Latest news with #WPPPlc
Time of India
2 days ago
- Business
- Time of India
Publicis clinches $1.7 billion Mars ad account from WPP
HighlightsPublicis Groupe SA has secured a significant new client, acquiring a $1.7 billion advertising portfolio for M&Ms and Snickers owner Mars Incorporated from WPP Plc. The appointment of Publicis Groupe marks a major win in one of the largest advertising competitions of the year, with the firm set to handle media, production, and social media advertising for the consumer goods group. The loss of the Mars account adds to the challenges faced by WPP Plc, which is working to revitalize growth amid declining market share and economic uncertainty in advertising spending. Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc. from WPP Plc , people familiar with the matter said. The French company will handle media, production and paid social media and influencer ads for the US-based consumer goods group after winning one of the largest competitions of the year, the people said. Mars confirmed the appointment of Publicis and said that Interpublic Group of Cos.'s Weber Shandwick would oversee public relations. WPP declined to comment. AdWeek reported on the value of the contract earlier. The loss of the Mars account is the latest blow for London-based WPP, which said on Monday that Chief Executive Officer Mark Read would leave at the end of the year. WPP, once the largest ad agency globally, has been working on ways to reignite growth and streamline operations to address softening sales and a gloomy outlook. Publicis has managed to continue growing with other big client wins, such as Coca-Cola Co and Banco Santander SA, even as WPP's market share has slipped and economic uncertainty hit ad spending. The company pivoted early to focus on digital and data-led marketing tools and is spending on deals to add capabilities for influencer marketing and data. Publicis shares gained 2.5% to 97.44 in Paris on Tuesday. The stock had declined 5.4% this year. WPP rose 1.8% to 553.20 pence in London and has declined 33% this year.
&w=3840&q=100)
Business Standard
01-05-2025
- Business
- Business Standard
Advertising important for the world economy, says WPP CEO Mark Read
Mark Read, chief executive officer (CEO), WPP Plc, which is among the largest advertising companies in the world, said that advertising is an important contributor to the world economy and that it is undergoing a fifth industrial revolution. 'Globally, advertising is a trillion dollar industry and advertising has long been part of successive technology revolutions,' he said in a keynote session at WAVES (World Audio Visual and Entertainment Summit). The global advertising giant has several agencies in India such as Essence Mediacom, Ogilvy, and GroupM. He added that the company is committed to four areas of development in India. 'Driving collaboration through world-class campuses, equipping our global development centres here (in India), growing and supporting our enterprise tech, and then investing in new creative technology capabilities here (in India),' he said. He further said that new advertising for technology companies like Google and Meta have made advertising available for small- and medium-sized enterprises and has also allowed a new generation of entrepreneurs to launch new ventures and reach new customers, creating a vibrant economy. This factor has been a driving force of advertising in consumer and media businesses, particularly in India, Read said. 'As new advertising models for search and social media grow, advertising is being democratised and much more widely available as soon as possible.' He added that with all this, the contribution of advertising to the economy goes beyond its direct contribution to growth and that its total impact is more than that. 'It makes a major contribution to society through funding it provides to media industries, giving incremental money to support drama, entertainment, and movies, (and) to technology companies that use it to fund search engine, free Google Maps, social media, email, and all the tools available as well as to creative platforms like YouTube,' he noted.
&w=3840&q=100)
Business Standard
01-05-2025
- Business
- Business Standard
Advertising is an important contributor to the world economy: WPP CEO
Mark Read, chief executive officer, WPP Plc — one of the largest advertising companies in the world — said that advertising is an important contributor to the world economy and that it is undergoing a fifth industrial revolution. 'Globally, advertising is a trillion-dollar industry, and advertising has long been part of successive technology revolutions,' he said in a keynote session at WAVES (World Audio Visual and Entertainment Summit). The global advertising giant has several agencies in India, including EssenceMediacom, Ogilvy, and GroupM, among others. He further added that the company is committed to four areas of development in India. '…Driving
Bloomberg
25-04-2025
- Business
- Bloomberg
WPP First-Quarter Sales Drop on Declines in UK, Western Europe
WPP Plc said revenue declined in the first quarter after sales in its European business units dropped, while Chief Executive Officer Mark Read said the company hasn't seen client reaction from tariffs yet. Revenue, excluding pass-through costs for services from other vendors, fell 2.7% to £2.48 billion ($3.3 billion), the British advertising agency said in a statement on Friday. That compares to the £2.54 billion average analyst forecast compiled by Bloomberg.
Bloomberg
09-03-2025
- Business
- Bloomberg
Kantar Owners Bain, WPP Plan Break Up and Sale of Group, FT Says
Bain Capital and WPP Plc are planning to break up and sell market research company Kantar Group, the Financial Times reported, citing people with knowledge of the matter. The owners had previously been considering an initial public offering for the company but are now shifting strategy amid a difficult time for new floats, the newspaper said. They are now seeking to sell Kantar's large divisions. Its fastest-growing unit, a Chicago-based consumer and market intelligence company called Numerator, could be sold as soon as this year, the report cited the people as saying.
