical fact, should be considered forward-looking statements made in good faith by the Company, as applicable, and are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. When used in this communication, or any other documents, words such as 'anticipate,' 'believe,' 'estimate,' 'expect,' 'forecast,' 'goal,' 'intend,' 'objective,' 'plan,' 'project,' 'seek,' 'strategy,' 'target,' 'will' and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the beliefs and assumptions of management at the time that these statements were prepared and are inherently uncertain. Such forward-looking statements are subject to risks and uncertainties that could cause the Company's actual results to differ materially from those expressed or implied in the forward-looking statements. These risks and uncertainties, as well as other risks and uncertainties that could cause the actual results to differ materially from those expressed in the forward-looking statements, are described in greater detail in the Company's reports filed with the United States Securities and Exchange Commission (the 'SEC'), including the Company's Annual Report on Form 10-K for the year ended December 28, 2024, subsequent Quarterly Reports on Form 10-Q, Current Reports on Forms 8-K and other SEC filings made by the Company. The Company cautions that these risks and factors are not exclusive. Management cautions against putting undue reliance on forward-looking statements or projecting any future results based on such statements or present or prior earnings levels. Forward-looking statements speak only as of the date of this Report, and, except as required by applicable law, the Company does not undertake any obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Fashion Value Chain
04-06-2025
- Business
- Fashion Value Chain
WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food; Speaks to India's Fussy Cats in its Latest Campaign
WHISKAS Cat Food,1 Indias preferred cat food brand in the country has launched its new campaign 'No Fuss Just WHISKAS Cat Food' with acclaimed actor and devoted cat parent Sanya Malhotra. With equal parts humour and heart, the campaign brings to life the mealtime struggles of pet parents across the country and offers a simple, satisfying solution – the WHISKAS Wet Cat Food range, a hit even with the fussiest cats1. WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food The WHISKAS Wet Cat Food campaign works to resolve mealtime dilemmas, ensuring both pets and owners can enjoy pleasant mealtime experiences. Set in a lively kitchen filled with culinary ambition, the digital film follows Sanya Malhotra as she auditions a hopeful chef trying to impress her and more importantly, her discerning cat. From Nawabi Fish Rice to classic Khichdi, dish after dish is met with a firm 'Rejected!' from Sanya. It's only when the chef realizes who the real boss is that he presents a game-changing option – WHISKAS Wet Cat Food. As the cat eagerly tucks in, the film humorously drives home a simple truth: even fussy cats prefer WHISKAS Wet Cat Food1. With a playful tone and relatable pet-parent moments, the film reinforces the brand's promise of taste, nutrition, and satisfaction in every bite. WHISKAS | Sanya's Recipe Hunt for Her Fussy Cat Ad link: You don't need a chef to find a meal your fussy cat prefers. All it takes is WHISKASï¸ Kannada & Malayalam Sanya Malhotra isn't just the face of the campaign; shes also a passionate and experienced cat parent. Known for sharing candid moments with her beloved cat on social media, Sanya brings authenticity and warmth to the campaign. Her real-life experience as a pet parent, dealing with mealtime fussiness, makes her the perfect voice for the WHISKAS Brand message of taste, trust, and nutrition. Sanya Malhotra shares her thoughts on the campaign, 'As a cat parent, I understand how challenging mealtimes can be. The cat in the film is expressive and very particular, just like my cat at home. WHISKAS Wet Cat Foodhas been a game-changer when it comes to mealtimes. She clearly loves it, and I love that it's nutritious and easy. This campaign is personal because it mirrors our real-life experience.' Ayesha Huda, Chief Marketing Officer, Mars Pet Nutrition India, added, 'India remains one of the worlds lowest pet food adoption markets, with less than 10% of cat parents opting for scientifically formulated pet food2. This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.' Backed by science and loved for its taste, WHISKAS Wet Cat Food is tailored to meet the specific dietary needs of cats, who require nutrition that typical homemade or generic diets often fails to provide. Each pouch offers 100% complete and balanced nutrition, made with real meat, supports hydration through the moisture in gravy, and is available in a variety of flavours like Chicken and Tuna. India is experiencing a significant surge in cat ownership,2 with over 70% of kitten owners being first-time pet parents. However, despite this increase, India remains one of the lowest markets globally when it comes to meeting the nutritional requirements of their pets. Crafted to satisfy the selective appetites of cats, WHISKAS Wet Cat Food offers a winning combination of delicious flavours and perfectly portioned, scientifically designed meals for optimal nutrition. 1 Disclaimer: Study conducted by Mars Petcare India, Oct '23 2 Disclaimer: Study conducted by Mars, Global Pet Parent Survey, Oct 2024.
